0:00man face in bowl intro A medium close-up shot of a light-skinned man with curly brown hair and a reddish-brown beard, leaning forward with his face submerged in a clear glass mixing bowl filled with a dark brown liquid. The bowl rests on a white countertop. In the background, there are light wooden kitchen cabinets. The lighting is bright and even, coming from above, creating subtle reflections on the countertop. Above the man's head, centered in the frame, is a yellow rectangular text overlay with black bold sans-serif letters that reads "TRUST THE PROCESS". The man appears focused and determined in his action. His arms are slightly visible, bracing himself on the counter. The overall color palette is warm with the wood tones and the man's olive-green shirt, contrasting with the bright white counter. The camera remains static throughout the shot.
0:03product reveal drawer An overhead shot looking down into a partially open dresser drawer filled with various folded clothes (white t-shirts, dark grey sweaters). A light-skinned male's hand with tan skin, wearing a gold wedding band on his left ring finger and sporting some tattoos on his forearm, reaches into the drawer. The hand picks up a 'Beard Club 1-Day Beard Color' product, packaged in a clear plastic and yellow cardboard blister pack. The product features a man with a perfectly groomed beard on its packaging. The background consists of the dark interior of the drawer and the clothes. The lighting is bright and direct, casting soft shadows. Text overlays appear: first, "This is literally" at 3530ms, then "the celebrity beard secret" at 4800ms, and finally "They use to have perfect beards with no patches" at 7080ms. The camera slowly zooms in on the product as it's being picked up.
0:09man holds product smiling A medium shot of a light-skinned man holding up a black Beard Club applicator wand, blurred in the foreground, with a wide, confident smile. He has curly brown hair and a reddish-brown beard. His blue eyes are sparkling, and his expression is friendly and engaging. He is wearing an olive-green t-shirt. The background is a bright, minimalist room with a white wall, featuring two abstract art pieces with geometric shapes (one beige, one white with black lines) and a small green plant. A terracotta-colored blanket is visible on a bed in the lower-left. The lighting is soft and even. Text overlay "It's called Beard Club 1-Day Beard Color" appears sequentially. The camera is static.
0:11man applies product mirror A medium close-up shot focused on a light-skinned man with curly brown hair and a reddish-brown beard, applying the black Beard Club applicator to his beard. He is looking into a mirror, which reflects his face, as he uses the product. The reflection shows him smiling broadly. The man is wearing an olive-green t-shirt. The background is a bathroom setting with a white countertop, a white wall, and subtle abstract artwork on the wall. A small green plant is also visible. The lighting is bright and clear, highlighting the detail of his beard and the application process. Text overlays appear: "It perfectly fills in where the patches are" at 12220ms, and "so your beard fully connects" at 14450ms. The camera is static, focusing on the action.
0:16man washes off product mirror A medium shot of a light-skinned man with curly brown hair and a reddish-brown beard, looking into a mirror. The man is initially touching his cheek, then he picks up a dark green towel and gently wipes his beard area. His reflection is clearly visible in the mirror. He is wearing an olive-green t-shirt. The background is a clean bathroom setting with a white wall, an oval mirror, and abstract artwork visible to the left and right of the mirror. A pair of glasses rests on the white countertop in front of the mirror. The lighting is bright and functional. Text overlays appear: "It lasts 24 hours" at 16560ms and "and then just washes off whenever you're done" at 18400ms. The camera is static.
0:19man explaining benefits A medium close-up shot of a light-skinned man with curly brown hair and a reddish-brown beard, speaking directly to the camera. He is holding the black Beard Club applicator in his left hand and gesturing with his right hand, conveying enthusiasm. He is wearing an olive-green t-shirt. The background is the same kitchen setting with light wooden cabinets. The lighting is bright and natural. No text overlay in this specific segment. The camera is static.
0:21product applicators comparison A close-up shot of a light-skinned man with curly brown hair and a reddish-brown beard, holding two Beard Club applicator wands up to the camera. The wands are black with dark brown bristles, resembling mascara brushes. The man's face is in the background, slightly blurred, with a mild, friendly expression. He is wearing an olive-green t-shirt. The background is a light wooden kitchen cabinet. The lighting is bright and focused on the product. Text overlays appear: "it's hypoallergenic and dye free" at 21320ms and "because I have sensitive skin" at 22630ms. The camera is static.
0:23man explaining benefits cont A medium close-up shot of a light-skinned man with curly brown hair and a reddish-brown beard, speaking directly to the camera. He is holding the black Beard Club applicator in his left hand and gesturing with his right hand. He is wearing an olive-green t-shirt. The background is the same kitchen setting with light wooden cabinets. The lighting is bright and natural. Text overlay "So this is perfect" appears at 24040ms. The camera is static.
0:24man beard reflection A medium close-up shot of a light-skinned man with curly brown hair and a reddish-brown beard, looking away from the camera and smiling gently. He is resting his chin on his right hand, showcasing his beard from a side angle. He is wearing an olive-green t-shirt. The background is a white wall with an abstract art piece featuring a sunburst design in beige and black, and a small green plant. The lighting is soft and ambient. Text overlay "Makes my beard look ten times hotter" appears at 25480ms. The camera is static.
0:26man explaining ease of use A medium close-up shot of a light-skinned man with curly brown hair and a reddish-brown beard, speaking directly to the camera. He is holding the black Beard Club applicator in his left hand and gesturing with both hands to emphasize his point. He is wearing an olive-green t-shirt. The background is the same kitchen setting with light wooden cabinets. The lighting is bright and natural. Text overlay "and it's literally so easy to use" appears at 27690ms. The camera is static.
0:28call to action screen recording A dynamic split-screen composition where the majority of the frame is a screen recording of thebeardclub.com website, showcasing the '1-Day Beard Color' product. The website features various product images, before/after photos, pricing ($15, crossed out, now $13), and reviews. Overlaid on the top is a large black banner with yellow text: "USE CODE GROWCLUB25 FOR 25% OFF". In the bottom right corner, a small, dynamic video inset shows the light-skinned male from previous scenes, wearing an olive-green t-shirt, pointing animatedly towards the website content, encouraging viewers to click. The screen recording itself features product images, close-ups of the applicator, and a demonstration of someone applying the product. The overall color scheme is dominated by black, yellow, and white from the website, with the man adding a green accent. The camera for the screen recording is static, while the man in the inset is animated.
