0:00shrimp flambe close up A close-up shot of several large shrimp being flambéed in a dark-colored non-stick frying pan on a gas stovetop. Bright orange and yellow flames erupt from the pan, illuminating the shrimp and the surrounding area. A person's hands, wearing a dark blue long-sleeved shirt, are visible holding the pan's handle, just out of focus in the background. The gas burner grates are visible beneath the pan. The background is a slightly blurred modern kitchen countertop and cabinets. White text in bold, sans-serif font appears at the top and bottom of the frame, reading 'A PAN THAT CAN' and 'TAKE THE HEAT'. The overall lighting is dramatic, with the flames providing the primary light source.
0:01eggs poured into pan A close-up, slightly overhead shot showing a stream of vibrant yellow beaten eggs being poured from a clear glass bowl into a dark-colored non-stick frying pan on a gas stovetop. The pan contains a small amount of sizzling oil or butter, causing the eggs to bubble as they hit the surface. The gas burner grates are visible. The background is a blurred modern kitchen countertop. White text in bold, sans-serif font remains at the top and bottom of the frame, reading 'A PAN THAT CAN' and 'TAKE THE HEAT'. The lighting is bright and even, highlighting the yellow of the eggs and the dark pan.
A black screen featuring the white, bold, sans-serif text 'A PAN THAT CAN' at the top and 'TAKE THE HEAT' at the bottom. In the center, the Misen logo appears: three white dots arranged in a triangle, followed by the word 'MISEN' in a white, slightly spaced-out sans-serif font. The screen is entirely black, making the white text and logo stand out sharply. There are no other visual elements. This serves as an introductory title card with brand identification.
0:03misen pan handle close up A close-up shot focusing on the handle of a dark gray Misen frying pan, resting on a gas stovetop. The Misen logo, embossed or printed in white, is clearly visible on a small metallic plate where the handle meets the pan body. The pan's dark surface reflects some ambient light. The gas stovetop grates are blurred in the foreground and background, providing context. White text in bold, sans-serif font remains at the top and bottom of the frame, reading 'A PAN THAT CAN' and 'TAKE THE HEAT'. The lighting is soft and indirect, emphasizing the product's detail.
0:04hands placing misen pans A medium shot showing a person's hands placing and arranging several dark gray Misen frying pans on a clean, light-colored kitchen countertop. The pans are various sizes, all featuring the same sleek design and silver handles. The hands move deliberately, showcasing the pans. In the background, modern kitchen cabinets with dark gray drawers are visible, out of focus. Yellow, bold, sans-serif text overlays the scene: 'OBSESSED' and 'WITH PANS'. The white text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and clean, typical of a modern kitchen, with soft shadows.
0:06hands cleaning misen pan A medium shot showing a person's hands wiping down the inside of a dark gray Misen frying pan with a striped kitchen towel. Two other Misen pans are visible on the white kitchen countertop next to it. The background shows blurred kitchen cabinets and a small bowl of fruit, indicating a home kitchen setting. The hands are meticulously cleaning the pan, emphasizing its care. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' persist at the top and bottom. The lighting is bright and even, highlighting the cleanliness of the kitchen and the pans.
0:08stack of pans dark A blurred, dark shot of several frying pans stacked together. The pans are metallic and appear dull, with visible wear and tear, suggesting old or used cookware. The overall tone is desaturated and gloomy. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is dim, contributing to the negative portrayal of the pans.
0:09burning stack of pans A stack of frying pans, similar to the previous shot but now bathed in an intense red glow, as if surrounded by flames or extremely hot. The image is still somewhat dark and desaturated, with a strong red filter applied. The pans appear distressed and perhaps damaged. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' persist at the top and bottom. The lighting is artificial and dramatic, emphasizing the negative connotations of heat and damage.
0:10scratched pan close up A very close-up shot of the interior of a white ceramic-coated frying pan, showing distinct scratch marks and wear. The pan is metallic and appears to be of lower quality, emphasizing its fragility. The surface is uneven and shows signs of significant use and damage. The background is dark and out of focus. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting highlights the imperfections of the pan's surface, creating a clear visual problem.
0:11scratched ceramic pan overhead An overhead shot of a scratched white ceramic pan on a clean, white marble countertop next to a gas stovetop. The pan has visible dark scratch marks on its surface. A small overlay of text, likely a news headline, 'The New York Times / Is This the End of Instagram Cookware?' appears in the top-left corner. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and uniform, making the scratches on the pan clearly visible against the pristine countertop.
0:12scratched metal pan overhead An overhead shot of a scratched metal pan on a clean, white marble countertop next to a gas stovetop. This pan appears to be stainless steel or similar, with a metallic, worn surface. The same news headline overlay, 'The New York Times / Is This the End of Instagram Cookware?' is in the top-left. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and even, highlighting the imperfections of the pan.
0:13food sticking in pan close up A close-up shot of a dark-colored frying pan with food residue visibly stuck to its surface, signifying a non-stick coating failure. The residue is dark and unevenly distributed, showing the difficulty of cleaning. Text overlays include the New York Times headline and a customer review: 'Ceramic is totally worthless, it's stick city.' White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is focused on the pan's interior, drawing attention to the problematic sticking food.
0:14food sticking in pan close up 2 Another close-up shot, similar to the previous one, showing a frying pan with a different type of food residue stuck to its dark interior. This time, the residue appears lighter and more flaky, highlighting another aspect of non-stick failure. The New York Times headline, Consumer Reports, and a customer review are overlaid. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting emphasizes the texture and stickiness of the food residue.
0:15steaming pan on stove A medium shot of a dark-colored frying pan sitting on a gas stovetop, with steam visibly rising from its surface. The pan appears to be in use, possibly overheating or undergoing some kind of chemical reaction. Overlaid text includes the New York Times headline and Consumer Reports, with a customer review: 'Ceramic is totally worthless, it's stick city.' White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is diffused, but the steam is clearly illuminated.
0:16pan on kitchen scale A medium shot of a pan sitting on a retro-style kitchen scale, with its weight being measured. The pan appears heavy, possibly cast iron, emphasizing a common drawback of certain cookware types. The scale is silver with a black dial and white numbers. Overlaid text includes the New York Times headline and Consumer Reports, with a customer review: 'cast iron: Too heavy-wife won't use it'. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and even, highlighting the scale and the pan.
0:17scratched nonstick pan cleaning A close-up shot of a hand attempting to scrape or clean burnt food residue from a scratched non-stick pan, further damaging its surface. The pan is metallic, and the residue is a light, dry, powdery substance. Overlaid text includes the New York Times headline, Consumer Reports, and a customer review from Reddit: 'stuff keeps sticking to stainless steel pan no matter what I try'. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is direct, making the damage and difficult cleaning process very clear.
0:18bowl of stuck food A close-up, slightly high-angle shot of a hand attempting to dislodge large pieces of white, clumpy food from a stainless steel bowl with a metal spoon. The food is clearly stuck, requiring significant effort to remove. The background is blurred, focusing entirely on the struggle. Overlaid text includes the New York Times headline, Consumer Reports, and the same Reddit customer review. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and clear, emphasizing the difficulty of the task.
0:19stack of miscellaneous pans A medium shot of a disordered stack of various frying pans, some dark, some metallic, piled haphazardly on a kitchen counter. They appear to be different brands and materials, symbolizing a collection of unsatisfactory cookware. Overlaid text includes the New York Times headline, Consumer Reports, and a customer review by 'Kevin B.' about carbon steel rusting. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is neutral, allowing the viewer to inspect the visual clutter and variety of problematic pans.
0:20rusty carbon steel pan An overhead shot of a rusty, dark carbon steel pan with a metallic handle, resting on a white marble countertop next to a gas stovetop. The pan's surface shows clear signs of reddish-brown rust, indicating poor maintenance or inherent material weakness. Overlaid text includes the New York Times headline, Consumer Reports, and the 'Kevin B.' review about carbon steel rusting. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and overhead, clearly showing the rust.
0:21pan transformation old to new An overhead shot of a pan on a white marble countertop, initially appearing dull and worn, then smoothly transitioning into a pristine, dark, new-looking pan with a shiny metallic handle. This visual transformation signifies a shift from problematic old pans to a superior new solution. The gas stovetop is visible on the left. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is consistent and bright, making the contrast in pan appearance stark.
0:22pan transformation green handle An overhead shot of a pan on a white marble countertop, featuring a distinct green handle. This pan smoothly transitions into a different, equally pristine dark pan with a conventional metallic handle. This continues the visual theme of introducing improved cookware options. The gas stovetop is visible on the left. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting remains bright and even.
0:23misen pan carbon nonstick text A close-up, slightly low-angle shot of a dark Misen frying pan resting on a gas stovetop. The Misen logo is visible on the handle attachment. Yellow, bold, sans-serif text 'CARBON NONSTICK' appears prominently in the center of the frame, indicating the product's key feature. The gas stovetop grates are visible, with the burner knobs blurred in the background. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is focused, highlighting the pan and the feature text.
0:24misen pan on stove safe text A close-up shot of a dark Misen frying pan, resting on a gas stovetop, viewed from a low angle. The pan's dark surface and sleek metallic handle are visible. Yellow, bold, sans-serif text 'THE SAFEST' appears in the center, emphasizing a key benefit. The gas stovetop grates and burner knobs are blurred. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' persist at the top and bottom. The lighting is somewhat dramatic, with reflections on the pan surface.
0:25misen logo handle easy text A very close-up shot of the Misen logo on the metallic handle of a frying pan, seen from a slightly low angle. The logo is precisely etched into the metal. Yellow, bold, sans-serif text 'THE SAFEST EASIEST' appears, adding another benefit. The background is blurred, focusing solely on the handle and the text. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is precise, highlighting the metallic texture and the fine details of the logo.
0:26misen pan durable text A close-up shot of a dark Misen frying pan resting on a gas stovetop, viewed from a slightly low angle. The sleek pan and its metallic handle are clearly visible. Yellow, bold, sans-serif text 'THE SAFEST EASIEST MOST DURABLE PAN' appears in the center, highlighting all key benefits. The gas stovetop grates and burner knobs are blurred in the background. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' persist at the top and bottom. The lighting creates a strong contrast between the dark pan and the bright text.
0:27misen pan on stove wide A wider shot of a dark Misen frying pan resting prominently on a modern gas stovetop. The entire stovetop, with its multiple burners and control knobs, is visible, set against a clean, light-colored kitchen countertop. The background is a blurred kitchen setting. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remains at the top and bottom. The lighting is bright and highlights the sleek design of both the pan and the stovetop.
0:28misen pan burner ignition A close-up shot of a dark Misen frying pan on a gas stovetop. The gas burner beneath the pan ignites with a clear blue flame, indicating readiness for cooking. The pan's dark surface and metallic handle are prominent. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting darkens slightly to emphasize the blue flame, creating a sense of anticipation for cooking.
0:29misen pan on stove with text A medium shot of a dark Misen frying pan sitting on a modern gas stovetop with a burner lit underneath. The pan is perfectly centered. Yellow, bold, sans-serif text '(DROP THE BEAT)' appears overlaid in the bottom-middle of the frame, marking a transition in the audio. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and clean, showcasing the pan and stovetop in a positive light.
0:30three misen pans overhead An overhead shot displaying three dark Misen frying pans of varying sizes, neatly arranged on a clean, white marble countertop. Each pan features the distinctive metallic handle. A yellow, bold, sans-serif text overlay 'COMPLETELY NONTOXIC' appears, with a dotted line pointing from the text to one of the pans, highlighting its non-toxic properties. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and even, presenting the pans clearly as high-quality products.
0:31placing pan non toxic text A medium shot showing a person's hands placing a dark Misen frying pan onto a gas stovetop. Yellow, bold, sans-serif text 'NO PFAS, PTFE, OR PFOA' appears overlaid, specifying the pan's non-toxic composition. The background is a modern kitchen with blurred cabinets. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and clear, focusing on the action and the informative text.
0:32whisking eggs in bowl A close-up shot of a person's hands vigorously whisking bright yellow beaten eggs in a clear glass mixing bowl. A carton of brown eggs and a stick of butter are visible in the background on a white cutting board, along with other kitchen props, slightly blurred. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and direct, highlighting the vibrant color of the eggs and the action.
0:33pouring eggs smooth text A close-up shot of vibrant yellow beaten eggs being poured from a clear glass bowl into a dark Misen frying pan on a gas stovetop. The eggs flow smoothly and evenly into the pan, creating a slight sizzle. Yellow, bold, sans-serif text 'SO SMOOTH' appears, emphasizing the pan's non-stick quality. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and focused on the pan and the flowing eggs.
0:34overhead whisking metal tools An overhead shot of a person whisking yellow eggs in a dark Misen frying pan on a gas stovetop using a metal whisk. Various cooking ingredients like butter, herbs, and a carton of eggs are arranged neatly around the stovetop on a white marble counter. Yellow, bold, sans-serif text 'COOK WITH METAL TOOLS' appears, with a dotted line pointing to the whisk, highlighting the pan's durability. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and even, providing a clear view of the entire cooking setup.
0:35close up whisking metal tools A close-up shot of a person continuously whisking yellow eggs in a dark Misen frying pan on a gas stovetop using a metal whisk. The eggs are still cooking, moving fluidly within the pan. The focus is on the action within the pan, emphasizing the metal whisk's safe interaction with the pan's surface. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remains at the top and bottom. The lighting is bright and direct, highlighting the details of the cooking process.
0:36overhead spatula eggs An overhead shot of a person using a blue silicone spatula to stir yellow scrambled eggs in a dark Misen frying pan on a gas stovetop. The eggs are nearing completion, forming soft curds. The surrounding countertop features cooking ingredients like butter and a carton of eggs. Yellow, bold, sans-serif text '(NICE)' appears, reacting to the ease of cooking. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' are at the top and bottom. The lighting is bright and clear, providing a comprehensive view of the cooking progress.
0:37overhead sliding eggs to plate An overhead shot of a person effortlessly sliding fully cooked yellow scrambled eggs directly from a dark Misen frying pan onto a white plate. The eggs slide off smoothly, demonstrating perfect non-stick release. The pan remains clean with no residue. The gas stovetop, butter, and egg carton are still visible on the white marble countertop. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and clear, emphasizing the effortless transfer of food.
0:38chef flipping pan lightweight text A medium shot of a person effortlessly flipping a dark Misen frying pan with cooked scrambled eggs high into the air. The pan appears lightweight and easy to handle. The gas stovetop is visible below. Yellow, bold, sans-serif text 'SUPER LIGHTWEIGHT' appears, emphasizing the pan's physical attribute. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and dynamic, capturing the motion and agility of the chef.
0:39scrambled eggs on plate A close-up shot of a perfectly cooked and garnished plate of fluffy yellow scrambled eggs. The eggs are topped with green chives or parsley, and a blue spatula rests beside the plate on a white cutting board. The background is blurred. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remains at the top and bottom. The lighting is bright and appealing, showcasing the delicious final product.
0:40clean pan on towel easy to clean text A close-up shot of a dark Misen frying pan resting on a striped kitchen towel on a clean, light-colored kitchen countertop. The interior of the pan is spotless, with only a few tiny droplets of water or oil, emphasizing its easy-to-clean nature. Yellow, bold, sans-serif text 'SO EASY TO CLEAN' appears, with a dotted line pointing to the pan's interior. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remain at the top and bottom. The lighting is bright and clean, showcasing the pan's pristine condition.
0:41cooking fried egg A medium shot of a person cooking a single fried egg in a dark Misen frying pan on a gas stovetop. The egg has a perfectly round, firm white and a bright yellow yolk. The chef's hand is visible holding the pan's handle. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remains at the top and bottom. The lighting is bright and inviting, showing the pan in active, effortless use.
0:42fried egg lasts forever text A close-up shot of a single fried egg with a crispy, golden-brown edge cooking perfectly in a dark Misen frying pan. The pan's surface shows no signs of sticking or damage. Yellow, bold, sans-serif text 'MISEN'S CARBON NONSTICK LASTS FOREVER.' appears, delivering a strong durability claim. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remains at the top and bottom. The lighting is warm and inviting, highlighting the delicious food and the pan's quality.
0:43misen handle logo star icon A very close-up shot of the metallic handle of a Misen frying pan, specifically the area where it attaches to the pan body, revealing the etched Misen logo. A small, animated golden star icon appears to the left of the logo, adding a visual flourish. The background is blurred. White text 'A PAN THAT CAN' and 'TAKE THE HEAT' remains at the top and bottom. The lighting is precise, emphasizing the quality and detail of the pan's construction and branding.
0:44misen logo end card A black screen featuring the white, bold, sans-serif text 'A PAN THAT CAN' at the top and 'TAKE THE HEAT' at the bottom. In the center, the Misen logo appears: three white dots arranged in a triangle, followed by the word 'MISEN' in a white, slightly spaced-out sans-serif font. The screen is entirely black, making the white text and logo stand out sharply. There are no other visual elements. This serves as a concluding title card, reinforcing the brand and tagline.
