0:00close up cream on face An extreme close-up shot focuses on the right side of a woman's face. She has light brown, wavy hair cascading down her shoulders and is wearing rectangular black-framed glasses. A visible white creamy substance is dabbed on her cheek. Her lips are slightly parted, and her expression is serious, looking slightly off-camera. The lighting is warm with a predominant red hue reflecting from the blurred background, creating subtle highlights on her skin. The background is a soft, out-of-focus blend of deep red. The 'Kiehl's SINCE 1851' logo is overlaid in white in the bottom left corner of the frame.
0:01woman on red phone frustrated A medium shot captures a woman seated at a dark wooden desk, positioned against a striking, bright red background. She is wearing a structured black blazer with pronounced shoulder pads, a crisp white collared shirt, and a black tie. Her long, light brown hair falls over her shoulders. She wears black-rimmed glasses and holds a vintage bright red rotary phone receiver to her left ear, with the coiled red cord connecting to a matching phone on the desk. Her expression is initially focused and listening, then shifts to frustration as she raises her right hand to her head. On the desk, an open notebook, a pen, and a small red Kiehl's product jar are visible. The background features a large, abstract white and red graphic pattern, resembling stylized flames or intricate window panes. The lighting is even and bright, emphasizing the bold red elements of the set. The 'Kiehl's SINCE 1851' logo is overlaid in white in the bottom left corner.
A tight close-up shot features a hand holding a small, vibrant red jar of skincare product. The jar is cylindrical with a screw-top lid, and its label clearly displays 'KIEHL'S ULTRA FACIAL MELTDOWN RECOVERY CREAM MEDICATED' in white text on the red background. Additional text indicates '1% COLLOIDAL OATMEAL SKIN PROTECTANT' and 'Unscented Formula for All Skin Types'. The hand, with neatly manicured nails, rotates the jar slightly, allowing the full label to be read. The background is a soft, blurred wooden surface, possibly a desk, with some faint red reflections. The lighting is bright and direct, ensuring all product details are sharp and legible. The 'Kiehl's SINCE 1851' logo is overlaid in white in the bottom left corner.
0:09woman on red phone confident Returning to the medium shot, the woman is again seated at the dark wooden desk against the bright red background. She is still wearing the black blazer, white shirt, and tie, with her long brown hair and black-rimmed glasses. This time, her expression is more confident and engaging, as she speaks into the red rotary phone receiver. She makes eye contact with the camera and gestures slightly with a pen in her right hand, her demeanor shifting from frustrated to assured, and even playful at times. The stylized red and white graphic background remains constant. Towards the end of the scene, she makes a slight face, shakes her head, and decisively places the red phone receiver back onto its cradle. The 'Kiehl's SINCE 1851' logo is overlaid in white in the bottom left corner.
0:17graphic product reveal A bold, graphic scene with a solid, vibrant red background. In the top left corner, a black speech bubble with jagged edges contains the white text 'NEW!'. Centered at the top is the 'Kiehl's SINCE 1851' logo in white script. Below it, 'ULTRA FACIAL CREAM' is written in white, followed by 'MEDICATED' in large, bold white text on a black banner. To the left, two tilted, Polaroid-style photos are stacked. The top photo, labeled 'BEFORE', shows a patch of red, irritated skin on a face, circled in red. The bottom photo, labeled 'AFTER', shows the same area of skin looking clear and healthy, also circled in red. On the right, a large, stylized illustration of the red Kiehl's product jar is depicted, with a realistic dollop of white cream next to it, suggesting its texture. White, curved swooshes emanate from the bottom of the jar. Text below the jar highlights key benefits and ingredients: '1% COLLOIDAL OATMEAL SKIN PROTECTANT' and 'Unscented Formula for All Skin Types'. The overall aesthetic is clean, modern, and high-contrast, dominated by red, white, and black.
