0:00journal setup inserting papers
The scene opens with a medium shot focused on a woman's hands as she meticulously arranges various papers and cards within the compartments of an open, personalized journal. The journal cover is a rich, warm brown leather, and its interior features multiple pockets and inserts made from different colored leathers, including dark green and a soft gray. The woman's fingers, adorned with dark red nail polish, delicately slide small items, one with a pink cartoon sticker, into a pocket. The background is softly blurred, showing hints of wooden shelves or furniture, suggesting an indoor, cozy setting with warm, ambient lighting. The overall color palette is earthy and warm, with dominant browns, greens, and the pop of red from the nail polish. A white text overlay at the bottom reads: 'What if your journal didn't just feel personal'.
0:01journal inserting photos
This scene provides a close-up, high-angle shot focusing on a pair of hands carefully inserting small, square photos and illustrated cards into various pockets of an open, custom leather journal. The journal's interior features textured, orange-brown leather pockets with contrasting dark brown and green sections. The photos include a small, light-toned landscape image and a colorful drawing, possibly a child's artwork, with a purple-haired figure. The hands, with dark red nail polish, move deliberately and gently. The background is a blurred dark surface, likely a tabletop, enhancing the focus on the journal and the intricate process of personalization. Soft, warm lighting illuminates the scene, highlighting the textures of the leather and paper. A white text overlay at the bottom reads: 'but was actually made for you.'.
0:03tablet customization color selection
The scene presents a close-up, slightly high-angle shot of a hand interacting with a tablet screen displaying a '3D journal customiser' interface. The screen shows a grid of circular color swatches, each labeled with a color name like 'petrol blue', 'natural', 'firenze', 'tuscan grey', 'botany green', and 'midnight blue', suggesting options for journal customization. A finger, with a short, neatly trimmed nail, is seen tapping a 'START BUILDING' button located at the bottom center of the screen. The tablet itself is modern, sleek, and black-framed, lying on a warm, rich wooden table. A white charging cable with a distinctive gold ring accessory is plugged into the tablet's bottom edge. The lighting is soft and even, highlighting the screen's detail. A white text overlay at the bottom reads: 'With l'atelier live | 3D customiser'.
0:05tablet customization loading
This close-up shot maintains a focus on the tablet screen, which undergoes a visual transition. Initially, it shows the 'START BUILDING' button and color swatches from the previous scene, then quickly clears to a blank, light gray screen. A minimalist line art icon of an open book with pages appears in the upper right corner, indicating a loading or transition state within the customization software. The tablet lies on a warm wooden surface, with a white charging cable and a distinctive gold ring accessory still visible at its bottom edge. The lighting is consistent, illuminating the screen without harsh reflections. The text overlay from the previous scene, 'With l'atelier live | 3D customiser', remains at the bottom of the screen.
0:06talking head customization detail
A medium close-up shot features a young Caucasian woman, smiling and engaging directly with the camera. She has long, light brown hair styled straight and cascading over her shoulders. She is wearing a simple, light gray short-sleeved t-shirt. Her accessories include large, round silver earrings and a small black lavalier microphone clipped to her shirt, with a distinct green light indicating it's active. She sits on a light-colored sofa or chair, against a subtly blurred background of a neutral-toned wall and a glimpse of a window or light source. Her hands are positioned in front of her, gesturing expressively with open palms as she speaks, conveying enthusiasm and clarity. The lighting is soft and even, highlighting her facial features. A white text overlay at the bottom reads: 'you design every last detail.'.
0:07tablet size selection
This is a close-up, slightly high-angle shot focusing on a tablet screen showcasing journal size options within the customizer. The screen displays several rectangular icons representing different journal sizes, such as '[L]', '[XL]', and '[A5]'. A hand, with visible light skin and a short, unpainted nail, is seen tapping the '[XL]' option, which is highlighted with a thin green border, indicating selection. The tablet rests on a warm, wooden tabletop. The charging cable with the gold ring accessory is still connected at the bottom. The lighting is bright and clean, allowing clear visibility of the interface details. A white text overlay at the bottom reads: 'The size.'.
0:08tablet pockets customization
The scene is a close-up, high-angle shot of a tablet screen. The display shows a 3D rendering of a closed journal in a dark, possibly black or very deep brown, color. Below the journal rendering, there are controls labeled 'close' and 'open', and the text 'Pockets.' is overlaid in white. The tablet is positioned on a warm wooden surface, and a small portion of the white charging cable and gold ring is visible at the bottom edge. The lighting is even and bright, clearly illuminating the digital interface and the textured wood grain of the table. The screen itself is clean and crisp, showing the design elements of the customization app.
0:09tablet ribbon selection
A close-up shot focuses on a tablet screen, showing a finger interacting with a 3D model of an open journal. The journal's interior is rendered in a deep forest green color, and a delicate pink ribbon or elastic band is depicted across one of its pages. The finger is actively dragging or selecting a color from a row of circular color swatches at the bottom of the screen, which include 'gold', 'silver', 'blue', 'orange', and 'green'. The background of the tablet screen also features a part of the journal's cover, rendered in a warm, light brown. The tablet rests on a wooden surface, with a hint of the charging cable and gold ring visible. The lighting is bright and direct, making the screen's details highly visible. A white text overlay at the bottom of the screen reads: 'Ribbons.'.
0:10tablet stitching selection
The shot is a close-up of a tablet screen, showing a hand's finger interacting with a 3D model of a journal. The journal's interior is depicted with a deep green color, and the finger is selecting a color from a palette of circular swatches for 'Stitching'. The swatches include 'gold', 'silver', 'blue', 'orange', and 'green'. The current stitching color appears to be gold, indicated by a highlighted circle. A small text label 'AM' is visible on the virtual journal surface, suggesting a monogram. The tablet is resting on a wooden table, with the white charging cable and gold ring connector visible at the bottom. The scene is brightly lit, ensuring clarity of the digital interface. A white text overlay at the bottom reads: 'Stitching.'.
0:11tablet embossing details
A very tight close-up shot focuses on a specific detail of the 3D journal model on a tablet screen. The image shows the bottom right corner of a dark, possibly dark green or brown, journal cover. Prominently displayed on this corner is the word 'Szofi' in a clean, sans-serif font, rendered in a contrasting color, likely gold or light metallic, indicating embossing. A subtle red outline surrounds the corner, suggesting it's the area currently being customized or highlighted. The tablet's controls for 'text (corner)' and color swatches for 'Embossing' are partially visible at the bottom. The tablet is resting on a wooden surface. The lighting is direct and clear, enhancing the sharpness of the digital display. A white text overlay at the bottom reads: 'Embossing.'.
0:12tablet all customization elements
This scene provides a close-up shot of a hand interacting with a tablet, which displays a 3D model of a journal. The model is presented in a deconstructed view, showing separate components like the cover, pockets, and a strap, rendered in shades of tan, dark green, and a reddish-brown. A finger points to a specific element, perhaps a strap or closure mechanism, indicating customization. Below the main display, circular color swatches and 'close'/'open' buttons are partially visible. The tablet is placed on a wooden surface, with the white charging cable and gold ring connector visible. The lighting is bright and evenly distributed, allowing for clear view of the digital design elements. A white text overlay at the bottom reads: 'All of it.'.
0:13customized journal demonstration
A close-up shot shows a hand holding an open, customized leather journal. The journal's exterior is a rich, warm brown, and its interior reveals multiple pockets and compartments crafted from different shades of leather: a deep olive green, a vibrant teal, a sunny yellow-orange, and a soft coral pink. The edges of the leather pieces are cleanly cut and precisely stitched with visible golden threads, creating a layered, artistic pattern. The background is softly blurred, showing hints of bookshelves or a warm interior environment with diffuse lighting, which accentuates the texture and color of the leather. The hand gently holds the journal, presenting it to the viewer. A white text overlay at the bottom reads: 'And you can see your journal take shape instantly with our 3D customiser.'.
0:17talking head no compromises
A medium close-up shot features the young Caucasian woman from earlier, speaking directly to the camera. She maintains a friendly and enthusiastic expression, with a slight smile. Her long, light brown hair frames her face, and she wears the same light gray t-shirt and large silver hoop earrings. The small black lavalier microphone with a green indicator light is still visible on her shirt. She is seated against a softly blurred, light-colored background, likely an interior wall. Her hands are in front of her, gesturing in a rhythmic, illustrative manner as she emphasizes her points, conveying confidence and conviction. The lighting is soft and even, flattering her features. White text overlays appear sequentially at the bottom, stating: 'No guessing.', then 'No compromises.'.
0:19journal initials detail
A tight close-up, slightly high-angle shot focuses on the bottom right corner of a dark olive green leather journal. The initials 'AM' are debossed or hot-stamped in a luxurious gold foil onto the leather, creating a subtle yet elegant personalized detail. The stitching along the edge of the journal is also a fine, golden thread, complementing the initials. The leather exhibits a smooth, matte texture. The background is softly blurred, showing a warm, diffused indoor light and hints of other items, possibly wooden furniture or books. The lighting highlights the subtle sheen of the gold. A white text overlay at the bottom reads: 'Just your dream journal'.
0:20closed journal with elastic
A close-up shot shows a hand holding a closed, dark olive green leather journal. The journal features a contrasting pink elastic band wrapped horizontally around its middle, acting as a closure mechanism. The stitching along the edges of the journal is a fine, lighter thread, likely gold or light beige, providing a subtle detail against the dark leather. The surface of the leather appears smooth and refined. The hand holds the journal gently, presenting it slightly angled towards the camera. The background is softly blurred, revealing hints of warm-toned bookshelves or an interior setting, illuminated by soft, ambient light. A white text overlay at the bottom reads: 'exactly the way you want it.'.
0:22leather stamping process
A close-up shot captures hands actively involved in a leather crafting process. One hand holds a piece of light pink leather securely on a dark, textured work surface, while the other hand uses a specialized tool, resembling a small hammer with a pointed metal head, to meticulously tap or stamp an area on the leather. Other leather pieces in shades of green, dark blue, and brown are visible in the background, along with various crafting tools and materials, all softly blurred. The overall environment suggests a workshop or atelier. The lighting is bright and focused on the work area, highlighting the intricate detail of the crafting. A white text overlay at the bottom reads: 'We handcraft it right here in Vienna'.
0:23artisan carrying journal atelier
A medium shot shows a young woman, likely an artisan, walking through a brightly lit workshop or atelier. She has long, blonde hair tied back, and is wearing a light-colored long-sleeved shirt with an apron over it, suggesting work attire. In her arms, she carries a finished or partially finished dark brown leather journal. The background reveals a clean and organized workspace with sewing machines, plants, large windows allowing natural light to stream in, and various crafting tools and supplies on workbenches. The overall atmosphere is industrious and bright, with a dominant color palette of light grays, whites, and natural wood tones. A white text overlay at the bottom reads: 'in our own atelier.'.
0:25rolled leather on shelves
This scene presents a close-up shot of several rolls of vegetable-tanned leather neatly stacked on metal shelving. The leather rolls are in various natural and earthy tones, including a reddish-pink, a deep brown, and a golden tan, showcasing the raw materials used in crafting. Some rolls are tightly wound, while others are slightly unfurled, revealing the natural textures and imperfections of the leather. The shelving unit is a simple, industrial style metal rack. The background is dimly lit and out of focus, emphasizing the leather itself. The lighting is soft and natural, highlighting the rich colors and textures of the material. A small green tag with illegible writing is tucked between two rolls on the top shelf. A white text overlay at the bottom reads: 'With real vegetable-tanned leather'.
0:26artisans at work
A medium shot captures two women, artisans, collaborating at a wooden workbench in a well-lit atelier. On the left, a woman with blonde hair, similar to the previous scene, wears a white shirt and apron, looking intently at something on the table. On the right, another woman with curly dark hair and a striped sweater (black, white, and brown horizontal stripes) holds a small journal and points to it, engaging in discussion. The workbench is cluttered with various crafting tools, leather scraps in different colors, a tablet, and papers, indicating an active creative space. The background features shelving units filled with rolled leather and organized boxes, reinforcing the workshop environment. The lighting is bright and diffused, creating a productive atmosphere. A white text overlay at the bottom reads: 'and real artisans.'.
0:28artisan edge finishing
This close-up shot shows a woman, likely an artisan, meticulously working on a piece of leather at a workbench. She has dark hair, cut in a fringe, and wears a black long-sleeved top. Her hands are precise as she uses a metal tool, possibly for edge finishing or burnishing, on a light yellow-orange piece of leather. The workbench is clean and reflective, and in the background, a large window allows natural light to flood the space, revealing glimpses of outdoor trees and a pedestrian. Other crafting tools and small leather pieces are subtly visible on the table. The lighting is bright and natural, highlighting the details of the crafting process. A white text overlay at the bottom reads: 'So it can last for a lifetime.'.
0:29crafting tools overhead
An overhead, slightly high-angle close-up shot captures a collection of leather crafting tools resting on a dark brown leather surface. Dominating the frame is a large, sturdy hammer with a wooden handle and a dark metal head, showing signs of wear and use. Beside it, a pair of sharp, silver scissors with a distinct design for cutting leather is visible. The texture of the dark leather surface is prominent, providing a rich, earthy background for the metallic tools. The lighting is even and soft, highlighting the materiality of the tools and the leather. A white text overlay at the bottom reads: 'Not mass made.'.
0:30thread spools close up
A close-up shot focuses on two large spools of thread, arranged prominently in the foreground. The spools are made of brown thread, with one appearing to be a lighter, reddish-brown and the other a slightly darker, more muted brown. Both spools are set on orange-red bases, which in turn rest on dark gray or black circular pads. The background is softly blurred, showing glimpses of green foliage from a potted plant and a light-colored wooden shelf, suggesting an organized workshop environment. The lighting is bright and clean, emphasizing the texture and color of the threads. A white text overlay at the bottom reads: 'Not standard.'.
0:32tablet map design interface
This close-up shot features a tablet screen displaying a highly abstract and colorful design interface, resembling a map or a complex pattern. The screen shows large, irregularly shaped blocks of color in shades of yellow, pink, dark green, dark blue, and red, connected by delicate pink lines. A hand's finger is visible interacting with the screen, possibly dragging or manipulating an element. The tablet is positioned on a warm wooden surface, with a portion of the charging cable and gold ring visible. The lighting is bright and even, highlighting the vibrant colors and sharp details of the digital graphic. A white text overlay at the bottom reads: 'Create from anywhere.'.
0:33journal personalization inserting
A medium close-up shot shows a woman's hands carefully inserting small items into the pockets of an open, personalized leather journal. The journal's interior showcases a rich tapestry of colors, with pockets in shades of dark green, rust orange, and a deep, warm brown. The items being inserted include small photos, one with an illustration, and possibly cards or other personal mementos. The woman's fingers, adorned with dark red nail polish, are precise and gentle. A dark pen rests on the dark green tabletop near the journal. The background is softly blurred, suggesting an indoor setting with warm, ambient lighting. A white text overlay at the bottom reads: 'Carry it everywhere.'.
0:35talking head call to action
A medium close-up shot features the young Caucasian woman, smiling and engaging directly with the camera. She maintains consistent eye contact and a friendly, open expression. Her long, light brown hair is styled straight and falls over her shoulders. She wears a simple, light gray short-sleeved t-shirt with large, round silver earrings and a small black lavalier microphone, which has a green indicator light, clipped to her shirt. She is seated against a softly blurred, light-colored background, likely an interior wall. Her hands are held in front of her, gesturing subtly as she speaks, reinforcing her message. The lighting is soft and even, providing a natural and inviting look. A white text overlay at the bottom reads: 'Start building your own journal at paper republic.'.
0:38brand logo reveal
The scene is a static shot of a solid black background. In the center of the frame, the brand logo 'paper republic' appears in crisp white text. To the left of 'paper' is a stylized white icon resembling an animal's head, possibly a lion or a mythical creature, serving as a distinctive brand emblem. The text is clean and modern, presented clearly against the dark backdrop. The overall mood is sophisticated and minimal. There are no other elements or distractions in the frame, focusing solely on the brand identity.
