0:00kitchen baby and drink A medium shot captures a young Caucasian man in a modern kitchen setting, holding an infant. He is positioned slightly right of center, looking upwards as another person, visible only by their arm, holds a light blue beverage can to his lips. The man is simultaneously cradling a baby, who is lying on its back in his left arm. The kitchen features sleek white cabinetry and light-colored countertops. A black stovetop and range hood are visible in the background, along with a wooden cutting board with a letter 'G' carved into it. Overhead, recessed lighting illuminates the scene with a bright, neutral light. A white text overlay across the center of the frame reads: 'Some things look much different in 2026'. The overall color palette is muted with whites, beige, and light blues. The camera is static.
0:02kitchen baby and bottle The scene continues in the same kitchen environment. The young Caucasian man is now looking down at the infant he cradles in his left arm, holding a baby bottle filled with milk in his right hand. He has a gentle smile on his face, indicating affection. The baby is looking up towards him, occasionally moving its tiny hands. The white cabinetry, light countertops, and black appliances form the background, with bright, neutral lighting. The text overlay from the previous scene, 'Some things look much different in 2026', has disappeared. The man's posture is relaxed, and he appears to be preparing to feed the baby. The camera remains static, offering a medium shot of the interaction.
0:04fridge text overlay A wide shot focuses on a modern stainless steel double-door refrigerator on the left side of the frame. The refrigerator's surface reflects the surrounding room, subtly distorting a reflection of the man from later in the video. To the right, a white door frame is visible, leading into another room with a dining table and rug, illuminated by dim, warm lighting. The floor is light-colored hardwood. A prominent white text overlay, 'Priorities change, and our actions have to align with our values', is centered on the screen. The overall lighting is consistent with a home interior, with cooler light in the immediate foreground and warmer light further back. The camera is static.
A medium shot shows the young Caucasian man standing in front of the stainless steel refrigerator, which fills the left side of the frame. He is dressed differently now, wearing a dark green quilted hooded jacket over a dark t-shirt and light grey sweatpants. He is holding a bright yellow sticky note or small magnet in his right hand and appears to be attaching it to the refrigerator door. His head is slightly bowed, focusing on the task. The same white text overlay, 'Priorities change, and our actions have to align with our values', remains centered. The kitchen environment is identifiable by the floor and the subtle reflections on the fridge. The lighting is soft and neutral. The camera is static.
0:06man drinking coffee The scene is set in the same kitchen, now focusing on the man sitting at a kitchen island or counter. A medium shot captures him from the waist up, as he leans forward with his elbows on the light-colored, speckled countertop. He is drinking from a large white mug, his eyes closed in what appears to be a moment of quiet reflection. The background shows parts of the white kitchen cabinets and a sink area, with natural lighting from overhead. A white wall socket with a white charger plugged in is visible in the lower left. The white text overlay, 'Priorities change, and our actions have to align with our values', persists in the center. The camera is static.
A wide shot shows the young Caucasian man performing a bench press in a home gym setting. He lies on a black weight bench within a metal squat rack. He is lifting a barbell with heavy weights on either side. The gym environment features grey cinder block walls, with a mirror on the back wall reflecting the room, and some gym equipment like dumbbells and a small basketball hoop. Ambient lighting comes from overhead lights and a warm LED strip behind a shelf on the back wall. A digital clock displays '00:00:00' on the shelf. A white text overlay, 'Hard work, consistent effort...', is visible in the center of the frame. After completing his reps, the man carefully re-racks the barbell and sits up, taking a moment to catch his breath. The camera is static.
0:11gym dumbbell lunge A medium shot in the same home gym shows the man performing a single-leg dumbbell lunge. He holds a heavy dumbbell in his left hand, and his right leg is extended backward, resting on a black bench. His shirtless upper body reveals a muscular physique. The background features a large, colorful golf-themed target graphic on the wall and the grey cinder blocks. The lighting is bright and even. There is no text overlay in this short clip. The camera is static, capturing the man's focused movement.
0:12gym drinking water A medium shot captures the man squatting down next to a black gym bench in the home gym. He is shirtless, holding a bright yellow water bottle to his mouth and drinking. His hair is a bit disheveled from his workout. In the background, stairs with a wooden railing ascend, and the garage door mechanism is visible overhead, indicating the gym is in a garage. The walls are grey cinder blocks, and the colorful golf target graphic is partially visible. A white text overlay, 'A little sweat equity, and of course...', is placed in the lower-middle of the frame. The lighting is functional and bright. The camera is static.
The scene continues in the home gym. The man, still shirtless and in light grey sweatpants, stands up from his squatting position. He looks directly at the camera with a confident, almost playful smirk, his muscular physique on display. The colorful golf target graphic on the cinder block wall is prominent in the background, along with a small American flag hanging on the wall. The white text overlay, 'A little sweat equity, and of course...', remains on screen. The lighting is consistent, bright and even. The camera is static.
0:15couch baby transfer A medium shot shows the young Caucasian man sitting on a light-colored, textured sofa in a brightly lit living room. He is wearing the beige sweatshirt, black pants, and a beige baseball cap. Initially, he adjusts himself on the couch, then looks up expectantly. Another person, visible only by their arms, gently lifts the baby into his waiting arms. The man's expression brightens into a wide smile as he receives the baby, immediately cradling her close. A grey throw pillow is on the couch to his left. The walls are a light, neutral color. A white text overlay, 'Family time.', appears centered on the screen as he receives the baby. The camera is static.
0:18couch man drinks can The young Caucasian man is still seated on the light-colored sofa, gently cradling the baby in his left arm. With his right hand, he reaches for a light blue and yellow beverage can (an Athletic Brewing Co. beer) resting on a small, dark wooden side table beside him. He brings the can to his lips and takes a sip, maintaining eye contact with the camera initially, then looking down at the baby. The baby is resting peacefully in his arm, sometimes with eyes open, sometimes closed. The light-colored wall and grey pillow on the couch provide a soft background. A white text overlay, 'And staying fully present, without sacrificing taste', is positioned in the lower-middle of the screen. The camera subtly pushes in on the man and baby, emphasizing their connection and the product. The overall lighting is warm and inviting, typical of a cozy living room.
A close-up shot of the young Caucasian man and the baby on the couch. The man is holding the baby gently in his left arm, looking down at her affectionately, then briefly up at the camera with a soft smile. The baby is awake, looking upwards with a slightly curious expression. The light blue and yellow Athletic Brewing Co. can is now visible in his right hand, held more prominently. A disclaimer in small white text is placed at the bottom of the screen: 'Athletic Brewing Company LLC. Milford, CT and San Diego, CA. Near Beer: <0.5% alc/vol.' The background is a soft, light-colored wall. The lighting is warm and domestic. The camera is static.