0:00self checkout initial A medium shot captures a woman at a Target self-checkout station. She is dressed in a black puffer jacket over a light pink top, blue jeans, and dark shoes, with long, wavy black hair. She holds a small, light blue and green cylindrical vitamin bottle, actively scanning it with a handheld scanner. To her right, a red Target shopping basket is partially visible. Behind her, shelves extend into the background, laden with various packaged snacks and candies. Overhead, several festive, shiny Christmas-themed foil balloons (Santa Claus, a snowman, stars) are suspended, indicating a holiday season. The self-checkout unit is red and silver, featuring two screens displaying 'Card Only' and checkout information. A white plastic bag with the red Target logo rests nearby. The lighting is bright and uniform, characteristic of a retail store, with visible fluorescent lights on the ceiling. A white text overlay at the bottom of the screen reads: 'Target is doing'.
0:03shopping cart vitamins close up An extreme close-up, overhead shot, looking directly down into a bright red Target shopping cart. The cart is filled with various groceries and two 'First Day' vitamin bottles. Visible items include a large bag of fresh baby spinach, a loaf of whole wheat bread, a large clear plastic jug of purified drinking water, a bunch of green grapes, a package of individually wrapped 'Sharp Cheddar' cheese slices, and a small bunch of bananas. The two 'First Day' vitamin bottles, prominently placed, have distinct light blue and green labels. The setting is a brightly lit grocery store environment. The color palette is vibrant with greens, reds, yellows, and the striking red of the cart. A white text overlay reads: 'on First Day vitamins'.
0:03walking down chip aisle wide A wide shot follows a woman walking away from the camera down a long, brightly lit aisle in a Target store. The aisle is lined on both sides by tall metal shelving units, heavily stocked with an array of colorful bags of chips and snacks. The lighting is bright and uniform from overhead fluorescent fixtures, casting minimal shadows. The floor is a clean, light-colored tile. The woman is wearing a dark puffer jacket, blue jeans, and carries a large black tote bag on her left shoulder. Her dark, long hair is visible. She walks at a steady pace, looking towards the shelves on her right. Various red sales signs, indicating prices like '2/$8' and '2/$10', are scattered across the shelves. A white text overlay at the bottom of the screen reads: 'I've been paying'.
0:04picking chips medium shot A medium shot captures the same woman, viewed from slightly behind and to her right, as she reaches for a bag of 'Sun Chips' from a shelf in the snack aisle. She is dressed in a black puffer jacket over a pink top, blue jeans, and has a large black tote bag hanging from her left shoulder. Her long, dark, wavy hair cascades down her back. The shelves behind her are densely packed with various brands of chips, creating a colorful and busy background. Several red 'Sale' signs, including one for '2/$6', are visible among the products. The lighting is bright fluorescent, typical of a retail environment. The woman's expression appears neutral and contemplative as she examines the chip bag. A white text overlay reads: 'drained we've been feeling'.
0:07chip aisle shelf static A static, medium close-up shot focuses on a section of a grocery store aisle shelf, completely filled with bags of various potato chips and snacks. Brands such as Lay's, Cheetos, and Kettle Cooked are prominently displayed. The packaging colors are diverse, primarily yellow, red, blue, and green, creating a dense and colorful visual pattern across the white metal shelves. Several red 'Sale' signs are visible, indicating pricing deals like '2/$8' and '2/$6'. The lighting is bright and even, typical of a supermarket. A white text overlay appears at the bottom, stating: 'low energy,'.
0:08walking down chip aisle alternate A medium shot shows the woman walking down the chip aisle in Target, viewed from her back and right side. She is dressed in a black puffer jacket and carries a large black tote bag on her left shoulder. Her long, dark hair is visible. She continues to look towards the shelves on her right, which are stacked high with bags of chips and popcorn in colorful packaging. Red 'Sale' signs are still visible among the products. The floor is light-colored and clean. The lighting is bright from overhead fluorescent fixtures, illuminating the aisle uniformly. A white text overlay at the bottom of the screen reads: 'and not always'.
0:10pushing cart with phone A slightly high-angle wide shot captures a young woman pushing a red Target shopping cart down a broad, relatively empty aisle in the store. Tall white shelving units line both sides of the aisle, stocked with various home goods such as blankets and pillows. The woman is wearing a black long-sleeved top and dark pants, with her dark hair pulled back. She is looking down at her phone as she pushes the cart. A large, clear pack of bottled water is visible on the bottom rack of the shopping cart. The store environment is very clean and brightly lit, typical of a modern retail space. A white text overlay at the bottom reads: 'When I looked into it,'.
0:11examining vitamins aisle A medium shot focuses on the woman, seen from the waist up, standing in front of a brightly lit vitamin aisle in Target. She holds a 'First Day' vitamin bottle in both hands, examining its label intently with a thoughtful and focused expression. She is wearing glasses, a black puffer jacket, and a pink top underneath. Her dark hair is loose, falling around her shoulders. The shelves behind her are fully stocked with numerous colorful vitamin bottles and supplement packages, arranged neatly. The lighting is bright and even, creating a clear view of the products. A red shopping cart is partially visible in the bottom left corner of the frame. A white text overlay reads: 'nutrient gaps can play'.
0:14cart moving vitamin aisle pov A point-of-view shot from within a red Target shopping cart, looking forward as it moves smoothly down a vitamin aisle. The camera is positioned low, emphasizing the tall shelves packed with colorful vitamin bottles and packages on both sides of the aisle. The entire aisle is brightly illuminated by overhead fluorescent lights. The floor is a clean, light-colored tile. A large pink sign advertising the 'OLLY' vitamin brand is visible further down the aisle. The camera motion is steady and forward, simulating a shopper's perspective. A white text overlay at the bottom reads: 'So I ran to Target'.
0:15adding vitamins to cart A medium shot shows the woman from the vitamin aisle, now smiling brightly and appearing satisfied as she places a 'First Day' vitamin bottle into her red shopping cart. She wears a black puffer jacket, a pink top, and glasses. Her dark hair is loose, framing her happy face. The background is a brightly lit vitamin aisle, with shelves still full of various colorful supplements. The red shopping cart is prominent in the foreground, capturing the moment of purchase. The woman's expression conveys happiness and successful shopping. A white text overlay at the bottom reads: 'for me'.
0:18shopping cart final contents An overhead shot, looking directly down into a red Target shopping cart. The cart is now well-filled with a diverse assortment of groceries, including a large bag of baby spinach, a loaf of bread, a large clear jug of purified drinking water, a bunch of green grapes, a bunch of bananas, and two prominent 'First Day' vitamin bottles with blue and green labels. The items are arranged somewhat haphazardly within the cart. The lighting is bright and even, illuminating all contents clearly. The vibrant red of the cart provides a strong contrast to the natural colors of the food and the bright labels of the vitamins. A white text overlay at the bottom reads: 'They're science-backed,'.
0:19gummy vitamins on board A high-angle close-up shot captures a pile of small, colorful gummy vitamins scattered on a light-colored wooden cutting board. The gummies are predominantly dark reddish-purple and orange-brown, resembling fruit or berries, and possess a slightly textured, shiny surface. The background consists of a speckled, light-colored countertop, providing a clean contrast. The lighting is soft and natural, highlighting the texture and colors of the gummies. A white text overlay at the bottom reads: 'thoughtfully made,'.
0:20mother daughter kitchen A medium shot features two women, presumably a mother and daughter, standing together in a bright, modern kitchen. The woman on the left, with long, dark, wavy hair, wears a maroon off-the-shoulder top and holds a blue plastic cup. She is smiling and looking warmly at the younger woman on the right. The younger woman, with dark, straight hair, wears a light gray off-the-shoulder top and is smiling brightly as she holds a small gummy vitamin to her mouth. The kitchen background consists of light gray cabinets, a stainless steel refrigerator, and a light-colored countertop. The lighting is bright and warm, creating a pleasant atmosphere. Both appear happy and engaged in a shared moment. A white text overlay at the bottom reads: 'and not packed with'.
0:21vitamin aisle full shelf A static, wide shot captures a section of the vitamin and supplement aisle in a Target store. The camera looks down the length of the aisle, showcasing multiple shelves stacked high with various brands and types of vitamins, mostly housed in bottles and boxes. The overall color palette is highly diverse due to the numerous product packages, with many bright reds, blues, yellows, and greens creating a vibrant display. Overhead fluorescent lighting illuminates the entire aisle uniformly, which features a clean, light-colored tile floor. A white text overlay appears at the bottom, stating: 'artificial colors or'.
0:24self checkout final A medium shot returns to the woman at the Target self-checkout station, further along in her transaction. She stands to the left of the red self-checkout machine, holding a 'First Day' vitamin bottle in her right hand and scanning it with the handheld scanner. Her red Target shopping cart is visible to her left, with a pack of bottled water on its bottom shelf. Several white plastic Target bags, filled with groceries, are piled on the bagging area of the machine. The background shows more of the Target store, including other aisles and checkout lanes, adorned with visible Christmas decorations such as red and white striped arches and more festive balloons. The store is brightly lit. A white text overlay at the bottom reads: 'it was the perfect time'.
0:28gummy bottles reveal An overhead close-up shot features a hand quickly manipulating various colored gummy vitamins within a blue cup or bottle. The sequence begins with bright red gummies, which are then rapidly replaced by golden yellow gummies, and finally, dark red, textured gummies. Each transition occurs very quickly, creating a dynamic visual swap effect. White text overlays appear with each change, identifying the product: '3-in-1 Probiotic', 'Calming Magnesium', and '"No Junk"™ Multi'. A 'NO JUNK' sticker graphic, along with fine print explaining the phrase, is briefly visible on the packaging of the third set of gummies. The background is a clean, white surface, providing a stark contrast to the colorful gummies. The lighting is bright and even, highlighting the product details.
0:31target logo animation A clean, minimalist animation displays the iconic red Target bullseye logo appearing smoothly on a pure white background. The logo consists of a large red outer oval, a white inner oval, and a smaller red central oval. The animation is brief and elegant, with no jarring movements, presenting the logo clearly against the stark white backdrop. The simplicity of the scene emphasizes the brand identity.
An animated end card featuring a light blue and white gradient background. Three 'First Day' vitamin bottles are prominently displayed in the center of the frame, arranged in a slight arc. From left to right, they are labeled 'WOMEN PRE+POST PROBIOTIC' (with a red label), 'KIDS THE MULTI' (with a green label), and 'TEENS NIGHTTIME RESET MAGNESIUM' (with a blue label). Each bottle is accompanied by vibrant illustrations of fresh fruit relevant to its flavor, such as peach slices, raspberries, and a grapefruit half. Above the bottles, white text clearly states: 'Real results you can taste & feel.' Below the bottles, a large, rectangular red button with white text boldly announces: 'Buy 1 Get 1 Free at Target'. Small 'NO JUNK' labels are visible on the product packaging, emphasizing a key benefit. The overall design is clean, colorful, and highly inviting, with a clear call to action and brand messaging.
