0:00intro beard brushing The scene opens with an extreme close-up shot focused on the chin and neck area of a man with a thick, reddish-brown beard. A white plastic beard brush is actively being used to brush the beard downwards. The background is slightly out of focus, suggesting an indoor setting with natural light. The lighting is bright and even, highlighting the texture of the beard. In the top right corner, a picture-in-picture (PiP) inset shows a young, dark-haired woman looking directly at the camera, talking. A large black rectangular text overlay is centered at the top of the screen, displaying 'Three beard growth myths people still believe' in yellow sans-serif font. The dominant colors are the earthy tones of the beard, the white of the brush, and the black and yellow of the text overlay.
0:01shaving myth intro An extreme close-up shot of a man's lower face, specifically his chin and upper neck area. His skin is covered in white shaving lather, and a multi-blade razor with a yellow and black handle is actively shaving through patchy beard growth. The camera focuses tightly on the shaving action. The background is a blurry, light-colored surface, possibly a bathroom mirror or wall, suggesting an intimate, personal grooming environment. The lighting is bright and direct. In the bottom left, the PiP inset of the female presenter remains, looking towards the shaving action and gesturing slightly. A white text overlay in the bottom center reads '1. Shaving makes your beard grow.' in a sans-serif font. The scene emphasizes the act of shaving and the shaving cream.
0:04beard grooming explanation A medium close-up shot of a man with a full, well-maintained beard, looking slightly to the right of the frame with a thoughtful or slightly surprised expression, mouth slightly open. He is wearing a dark t-shirt. His left hand is raised to his face, touching the side of his beard and mustache, as if grooming or reflecting. The background is a brightly lit, slightly out-of-focus indoor setting with natural light coming from a window on the right. The lighting is soft and even. The PiP inset of the female presenter is in the bottom left, looking towards the main subject and speaking. A white text overlay at the bottom reads 'Shaving does not affect the thickness or the growth rate of your beard. Not even a little.' The scene conveys a relaxed, informative tone.
A medium shot captures an older man with a long, grey and white beard and a bald head, heavily tattooed on his chest, arms, and shoulders. He is looking directly at the camera with a serious yet engaged expression, and his hands are clasped together at chest level. The background is a clean, bright, white bathroom setting with white tile and a blurred mirror/cabinet. The lighting is clear and bright. The PiP of the female presenter is in the bottom left, watching the man. A white text overlay at the bottom reads '2. Age determines beard growth.' in a sans-serif font. The scene is striking due to the man's tattoos and direct gaze.
0:10age myth explanation A close-up shot focuses on the lower right side of a man's face, specifically his cheek and jawline, where a short to medium-length brown beard is growing. His hand enters the frame from the right, and his index finger gently touches his beard, moving along the jawline. He is wearing a dark red hooded sweatshirt over a dark t-shirt. The background is a softly blurred, light-colored indoor environment. The lighting is natural and highlights the texture of his beard and skin. The PiP of the female presenter is in the bottom left, looking at the main subject and speaking. A white text overlay at the bottom states 'Although age plays a role, it's not a determining factor. So stop banking on that next birthday.' The scene is an intimate demonstration of beard texture.
0:15genetics myth reveal The shot is a close-up of a man's lower face, focusing on his chin and neck, revealing a brown, somewhat patchy beard. His hand is visible, gently pulling at the hair on his chin. He is wearing a grey t-shirt. The background is a light-colored, out-of-focus indoor setting. The lighting is soft and natural. The PiP inset of the female presenter is in the bottom left, continuing to speak and look towards the main subject. A white text overlay in the bottom center reads '3. Growing a beard is just up to genetics and there's nothing you can do about it.' Suddenly, a bright green rectangular sticky note with the word 'MYTHS' written in black capital letters is quickly stuck onto the side of his beard, interrupting the action. This creates a visual emphasis on the word 'MYTHS'.
0:19father son agitation A medium shot frames two men side-by-side, standing in what appears to be a brightly lit home interior with light grey walls and a doorframe in the background. The man on the left is younger, with a short, light brown beard and short blonde hair, smiling broadly at the camera. The man on the right is older, with a white beard and short grey hair, also smiling faintly at the camera. They both appear healthy and well-groomed. The younger man is wearing a light-colored, possibly tie-dye, hooded sweatshirt, and the older man is wearing a light blue t-shirt. The PiP inset of the female presenter is in the bottom left, still speaking. A white text overlay at the bottom reads 'Just because your dad has a patchy beard does not mean you're stuck with one too.' The scene emphasizes the familial connection and the shared genetic trait of patchy beard growth.
0:23beard club kit overview An overhead shot presents an open brown cardboard box, filled with various 'Beard Club' products. The products are neatly arranged and include black bottles, jars, a wooden beard brush, and a comb. All product packaging features the distinctive yellow 'B' logo and 'BEARD CLUB' branding. The items are spread out, showcasing the variety of a grooming kit. The background beyond the box is slightly blurred, possibly an outdoor patio table in bright daylight, casting subtle shadows. The lighting is bright and natural. The PiP inset of the female presenter is in the bottom left, looking down towards the box and speaking. A white text overlay at the bottom reads 'The Beard Club has a variety of tools that can get you the beard that your dad wishes he had.' The scene is clean and product-focused.
0:27derma roller close up An extreme close-up shot focuses on a black Derma Roller tool with multiple small needles, positioned on a vibrant reddish-orange, plush, textured surface. The details of the needles and the roller mechanism are clearly visible. The lighting is bright and highlights the metallic sheen of the needles against the dark plastic body of the roller. The background is entirely the textured red surface. The PiP inset of the female presenter is in the bottom left, pointing her finger as she speaks, emphasizing the product. A white text overlay at the bottom reads 'Like the Derma Roller, which helps exfoliate skin,' The scene provides a detailed view of a specific product feature.
0:27man applying product A medium close-up shot of a Black man, likely in his 30s, with a short, well-groomed beard and mustache. He is wearing a black t-shirt and a prominent gold watch on his left wrist. He is looking slightly down and to the right, gently rubbing his hands along his beard and jawline, demonstrating the application of a product. The background is a clean, bright, white wall. The lighting is soft and even. The PiP inset of the female presenter is in the bottom left, continuing to speak. A white text overlay at the bottom completes the previous thought: 'and stimulate hair growth.' The scene is a direct product demonstration, focusing on the user experience.
0:30beard oil close up An extreme close-up shot focuses on a black bottle of 'BEARD CLUB BEARD OIL' with a yellow 'B' logo, emphasizing the branding and product details. The label specifies 'SANDALWOOD' and '0.5 fl oz / 15 ml'. The texture of the bottle and the clarity of the text are prominent. The background is a dark, slightly textured surface. The lighting is bright and directed, highlighting the yellow logo. The PiP inset of the female presenter is in the bottom left, still pointing and speaking, as if introducing this product. A white text overlay at the bottom reads 'As well as the Growth Oil which gives you the nutrients you' The scene details another specific product.
0:31man displaying healthy beard A medium shot of a Black man, likely in his 30s or 40s, with a full, dark, well-groomed beard. He is wearing a grey V-neck t-shirt and a blue beaded bracelet on his right wrist. He is looking directly at the camera with a confident and serious expression. His hands are placed on either side of his face, cupping his cheeks and beard, as if showcasing the results of the product. The background is a clean, bright, white wall with some subtle white tile texture on the left. The lighting is bright and even. The PiP inset of the female presenter is in the bottom left, still speaking. A white text overlay at the bottom reads 'need for a strong and healthy beard.' This scene serves as a 'after' shot, showing the desired outcome.
0:34website call to action image The scene displays a static graphical user interface (GUI) on a white background. The central element is a large, cropped image of a smiling man's face with a full, dark beard, shown from the nose down. Below the image, a yellow rectangular button reads 'TRY A GROOMING KIT'. To the left, a bright yellow vertical banner states 'FREE PRODUCT'. A small black 'X' icon is visible near the top left, likely for closing the pop-up or ad. The PiP inset of the female presenter is in the bottom left, looking towards the GUI and speaking. A white text overlay at the bottom reads 'Go to their website,'. The overall impression is a clear call to action and product offer.
0:35website call to action quiz The scene transitions to another static GUI on a white background, displaying a quiz. The title 'CURRENT BEARD STATUS?' is prominently featured at the top, along with '1 of 3'. Below, two options are shown: 'Mostly Bare' and 'Facial Scruff', each accompanied by a stylized head icon. The yellow 'FREE PRODUCT' banner remains on the left, and a small black 'X' icon is still present. The PiP inset of the female presenter is in the bottom left, looking at the GUI and speaking. A white text overlay at the bottom reads 'take their beard quiz,'. The scene is designed to engage the viewer with an interactive element.
0:36website call to action kit This scene displays a static GUI on a white background, confirming a 'FREE item UNLOCKED! Choose your free item during checkout!' notification at the top. Below, an image of 'The Beard Club Starter Growth Kit' is shown, identical to the product display in scene 8, with a 'VIEW PRODUCT' button underneath. The yellow 'FREE PRODUCT' banner is still on the left. The PiP inset of the female presenter is in the bottom left, looking at the GUI and speaking. A white text overlay at the bottom reads 'and get a Growth Kit sent straight to your door.' This scene concludes the call to action, showing the reward for engaging.
0:38before after split screen The final scene is a split screen with a vibrant yellow background on the left and a clean white wall background on the right. A single man, likely in his 30s, is featured, but shown in two different states: his left half of the face (on the yellow background) is clean-shaven, while his right half (on the white background) has a full, dark, well-groomed beard. He is wearing a white t-shirt with a graphic design and is smiling broadly, looking directly at the camera. A distinct vertical yellow line divides the two halves of the screen and his face. The lighting is bright and even. The PiP inset of the female presenter is in the bottom left, still speaking. A white text overlay at the bottom reads 'It's time to ditch the myths and get your beard right with The Beard Club today.' This powerful visual illustrates the 'before and after' transformation.
