0:00makeup application reaction pip
This scene is a close-up, portrait-oriented shot featuring a woman with long dark hair applying a light-colored liquid foundation or concealer under her left eye with her finger. She looks directly at the camera with a wide-eyed, slightly aghast expression, her mouth agape in surprise or shock. A white text box at the top of the frame reads: "Using liquid foundation to cover dark circles is a mistake." In the bottom right corner, a smaller picture-in-picture (PIP) frame shows a blonde woman with long wavy hair, wearing a dark red top, smiling and speaking, likely narrating the video. The lighting is bright and even, highlighting the skin texture and the makeup application. The background behind the main woman is a softly blurred indoor setting, possibly a bathroom with a window. The overall color palette is natural skin tones, the beige of the foundation, and the red of the smaller frame.
0:02makeup application reaction confused
This scene is a continuation of the previous one, maintaining the same close-up, portrait orientation and split-screen format. The main woman with dark hair is still applying foundation under her left eye, but her expression has shifted to a look of confusion, frustration, or slight disgust, with her eyebrows furrowed and mouth slightly pursed. The white text box remains, displaying: "Using liquid foundation to cover dark circles is a mistake." The smaller PIP frame in the bottom right continues to show the blonde woman smiling and speaking. The bright, even lighting and blurred indoor background are consistent. The scene emphasizes the negative reaction to the described makeup technique.
0:03narrator talking head blonde
This is a medium close-up shot of the blonde woman who was previously in the PIP frame. She is centered, speaking directly to the camera with a confident, open expression. Her long, wavy, light blonde hair frames her face. She is wearing a dark red long-sleeved top. The background is a light-colored wall with a decorative circular wreath or ornament on the right, suggesting a home interior. The lighting is soft and even, highlighting her clear complexion. A white text box at the bottom of the frame reads: "You heard it right here." The overall mood is informative and direct.
0:03dark haired woman shocked
This is a dramatic close-up shot of a woman with dark brown hair looking directly at the camera with a wide-eyed, open-mouthed expression of shock or disbelief. Her eyes are emphasized by dark under-eye circles. She is wearing a light green tank top. The background is a brightly lit, modern bathroom with a glass shower enclosure and a light-colored wall. The lighting is direct and highlights the details of her facial expression and skin texture, including visible wrinkles around her eyes. A white text box is overlaid at the bottom, stating: "If you're over 40." The overall tone is one of revelation or warning.
0:04split screen makeup application
This scene employs a split-screen format, vertically divided into two close-up shots of different women applying makeup. The top panel features a woman with light brown hair, wearing a white towel headband, applying a light-colored foundation or concealer under her right eye with a small, dense makeup brush. The bottom panel shows the dark-haired woman from previous scenes, applying the same type of product under her left eye with her finger, looking directly at the camera with a slightly confused or displeased expression. Both women have prominent dark circles. The background in both panels is a bright, tiled bathroom setting. The lighting is even and direct. A white text box positioned between the two panels reads: "covering your under eye darkness." The scene visually contrasts two methods of applying makeup to address dark circles, implying a common problem.
0:06foundation product demonstration
This is a close-up shot focused on a woman's hands holding a foundation tube. The woman, with dark hair, is visible but blurred in the background, peeking from behind the product with a slightly disapproving expression. Her hands, with light pink polished nails, are squeezing a generous amount of light beige liquid foundation out of a clear tube with a black and gold pump dispenser, onto her index finger. The background is a modern, light-colored bathroom with a large arched window visible on the right, and tile work. The lighting is bright and natural, highlighting the texture and color of the foundation. A white text box reads: "with loads of foundation." The scene highlights a common practice of using too much product.
0:08woman frustrated with makeup
This is a close-up shot of the woman with dark hair, now viewed from a slightly different angle, showcasing the side of her face. She has visibly applied a light-colored foundation or concealer in a triangular patch under her left eye and extending to her temple. Her expression is one of frustration and disappointment, with her eyes squinted, lips pursed, and forehead wrinkled, as if examining the makeup's failure to cover or blend. She is looking to the side, away from the camera. The background is a light, blurred indoor setting. The lighting is bright and highlights the texture of her skin and the foundation. A white text box at the bottom reads: "is exactly why it's getting worse." The scene emphasizes the negative outcome of using traditional foundation.
0:11narrator talking head explaining
This is a medium close-up shot of the blonde narrator, centered and speaking directly to the camera. Her long, wavy, bright blonde hair is prominent, framing her face. She wears a dark red long-sleeved top. The background is a light-colored wall with a decorative red and brown wreath on the right. The lighting is soft and even. A white text box first appears with "And here's what most beauty brands won't tell you" and then transitions to "After 40". Her expression is serious and informative, conveying an important message. The scene's purpose is to introduce the problem statement and set up the solution.
0:13dark circles demonstration
This is a close-up shot of a woman with dark brown hair, looking directly at the camera with a neutral to slightly concerned expression. She has pronounced dark circles under both eyes, which are clearly visible. She is wearing a grey knitted top. Her right hand is visible, with manicured nails, lightly touching her under-eye area as if to draw attention to it. The background is a plain, light-colored wall, ensuring focus on her face. The lighting is bright and highlights the under-eye area. A white text box at the bottom of the frame reads: "dark circles aren't just about being tired." This scene serves to visually emphasize the problem of dark circles.
0:15narrator explaining causes
This is a medium close-up shot of the blonde narrator, centered and speaking directly to the camera. Her long, wavy, bright blonde hair is prominent. She is wearing a dark red long-sleeved top. The background is a light-colored wall with the decorative red and brown wreath on the right. The lighting is soft and even. A white text box at the bottom of the frame reads: "They're caused by 3 crucial changes." Her expression is serious and informative, transitioning into a slightly more engaging look as she prepares to elaborate. The scene sets the stage for the explanation of underlying causes.
0:17woman confused with skin changes
This is a close-up shot of a woman with short, wavy, grey-blonde hair pulled back, looking directly at the camera with a wide-eyed, slightly confused, and worried expression. Her mouth is slightly open. She is wearing a white top with a v-neck and a silver chain necklace. The background is a light-colored bathroom interior, with a partially visible mirror and a door frame. The lighting is bright and direct, highlighting the fine lines and texture of her skin. A white text box at the bottom reads: "happening under your skin." The scene aims to visually represent the internal changes affecting skin appearance.
0:20pigment accumulation demonstration
This close-up scene focuses on a woman with long, light brown hair, looking downwards with a somber expression. There is a distinct, lighter, triangular patch of foundation or concealer under her left eye, contrasting with her natural skin tone and emphasizing the underlying dark pigmentation. She is wearing a grey knitted top. The background is a blurred light-colored wall with some indistinct objects, possibly bathroom shelves. The lighting is soft but clear. A white text box is at the bottom, stating: "First dark PIGMENTS accumulate under the eyes." A white arrow graphic appears, pointing from the text to her under-eye area, specifically highlighting the dark pigment. The scene visually explains the first cause of dark circles.
0:24narrator talking head second cause
This is a medium close-up shot of the blonde narrator, centered and speaking directly to the camera. Her long, wavy, bright blonde hair frames her face. She wears a dark red long-sleeved top. The background is a light-colored wall with the decorative red and brown wreath on the right, blurred. The lighting is soft and even. A purple text box at the bottom of the frame reads: "Second." Her expression is serious and informative as she introduces the second cause of dark circles.
0:25woman smiles skin thins
This close-up shot features a woman with light brown hair pulled back by a white towel headband, looking directly at the camera with a gentle, reassuring smile. She is wearing a white casual top. The background is a clean, modern bathroom with white tiles and a glass shower door. The lighting is bright and even, highlighting her facial features and skin texture. A purple text box at the bottom of the frame states: "your skin naturally thins." Her calm and inviting expression contrasts with the informational text, preparing the viewer for an explanation of skin changes.
0:26narrator demonstrates thinning skin
This is a close-up shot of the blonde narrator, looking directly at the camera. Her long, wavy, light blonde hair frames her face. She uses her left hand, with light polished nails, to gently pull down the skin under her right eye, demonstrating the thinning and translucency of the skin. She is wearing a dark red top. The background is a blurred light-colored wall with a decorative wreath. The lighting is soft and highlights her skin. A purple text box is at the bottom, reading: "making those pigments more visible." Her expression is empathetic and demonstrative, reinforcing the point about skin thinning. The scene visually illustrates how thinning skin makes dark circles more apparent.
0:28woman shows shadows and wrinkles
This close-up shot features a woman with short, blonde hair pulled back, looking to her right with a slight, knowing smile. She uses her left hand to gently touch the skin near her temple and the outer corner of her eye, drawing attention to visible fine lines and a subtle shadow cast by the skin's texture. She is wearing a teal collared shirt and a pearl earring. The background is a light-colored wall with a white door frame. The lighting is soft and even, emphasizing the skin texture. A purple text box is at the bottom, reading: "Third loss of elasticity creates SHADOWS that." The scene visually explains the third cause of dark circles, relating to skin elasticity.
0:30woman applying makeup struggling
This close-up shot shows a woman with light brown hair, wearing a white towel headband, applying a light-colored liquid foundation or concealer under her right eye with a small, dense makeup brush. She looks directly at the camera with a neutral, slightly confused expression, as if the product isn't working as expected. The background is a clean, modern bathroom with white tiles and a glass shower door. The lighting is bright and even. A purple text box at the bottom of the frame continues the previous sentence, reading: "liquid makeup can't fix." This scene visually reinforces the inadequacy of traditional liquid foundations for addressing these issues.
0:32woman frustrated with bad makeup
This is a close-up shot of the woman with short, blonde hair, looking directly at the camera with a deeply furrowed brow and a frown, expressing frustration or displeasure. Her forehead and areas around her eyes show blotches of an incorrectly applied, possibly too light or too heavy, foundation. She is wearing a teal collared shirt. The background is a blurred light-colored wall. The lighting is direct and highlights the uneven makeup application. The scene powerfully illustrates the negative effects of ineffective liquid makeup.
0:33hands dispensing foundation
This extreme close-up shot focuses solely on a pair of hands. The hands, with neatly manicured, light pink polished nails, are holding a black and gold pump foundation bottle. The index finger of one hand is placed under the dispenser, and a small amount of liquid foundation, appearing light beige, is being dispensed onto it. The background is a light-colored, speckled countertop, likely in a bathroom or vanity area. The lighting is bright and clear, highlighting the product and the hands. A white text box at the bottom of the frame reads: "That's why traditional foundations fail women over 40." This scene sets up the problem with traditional foundations by showing a typical application.
0:34woman applying contrasting foundation
This close-up shot features a woman with light brown hair, wearing a white towel headband, applying a much darker, contrasting foundation to her right cheek and temple with a flat-top brush. The foundation creates a stark, unnatural streak against her lighter skin tone, highlighting poor color matching. She looks at the camera with a somewhat distressed or unsure expression. The background is a light-colored wall with a mirror and a small vase of pink flowers. The lighting is bright and direct, emphasizing the severe contrast of the foundation. A white text box at the bottom continues to read: "foundations fail women over 40." The scene visually illustrates how badly traditional foundations can perform on mature skin.
0:36young woman outdoor glow
This is a medium close-up shot of a young woman with long, flowing brown hair, smiling gently and looking down or to the side. She is outdoors, with strong backlighting creating a soft glow around her hair and a serene atmosphere. Her skin appears flawless and radiant. She is wearing a light-colored top with some textured detail. The background is blurred, suggesting a natural, sunny outdoor environment. A white text box at the bottom of the frame reads: "They're designed for younger women with hydrated and clear skin." The scene aims to depict the ideal skin type that traditional foundations are marketed for, contrasting with the previous issues.
0:37young woman clear skin closeup
This is an extreme close-up shot focusing on the profile of a young woman's face, specifically her eye, cheek, and lips. Her skin is remarkably clear, smooth, and hydrated, with a natural glow. Her long, light brown hair is softly blurred in the foreground and background. Her eye is bright and clear, with subtle mascara. Her lips are full and naturally colored. The lighting is soft and flattering, emphasizing her youthful complexion. A white text box at the bottom of the frame continues: "hydrated and clear skin." This scene provides an even closer look at the ideal skin that traditional foundations are supposedly designed for, reinforcing the previous point.
0:39narrator introduces product
This is a medium close-up shot of the blonde narrator, centered and speaking directly to the camera with an excited and confident smile. She holds up a black compact with the 'Laura Geller' logo, showcasing it to the viewer. Her long, wavy, bright blonde hair is prominent. She wears a dark red long-sleeved top. The background is a light-colored wall with the decorative red and brown wreath, blurred. The lighting is soft and even. A white text box at the bottom of the frame reads: "But this revolutionary Baked Balance-n-Brighten." The scene introduces the solution to the previous problems.
0:41product packaging unboxing outdoor
This close-up shot shows a pair of female hands, with shimmering light-colored nail polish, carefully unboxing a 'Laura Geller' Baked Balance-n-Brighten foundation compact from its cardboard packaging. The hands hold the product over a blurred outdoor background of lush green palm leaves, suggesting natural ingredients or a vibrant setting. The packaging is brown and white with text and branding. The compact itself is black. The lighting is bright and natural, casting soft shadows. A white text box is at the bottom of the frame, first showing "Baked Balance-n-Brighten" and then transitioning to "Color Correcting Foundation by Laura Geller changes that." The scene focuses on the product introduction.
0:43product reveal baked foundation
This close-up shot focuses on the open 'Laura Geller' Baked Balance-n-Brighten compact, held by a female hand with shimmering light-colored nail polish. The compact is black, circular, and features a mirror on the inside lid. The baked foundation itself is visible, showcasing a swirled pattern of light beige, darker beige, and light brown tones, indicative of color-correcting pigments. The background is a blurred lush green palm tree foliage, suggesting an outdoor, natural setting. The lighting is bright and natural, highlighting the texture and colors of the product. A white text box at the bottom of the frame continues: "Color Correcting Foundation by Laura Geller changes that." This scene provides a clear view of the product's appearance.
0:45split screen product and application
This scene is a dynamic split-screen, vertically divided into two main sections with an additional small inset. The right side features a woman with short, grey-blonde hair and a bright teal collared shirt, applying the Laura Geller foundation to her cheek with a makeup brush, looking directly at the camera with a subtle smile. The left side is further split: the top left shows a close-up of the open Laura Geller compact with its mirror, and the bottom left shows the blonde narrator holding another compact, speaking and smiling. The background for the woman applying makeup is a light blue wall. The lighting is bright and even. A white text box across the bottom reads: "The 3 colour correcting pigments in this foundation." The scene integrates product showcase with application, emphasizing the unique color-correcting features.
0:49woman applying blending foundation
This is a medium close-up shot of the woman with long, dark brown hair, looking to her right with a focused yet pleasant expression as she applies the Laura Geller foundation to her left cheek with a large, soft makeup brush. Her skin appears smooth and evenly toned where the product has been applied. She is wearing a black top and small gold hoop earrings. The background is a light-colored wall with white paneled doors, suggesting a clean, indoor setting. The lighting is bright and even, highlighting the seamless blending of the foundation. A white text box at the bottom of the frame reads: "blends with your skin." The scene demonstrates the product's ability to blend naturally.
0:50woman covering blemishes
This is a medium close-up shot of the woman with long, dark brown hair, continuing to apply the Laura Geller foundation to her left cheek with a large, soft makeup brush. Her face is now more directly facing the camera, revealing a confident, happy smile. Her skin appears smooth and even, with any previous blemishes or uneven tones visibly corrected. She is wearing a black top and small gold hoop earrings. The background is a light-colored wall with white paneled doors. The lighting is bright and even. A white text box at the bottom of the frame reads: "covering the blemishes dark circles." The scene showcases the product's covering power and the woman's satisfaction.
0:52woman reveals even skin tone
This is a medium close-up shot of the woman with long, dark brown hair, now finished with makeup application. She looks upward and to her right with a radiant, confident smile, her head tilted slightly back. Her hair is styled over her right shoulder. Her skin appears exceptionally smooth, even, and natural, with no visible dark circles, blemishes, or uneven tone. She is wearing a black top and small gold hoop earrings. The background is a bright, modern bathroom with a glass shower enclosure and a light-colored tiled wall. Natural light from a window streams in, creating soft highlights on her face and hair. A white text box at the bottom of the frame reads: "uneven skin tone." The scene acts as a successful 'after' shot, demonstrating the product's transformative effects.
0:53woman applying liquid foundation fingers
This close-up shot features a woman with light brown hair, wearing a white towel headband, applying a liquid foundation to her left cheek and under-eye area with her fingers. She looks directly at the camera with a slightly confused or uncertain expression, showcasing the messiness or difficulty of blending with fingers. Drops of liquid foundation are visible on her fingertips. The background is a clean, modern bathroom with white tiles and a glass shower door. The lighting is bright and even. A white text box at the bottom of the frame reads: "And unlike liquid foundations." The scene juxtaposes traditional liquid foundation application with the promised benefits of the new product.
0:55woman demonstrates blending fingers
This close-up shot continues to show the woman with light brown hair and a white towel headband. She has both hands raised in front of her face, palms facing the camera, with visible liquid foundation on her fingertips, as if demonstrating how liquid foundation sits on the skin or is difficult to blend. She looks directly at the camera with a neutral expression, possibly indicating the product's inability to seamlessly blend. The background is a clean, modern bathroom. The lighting is bright and even. A white text box at the bottom of the frame reads: "this baked formula instantly blurs fine lines." The scene emphasizes a common issue with liquid foundations and sets up the baked formula as a superior alternative.
0:57woman fine lines blurred satisfied
This is a medium close-up shot of the woman with light brown hair, now with her hair down and styled, looking over her right shoulder with a broad, confident smile. Her skin appears smooth and her fine lines are visibly blurred, creating a youthful and radiant complexion. She is wearing a white long-sleeved top. The background is a bright, modern bathroom with a glass shower enclosure and tiled walls. The lighting is soft and flattering, highlighting her smooth skin. A white text box at the bottom of the frame reads: "instead of settling into them." This scene serves as a powerful 'after' shot, demonstrating the baked formula's ability to blur fine lines and give a flawless finish, completing the product's benefits.
