0:00mirror selfie jackets The scene opens with a young Asian woman capturing a mirror selfie in what appears to be a fitting room or a reflective area within a retail store. She has long, straight dark hair and is wearing a bright, neon yellow lightweight jacket with a high collar, which appears to be a Columbia brand product. In her left hand, which holds the phone, she also holds up a light lavender puffer jacket, and in her right hand, she holds up a green puffer jacket, showcasing them to the camera. Her facial expression is animated and playful, with her tongue slightly out. The background features a textured wallpaper resembling a snowy, mountainous landscape with abstract gondola-like structures. A small blue tag, likely price or product information, hangs from the yellow jacket. Overhead lighting is bright, creating even illumination.
0:01approaching columbia store This shot follows a young Asian woman as she approaches the entrance of a Columbia retail store in an outdoor shopping center. The camera tracks her from slightly behind and to the right, showing her walking with purpose. She is wearing a black t-shirt, dark pants, and carrying a large, dark green Goyard-style tote bag on her left shoulder. As she nears the entrance, she turns her head slightly towards the camera, offering a warm smile before continuing to walk into the store. The store's exterior features a prominent 'Columbia' logo in white lettering against a brown wooden facade, with large glass doors revealing a well-lit interior. The setting is bright and appears to be daytime with natural light.
0:02store entrance mannequins The camera moves to a direct view of the Columbia store entrance, looking inside. The large glass doors are open, revealing a spacious, modern interior. Two mannequins stand prominently near the entrance, dressed in Columbia outdoor gear – one in black and the other in a bright blue jacket and pants, both appearing ready for an active lifestyle. The store boasts high ceilings with exposed black infrastructure and track lighting, providing ample illumination. Text on the ceiling reads 'BRING ON THE RAIN'. Beyond the mannequins, racks of clothing and product displays are visible, suggesting a well-stocked and organized retail space. The floor is a polished concrete or similar hard surface.
0:03store display moss This shot provides a medium view of an elaborate product display inside the Columbia store. Two mannequins stand on elevated, irregularly shaped pedestals covered in vibrant green moss, giving a natural, outdoor-inspired feel. One mannequin, seen from the back, wears a beige jacket and carries a black backpack. The other mannequin, seen from the front, wears a light grey jacket and a black baseball cap. A prominent white sign hangs from the ceiling above them, illuminated and reading 'BRING ON THE RAIN'. Clothing racks with various jackets and apparel line the walls in the background, adding to the merchandise density. The overall lighting is bright and focused on the display, highlighting the products and the store's adventurous theme.
The camera focuses on a stylish coffee station set up inside the Columbia store. A sleek black espresso machine, possibly a high-end model, is visible on a wooden countertop. Stacked white paper cups with the Columbia logo in blue are neatly arranged next to it, ready for use. Small potted plants with trailing greenery add a touch of natural aesthetic to the setup. In the blurred background, racks of colorful clothing are visible, hinting at the retail environment surrounding the coffee station. The lighting is warm and inviting, suggesting a comfortable and well-appointed space within the store.
0:05holding matcha drinks This scene captures two individuals holding white paper cups, each filled with a vibrant green matcha drink. The cups feature the Columbia logo in blue lettering. The shot is framed tightly on their hands and the cups, with the background slightly blurred to highlight the drinks. In the soft focus background, elements of the Columbia store are faintly visible, including mannequins and retail displays, suggesting they are enjoying their beverages within the store environment. The lighting is bright and even, emphasizing the fresh, appealing color of the matcha.
0:06store interior overview The camera pans across a section of the Columbia store interior, showcasing more of the merchandise and displays. Another mannequin, dressed in outdoor gear, is visible on a moss-covered platform similar to a previous shot, further reinforcing the outdoor theme. Above, a prominent, illuminated sign reads 'BRING ON THE RAIN'. Clothing racks filled with various jackets and apparel in different colors and styles line the walls, creating a sense of abundant inventory. The store's interior design is modern, with dark ceilings and focused track lighting, giving it a sophisticated yet adventurous ambiance.
0:07walking with jackets This first-person point-of-view shot looks down at the feet of a person walking across a textured floor, which appears to be a stone or tiled surface with subtle patterns. The person is wearing white sneakers with tan soles and dark grey pants. In the frame, several lightweight jackets in pastel colors (green, purple, yellow) are bundled together and held in the person's arms, indicating they are carrying newly selected merchandise. The lighting is bright and even, suggesting an indoor setting within the store. A white text overlay indicates the store's readiness for spring with light jackets.
0:08fitting room purple jacket The scene returns to the young Asian woman taking a mirror selfie in a fitting room. She is now trying on a light lavender puffer jacket, which is zipped up. She wears a black athletic top and a black tennis skirt underneath. Her long dark hair frames her face, and she has a pleasant, confident smile. The fitting room features the same distinct white and grey snow-themed wallpaper with abstract gondola lift outlines. Two empty hangers are visible on a rack behind her, and a green puffer jacket hangs on another rack to her right. The lighting is bright and even, highlighting the details of the jacket and the woman's expression. A text overlay suggests matching sets in pastel colors.
0:10fitting room green jacket This is another mirror selfie of the same young Asian woman in the fitting room. She has now changed into a light green puffer jacket, unzipped over a teal athletic crop top and matching shorts. Her expression is still happy and confident, with a relaxed smile. The fitting room background remains consistent with the snow-themed wallpaper and abstract gondola outlines. The light lavender puffer jacket from the previous shot is now hanging on a rack behind her, next to an empty hanger. Bright, even lighting illuminates the scene, emphasizing the pastel color of the new jacket and her matching athletic set. The text overlay reinforces the theme of matching sets in fun pastel colors.
0:12amaze stretch jacket info A close-up shot focuses on a framed informational sign for the 'Amaze Stretch Jacket'. The sign is suspended by a blue braided cord, hanging from a retail display rack. The frame is black, and the content inside features a clean design with text detailing the jacket's features: 'Water and stain resistant fabric repels the elements', 'Zippered hand pockets for secure storage', and 'Elastic cuffs keep the elements out'. Small, stylized images of different colored jacket pieces are arranged around the text, providing visual examples. The background is blurred, hinting at other merchandise in the store.
0:13yellow jackets rack This close-up shot captures a row of bright, neon yellow jackets hanging on wooden hangers, showcasing the 'Columbia' brand logo prominently on each hanger. The jackets appear to be lightweight, possibly the 'Amaze Stretch Jacket' highlighted earlier. The camera slowly pans to the right, revealing more of the jackets and their vibrant color. The texture of the fabric, possibly crinkled nylon, is clearly visible. The background is softly blurred, indicating a retail setting with other merchandise, but the focus remains sharply on the jackets.
0:15single yellow jacket close up A tightly framed close-up shot of a single bright, neon yellow Columbia jacket hanging on a wooden hanger. The Columbia logo is clearly visible on the hanger. The jacket's material has a slight sheen and crinkled texture, suggesting a lightweight, weather-resistant fabric. Details like the zipper and collar are in sharp focus. The background is blurred, keeping the sole focus on the product itself. The overall impression is clean and emphasizes the jacket's vibrant color and quality.
0:15yellow jacket lifestyle overlay The young Asian woman is again in a mirror selfie in the fitting room, now wearing the bright neon yellow jacket from the opening scene. She smiles warmly at the camera. Overlaid on the screen are two square-shaped photos depicting her wearing a similar, but puffier, yellow jacket in different outdoor settings: one showing her silhouetted against a sunset ocean view, sitting on a rock; the other shows her bundled up with a blanket in a rustic, wooded area. This visual montage creates a lifestyle context for the product, demonstrating its versatility. The fitting room background, with its snow-themed wallpaper, is visible behind her. Text overlays describe her obsession with the yellow 'Amaze Puff' jacket and its availability.
0:19walking with shopping bag This first-person point-of-view shot shows the feet of a person walking on a reddish-brown tiled floor, possibly leaving the store or moving through a mall. The person wears white sneakers with tan soles and dark grey pants. A cream-colored canvas shopping bag with bold blue and light blue wavy stripes is held by the handle and swings gently with each step. The bag has the Columbia logo visible on its side, indicating purchases from the brand. The lighting is bright, creating a clear view of the movement and the bag. A text overlay suggests using a code for a discount on in-store purchases.
0:21couple on couch clinking mugs A medium-wide shot captures a man and a woman sitting comfortably on a dark brown leather couch in what appears to be a cozy living room setting. Both are wrapped in a soft, light brown blanket. The man, with a beard and glasses, wears a blue patterned fleece half-zip top. The woman wears a grey and white tie-dye patterned fleece top. They are holding ceramic mugs and clink them together, smiling. A tall, industrial-style floor lamp with warm lighting is visible to the left, and a distinctive bull skull decoration hangs on the white wall above the couch. The overall mood is relaxed and warm. A text overlay mentions purchasing a fleece vest for 'Carson'.
0:25woman drinking close up A close-up shot focuses on the woman from the previous scene, as she takes a sip from her speckled ceramic mug. Her long dark hair frames her face. She is wearing the grey and white tie-dye patterned Columbia fleece, and the Columbia logo patch is clearly visible on the upper left chest area of her top. Her expression is content, and the lighting is soft and warm, enhancing the cozy atmosphere. Only her upper body and the mug are visible, with a blurred background.
0:26man drinking close up This close-up shot features the man from the earlier scene, taking a drink from his speckled ceramic mug. His beard and glasses are prominent, and he is wearing the blue and white patterned Columbia fleece. The Columbia logo patch is clearly visible on the upper left chest area of his top. The camera focuses on his profile as he sips, with a soft, warm light illuminating his face and the fleece. The background is blurred, maintaining focus on the subject and his branded apparel. A text overlay suggests they can now match and stay warm for a snow trip.
0:27couple smiling at camera The final scene is a medium shot of the couple, sitting together on the brown leather couch, smiling broadly and looking directly at the camera. The woman is leaning against the man, both wearing their Columbia fleece tops – hers in grey tie-dye, his in blue pattern. They appear happy and content, wrapped in the cozy blanket. The warm ambient lighting and the visible bull skull decoration on the wall remain consistent with the living room setting. This shot serves as a warm, personal conclusion to the video, showing the practical and comfortable use of the products in a home environment. A text overlay encourages viewers to visit the Columbia store at Irvine Spectrum.
