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Misen

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HookProblem SetupSolution RevealFeature BreakdownExplainerHow-ToB-RollOverheadStatic FrameText OverlaySubtitlesVoiceoverDialogue On CameraConfidentPlayfulMale PresentProduct In HandBrand Mention Spoken

Transcript

0:00I have a real bone to pick with whomever decided that we should have cookware with non-stick coatings that you need to baby

0:07and prohibit the use of metal tools.

0:09I'm sorry, but if your pan says you can't use metal, you're just buying crap you'll have to replace.

0:13There used to be a time that you could do whatever you wanted to your pans and they would last.

0:17It's actually one of reasons I like this Misen carbon non-stick pan.

0:20It has no coating so you can use metal without hurting it.

0:23In fact, their instructions encourage you to use metal, even knives,

0:27which is maybe dumb and overkill, but this is America and I can do that if I want to.

0:32Okay, ran over. Thanks for coming to my TED talk.

Text on Screen

0:00I have a real bone to pick with whoever decided that we should

0:03have cookware with non-stick coatings that you need to baby

0:06and prohibit the use of metal tools.

0:08I'm sorry, but if your pan says you can't use metal,

0:11you're just buying crap you'll have to replace.

0:13There used to be a time that you could do whatever you wanted to your pans

0:16and they would last.

0:17It's actually one of reasons I like this Misen carbon non-stick pan.

0:21It has no coating so you can use metal without hurting it.

0:23In fact, their instructions encourage you to use metal,

0:26even knives,

0:27which is maybe dumb and overkill, but this is America and I can do that if I want to.

0:33Okay, ran over. Thanks for coming to my TED talk.

Scene

0:00cooking scrambled eggs

The scene is an overhead, static shot focusing on a dark-colored frying pan on a gas stovetop. Inside the pan, a creamy, pale yellow liquid, presumably eggs, is being stirred. Initially, a silver metal spoon is used by a person's right hand to continuously stir and scrape the bottom of the pan, preventing the eggs from sticking. The stove grates are visible around the pan, suggesting a kitchen environment. The lighting is bright and even, casting minimal shadows and highlighting the texture of the cooking eggs. The eggs slowly begin to thicken and form soft curds as they cook. The color palette is dominated by the yellow of the eggs, the dark gray/black of the pan and stovetop, and the silver of the utensil. Later in the scene, the metal spoon is replaced by a silver metal knife, which is then used to aggressively scrape and poke at the eggs in the pan, demonstrating the durability of the pan's surface. White subtitles appear at the bottom of the screen throughout the clip, transcribing the spoken narration.

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