0:00journal assembly insert cards
The scene opens with a medium close-up shot, angled from a high perspective, focusing on the hands of a young adult woman. She is carefully inserting various small items, including a tiny colorful drawing and a miniature polaroid photograph, into the neatly crafted pockets of an open leather journal cover. The journal cover features a dual-tone design, with an orange-brown section on the left and a darker, possibly burgundy, section on the right, both featuring wave-like patterns for the pockets. A dark green pen and other paper items are visible on the dark green surface of the table where the journal rests. The lighting is warm and directional, creating soft shadows and highlighting the texture of the leather. The overall color palette consists of earthy tones (browns, greens, oranges) with pops of color from the inserted items. The background is softly blurred, suggesting an indoor setting with subtle wooden textures. Text overlay reads: "I always wanted my journal to feel personal."
0:02journal writing
This is a tight close-up shot, angled from a high perspective, focusing intently on a person's hand writing in an open journal. The hand, with fingernails painted deep red, holds a sleek black pen with a gold tip. The pen moves across the lined, off-white paper of the journal, filling it with handwritten text. The journal itself has a light brown or rose gold-colored leather cover, with the spine and edge slightly visible. The background is softly blurred, showing hints of a warm, light-colored fabric, possibly a blanket or cushion. The lighting is soft and even, suggesting an intimate, focused activity. The dominant colors are muted: the white of the paper, black of the pen, and the warm brown of the journal cover. Text overlay states: "Not just something I write in..."
0:04journal assembly insert photos
The scene reverts to a medium close-up, angled from above, mirroring the first scene's perspective. The young adult woman is again shown, her hands busily placing a light pink card with the bold text 'UNBROKEN IN KIND' in purple and red accents, along with several small, square polaroid-style photos, into the multi-toned leather pockets of the open journal cover. The journal cover displays a patchwork of colors: a dark green section on the top, a reddish-brown section on the lower right, and a bright orange-brown section for the pockets, creating a dynamic visual. The items she inserts reflect personal memories or messages, reinforcing the idea of personalization. The table is still a dark green surface, with the blurred background providing a sense of an indoor, well-lit environment. The colors are warm and inviting, emphasizing the tactile experience. Text overlay continues: "...but something that reflects who I am."
0:06journal cover logo
The shot is an extreme close-up focusing on the upper left corner of a dark green leather journal cover. The journal is held at a slight angle, with its spine facing away from the camera. Embossed subtly into the leather, in a lighter shade, is the 'l'atelier by paper republic' logo, featuring a small stylized tree or leaf icon. The stitching along the edge of the cover is visible, in a color slightly contrasting with the green leather, adding to the artisanal feel. The background is a soft, warm blur of browns and oranges, hinting at a cozy, well-furnished room. The lighting is soft, highlighting the texture and subtle details of the leather and the embossed logo. The dominant colors are rich greens and warm browns. Text overlay appears: "And that's exactly what l'atelier live lets you do."
0:08talking head explainer
A bright medium shot captures a young adult woman speaking directly to the camera, positioned slightly off-center to the right. She is seated on what appears to be a light wooden step or bench in a bright, modern indoor setting. Behind her, a large window allows natural light to enter, and a tall green plant in a pot is visible in the background, adding a touch of nature. The wall behind her is a warm, neutral color, possibly cream or light beige. She maintains direct eye contact and has a friendly, engaging expression, using hand gestures to emphasize her points. The lighting is soft and even, highlighting her face. Text overlay states: "You're not choosing a journal, you're creating it."
0:10tablet customizer start format
The scene is a medium close-up, angled from above, focusing on a tablet screen resting on a dark wooden table. A finger, with unpainted nails, taps a white 'START BUILDING' button on the tablet's interface. The screen initially displays various color options for 'black pocket colour' and then transitions to a customization page. This page features a 3D rendering of a plain brown leather journal cover and offers options for 'leather cover' and 'format' with graphical representations of different journal sizes (e.g., [pocket], [a6], [a5], [a4]). A white cable with a gold ring attachment extends from the tablet's charging port towards the bottom of the frame. The lighting is warm and directional, emphasizing the screen's glow and the texture of the wooden table. The interface is clean and modern, mostly white with dark text. Text overlay reads: "With our interactive 3D customiser, you build your dream journal..."
0:13tablet customizer color pockets
This scene is a medium close-up, angled from above, continuously showcasing the tablet screen and its interactive 3D customizer. A finger is seen tapping through a palette of circular color options (black, red, green, natural, orange, etc.) for the journal cover. As the finger selects different colors, the 3D model of the journal cover on the screen instantly changes to reflect the chosen hue. The interface then transitions to display various 'Pockets' customization options, showing different internal pocket configurations within the journal, each highlighted with a distinct color or pattern on the 3D model. The dark wooden table and the white cable with the gold ring attachment are still visible at the bottom. The lighting remains consistent with the previous tablet scene, highlighting the digital interaction. Text overlays sequentially display: "in real time. Size. Colour. Pockets."
0:16journal detail pockets stitching
A close-up shot focuses on an open leather journal, held in a pair of hands. The interior reveals multiple pockets, crafted from different colored leather sections: a vibrant pink, a warm orange, and a deep olive green. The intricate stitching, done in a contrasting lighter thread, is prominently visible along the edges of these pockets, emphasizing the craftsmanship. The hands are gently holding the journal, allowing the details of the pockets and stitching to be seen clearly. The background is softly blurred, showing warm, dark wooden tones. The lighting is soft and natural, enhancing the textures and rich colors of the leather. Text overlay: "Stitching."
0:17journal detail corner stitching
An extreme close-up shot showcases the corner of a dark green leather journal cover. A hand, with unpainted nails, is gently holding this corner, highlighting the precise and robust stitching that runs along the edge. The texture of the leather, with its subtle grain, is clearly visible under soft, diffused lighting. The background is a warm, blurry mix of browns and oranges, creating depth and separating the journal from its surroundings. The dominant color is the rich, deep green of the leather, accented by the lighter-colored stitching. Text overlay: "Corners."
0:18journal detail embossing
The scene is an extreme close-up on the corner of a dark green leather journal. A hand, with unpainted nails, holds the journal, slightly rotating it to reveal a small, personalized embossing in gold foil: the initials 'AM'. The rich texture and grain of the dark green leather are highly detailed. The stitching along the edge is also visible, in a subtle contrasting thread color. The background is a shallow depth of field blur, with warm, muted tones of browns and oranges, hinting at wooden shelves or furniture. The lighting is soft and even, accentuating the metallic sheen of the embossing and the natural look of the leather. Text overlay displays: "Ribbons. Embossing."
0:19tablet customizer stitching view
A medium close-up, angled from above, shows a tablet screen displaying the 'l'atelier live' customization interface. The screen features a 3D model of an open journal cover. A finger, with unpainted nails, interacts with the screen, seemingly selecting customization options that affect the stitching of the journal. As the finger moves, a vibrant magenta line highlights various stitching areas on the 3D model, visually demonstrating how the stitching would appear on the final product. The dark wooden table and the white charging cable are still visible. The lighting is consistent, accentuating the digital display. Text overlay: "You see every detail..."
0:21tablet customizer pockets view
The shot remains a medium close-up, angled from above, on the tablet screen. The 'l'atelier live' interface is still active, now showcasing the journal's interior with an emphasis on pocket customization. The 3D model of the open journal displays a complex arrangement of multi-colored pockets and inserts, some with wave-like designs, in shades of pink, yellow, blue, and dark green. The previous magenta highlight line is still briefly visible, suggesting a continuous customization process. The screen illustrates the myriad of design possibilities for the journal's internal structure. The dark wooden table and charging cable are visible. Text overlay concludes: "...before it's even made."
0:22overview multiple journals
An overhead, slightly angled shot displays an array of diverse leather journals laid out on a light wooden surface. There are at least four journals visible, each in a different rich color: deep brown, vibrant orange-brown, forest green, and a creamy beige. Some of the journals are closed and secured with contrasting elastic bands (e.g., a red band on the orange journal, a purple band on the green one), while others are simply presented. The natural variations in the leather texture are visible, highlighting the material quality. The background is a darker, blurred surface, possibly a workbench, adding depth. The lighting is bright and even, accentuating the rich colors and textures of the leather. Text overlay reads: "More than 100,000 possible combinations."
0:24journal detail stitched pocket
This is an extreme close-up shot focusing on the details of a brown leather pocket. A hand, with unpainted nails, gently touches the surface of the pocket, highlighting the precise, decorative stitching in a lighter, contrasting thread. The leather appears soft and supple, with its natural grain and texture clearly visible. The pocket features a slightly wavy top edge. The background is a soft blur of dark green, suggesting another part of the journal or a complementary surface. The lighting is soft and focused, emphasizing the tactile quality and craftsmanship of the stitching. Text overlay: "All designed by you."
0:25journal open and closed
The scene begins with a close-up of an open, multi-colored leather journal, revealing various pockets in shades of pink, yellow, and green, with white paper inserts partially visible. This quickly transitions to a different close-up shot where a hand, with unpainted nails, is holding a closed, deep burgundy leather journal. The journal is simple yet elegant, secured with a contrasting red elastic band wrapped horizontally around its middle. The leather's texture is smooth with a subtle sheen. The background is a softly blurred, warm-toned environment, possibly a cozy room or study. The lighting is soft, highlighting the rich color of the leather and the simple, functional design of the journal. Text overlay states: "...anywhere in the world."
0:27artisan cutting leather
A medium shot captures a young adult female artisan working diligently in a bright workshop. She has long, dark hair with a fringe, and wears a simple black long-sleeved top. She is positioned behind a large, light-colored wooden workbench, meticulously cutting a piece of green leather with a specialized craft knife. Various colorful pieces of leather (brown, orange, pink, green) are laid out on the table, indicating different stages of assembly. In the background, a large window allows abundant natural light to flood the space, and a blurry view of trees and buildings outside is visible. The workshop environment is neat and organized. The lighting is bright and even, creating a professional and focused atmosphere. Text overlay: "And handcrafted in Vienna..."
0:29artisan stamping leather
A tight close-up shot focuses on a hand holding a polished silver metal stamping tool, which is being pressed firmly onto a piece of green leather. The tool appears to be heavy and industrial, designed for embossing or debossing. The pressure applied suggests a precise, manual crafting process. The leather shows a slight indentation from the stamping. The background is a soft blur of the workbench and other materials, maintaining the workshop setting. The lighting is bright and highlights the metallic sheen of the tool and the texture of the leather. Text overlay: "...by real artisans."
0:30artisan assembling pockets
The scene begins with a medium close-up of the female artisan from earlier, intently working on assembling various colored leather pieces, shaping them into pockets for a journal. She is focused on aligning the different sections. This cuts to a close-up of two hands, likely hers, meticulously arranging a dark brown and a dark green piece of leather, preparing them to form a pocket with a distinctive wave-like cut. Stitching holes are visible along the edges, indicating preparation for sewing. The workbench, with its light, textured surface, is prominent. The background remains the bright, professional workshop environment. The lighting is consistent, emphasizing the precision of the work. Text overlay: "If you can dream it, they can craft it."
0:32talking head call to action
The scene returns to the medium shot of the young adult woman from before, sitting and speaking directly to the camera. Her setting is the same bright, modern indoor space with the wooden steps, large window, and green plant. She maintains an inviting smile and uses open hand gestures as she delivers a call to action. Her expression is warm and encouraging. The soft, natural light continues to illuminate the scene, giving it a friendly and accessible feel. Text overlay prompts: "Ready to design a journal that truly feels like yours?"
0:34tablet call to action
The shot is a medium close-up, angled from above, on a tablet screen. The 'l'atelier live | 3D journal customiser' interface is displayed, with a prominent white 'START BUILDING' button in the center. A finger, with unpainted nails, taps the button. Upon tapping, the screen transitions to a minimalist white background with a simple, outline icon of an open book, which subtly animates, suggesting loading or creation. The tablet rests on a dark wooden table, with the white charging cable and gold ring visible. The lighting is consistent, highlighting the screen and its digital interaction. Text overlay serves as the final call to action: "Start building now at paper republic."
0:37brand logo
The final scene is a full-screen display of the brand logo. Against a stark black background, the words "paper republic" are presented in clean, modern white typography. To the left of the text, a stylized white emblem, possibly a heraldic crest or a minimalist lion's head, represents the brand's visual identity. The logo is static and centrally aligned, offering a clear and professional conclusion to the video. The lighting is uniform, ensuring the white text and emblem stand out sharply against the black. The atmosphere is sleek and impactful.
