0:00beach hair disaster
A young adult female is submerged in clear, turquoise ocean water up to her chest, with the water sparkling under bright sunlight. She is initially looking upwards with her eyes closed, her dark, long hair wet and slicked back. She then turns her head towards the camera, revealing a wide, happy smile. The sky is a vibrant blue with sparse white clouds, forming a clear horizon line. Another person is visible in the far background, partially submerged in the ocean. The overall color palette is dominated by the blues and greens of the ocean and sky, with the bright pink of her bikini adding a pop of color. A white text overlay at the top reads: "I really put my hair through the wringer this summer...".
0:02messy hair before
A young adult female is standing indoors, facing the camera in a medium shot, from the chest up. Her long, blonde-highlighted hair appears significantly messy, dry, frizzy, and tangled, fanned out around her face and shoulders. She is wearing a cream-colored, v-neck knitted sweater. Her facial expression begins with a slight pout, then transitions to a more exaggerated grimace of concern or displeasure as she actively pulls at and displays the damaged state of her hair. The background is a plain white wall with a white door and a dark doorknob visible on the right. Soft, even indoor lighting illuminates the scene. Text overlays appear sequentially: "sun, salt, chlorine," then "it's honestly been a disaster up here".
0:06product close up
A close-up shot focuses on a hand holding a sleek, white bottle with a black pump top. The bottle's label is minimalist, featuring 'kit.sch' in prominent black text, with 'DETANGLING Moisturizing Argan Milk Leave-In Conditioner' and 'For dry, damaged, frizzy hair' printed below. The background is blurred, showing soft, light-colored tones, suggesting an indoor setting. The lighting is soft and even, highlighting the product clearly. A black text overlay at the top reads: "so I've been using this Leave-In Conditioner".
0:08product introduction smiling
A young adult female is standing indoors, facing the camera in a medium shot. She holds the white 'kit.sch' leave-in conditioner bottle in her right hand at chest level, presenting it to the viewer. Her long, blonde-highlighted hair, while still visible, appears less chaotic than in the previous 'messy hair' scene. She wears a light pink long-sleeved top. A bright, genuine smile is on her face. The background consists of a light brown wall with a white door and a dark metal towel ring visible on the left side of the frame. The lighting is soft and consistent. A black text overlay at the top reads: "to help repair and bring some life back to it".
0:11applying product spray
The young adult female is shown in a medium shot indoors, facing the camera. She holds the white 'kit.sch' bottle in her left hand and actively sprays the product onto a section of her long, blonde-highlighted hair with her right hand. Her head is tilted slightly, and her gaze is directed towards the section of hair she is treating. She is wearing a light pink long-sleeved top and dark leggings. The background remains the same light brown wall with a white door and a towel ring, consistent with a bathroom or dressing area. The lighting is soft and natural. A black text overlay at the top reads: "I just spritz it through my hair after I wash".
0:14brushing and detangling
The young adult female is in a medium shot indoors, facing the camera, continuing to demonstrate the product. She uses a soft pink paddle brush to comb through her long, blonde-highlighted hair, which now appears noticeably smoother and straighter as she brushes. At one point, she holds up a section of her hair to the camera, showcasing its improved, tangle-free texture. She wears a light pink long-sleeved top and dark leggings. The background is the familiar light brown wall with a white door and a towel ring. The lighting is consistent and even. Sequential black text overlays appear: "focusing on my ends", then "it instantly makes my hair softer, smoother,", and finally "and way easier to detangle".
0:19product scent and softness
The young adult female is shown in a medium shot indoors, facing the camera. She first brings the white 'kit.sch' bottle to her nose, closing her eyes and inhaling deeply, indicating a pleasant scent. Her expression is one of contentment. Immediately after, she runs both hands through her long, blonde-highlighted hair, which now appears remarkably smooth, shiny, and tangle-free. She offers a gentle, satisfied smile to the camera. She wears a light pink long-sleeved top. The background is the light brown wall with a white door. The scene is well-lit with soft, consistent indoor lighting. Sequential black text overlays appear: "plus it smells amazing", then "it feels so hydrated, lightweight, and silky".
0:22hair smoothness reveal
The young adult female is captured in a dynamic medium shot indoors. She begins with her back mostly facing the camera, wearing a black strapless top and dark bottoms, showcasing the length of her hair. She then executes a swift, fluid turn of her head over her right shoulder to face the camera, allowing her long, blonde-highlighted hair to cascade and flow smoothly down her back. Her hair appears exceptionally healthy, shiny, and silky, a clear result of the product. She beams a bright, confident smile directly at the camera. The background is a plain white wall with a white door and a dark towel ring. The lighting is bright and even. A black text overlay at the top reads: "even the next day".
0:25call to action
The young adult female is in a medium shot indoors, facing the camera. She holds the white 'kit.sch' bottle in her left hand, positioned near her chest. She gestures emphatically with her right hand, then points directly at the product bottle, as if urging the viewer to take action. Her long, blonde-highlighted hair is perfectly straight, smooth, and notably shiny. She is wearing a light pink long-sleeved top. Her facial expression is highly animated and enthusiastic, characterized by wide eyes and an open mouth, conveying excitement and conviction. The background is the light brown wall with a white door. The lighting is soft and consistent. Sequential black text overlays appear: "if your hair needs a post-summer recovery like mine", then "grab this Leave-In Conditioner, your hair will thank you".
