0:00main speaker with jerky overlay
The scene features a split-screen effect. The main subject, a young woman, occupies the bottom portion, encased within a white, rounded-rectangle frame. She is speaking directly to the camera. Overlayed on the larger background screen, a hand holds up a piece of dark brown and light yellow beef jerky, which changes position and background rapidly. The backgrounds behind the jerky alternate between a blurry outdoor setting with trees and buildings, a plain light grey wall, a lush green park, and a snowy mountain landscape with a Carnivore Snax bag partially visible. The jerky pieces vary slightly in shape but maintain their dark, almost burnt appearance with streaks of lighter fat. The lighting is bright and natural, indicating outdoor settings, and the colors are vibrant. The camera is static on the main speaker, while the jerky shots are close-ups with slight hand movements.
0:05woman gym selfie
A medium shot captures a young woman taking a mirror selfie in what appears to be a modern gym or fitness center. She stands confidently, holding a smartphone to her face, partially obscuring it. The background features various gym equipment, including treadmills and spin bikes, and large windows revealing an outdoor area with trees. The floor is light-colored wood, and the ceiling has a fan. The lighting is bright and even, highlighting her athletic figure. The overall color palette includes neutrals like white, black, and wood tones, with splashes of green from outside. The camera captures her reflection, giving a direct, posed perspective.
0:08cooking and serving steak and eggs
This scene transitions from an overhead shot of food being cooked to a close-up of a prepared meal. Initially, a person is seen from the chest down, wearing a black shirt and white shorts, standing in a modern kitchen. They are cooking two sunny-side-up eggs and a piece of steak in a stainless steel pan on a black electric stovetop. The kitchen features white subway tile backsplash, light grey countertops, and white cabinets. The lighting is bright and even, creating a clean aesthetic. The camera then cuts to a close-up of a white plate with a perfectly grilled steak and a serving of scrambled eggs, being garnished with a utensil. The textures of the meat and eggs are clearly visible, emphasizing the high-protein nature of the meal. Text overlays read 'started a carnivore, high-fat high-protein diet'.
0:11woman reaching for snacks in cabinet
A medium shot in a modern kitchen shows a woman reaching into a white upper cabinet. The cabinet interior is simple, with three 'Carnivore Snax' bags (New York Strip, Ribeye, Brisket) neatly stacked on a shelf. The kitchen features white shaker-style cabinets, a white subway tile backsplash, and light grey countertops. The lighting is bright and consistent. A plate with the previously seen steak and eggs is visible on the countertop below. The woman's action suggests she is grabbing a snack for convenience. Text overlay states 'came across Carnivore Snax'.
0:13woman in car talking
A medium close-up shot of a woman seated in a car, speaking directly to the camera. The car's interior is visible behind her, with beige seats and a dashboard. Bright daylight filters in from the front windshield. The woman is wearing a dark blue zip-up jacket over a white top. She has a natural expression, looking engaged and earnest. Her hair is dark and pulled back, and she wears clear-framed glasses. Text overlay reads 'saving my life'. The camera is static, focusing on her face as she delivers her message.
0:14family eating snacks outdoors
An overhead shot shows a paved pathway bordered by lush green trees and a black railing on a sunny day. Two adults are walking, and a young child is resting in a red and black stroller. One adult's hand holds a piece of beef jerky, offering it to the child, while another piece is visible in the child's hand. Another adult's hand holds a white 'Carnivore Snax' insulated cup. The scene conveys a relaxed, outdoor family activity. The lighting is bright and natural, casting distinct shadows on the ground. Text overlay reads 'they're perfect for a snack on-the-go'. The camera moves with the walking subjects.
0:17woman showing jerky close up
This scene features a woman from the chest up, initially speaking to the camera while holding a piece of beef jerky. She then brings the jerky closer to the camera for a detailed inspection. She has greyish-blonde hair pulled back and wears a grey and white t-shirt. The background is a soft, warm brown wall with horizontal blinds, suggesting an indoor setting. The lighting is soft and even. She points out features of the jerky, such as the beef, salt, and fat, making an expressive face. The jerky piece is dark brown with visible specks of salt and a layer of off-white fat. The camera is static, focusing on her as she interacts with the product. Text overlays include 'getting your protein in', 'which I'm on a high protein diet', 'if you look you can see the beef', 'you can even see the salt', and 'there's a little bit of fat'.
0:24various people eating jerky
A rapid montage of three different individuals enjoying the beef jerky. The first shot is a close-up of a woman with long dark hair, wearing a black tank top, taking a bite of the jerky. Her eyes are wide open, focused on the snack. The background is a simple white wall. The second shot shows a young woman with long dark hair, wearing a light pink cardigan over a white top, sitting on a grey couch. She is casually eating the jerky directly from a 'Carnivore Snax' bag. The couch is adorned with light-colored pillows. The third shot returns to the woman with greyish-blonde hair (from the previous scene), taking a bite of jerky with a contented expression. The background for her shot is the same warm brown wall with blinds. All shots are well-lit, capturing expressions of enjoyment. Text overlays state 'they're crispy, they taste good,' and 'they help with cravings'.
0:28woman talking carnivore diet
A medium close-up shot of a woman with short blonde hair, smiling and speaking directly to the camera. She is outdoors, with the bright sunlight highlighting her face. The background consists of a white house with horizontal siding and a green lawn, suggesting a suburban backyard setting. She holds a piece of beef jerky in her hand, though it's not the primary focus. Her expression is enthusiastic and friendly. Text overlays appear, stating 'I eat a mostly carnivore diet' and 'occasionally dirty carnivore'. The camera remains static, capturing her engaging delivery.
0:30blonde woman with bowl of jerky
A medium close-up shot of a blonde woman standing in a modern kitchen, holding a small white bowl filled with pieces of beef jerky. She smiles warmly at the camera. The background features white kitchen cabinets and a white subway tile backsplash, with subtle under-cabinet lighting. She is wearing a black sleeveless top. The lighting is bright and even, giving a clean and fresh look to the scene. Text overlay reads 'and when I am missing a chip badly'. The camera is static, focusing on her and the product.
0:31young woman eating jerky
Two rapid cuts show a young woman eating the beef jerky. The first shot is a close-up of her breaking a piece of the dark brown and light yellow jerky in half with her hands. She looks intently at the snack. The background is a slightly blurry, light-colored interior, possibly a living room, with a dark framed picture on the wall. The second shot is a close-up of her taking a bite of the jerky, her eyes focused, and a slight smile on her face. She is outdoors with a white house in the background. She wears a light blue and white patterned strap top. The lighting is bright and natural in both shots. Text overlay states 'and when I am missing a chip badly and want something crunchy, something salty'. The camera is static, highlighting her interaction with the product.
0:34main speaker showing jerky
A medium shot of the main speaker (young woman in pink shirt) in a modern kitchen. She holds a piece of dark brown and light yellow beef jerky in her left hand, demonstrating its texture by slightly bending it. Her right hand is raised, making a small gesture. The background features white kitchen cabinets and a white subway tile backsplash. The lighting is bright and even, creating a clean and inviting atmosphere. She looks directly at the camera, speaking with a confident and clear expression. Text overlay reads 'something salty this hits the spot every time'. The camera is static.
0:36hand with jerky snowy background
A close-up shot of a hand holding a piece of textured, dark brown beef jerky with some lighter fat visible. The background is a bright, sunny, snowy mountain landscape, with a 'Carnivore Snax' bag partially visible, suggesting an outdoor activity or travel setting. The lighting is natural and bright, enhancing the texture of the jerky. Text overlay reads 'this hits the spot every time and it fills me up'. The camera is static, focusing tightly on the product and its appealing backdrop.
0:38main speaker presenting snax bag and jerky
This scene combines two shots of the main speaker and a close-up of the jerky. Initially, the young woman in the pink shirt stands in a modern kitchen, holding a large, white 'Carnivore Snax' bag (Ribeye flavor) with red branding, presenting it to the camera. She gestures with her hands as she speaks. The background includes white kitchen cabinets and a subway tile backsplash. The scene then cuts to a tight close-up of a hand holding a piece of the beef jerky, near the speaker's face, showcasing its dark color, lighter fat, and crispy texture. It cuts back to the main speaker, again holding the 'Carnivore Snax' bag, emphasizing her points with hand gestures. The lighting is bright and clean throughout. Text overlays mention 'the flavor, the taste, the fat, the salt, the beef everything is just so good'. The camera remains static.
0:43woman outdoors talking protein content
A medium close-up shot of a young woman standing outdoors, holding a 'Carnivore Snax' bag (Brisket flavor) with red and white branding. She faces the camera, speaking enthusiastically and smiling. The background is a bright, sunny outdoor setting with lush green foliage and blue sky, and a glimpse of an outdoor patio or deck. She gestures with her free hand, emphasizing the protein content of the product. She wears a light blue and white patterned strap top, suggesting a casual summer day. Text overlays detail the protein content: '2 chips here you get 10 grams of protein' and 'and in the beef flavor if you eat 7 chips you get 17 grams of protein'. The camera is static.
0:49woman eating jerky with enjoyment
A medium close-up shot of a woman taking a bite of beef jerky. She has dark hair pulled back into a ponytail and is wearing a black tank top. As she chews, her eyes close in an expression of intense enjoyment and satisfaction, highlighting the deliciousness of the product. The background is a warm, light-colored wall with a decorative gold-framed mirror partially visible on the left and a white door with glass panels on the right. The lighting is soft and even. Text overlay reads 'I love them!'. The camera is static, focusing on her expression of pleasure.
0:51pouring snax onto plate
An overhead shot shows a hand pouring pieces of dark brown beef jerky from a 'Carnivore Snax' bag (Ribeye flavor) onto a small, white, circular plate. The plate already contains some pieces of jerky. The background is a clean, light grey surface, possibly a countertop or table, with natural shadows cast across it, indicating bright overhead lighting. The action is straightforward, demonstrating the ease of serving the product. Text overlay reads 'so buy 'em, eat 'em,'. The camera is static, providing a clear top-down view.
0:53packing snacks in backpack
A close-up shot shows a person's hands placing a 'Carnivore Snax' bag into a black 'The North Face' backpack. The backpack is open, and its contents (likely school or office supplies, including a white box and spiral notebooks) are partially visible in the background on a light-colored surface. After one bag is placed, two more bags (New York Strip and Chicken Slider flavors) magically appear inside the backpack, indicating multiple options. The person wears a light peach-colored long-sleeved shirt and dark pants. The lighting is soft and even. Text overlay reads 'never leave home without them'. The camera is static, focusing on the packing action and the product placement.
0:54animated end screen
The final scene is an animated end screen with a dynamic red and white color scheme. The large, bold text 'CARNIVORE SNAX' in red, distressed font dominates the upper center, with a red animated bar beneath it. Below the text, three 'Carnivore Snax' product bags (New York Strip, Ribeye, and Chicken Slider flavors) are arranged in a triangular formation, subtly moving or swaying. The background is a distressed white texture with red splatters or brushstrokes, giving a rustic yet energetic feel. This graphic screen serves as a brand and product call to action. The animation is subtle, making the bags appear to float slightly.
