0:00Woman opening snack bag
A medium close-up shot captures a fair-skinned woman, likely in her 30s-40s, with dark brown hair tied in a high ponytail. She is wearing a black spaghetti strap tank top and small, sparkling star-shaped earrings. Her face is bright, and she displays a wide, excited smile as she looks down, concentrating on tearing open a white and red "CARNIVORE SNAX RIBEYE" bag. The text "POV: You're excited to eat a healthy snack" is overlaid in red. The background features a subtly lit indoor setting, including a white door frame and several framed abstract artworks on a light-colored wall. The lighting is soft and even, originating from the front, creating a pleasant, warm atmosphere. The dominant colors are the black of her top, the red and white of the snack packaging, and the muted, neutral tones of the interior background. Her hands, with light pink nail polish, are actively engaged in the process of opening the bag.
0:03Woman eating beef snack and reacting
This medium close-up continues to feature the same woman from the previous scene, still in her black tank top and high ponytail. She is now taking a bite of a dark, irregularly shaped beef snack. Initially, her expression is one of focused concentration as she chews. Her eyes then widen slightly in surprise and pleasure, followed by a nod of clear approval, indicating strong satisfaction with the taste and texture. The snack piece is dark brown, appearing crunchy and substantial. Two red text overlays appear sequentially: first, "THAT'S CRUNCHY!", and then "THAT'S DELICIOUS!". The background remains the familiar indoor setting with framed artworks, slightly blurred to keep focus on the woman. The lighting is consistent, soft, and frontal, highlighting her expressive face. Her dynamic facial shifts effectively convey her positive reaction to the snack.
0:06Hand holding beef slice over plate
An overhead shot provides a clear view of a light-skinned hand, likely female, holding a single, irregularly shaped piece of dried beef ribeye. The beef slice is predominantly dark brown with noticeable marbling of yellowish fat, showcasing a rich, textured appearance. The hand holds the beef directly above a pristine white plate, upon which another similar piece of beef is already resting. The setting is a kitchen or dining area, with a light-colored, speckled granite or quartz countertop serving as the immediate background. Overlaid red text states: "Just 2 ingredients" and "100% Grass-fed Beef Ribeye." The lighting is bright and originates from directly above, creating distinct shadows and emphasizing the detailed textures of the beef and countertop. The overall color palette is earthy browns and yellows against a bright, clean white and gray backdrop.
0:08Hand holding beef against white wall
A medium close-up presents a light-skinned hand, likely female, holding a substantial piece of dried beef ribeye. The beef slice is dark brown with irregular patterns of yellow fat marbling, suggesting a natural, unprocessed product. It's held up against a plain, brightly lit white wall, which serves as a clean and minimalist background, making the beef stand out clearly. Overlaid red text reinforces the product's quality: "Just 2 ingredients" and "100% Grass-fed Beef Ribeye." The lighting is bright and even, highlighting the subtle textures and colors of the beef slice without harsh shadows. The simplicity of the background ensures all attention is directed towards the product and its stated characteristics.
0:10Hands breaking beef slice
This medium close-up, captured from an overhead perspective, showcases two light-skinned hands, likely female, actively engaged in breaking a piece of dried beef ribeye. The beef slice is dark brown with prominent yellow fat marbling, and its thick, fibrous nature is clearly visible as it's torn apart, highlighting its texture and density. The hands work together to pull the piece into two smaller fragments. The background consists of a light-colored, modern-looking wooden floor, providing a clean and contemporary setting. Overlaid red text details the ingredients: "Just 2 ingredients," "100% Grass-fed Beef Ribeye," and "Redmond Real Salt." The lighting is bright and natural, casting soft, subtle shadows that add depth to the scene. The overall focus is on the product's natural texture and the simplicity of its composition.
0:12Woman with long hair eating snack
A medium close-up features a fair-skinned woman, likely in her 30s-40s, with long, straight light brown hair parted in the middle. She is wearing a blue long-sleeved top and has light pink eyeshadow. Her blue eyes are wide and intently focused as she takes a bite of a dark, irregularly shaped beef snack. As she chews, her expression indicates deep enjoyment, with a slight nod of approval. A green checkmark emoji next to the red text "Yummy" appears, followed by another checkmark and "Tasty." The background is softly blurred, revealing a light-colored wall and a white shelf with subtle decor. The lighting is soft and frontal, gently illuminating her face and highlighting her features. Her concentrated and appreciative expression effectively conveys the positive sensory experience of eating the snack.
0:14Hand holding beef in nature
A medium close-up presents a light-skinned hand, likely female, holding a substantial, irregularly shaped piece of dried beef. The beef is a rich dark brown with visible patterns of yellowish fat, showcasing its natural texture. This is set against a vibrant, lush green background of blurred trees and foliage, suggesting a natural and outdoor environment. Multiple green checkmark emojis appear alongside red text, emphasizing key qualities: "Yummy," "Tasty," "Great texture," "Great salt," and "Regenerative farming." The lighting is bright and natural, likely dappled sunlight, which enhances the colors and textures of both the beef and the verdant background. The scene effectively links the product to natural, high-quality origins through its visual presentation and overlaid text.
0:17Woman in car talking
A medium close-up shot features a fair-skinned woman, likely in her 40s-50s, with dark brown hair pulled back, sitting in the driver's seat of a car. She is wearing gold-rimmed glasses and a blue collared jacket or shirt. Her expression is serious and direct as she looks into the camera, conveying a sense of conviction and earnestness. The red text overlay, "YOU CANNOT GO WRONG," reinforces her message. The car's interior, including the beige headrests and the ceiling, is visible behind her, with glimpses of the outside world—trees and a residential structure—through the windows. The lighting is natural but slightly diffused within the car, with subtle highlights on her face, suggesting a bright day outside. Her direct gaze and serious demeanor underscore the importance of her statement.
0:18Hand holding beef outside
A medium close-up displays a light-skinned hand, likely female, holding an attractive cluster of dried beef pieces. The beef is uniformly dark brown with appealing streaks of yellowish fat, presented as an enticing, healthy snack. The background is an outdoor residential setting, blurred to maintain focus on the product, featuring a house and a garage under a bright, sunny sky. Red text overlays highlight the nutritional benefits: "GOOD PROTEIN" and "GOOD FAT." The lighting is bright and direct sunlight, creating sharp contrasts and subtle shadows that emphasize the texture and visual appeal of the beef. The overall presentation suggests a wholesome, natural product suitable for an active lifestyle.
0:20Beef slices on wooden board
This slightly elevated medium shot captures several individual slices of dried beef artfully arranged on a dark wooden cutting board. The beef slices are characterized by their dark brown color and distinct marbling of yellow fat, creating an appealing visual texture. The cutting board is positioned on a light-colored concrete ledge or outdoor surface, with a blurred background featuring a brown shingled rooftop and a bright, clear blue sky, suggesting an outdoor, sunny environment. Red text overlays highlight key dietary features: "NO CARBS" and "KETO FRIENDLY." The lighting is bright and direct sunlight, casting strong shadows and enhancing the natural textures of both the beef and the wooden board. The composition emphasizes the product's natural qualities and health benefits.
0:23Hands taking snack bag from drawer
An overhead medium shot focuses on a pair of light-skinned hands, likely female, reaching into a kitchen drawer to pull out a "CARNIVORE SNAX" bag. The bag is prominently featured, with its distinctive white packaging, red and black text, and graphics. The kitchen environment is modern and clean, characterized by white cabinets, a sleek stainless steel microwave, and light-colored countertops. The lighting is bright and even, typical of a well-lit indoor kitchen, providing clear visibility of the action. The red text overlay, "Carnivore Snax was created to," sets the narrative for the subsequent scenes. The scene implies accessibility and ease of use, as the product is readily available in a home setting.
0:25Hands opening snack bag on balcony
A medium close-up focuses on a pair of light-skinned hands, likely female, actively opening a large, foil-sealed "CARNIVORE SNAX" bag on an outdoor balcony or patio. The bag is white with prominent red and black text and graphics. The hands are shown pulling apart the top seal, revealing the dark, savory beef snacks nestled inside. The background, softly blurred, captures glimpses of urban buildings and lush trees under a clear, bright sky, suggesting an outdoor, natural setting. Red text overlays convey additional information: "bring awareness to" and "REGENERATIVE." The lighting is bright, natural sunlight, illuminating the action and the product clearly. The scene highlights the product's convenience and its connection to regenerative practices, suitable for on-the-go consumption in an open-air environment.
0:27Hand holding beef in forest
This medium close-up presents a light-skinned hand, likely female, holding a distinct piece of dried beef against a rich, green forest background. The beef is dark brown with visible streaks of yellow fat, possessing a rugged and organic texture. The background consists of dense foliage and tree trunks, softly blurred to create depth and emphasize the natural environment. Red text overlay explicitly links the product to its ethical sourcing: "REGENERATIVE AGRICULTURE." The lighting is natural, likely dappled sunlight filtering through the canopy, creating a soft, verdant atmosphere that enhances the earthy tones of the beef and the freshness of the greenery. The scene visually connects the product to sustainable and environmentally conscious farming practices.
0:29Hand holding snack bag in car
A medium shot, taken from inside a car, prominently displays a light-skinned hand, likely female, holding a "CARNIVORE SNAX BRISKET" bag. The snack bag, with its white, red, and black branding, is held upright and centered in the foreground. The car's dashboard, with its modern controls and dark interior, is visible below the bag. Through the car's windshield, a road lined with green trees and a clear sky can be seen, suggesting travel or a journey. The red text overlay, "They really care about the environment," accompanied by a small leaf emoji, emphasizes the brand's commitment to sustainability. The lighting is natural daylight, bright outside and softly diffused inside the car, illuminating the product and its message effectively. The scene implies that the snack is a convenient and responsible choice for on-the-go consumption.
0:30Woman with long hair talking about quality
A medium close-up returns to the fair-skinned woman, likely in her 30s-40s, with long, straight light brown hair and blue eyes, wearing a blue long-sleeved top and light pink eyeshadow. She is actively speaking directly to the camera, her expression animated and engaged, conveying enthusiasm and conviction. She subtly tilts her head as she speaks, adding to her engaging demeanor. Red text overlays highlight key brand values: "They really care about the environment" with a leaf emoji, and subsequently "high quality products" with a beef emoji. The background is a light-colored wall adorned with framed decorative signs. The lighting is soft and frontal, gently illuminating her face and emphasizing her features, making her seem approachable and trustworthy. Her energetic delivery underscores the quality and ethical considerations of the product.
0:34Woman with dark hair eating cracker
A medium close-up focuses on a fair-skinned woman, likely in her 30s-40s, with dark brown hair neatly pulled back. She is wearing a black tank top and small earrings. Her expression is one of focused concentration as she takes a bite of a light brown, rectangular, cracker-like snack. Her mouth is slightly open, revealing the snack as she chews. The background is a bright indoor kitchen setting, featuring large windows that allow ample natural light to flood the scene. The red text overlay, "That kind of," begins a thought. The lighting is bright and natural, coming primarily from the windows, creating a fresh and inviting atmosphere. The scene captures a moment of sensory engagement with the snack.
0:35Woman in white top eating cracker
A medium close-up shot frames a fair-skinned woman, likely in her 40s-50s, with medium-length dark blonde hair. She is wearing a white sleeveless top and a necklace. Her eyes are closed in apparent enjoyment as she takes a bite of a light brown, irregularly shaped cracker-like snack. The background is a bright indoor setting, with sunlight visible through a window and a green plant adding a touch of natural life. The red text overlay, "That kind of," carries over from the previous scene, building anticipation. The lighting is bright and natural, creating a soft, pleasant glow around her. Her closed eyes and relaxed facial expression effectively convey a sense of delicious satisfaction.
0:36Woman with short hair eating cracker
An extreme close-up shot intensely focuses on a fair-skinned woman's face, likely in her 30s-40s, with short, dark hair stylishly framing her features. She has dramatic eyeliner and dark, well-defined eyebrows. Her eyes are wide open and intensely focused on the cracker as she bites into it, conveying a strong sense of concentration and an appreciation for its crunch. Her mouth is open, revealing the cracker and the act of chewing. The red text overlay, "HEFTY, THICK CRUNCH," vividly describes the snack's texture. The background is intentionally blurred, drawing all attention to her expressive face and the immediate action. The lighting is bright and even, highlighting every detail of her reaction. This shot effectively communicates the snack's satisfying crunch and the woman's palpable enjoyment.
0:38Woman giving thumbs up for snack
A medium shot captures the fair-skinned woman from the initial scenes, likely in her 30s-40s, with dark brown hair in a high ponytail and wearing a black spaghetti strap tank top. She stands in a bright, modern kitchen, holding two pieces of the dried beef snack. She smiles cheerfully at the camera, then confidently gives two enthusiastic thumbs-up, signaling strong approval. The background features clean white kitchen cabinets and large windows that offer a view of lush greenery outside, indicating a pleasant, airy space. Two vibrant yellow thumbs-up emojis are overlaid, reinforcing her positive feedback. The lighting is bright and natural, streaming in from the windows, creating a warm and inviting atmosphere. Her cheerful expression and clear gestures communicate sincere satisfaction and recommendation for the product.
0:40Woman with long hair talking about protein
A medium close-up focuses on the fair-skinned woman from previous scenes, likely in her 30s-40s, with long, straight light brown hair, blue eyes, and light pink eyeshadow. She is wearing a blue long-sleeved top. She speaks directly to the camera, her expression focused and slightly animated, with a subtle head tilt, conveying a conversational and informative tone. The red text overlay, "Make sure I get my protein in," highlights a key benefit of the product. The background is a light-colored wall adorned with decorative shelves. The lighting is soft and frontal, gently illuminating her face and emphasizing her features, making her seem approachable and knowledgeable. Her direct gaze and clear articulation underscore the nutritional value of the snack.
0:42Hand opening kitchen cabinet
A medium close-up shot captures a light-skinned hand, likely female, with light-colored nail polish, reaching for and pulling open a white kitchen cabinet door. The cabinet door features a simple, modern silver handle. The red text overlay, "YES TO THIS!" emphatically expresses approval. The immediate background is a plain light brown wall, which provides a neutral contrast to the white cabinet. The lighting is even and consistent with an indoor setting, ensuring clear visibility of the action. The scene emphasizes the product's integration into everyday life and implies that it is a preferred or recommended item for storage in a home kitchen.
0:43Cabinet with snack bags
This medium close-up shot reveals the interior of a brightly lit white kitchen cabinet. The bottom shelf is well-stocked with several large "CARNIVORE SNAX" bags, specifically "Brisket" and "Ribeye" flavors, neatly arranged. Above them, the top shelf holds various canned goods and other pantry items, suggesting a well-organized and practical storage space. A light-skinned hand, likely female, with light-colored nail polish, enters the frame to point directly at the "CARNIVORE SNAX" bags on the bottom shelf. Red text overlays convey enthusiastic endorsements: "YES TO THIS! EXCELLENT! Love it!" The lighting inside the cabinet is bright and even, ensuring all products are clearly visible. The scene effectively communicates the product's appeal and its seamless integration into a health-conscious pantry.
0:44Hand placing snack bag on carpet
A medium close-up, captured from a slightly overhead perspective, shows a light-skinned hand, likely female, gently placing a "CARNIVORE SNAX BRISKET" bag onto a light brown, textured carpet. The snack bag is white with distinctive red and black branding and graphics. The red text overlay, "DEFINITELY A FAN FAVORITE," emphasizes the product's popularity and appeal. The carpet provides a soft, neutral background, allowing the snack bag to stand out as the central focus. The lighting is soft and even, highlighting the product packaging without harsh shadows. The scene suggests a relaxed, everyday context for enjoying the snack, implying comfort and widespread acceptance.
0:45Hand holding beef over snack bag
A medium close-up focuses on a light-skinned hand, likely female, holding a substantial piece of dried beef ribeye aloft, positioned directly above a "CARNIVORE SNAX RIBEYE" bag. The beef piece is dark brown with noticeable patterns of yellow fat, emphasizing its natural origin and texture. The snack bag, with its familiar white, red, and black branding, rests on a light brown wall or surface that serves as the background. The red text overlay, "DEFINITELY WORTH EATING!", provides a strong endorsement. The lighting is bright and even, clearly illuminating both the beef and the packaging, showcasing the product in its raw and processed forms. The scene visually links the natural beef to the convenient snack product, reinforcing its quality and appeal.
0:47Beef falling with splash graphic
This medium close-up captures a light-skinned hand, likely female, dropping a piece of dark, textured dried beef onto a light brown surface. As the beef falls, a dynamic red, blood-splatter graphic aggressively appears from the bottom of the frame, partially obscuring the landing surface. The red text overlay "DEFINITELY," which lingered from the previous scene, quickly gets covered by the graphic. The lighting is bright and clean, starkly highlighting the action. This brief, impactful scene acts as a visual transition, creating a bold, almost visceral connection to the meat product before shifting to the brand's final advertisement. The intense graphic element adds a dramatic flair, suggesting the raw, powerful nature of the product.
0:48Brand logo and product display
A clear and static wide shot showcases the "CARNIVORE SNAX" brand logo, prominently displayed in a bold, dark brown typeface against a light beige background. The background itself is adorned with striking red, blood-splatter-like accents, adding a rustic and intense visual element. Centered beneath the logo is a red rectangular button with white text that reads "SHOP CARNIVORE SNAX," serving as a clear call to action. Three distinct "CARNIVORE SNAX" product bags are arranged diagonally at the bottom of the frame: "NEW YORK STRIP" (highlighting Beef & Salt), "FARM SLIDERS" (mentioning a blend of Beef, Lamb & Pork), and "CHICKEN SLIDERS" (featuring Chicken & Salt). Each bag maintains the brand's white, red, and dark brown graphic scheme. The overall color palette of red, dark brown, and beige creates a cohesive and impactful brand identity, communicating a robust, meat-centric, and natural product line.
