0:00intro can placement Medium close-up shot of a male subject seated at a wooden table, looking directly at the camera. He wears a dark green beanie, a white and green striped rugby shirt, and a black puffer jacket. His left arm is tattooed. He is holding a green and brown 'Athletic Brewing Emerald Cliffs Nitro' can, shaking it vigorously over an empty clear glass. He then places the can down next to the glass. The background is an out-of-focus grid pattern, possibly a window or room divider, with light filtering through. The lighting is bright and even. The dominant colors are natural wood tones, green, black, and white. A text overlay "All right, lucky you" appears briefly. A small disclaimer "Athletic Brewing Company LLC, Milford, CT and San Diego, CA. Near Beer <0.5% alc/vol. © 2026 Athletic Brewing Company LLC" is at the bottom of the screen.
0:03product reveal branding The shot remains a medium close-up of the male subject at a wooden table, looking at the camera. He now holds the 'Athletic Brewing Emerald Cliffs Nitro' can closer to the camera, rotating it slightly to showcase the label. His expression is engaging and enthusiastic. The empty clear glass is still visible to his right. The background remains the same out-of-focus grid pattern. The lighting is consistent. The text overlay "we just relaunched Emerald Cliffs" appears. The disclaimer is still present.
0:05highlighting nitro feature Medium close-up of the male subject. He holds the 'Athletic Brewing Emerald Cliffs Nitro' can directly in front of him, pointing with his index finger to the 'NITRO' label on the can. He then looks at the camera with a knowing expression, implying a special feature. The clear empty glass is still present on the table. The background and lighting are unchanged. Text overlays read "But, do you see that badge?" and then "It's got nitro". The disclaimer is visible.
0:08explaining pour method The male subject is framed in a medium close-up, now gesturing with his hands over the can and glass on the wooden table. He looks directly at the camera, explaining a procedure. The can of 'Athletic Brewing Emerald Cliffs Nitro' and the clear empty glass are prominently displayed in front of him. The background is the same out-of-focus grid. Text overlay: "There is a special way to pour this, so I'm going to teach you". The disclaimer remains at the bottom.
0:11demonstrating shake Medium close-up of the male subject at the wooden table. He again vigorously shakes the 'Athletic Brewing Emerald Cliffs Nitro' can over the empty clear glass, demonstrating the first step of the pouring process. He maintains eye contact with the camera. The background is the familiar out-of-focus grid. Text overlay: "The key is to shake it". The disclaimer is present.
0:14demonstrating open pour prep The male subject is in a medium close-up, standing at the wooden table. He holds the 'Athletic Brewing Emerald Cliffs Nitro' can, positions it over the empty clear glass, and opens it, preparing to pour. His hands are central to the frame as he executes this step. The background is the out-of-focus grid. Text overlay: "Open and immediately pour into the glass". The disclaimer is present.
0:17pouring nitro beer Medium close-up shot focused on the male subject's hands and the pouring action. He meticulously pours the dark, creamy 'Athletic Brewing Emerald Cliffs Nitro' beverage from the can into the clear glass, showcasing the 'cascade' effect typical of nitro pours. The liquid gradually fills the glass, creating a rich, frothy head. The background is the out-of-focus grid. Text overlays appear: "You can really see just how creamy and smooth this is going to taste" and then "Look at that cascade". The disclaimer remains at the bottom.
0:24product showcase call to action The final medium close-up shot features the male subject, once again looking at the camera. He holds the 'Athletic Brewing Emerald Cliffs Nitro' can and the now-filled glass of dark, frothy beer, proudly showcasing the finished product. His expression is happy and inviting. The background is the out-of-focus grid. Text overlays appear: "This non-alcoholic Irish-style dry is available exclusively at athleticbrewing.com" and then "Get yours today!". The disclaimer is present.
