0:00man outdoors eating snack
A medium shot frames a Caucasian man with a full dark beard and a black baseball cap with a 'RED ARROW' logo, wearing an olive green hoodie. He is positioned slightly off-center to the right, looking directly at the camera with a neutral to slightly serious expression. His left hand holds a white and red 'CARNIVORE SNAX RIBEYE' package, prominently displaying product details like 'Only 2 Ingredients Beef & Salt'. His right hand holds a small, dark, and irregularly shaped piece of the beef snack, which he brings towards his mouth to eat. The background is an out-of-focus natural outdoor setting with green trees and foliage under an overcast sky, suggesting a natural or rural environment. Overlaid text in bold red and white reads 'CARNIVORE SNAX', followed by 'THE ONLY KNOWN CURE FOR VEGANISM' and 'OH! YOU DON'T EAT CARNIVORE SNAX YOUR WIFE'S BOYFRIEND DOES'. The lighting is soft and diffused, indicating natural daylight without harsh shadows, creating an even illumination on the subject and product. The overall color palette is earthy and subdued, with the man's green hoodie and the natural background contrasting with the bright product packaging.
0:05man close up eating snack
A tight close-up shot focuses on a young Caucasian man from the chest up, with short dark hair partially covered by a dark blue baseball cap worn backward. He wears a light olive green T-shirt with faded dark text 'THIS IS NOT A DRILL' visible on the chest. He smiles genuinely, his face animated as he talks to the camera. He holds a large, irregular piece of Carnivore Snax in his right hand, bringing it to his mouth. The background is a brightly lit, out-of-focus outdoor scene with vibrant green trees and a clear blue sky, indicating a sunny day. The lighting is bright and natural, casting soft shadows. The overall mood is cheerful and energetic. Text overlays in red and white include 'CARNIVORE SNAX' and 'CARNIVORE SNACKS ARE NO JOKE', reinforcing the product message. The color palette is fresh, with bright greens and blues complementing the man's casual attire.
0:08man in forest eating snack
A medium shot captures a Caucasian man with a long, reddish-brown beard and sunglasses, wearing a camouflage baseball cap and a camouflage sleeveless shirt. He is standing in a sun-dappled forest environment, surrounded by tall pine trees and sparse undergrowth, with dry leaves and pine needles on the ground. He is holding a white and red 'CARNIVORE SNAX' bag in his left hand and eats a piece of the snack with his right. The lighting is natural and bright, with sunlight filtering through the trees, creating a warm, outdoor ambiance. Overlaid text in white and red states 'ESPECIALLY IF YOU'RE A CARNIVORE ON A CARNIVORE DIET, IT'D BE PERFECT FOR YOU'. The color palette is dominated by natural greens, browns, and the bright white and red of the product packaging.
0:11product display on rock
A close-up shot presents a pristine white and red 'CARNIVORE SNAX' package standing upright on a textured light brown rock surface. In front of the package, several pieces of the dark, reddish-brown beef snack with visible streaks of fat are arranged. The package is clearly labeled 'RIBEYE', 'ONLY 2 INGREDIENTS BEEF & SALT', and '100% GRASS FED'. The background features out-of-focus green foliage and trees under a bright, slightly hazy sky, suggesting an outdoor, natural setting. The lighting is bright, natural daylight, highlighting the textures of the rock and the beef. Overlaid text in red and white proclaims '100% GRASS-FED', emphasizing a key product feature. The color palette is natural and appetizing, with the rich browns of the meat and the crisp design of the packaging standing out against the earthy tones.
0:12extreme close up snack
An extreme close-up shot fills the frame with several thin, wavy pieces of dried beef snack. The pieces show a clear distinction between the dark reddish-brown lean meat and streaks of golden-yellow fat, exhibiting a marbled and somewhat brittle texture. A hand with light skin tone is visible at the bottom right, gently holding these pieces, implying a tactile experience. The background is out-of-focus, suggesting a bright outdoor environment with blurred colors, possibly blue sky and green foliage. The lighting is very bright and natural, accentuating the details and textures of the beef and fat. Overlaid text in red and white highlights '100% GRASS-FED BEEF + SALT THAT'S IT', reinforcing the product's simple ingredients. The dominant colors are rich browns, yellows, and the red of the text overlay, creating an appetizing and clear visual of the product.
0:14man close up talking
A close-up shot features the young Caucasian man from previous scenes, with short dark hair and a dark blue baseball cap worn backward. He wears a light olive green T-shirt. He is looking directly at the camera, speaking with an open mouth and an enthusiastic expression. The background is an out-of-focus outdoor setting with vibrant green trees under a bright blue sky. The lighting is bright and natural, with soft, even illumination on his face. Overlaid text in white reads 'YOU GET PLENTY NOT A LOT', followed by 'OF PROTEIN OF CALORIES'. The colors are natural and vibrant, with the green of his shirt and the background complementing the clear blue sky. The overall mood is engaging and positive, emphasizing the benefits of the product.
0:16man indoors eating snack
A medium shot shows a Caucasian man in his 30s or 40s, with a dark beard and a brown baseball cap, seated at a wooden table indoors. He wears a blue T-shirt under a tan vest. He is holding a small piece of food to his mouth, mid-bite, with a slight smile of satisfaction. The background reveals a cozy, domestic indoor setting: a kitchen with dark wood cabinets and a stainless steel appliance on the left, and a wooden bookshelf filled with books on the right. A ceiling fan with wooden blades is visible overhead. The lighting is warm and artificial, emanating from overhead sources, creating a comfortable, homey atmosphere. Overlaid text in white reads 'IT'S PERFECT'. The color palette is warm with browns, tans, and the blue of his shirt, creating a grounded and inviting feel.
0:17man working eating snack
A medium close-up shot, angled slightly from the side, captures a Caucasian man in his 30s, with short dark hair, wearing a light blue T-shirt. He is outdoors, seemingly engaged in a woodworking project, as he is seen with a piece of wood and tools near a brick wall. He brings a small, dark piece of the Carnivore Snax to his mouth. A pencil is tucked behind his right ear. The background shows a brick wall and green plants, indicating a residential outdoor space. The lighting is bright and natural daylight, casting soft, even light. Overlaid text in white states 'THAT'S WORKING OUT,'. The color palette is cool and natural, with blues, greens, and the warm tones of the brick, suggesting an active, healthy lifestyle.
0:18hand holding snack bag
A medium close-up shot focuses on a person's lap, where a black and red 'CARNIVORE SNAX WAGYU BOTTOM ROUND' package rests. A hand with a light skin tone holds a large, irregular piece of dark reddish-brown beef snack with visible fat marbling over the open bag, preparing to place it back or take another bite. The person is seated outdoors, possibly on a wooden chair or bench, with blurred green foliage and sunlight in the background. The lighting is bright and natural, highlighting the textures of the snack and the bag's details. Overlaid text in white reads 'AND JUST', followed by 'A GREAT ON THE GO'. The color palette features the bold red and black of the packaging contrasting with the earthy tones of the beef and the natural green background, emphasizing portability and convenience.
0:20man in lake eating snack
A medium shot shows a young Caucasian man standing waist-deep in clear blue lake water under a bright sunny sky. He has blonde hair, wears black sunglasses, and a gold chain with a cross pendant. He is shirtless, revealing a toned physique. His right hand holds a piece of the Carnivore Snax, which he is about to eat, while his left hand holds a white and red 'CARNIVORE SNAX NEW YORK STRIP' package. In the background, several people are visible on a boat and in the water, suggesting a lively lake setting. The lighting is bright and harsh, characteristic of direct sunlight on a summer day, creating strong highlights on the water and the man's skin. Overlaid text in white reads 'AND EVEN THE FAT IT'S REALLY, REALLY GOOD'. The dominant color palette is vibrant blues from the water and sky, with splashes of green from distant trees and the red and white of the product packaging, evoking a fun, recreational atmosphere.
0:22bald man outdoors holding snack
A close-up selfie-style shot features a bald Caucasian man in his 30s or 40s, wearing a light brown baseball cap and a grey Nike hooded sweatshirt. He holds two pieces of the Carnivore Snax in his hands, showcasing the fatty edges, and looks directly into the camera with a serious yet engaged expression. The background is a bright, clear blue sky and lush green trees, indicating an outdoor setting on a sunny day. The lighting is bright and natural, casting a clear, even light on his face and the product. Overlaid text in white states 'YOU CAN SEE THE FAT AROUND THE EDGES' and 'PERFECTLY CRISPY', highlighting the snack's texture and composition. The color palette is vibrant with the blue sky and green trees, contrasted by the grey hoodie and the natural browns and yellows of the snack, creating a fresh, outdoor feel.
0:25man close up finishing
A close-up shot again features the young Caucasian man from previous scenes, with short dark hair and a dark blue baseball cap worn backward. He wears a light olive green T-shirt. He is looking directly at the camera, speaking with an open mouth and an engaging expression, concluding his thoughts on the product. The background is an out-of-focus outdoor setting with vibrant green trees under a bright blue sky. The lighting is bright and natural, providing soft, even illumination. Overlaid text in white reads 'YET WITH A BUTTERY FINISH', describing the snack's taste profile. The color palette is fresh and natural, mirroring the earlier segments with this character. The mood remains positive and informative.
0:26man outdoors doubting snack
A medium shot reprises the Caucasian man with a full dark beard and a black baseball cap, wearing an olive green hoodie. He stands outdoors, holding the white and red 'CARNIVORE SNAX RIBEYE' package in his left hand and a piece of the snack in his right. He brings the snack to his mouth, but his expression is one of slight disbelief or questioning, with raised eyebrows and a furrowed brow, as if surprised by the simplicity of the ingredients. The background is an out-of-focus natural outdoor setting with green trees and foliage under an overcast sky. Overlaid text in white reads 'THIS IS JUST', followed by 'MEAT AND SALT'. The lighting is soft and diffused natural daylight. The color palette remains earthy and subdued, with the man's green hoodie and the natural background contrasting with the product packaging.
0:28bald man indoors talking
A close-up shot frames the bald Caucasian man from previous scenes, now indoors. He wears a light blue crew-neck T-shirt and looks directly at the camera with a calm, conversational expression. The background is a clean, bright white wall with subtle architectural details like a door frame and a glimpse of furniture. The lighting is soft and even, likely from internal room lighting, creating a clean and bright indoor ambiance. Overlaid text in white reads 'HAD TO STOP MYSELF', followed by 'FROM FINISHING THE BAG'. The color palette is bright and minimalist, dominated by whites and light blues, making the man the clear focus. The mood is relaxed and testimonial.
0:31man close up amazed
A tight close-up shot returns to the young Caucasian man from previous segments, with short dark hair and a dark blue baseball cap worn backward. He wears a light olive green T-shirt. He is looking slightly upwards and to the right, with a wide, impressed smile and bright eyes, conveying genuine amazement. The background is an out-of-focus outdoor setting with vibrant green trees and a clear blue sky. The lighting is bright and natural. Overlaid text in white reads 'ABSOLUTELY AMAZING', summarizing his positive experience. The color palette is vibrant and fresh, contributing to the energetic and enthusiastic mood.
0:31man outdoors talking seriously
A medium shot again features the Caucasian man with a full dark beard and a black baseball cap, wearing an olive green hoodie. He is positioned slightly off-center to the right, looking directly at the camera with a serious and slightly challenging expression, almost as if making a statement. His left hand holds the white and red 'CARNIVORE SNAX RIBEYE' package, and his right hand holds a piece of the beef snack, which he brings towards his mouth. The background is an out-of-focus natural outdoor setting with green trees and foliage under an overcast sky. Overlaid text in white reads 'WANNA START LEG', followed by 'KICKING PEOPLE' and 'AND START A PODCAST'. The lighting is soft and diffused natural daylight. The earthy and subdued color palette, combined with his stern expression, creates a slightly intense and humorous mood.
0:34men in lake eating snack
A medium shot captures two young Caucasian men standing chest-deep in clear blue lake water under a bright sunny sky. The man on the left, with blonde hair and sunglasses, from previous scenes, eats a piece of the Carnivore Snax. To his right, another young man, also shirtless, with dark hair, smiles and holds a green floating mat. A white and red 'CARNIVORE SNAX' bag is visible in the water in front of them, partially submerged. In the background, a large boat and other people are visible on the lake. The lighting is very bright and natural, creating strong highlights. Overlaid text in white reads 'THIS IS MY NEW GO-TO'. The dominant colors are vibrant blues and greens, evoking a fun, social, and active summer lake atmosphere.
0:36packaging process snack
A close-up, overhead shot shows a gloved hand inserting a large, dark reddish-brown piece of beef snack into an open, standing 'CARNIVORE SNAX RIBEYE' package. The package is predominantly white with red graphics and text. Multiple identical packages are neatly lined up in rows on a metallic or stainless steel surface, suggesting a production or packaging facility. The lighting is bright and even, likely from overhead industrial lights, creating a clean, professional aesthetic. Overlaid text in white reads 'NO MORE BEEF JERKY', followed by 'CARNIVORE SNAX ONLY'. The color palette is functional, with the white and red of the packaging standing out against the grey metallic surface and the dark meat, emphasizing the product's quality and processing.
0:38product graphic cta
A dynamic animated graphic with a stark, impactful design. The background is a solid off-white color, with distressed red brushstroke patterns at the top and bottom edges, reminiscent of blood or a raw, primal aesthetic. Three 'CARNIVORE SNAX' product packages are arranged on the bottom of the screen, tilted and slightly overlapping: 'NEW YORK STRIP', 'RIBEYE', and 'CHICKEN SLIDERS'. The 'CARNIVORE SNAX' logo in bold, dark red text is centrally placed towards the top. A prominent red rectangular button with white text 'SHOP CARNIVORE SNAX' appears in the middle of the screen. A subtle, almost translucent eye icon briefly appears and disappears in the center top. The lighting is conceptual, bright and uniform as expected in a graphic. The color palette is dominated by red, white, and dark grey/black, creating a strong, attention-grabbing visual that emphasizes the brand and calls to action.
