0:00pull up intro
A vertical medium shot captures a muscular man performing a pull-up, viewed from behind. He wears a dark patterned bandana, a black weighted belt with 'GYMREAPERS' visible, and black shorts. His entire back is heavily tattooed, featuring a prominent, large cross design centrally placed between his shoulder blades. His arms are also extensively tattooed. The background is a minimalist gym setting with a clean white upper wall and a dark grey lower wall. Bright, even overhead lighting illuminates the scene, highlighting the man's muscle definition as he executes the pull-up with visible effort. The text "TRY FREE WEEK" in bold black capital letters is overlaid at the top of the frame, contrasting with the white wall.
0:01talking head introduction
A vertical medium close-up shot of a Caucasian man addressing the camera directly. He is situated in a modern gym environment, with a dark grey, textured wall serving as a clean, uniform background. The lighting is soft, even, and flattering, casting minimal shadows and highlighting his facial features and muscular physique. He has a slight, confident smile and speaks with an engaging expression. The framing includes his head, shoulders, and the upper part of his chest, showcasing his well-defined left bicep and shoulder, which are covered in intricate tattoos.
0:02app demonstration dumbbell row
This scene presents a split-screen format, vertically divided. The top section showcases a man from a side profile, intensely performing a chest-supported high row exercise with a pair of dumbbells on an adjustable incline bench. He is clad in a black tank top, black shorts, and white athletic shoes, with visible tattoos on his arms and legs. The gym background features dark grey walls and flooring, accented with striking neon yellow strip lighting along the floor and wall edges, creating a dynamic, modern aesthetic. The bottom section displays a mobile app interface, predominantly white, titled "Chest Supported High Row." It details workout metrics like Set, Time (40s), Effort (90%), Reps (10), and Previous weight (30 lb), with interactive buttons for 'Dumbbells', 'History', 'Notes', and 'Start'.
0:03app demonstration lat prayer
This vertical split-screen features a man kneeling on the gym floor in the top section, performing a 'Lat Prayer' exercise with a cable machine. He wears a grey t-shirt, black shorts, and white sneakers, with his right arm showcasing extensive tattoos. The gym backdrop is dark grey with bright neon yellow strip lighting accents on the floor and structural elements. The bottom section displays a white mobile app interface titled "Lat Prayer," detailing the exercise. It shows workout parameters such as Set, Time (50s), Effort (AMRAP), Reps, and previous settings, along with interactive buttons for 'Cable Machine', 'History', 'Notes', and 'Start'. The overall lighting is bright and focused on the subject.
0:04talking head hypertrophy focus
A vertical medium close-up shot presents the same Caucasian man talking directly to the camera, in the familiar gym setting with a dark grey textured wall background. The lighting remains soft and evenly distributed, illuminating his face and upper body. He speaks with expressive hand gestures, particularly with his right hand, as he emphasizes concepts like hypertrophy and traditional bodybuilding principles. His facial expression is animated and engaging, maintaining direct eye contact with the viewer.
0:06bicep curl close up
A dynamic close-up shot focuses on a man's upper body, specifically from the chest up, as he performs a bicep curl with a heavy dumbbell. He is wearing a tan baseball cap with faint white text on the front and a dark, possibly black, tank top. His right arm, prominently featured, is heavily tattooed with intricate black designs and exhibits intense muscle contraction and pronounced vascularity during the lifting motion. The background is softly blurred, showing a dimly lit gym interior, which helps to draw the viewer's attention to the exertion and muscle detail of the subject. The overall mood is one of focused intensity.
0:07talking head dream physique
A vertical medium close-up shot of the same Caucasian man talking directly to the camera, set against the familiar dark grey textured gym wall. The lighting is soft and consistent, highlighting his features. He speaks confidently about the dream physique, maintaining strong eye contact and conveying conviction through his expression. The shot is stable, emphasizing his verbal communication and upper body presence.
0:09arm close up pull up
An extreme close-up shot, angled slightly from below and the side, focuses intensely on the left arm and hand of a man performing a pull-up. The shot highlights the intricate muscle fibers and prominent veins in his forearm and bicep, emphasizing peak contraction and vascularity. He is wearing a dark olive green sleeveless t-shirt, allowing full visibility of his arm. A black smartwatch, featuring a vibrant digital display with blue, green, and red metrics, is securely fastened on his left wrist. The background is softly blurred, indicating a gym setting with a light-colored wall, ensuring that the arm and its detailed features are the sole focal point of the scene. The lighting is bright and directional, accentuating the muscle definition.
0:11three panel workout montage
This scene is a dynamic three-panel split-screen montage, showcasing various intense workout exercises. The top panel features a close-up of a man's hand and forearm gripping a silver dumbbell, seen from a low angle during a pressing or flying motion. The middle panel offers a close-up of a man's heavily tattooed back and shoulder muscles as he performs a rowing exercise, partially obscured by a grey hooded top. The bottom panel shows a close-up of a man performing tricep extensions while lying on a bench, holding a dumbbell. The lighting across all three panels is consistent with a modern gym environment, characterized by dramatic shadows and strong highlights that accentuate muscle definition. The overall color palette is dark and metallic, conveying a serious and focused training atmosphere. No specific text or graphics are visible apart from the exercise itself.
0:13leg press exercise
A vertical medium shot captures a muscular man from a side profile as he performs leg presses on a gym machine. He is wearing a tan baseball cap with a white logo, a grey tank top, black shorts, and white athletic sneakers. His legs are extensively covered with detailed black tattoos. The gym background is dark and industrial, with subtle overhead lighting that creates a focused, intense atmosphere around the exercise. The leg press machine itself is black with prominent silver weight plates, contrasting with the dark surroundings. The man is pushing the weight with visible effort, demonstrating strong leg engagement.
0:14talking head workout schedule
A vertical medium close-up shot shows the same Caucasian man talking directly to the camera. He is in the identical gym setting with a dark grey textured wall background. The lighting is soft and even, highlighting his face and upper body. He speaks confidently about the workout schedule, emphasizing consistency. He maintains strong eye contact with the camera, and his facial expressions are animated and engaging, conveying his message with clarity and enthusiasm. A subtle hand gesture is made as he speaks, adding to his expressiveness.
0:17app promo call to action
A vibrant, eye-catching promotional graphic for the 'Ladder' fitness app fills the screen. The background features a smooth, bright gradient transition from neon yellow at the top to a light, soft green at the bottom. The "LADDER" logo, in bold black capital letters, is positioned centrally at the top. Below this, in large, bold black capital letters, is the clear call to action: "GET STRONGER WITH A PLAN". Three stylized smartphone screens are artfully arranged in the foreground; they are slightly angled and overlap, creating depth. The central phone displays a man performing an overhead press in a gym, with the program name "DRIVE." and workout details. The phone on the left shows a man engaged in a kettlebell squat exercise, labeled "GREEN BOX.", while the phone on the right features a woman using a cable machine, labeled "SUPERNOVA.". At the very bottom of the screen, a prominent "Download on the App Store" button is visible, completing the call to action.
