0:00woman hair flying intro
A medium shot captures a smiling young woman, likely in her late 20s or early 30s, standing centrally in a brightly lit indoor space. Her long, dark brown hair with lighter highlights is dramatically lifted and spread upwards as if defying gravity, creating a dynamic halo effect around her head. She wears a loose-fitting white button-down shirt. The background is softly blurred but reveals light-colored walls, a hint of white cabinetry to the left, and a large, leafy green Fiddle-leaf fig plant to the right. The lighting is soft and even, originating from the front, highlighting her natural, glowing makeup and bright pink lips. An overlay text in a white box appears at the top left, reading: 'Moms, if your hair is falling out'. The overall color palette is bright and fresh, with whites, greens, and natural skin tones dominating the frame. Her joyful, wide smile suggests an energetic and positive mood, contrasting with the implied problem of hair loss.
0:01woman touching hair serious
The scene continues with a medium shot of the same young woman in the same bright indoor environment. She is now touching her long, wavy dark brown hair with both hands, lifting sections near her temples and scalp. Her expression transitions from a initial smile to a more serious, slightly concerned look, with her eyebrows furrowed. The background remains consistent with light walls, white cabinets, and a large green plant. The lighting is still bright and even, casting minimal shadows. Her white shirt and natural makeup are visible. The overlay text 'Moms, if your hair is falling out' persists, and a new line, 'WATCH THIS', is added below it in a white box. The shift in her facial expression and action signals a more earnest tone, inviting the viewer to pay attention to the upcoming solution.
0:02woman holding shampoo bottles
In a medium shot, the young woman from previous scenes stands front-facing in the same bright indoor setting. She holds up two identical white product bottles, one in each hand, at shoulder height. Her facial expression is one of confusion and slight disapproval, with her eyebrows raised and her lips pursed in a questioning manner. The bottles are cylindrical with minimalist black text labels. The background remains consistent with light walls and a green plant. The lighting is bright and soft, illuminating her features and the products clearly. Overlay text at the bottom center reads: 'No one tells you...'. The color palette is dominated by whites, greens, and her natural skin tones, with the stark white bottles drawing attention as the subject of her current consternation.
0:04woman scalp exam and concern
The scene begins with the woman tossing the two white product bottles into the air, indicating rejection, with a brief, blurred motion. It then cuts to a tight close-up of her scalp as her manicured hands (with light blue nail polish) gently part her dark brown hair, revealing the skin beneath. This shot emphasizes the condition of her hair roots or scalp. The camera then cuts back to a medium shot of the woman, who now wears a visibly concerned expression, her eyebrows deeply furrowed and her lips pursed. She is pulling at sections of her hair with both hands, suggesting scrutiny or frustration. The background is a bright, neutral-toned indoor space. Overlay text appears first as 'that most liquid shampoos are loaded with harsh chemicals' and then 'that strip your scalp and actually make postpartum shedding worse'. The combination of visual and textual elements highlights the detrimental effects of conventional shampoos on hair health.
0:09product boxes in package
A close-up shot focuses on a pair of hands with light blue manicured nails, carefully holding two product boxes. These boxes are nestled within a cardboard shipping box lined with soft pink crinkled paper, creating a gentle and inviting presentation. The top box is black with white text, labeled '/kit·sch/ Strengthening solid conditioner. rice water protein'. The bottom box is white with black text, labeled '/kit·sch/ Strengthening solid shampoo. rice water protein'. Both boxes feature small icons for 'color safe', 'pH balanced', and 'vegan'. The lighting is bright and even, highlighting the product details and the soft texture of the pink paper. Overlay text reads: 'That's why I'm so thankful I found these'. The composition emphasizes the new, natural product being introduced as a solution, contrasting with the problematic liquid shampoos shown earlier.
0:10woman playful with shampoo bar
A playful medium close-up shot features the young woman with a wide, open-mouthed smile and her tongue playfully sticking out. She holds a white, crescent-shaped solid shampoo bar, partially covering her left eye, as if peeking through it. Her dark brown hair cascades around her shoulders. The background shows light-colored blinds, suggesting an indoor setting with natural light. The lighting is soft and bright, casting a pleasant glow on her face. Her makeup is natural, with emphasis on her smile. Overlay text at the bottom center identifies the products: 'Rice Water Shampoo & Conditioner Bars'. The scene's mood is lighthearted and joyful, portraying the products in an appealing and fun way, indicating a positive experience.
0:11woman smelling shampoo bars
A medium close-up shot shows the same young woman, now holding two different solid shampoo/conditioner bars – one white crescent-shaped and one light brown 'S'-shaped – up to her nose. She closes her eyes, inhaling deeply with a serene and contented expression, before opening her eyes and smiling broadly at the camera. Her dark brown hair frames her face. The background features light-colored window blinds. The lighting is soft and inviting, emphasizing her positive reaction to the products. Overlay text appears at the bottom center: 'from Kitsch'. The scene highlights the sensory experience of the products, particularly their appealing scent, and reinforces the brand name. Her genuine smile conveys satisfaction and delight.
0:13unwrapping shampoo bar
A close-up shot focuses on a pair of hands with light blue manicured nails, engaged in unwrapping a solid shampoo bar. The hands carefully tear open a white paper wrapper, revealing a light brown bar shaped like an 'S'. The background is a clean, minimalist white surface, ensuring full attention on the product and the unwrapping process. The lighting is bright and even, accentuating the texture and unique design of the bar. Overlay text appears sequentially: 'They're made with Rice Water Protein' followed by 'which has been used for centuries'. The scene meticulously showcases the product's form and packaging, while the text provides key information about its beneficial ingredients and historical use, emphasizing its natural efficacy.
0:16closeup s shampoo bar
An extreme close-up shot centers on the light brown 'S'-shaped solid shampoo bar, held delicately between fingers adorned with light blue nail polish. The bar's textured surface and unique shape are clearly visible against a stark white background. The lighting is bright and even, highlighting the product's details and solid form. Overlay text at the bottom reads: 'to help with hair growth and strength'. This scene focuses entirely on the product itself, allowing viewers to appreciate its design and form, while the text directly communicates its intended benefits. The clean background ensures maximum visibility of the bar.
0:17woman in shower with bar
A medium close-up shows the young woman in a shower setting, looking up and smiling broadly towards a white shower head from which water is actively streaming. She holds the light brown 'S'-shaped shampoo bar aloft in her right hand, showcasing it to the camera. Her dark brown hair is wet and slicked back, but her face is clearly visible, displaying a joyful expression. The shower wall behind her is tiled with light blue-green subway tiles, creating a fresh, clean backdrop. The lighting is bright and direct, emphasizing the water and her wet hair. Overlay text at the bottom reiterates: 'to help with hair growth and strength'. This scene connects the product to its intended use in a vibrant, positive context, reinforcing its benefits.
0:18woman washing hair with bar
A close-up shot from behind captures the young woman actively washing her hair under a running shower. Her dark brown, long hair is thoroughly wet and heavily lathered with white foam, indicating the shampoo bar is working effectively. Her hands, with light blue manicured nails, are visible as she vigorously massages the white crescent-shaped shampoo bar directly onto her scalp and through her hair. Water from the shower head streams down in the background. The shower walls are adorned with light blue-green subway tiles. The lighting is bright and clear, highlighting the lathering action. Overlay text reads: 'to help with hair growth and strength'. This scene effectively demonstrates the product's use and its ability to create a rich lather, reinforcing its practical application and benefits.
0:20woman satisfied with hair results
A medium shot captures the young woman from the front, in the same bright indoor setting as the initial scenes. Her long, wavy dark brown hair now appears clean, voluminous, and shiny, styled with a noticeable bounce. She looks to the side with a satisfied smile, then runs her hands through her hair, turning to face the camera with a pleased and confident expression. Her white button-down shirt and subtle gold jewelry are visible. The background remains light and airy, featuring the green plant to the right. The lighting is bright and soft, enhancing the healthy appearance of her hair. Overlay text appears sequentially: 'And honestly, my hair felt softer after just one wash' followed by 'and within a few weeks the shedding slowed way down'. This scene visually communicates the positive results of using the products, focusing on improved hair texture and reduced shedding, validating the claims made.
0:24woman washing hair lathering
A close-up shot from behind shows the young woman washing her hair under a shower, identical to the previous washing scene. Her long, dark brown hair is wet and covered in abundant white lather. Her hands, with light blue manicured nails, are actively rubbing the white crescent-shaped shampoo bar into her scalp and hair, demonstrating its excellent lathering properties. Water streams from the shower head in the background, and the shower walls feature light blue-green subway tiles. The bright lighting effectively highlights the rich foam. Overlay text at the bottom reads: 'They lather beautifully'. This shot reinforces the product's user experience, specifically its ability to create a luxurious and effective lather, adding to the sense of a premium hair care routine.
0:26woman reacting to scent
A medium close-up shot captures the young woman from the front, holding both the white crescent-shaped and light brown 'S'-shaped shampoo bars. Her expression is exaggeratedly delighted and surprised, with wide eyes, raised eyebrows, and a broad smile, indicating a highly positive reaction to the scent of the bars. She then turns her head slightly and looks directly into the camera with a confident and satisfied gaze. Her dark brown hair frames her face, and her white shirt is visible. The background shows light-colored window blinds. The lighting is soft and flattering. Overlay text appears first as 'Smell amazing' and then expands to 'And actually work!'. This scene effectively uses the woman's enthusiastic facial expressions to convey the pleasant aroma and the efficacy of the products, creating an engaging and convincing testimonial.
0:28hands rubbing bar lathering
A tight close-up focuses on a pair of wet hands, with light blue manicured nails, vigorously rubbing a light brown 'S'-shaped solid shampoo bar together. As the hands rub, rich white lather is visibly generated, demonstrating the product's ability to foam effectively even when wet. The background is a blurred mosaic tile pattern, suggesting a shower environment. The lighting is bright and highlights the texture of the bar and the foam. Overlay text at the bottom reads: 'And actually work!'. This shot provides a direct visual confirmation of the product's functionality, emphasizing its practical use and the immediate result of lather generation, reinforcing its efficacy and quality.
0:29product boxes value proposition
A close-up shot focuses on a pair of hands with light blue manicured nails, holding the same two product boxes (one black conditioner, one white shampoo) within a cardboard shipping box lined with pink crinkled paper. The boxes are slightly moved or adjusted in the hands. The lighting is bright and even, highlighting the product details. Overlay text appears sequentially: 'I can't believe they cost less than a tube of mascara' and then changes to 'and last me months'. This scene emphasizes the economic value and longevity of the solid shampoo and conditioner bars, presenting them as a cost-effective alternative to traditional liquid products. The subtle movement of the hands draws attention to the products as the subject of these compelling claims.
0:32woman washing hair reduced shedding
A close-up shot from behind captures the young woman washing her hair under a running shower, identical to previous washing scenes. Her long, dark brown hair is thoroughly wet and heavily lathered with white foam. Her hands, with light blue manicured nails, are visible as she massages the white crescent-shaped shampoo bar into her scalp and through her hair. Water from the shower head streams down in the background. The shower walls are adorned with light blue-green subway tiles. The lighting is bright and clear, highlighting the lathering action. Overlay text reads: 'I'm seeing way fewer strands in the drain'. This scene re-emphasizes the practical application of the product while the text directly addresses a key concern for new mothers: reduced hair shedding, making a powerful claim about the product's effectiveness.
0:34woman confident with fuller hair
A medium shot captures the young woman in the familiar bright indoor setting. Her long, wavy dark brown hair appears visibly voluminous, healthy, and full. She laughs exuberantly, throwing her head back and sticking out her tongue in a playful gesture, clearly delighted with her hair. She then shifts to a sophisticated pose, touching her chin thoughtfully with a hand that has light blue nails, and smiles confidently towards the camera. The background shows light walls and the green plant. The lighting is bright and soft, enhancing the natural glow of her skin and hair. Overlay text appears sequentially: 'My hair feels fuller Even my husband noticed a difference!' followed by 'It's wild how much more confident I feel'. This scene visually reinforces the emotional and physical benefits of the product, showcasing increased hair volume and a boost in the woman's self-confidence and happiness.
0:38hands showing hair volume
A close-up shot focuses on a pair of hands with light blue manicured nails, holding and manipulating a thick, healthy section of dark brown hair. The hands gather the hair and twist it, demonstrating its volume, thickness, and shine. The background is a soft, blurred light tone, ensuring that the hair and hands are the primary focus. The lighting is bright and even, accentuating the hair's texture and color. Overlay text at the bottom center reads: 'just having my hair back'. This scene provides a tangible visual of improved hair health and volume, directly supporting the claims of hair regrowth and strengthening, offering a powerful message about regaining confidence through healthy hair.
0:40hands rubbing white bar shower
A tight close-up focuses on a pair of wet hands, with light blue manicured nails, vigorously rubbing a white crescent-shaped solid shampoo bar together. As the hands rub, rich white lather is visibly generated. The background is a blurred light blue-green subway tile pattern, indicating a shower setting. The lighting is bright and highlights the texture of the bar and the foam. Overlay text at the bottom reads: 'If you're dealing with postpartum hair loss...'. This scene serves as a direct call to action, demonstrating the product's use in the shower while addressing a specific target audience experiencing postpartum hair loss, suggesting a solution for their concerns.
0:42placing bar in holder
A close-up shot captures a hand with light blue manicured nails placing a white crescent-shaped solid shampoo bar into a compartment of a pink, multi-sectioned soap dish. The soap dish is labeled 'SHAMPOO', 'CONDITIONER', and 'BODY', with other brown 'S'-shaped bars already residing in the 'SHAMPOO' and 'BODY' sections. The dish sits on a ledge against a background of light blue-green subway tiles, with a grey and white mosaic tile pattern above it, creating a textured and clean shower environment. The lighting is bright and clear, highlighting the product organization. Overlay text at the bottom reads: 'These are worth a try!'. This scene offers a practical view of product storage and organization, reinforcing the ease of use and appeal of the solid bars, while serving as a final endorsement and call to action.
0:44kitsch product gallery cta
This segment is a series of four rapidly changing full-screen animated graphics, each featuring a repeating pattern of Kitsch solid shampoo/conditioner bars against a solid color background. The graphics maintain the brand logo '/kit·sch/' in black at the top left and a consistent call to action (CTA) in a white text box at the bottom center: 'TIME TO RESTOCK! Shop our bars and bundles now'. The visual elements change as follows: 1) Light orange 'U'-shaped bars on a mustard yellow/orange background. 2) Purple 'S'-shaped bars on a vibrant blue background. 3) Light purple 'U'-shaped bars on a light purple background. 4) Light green 'S'-shaped bars on an olive green background. The quick transitions and varied color schemes create an engaging and visually dynamic final impression, encouraging immediate purchase. The lighting is digital and even, characteristic of animated brand advertising. The overall color palette is bright and varied, showcasing the product's aesthetic diversity.
