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Bask and Lather Co

baskandlatherco.com

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0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER, THREADS

Ad Copy

Upgrade your wash day with our XL Cleanse & Growth Bundle — deep cleansing, intense hydration, and scalp nourishment for stronger, healthier hair.

Brand

Bask and Lather Co

AI Analysis

Transcript

0:00Y'all see cardib hair growth?

0:02One of the things that I actually struggle with is actually doing home remedies.

0:05I have been using the Basque and Leather bundle this is really results.

0:10over the past eight months.

0:12You're getting the shampoo, the conditioner for strengthening and repair, you're getting the scalp stimulator, you're getting the detangling mist, that's what I call it, just so whenever I'm detangling, I'm not ripping out my hair and it also does help with flaking.

0:23This is the deep conditioner that you should be using to protect your hair from split end and also breakage so you can have length retention.

0:31bundle is on sale today, so go grab it while it's on sale for Black Friday.

Text on Screen

0:02My hair a few years Ago

0:03Protein Treatment = Healthier thicker

Scenes (2)

0:00intro and problem statement

The scene opens with a medium shot of a young Black woman in a kitchen. Her long, natural, dark, frizzy hair is the central focus as she shakes her head from side to side, then looks up and smiles at the camera. She is wearing light mint green pajamas with white buttons. The background features light-colored kitchen cabinets and stainless steel appliances, including a microwave and a refrigerator. On top of the refrigerator, various household items like bags and boxes are visible. Bright, even overhead lighting illuminates the scene, casting soft shadows. An overlay appears in the top-left corner, showing a smaller, older picture of the woman with curly hair, accompanied by the text 'My hair a few years Ago'. Shortly after, large pink text 'Protein Treatment = Healthier thicker' appears at the top center of the screen. She actively gestures with her hands as she speaks to the camera, conveying a friendly and informative tone. The overall color palette is bright and fresh, dominated by the mint green of her attire, the dark tones of her hair, and the light, neutral colors of the kitchen.

0:05product demonstration

This scene continues with a medium shot of the same young Black woman in her kitchen, maintaining the same framing and background elements. She is now holding a collection of hair care products in her left arm, specifically four bottles and one jar. The products are predominantly white with gold or black accents and 'LATHER' branding. As she speaks, she uses her right hand to gesture and selectively lift individual product bottles to highlight them, explaining their benefits. The text overlay 'Protein Treatment = Healthier thicker' remains visible at the top of the screen throughout the scene. The lighting is consistently bright and even, accentuating the details of the products and her hair. Her expressions are lively and engaging, with direct eye contact with the camera. She demonstrates a deep conditioner jar and then showcases two additional bottles, a small dark one and a taller white one with a spray nozzle, holding them up for closer inspection before placing them back with the rest of the bundle. Her movements are clear and deliberate, designed to showcase each product. The overall color scheme remains consistent with the previous scene, featuring her mint green pajamas, dark hair, and the light kitchen environment, accented by the product packaging.

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