0:00woman holding meat
The scene opens with a medium shot of a young woman holding up a dark brown, elongated piece of dried meat, which has distinct strips of yellowish fat along its edges. She uses her right hand to point at a part of the meat, drawing attention to its texture and composition. The background is a slightly blurred indoor setting, likely a modern apartment or house with muted grey walls and soft, natural light coming from the front, illuminating her face and the meat. The overall color palette is warm, dominated by the brown of the meat, the woman's light blue top, and her healthy skin tone. White text appears prominently in the lower center, stating "PURE PROTEIN, NOTHING ELSE." in a bold, capitalized font with a glowing effect.
0:01hands breaking meat
This overhead medium shot focuses on a pair of hands breaking a piece of dark, dried meat in half over a light-colored wooden floor. The meat, rich in dark brown tones with visible lighter fat marbling, snaps cleanly, indicating its dry and somewhat brittle texture. The hands have short, neatly manicured nails. The background is a clean, modern-looking wooden floor with a chevron or herringbone pattern, illuminated by bright, even lighting, suggesting daylight from above or nearby. The same white text overlay, "PURE PROTEIN, NOTHING ELSE.", remains prominently displayed in the lower center of the frame.
0:02pulling bag from cabinet
The camera is positioned at eye-level, looking into a white kitchen cabinet. A hand reaches into the cabinet and pulls out a white and red 'CARNIVORE SNAX BRISKET' bag. The cabinet shelves are tidy, with a few canned goods visible on the shelf above, including cans with red and green labels. The interior of the cabinet is brightly lit, contrasting with the slightly less lit exterior surroundings, suggesting ambient room light. The white text "PURE PROTEIN, NOTHING ELSE." persists in the lower center of the screen, reinforcing the product's message.
0:04bag ingredients closeup
An extreme close-up shot focuses on the front of a "CARNIVORE SNAX BRISKET" product bag. The bag is white with prominent red lettering and splash designs, featuring the words "CARNIVORE SNAX" in large black font, and "BRISKET" in a red box. Below that, the text "ONLY 2 INGREDIENTS BEEF AND SALT" is clearly visible, with a hand pointing directly to the word "BEEF". Further down, "100% GRASS FED & FINISHED BEEF" is also highlighted. The background is a textured light brown or beige surface, possibly concrete or a rough wall, indicating an outdoor setting under bright, natural daylight. The lighting is strong and direct, casting subtle shadows and highlighting the texture of the bag and background.
0:04opening bag and retrieving meat
This overhead shot shows hands opening a 'CARNIVORE SNAX' bag. The hands work to peel open the top of the bag, revealing several pieces of dark, dried meat inside. One hand then reaches in to extract a single piece of the elongated, dark brown and fatty meat. The background is the same textured light brown/beige surface as the previous outdoor scene, brightly lit by sunlight, creating a clear and crisp visual. The action is deliberate and efficient, focusing on the ease of access to the snack.
0:07hand holding meat outdoors
A close-up shot focuses on a hand holding several pieces of the dried, dark brown meat. The meat pieces are elongated and layered, showing distinct variations in color and texture, with some lighter fat rendering. The background is a blurred outdoor scene, with hints of green foliage and light-colored buildings under a bright blue sky. The lighting is natural and sunny, creating a bright and clear image of the meat, emphasizing its natural appearance and texture.
0:07woman eating chicken cracker
This medium close-up shot features a woman in an indoor setting, likely a dining area, holding and then eating a golden-brown, crispy chicken cracker. The lighting is bright and natural, coming from a window with white panes visible in the background on the right. A large, ornate gold-framed mirror hangs on a dark grey wall in the background to the left. The woman smiles warmly, expressing enjoyment as she bites into the cracker. The overall mood is positive and inviting, with a focus on the deliciousness of the product. The color palette includes the warm tones of the cracker, the woman's dark attire, and the natural light. She briefly speaks, indicating her positive reaction.
0:14man eating meat in car
A medium close-up shot features a man seated in a car, presumably in the driver's seat, as he eats a piece of dried meat. He is wearing reflective blue aviator sunglasses and a light green t-shirt. The interior of the car is dark, providing a contrast to the bright reflections of the outside world visible in his sunglasses, which show a road and trees. The lighting is somewhat dim inside the car but highlights his face. He chews the meat with a thoughtful expression, seemingly evaluating its taste. The overall atmosphere is casual and on-the-go.
0:18product showcase and call to action
The scene is a static, animated graphic on a clean, light cream background. The top quarter of the screen features a dynamic red splatter or brushstroke pattern, framing the products. Three stand-up pouches of 'CARNIVORE SNAX' are displayed prominently in the upper middle: 'CHICKEN SIDES', 'BRISKET', and 'PORK LOIN'. They are arranged in a slight diagonal, creating depth. Below the products, green checkmarks appear sequentially, next to bullet points in bold black text: 'ONLY 2 INGREDIENTS - MEAT & SALT', 'PROTEIN RICH & NUTRIENT DENSE', and 'PURE, UNREFINED SEA SALT'. Finally, a large, rectangular red button with rounded corners appears at the bottom, containing the white capitalized text 'GET YOURS NOW'. The overall color scheme is red, white, cream, green, and black, conveying a clean and informative brand message.
