0:00distressed face redness
The scene opens with a close-up medium shot of a young woman's face, prominently showcasing visible redness and irritation on her cheeks and forehead. Her expression is one of discomfort, with slightly furrowed brows and a down-turned mouth, conveying a sense of unease or pain. Her right hand is gently touching her cheek, fingers spread lightly across the inflamed skin. The lighting is warm and slightly dramatic, with a strong red hue cast from the right side of the frame, enhancing the appearance of redness on her skin. The background is softly blurred, appearing as a warm, neutral tone. The overall color palette is dominated by reds and oranges on her skin, contrasting with her dark hair and the neutral background. The 'Kiehl's Since 1851' logo is present in the top right corner, and '#kiehlspartner' text is at the bottom left.
0:01thermal skin imaging
This scene displays the same young woman's face from the previous shot, but now rendered with a thermal imaging effect. The image is a gradient of oranges, yellows, and reds, indicating varying temperatures, with the most intense reds and yellows concentrated on her cheeks, forehead, and around her nose, suggesting areas of high heat or inflammation. A vertical color bar scale on the left side of the frame displays temperature readings from 95.2 (coolest, blue) to 196 (hottest, red), emphasizing the 'heat' of her skin. A white targeting square, composed of four 'L'-shaped corner markers, is centered over her cheek, highlighting a specific area. Her right hand is still touching her cheek, now also depicted in thermal colors. The 'Kiehl's Since 1851' logo remains in the top right, and '#kiehlspartner' at the bottom left. The background is a uniform thermal orange. The overall effect visually represents 'hot' or 'inflamed' skin.
0:03emergency skin box
The scene transitions to a visual metaphor: a bright red, rectangular emergency box, similar to a fire alarm box, dominates the frame. Inside the glass front of the box, the thermal image of the woman's face from the previous scene is displayed, with the thermal scale and targeting square still visible. A bold, black and white text overlay reads 'BREAK GLASS IN CASE OF SKINMERGENCY', humorously playing on emergency procedures. The 'Kiehl's Since 1851' logo is still present in the top right corner. The background is a solid red color, matching the emergency box. The composition is highly graphical and eye-catching, using vibrant red to symbolize urgency and skin distress.
0:04product reveal shattered
This dynamic scene features a close-up shot of a hand holding a vibrant red jar of 'Kiehl's Ultra Facial Meltdown Recovery Cream'. The jar is held centrally in the frame against a blurred background, which appears to be a light, neutral wall. The camera appears to be dolly zooming slightly out or the object is moving closer, as it comes into focus. Surrounding the hand and jar is a digital effect of shattered glass fragments, flying outwards from the center, as if the 'emergency box' has just been broken. The jar itself is bright red with white text, clearly displaying the product name. The 'Kiehl's Since 1851' logo is positioned in the top right, and '#kiehlspartner' is at the bottom left. The lighting is soft and even, highlighting the product. The color palette is dominated by the striking red of the product and the dynamic white/grey of the shattered glass effect.
0:05woman product solution
The scene returns to a medium close-up of the young woman's face, now with a gentle smile and a more hopeful expression. She is holding the red Kiehl's product jar close to her right cheek, aligning it with the areas that previously showed significant redness. While some lingering redness is still subtly visible on her cheeks, her overall demeanor has shifted from discomfort to contentment. The background is a softly blurred, light-colored wall. The 'Kiehl's Since 1851' logo remains in the top right, and '#kiehlspartner' at the bottom left. The lighting is soft and even, highlighting her facial features. The color palette is natural, featuring her warm skin tones, dark hair, and the bright red of the product.
0:06applying cream speed up
This is a close-up shot focused on the woman's right cheek and hand as she begins to apply the white recovery cream. Her fingers are gently spreading a small amount of the white cream onto the visibly red areas of her cheek. Her eyes are looking downwards, concentrating on the application, and a slight, hopeful smile plays on her lips. A black and white text overlay, 'SPEED UP RECOVERY', appears in the top left of the frame, emphasizing the product's benefit. The 'Kiehl's Since 1851' logo is in the top right, and '#kiehlspartner' is at the bottom left. The background is blurred and light-colored. The lighting is soft and natural, illuminating the texture of the cream and the skin. The color palette centers on the red skin, white cream, and natural skin tones.
0:07blending cream relief
The scene continues with a medium close-up, showing the woman's hand gently blending the white cream into her skin. Her fingers move in smooth, circular motions across her cheek, spreading the product. As the cream is blended, the visible redness on her face subtly begins to diminish, suggesting the cream is taking effect. She maintains a soft, content smile and her eyes are looking directly at the camera, conveying a sense of relief and satisfaction. The background remains a soft, blurred, light-colored wall. The 'Kiehl's Since 1851' logo is in the top right, and '#kiehlspartner' is at the bottom left. The lighting is consistent, soft and natural. The color palette shifts from prominent redness to a more even, healthier-looking skin tone, accented by the white cream being absorbed.
0:11product results 5 sec relief
The scene is a medium close-up of the young woman, who is now holding the red Kiehl's product jar up to her cheek again, mirroring an earlier shot, but this time with significantly reduced facial redness. Her skin appears much clearer and calmer, showcasing the positive results of the cream. She has a radiant, confident smile, looking directly at the camera. A black and white text overlay, '5 SEC SKIN DISCOMFORT RELIEF', is prominently displayed in the top left, along with a smaller disclaimer text at the bottom center: '*Results based on a Consumer Perception Study immediately after application'. The 'Kiehl's Since 1851' logo is in the top right, and '#kiehlspartner' at the bottom left. The background is a soft, blurred, light wall. The lighting is bright and even, accentuating her improved complexion. The color palette emphasizes her healthy skin tone and the bright red product.
0:12radiant skin satisfaction
The scene features a medium close-up of the young woman, now with completely clear and radiant skin, free of any visible redness or irritation. She is beaming with a wide, genuine smile, her eyes sparkling, and her overall expression is one of complete contentment and confidence. She brings both hands up to frame her chin, with her index fingers touching just below her lower lip, in a classic pose that emphasizes her smooth, healthy complexion. Her light pink nails and silver rings are visible. She then raises both hands, palms facing outwards, in a joyful gesture towards the camera. The background is a softly blurred, light-colored wall. A silver chain with a black heart pendant is visible around her neck. The 'Kiehl's Since 1851' logo is in the top right, and '#kiehlspartner' at the bottom left. The lighting is bright, soft, and even, highlighting her healthy skin. The dominant color palette is her natural skin tone, contrasting with her dark hair and the neutral background, conveying a sense of well-being.
0:15shop now logo
The final scene is a clean, graphic shot dominated by a minimalist white background. In the center, a large, stylized red 'K' logo, representative of Kiehl's, is prominently displayed. The 'K' has a subtle textured or crumpled fabric appearance within its solid red form, adding visual interest. Above the 'K', a black rectangular bar with white text reads 'SHOP NOW', suggesting a call to action. The 'Kiehl's Since 1851' logo is not present in this scene, as the large 'K' serves as the primary brand identifier. The lighting is uniform and bright, illuminating the clean design. The color palette is stark, featuring bright white, bold red, and black, creating a clear and impactful closing message.
