0:00intro talking head with text A dynamic medium shot features a male, dark-skinned individual looking directly into the camera, engaging in conversation. He wears a dark brown, possibly water-resistant, jacket with button details and a black baseball cap. His expression is lively and enthusiastic, with his mouth open as if speaking or laughing. In the lower left corner, he holds a yellow and black six-pack carrier of cans. The background is an overcast, misty landscape with blurred green foliage, suggesting an outdoor, rugged environment. Large, bold white text overlay reads 'BEER MILE' with smaller text below, 'ft. Columbia'. Rain droplets are subtly visible on his jacket, indicating the weather conditions.
0:01talking head censored then product reveal The scene begins with a continuation of the medium shot, featuring the male host. A bright red 'CENSORED' bar briefly covers his mouth, adding a humorous and attention-grabbing element. This quickly disappears, revealing him speaking energetically. He continues to hold the six-pack carrier of yellow and black cans in his left hand, presenting them towards the camera. The background remains the same misty, green outdoor landscape. Rain droplets are still visible on his dark jacket and black baseball cap. His facial expression is playful and confident as he speaks.
0:04talking head explaining product In this medium shot, the male host is prominently featured, speaking directly to the camera with an engaging smile and confident demeanor. He holds a six-pack carrier of cans in his left hand, with the black and yellow 'NATURE CALLS' branding clearly visible on the cans. A small white text overlay appears in the lower-right portion of the frame, reading '*Breakside beer made with bear poop*'. He gestures with his right hand, which has a gold ring. The background is a soft, diffused green landscape, characteristic of misty weather, with hints of hills and brush. Rain still glistens on his dark brown Columbia jacket and black cap.
0:12full body shot gesturing to outfit A wide shot captures the full figure of the male host standing on a rough, light brown dirt path. He is wearing a dark brown jacket, black athletic shorts, white athletic socks, and light-colored trail shoes. A black baseball cap completes his attire. He holds a six-pack carrier of cans in his left hand and points his right hand towards his body and then towards the distant, hazy green hills, seemingly showcasing his outfit in relation to the environment. The background features lush green brush and some cacti on either side of the path, with a heavily overcast sky creating soft, diffused lighting. The path shows visible tire tracks and appears slightly damp.
0:16talking head with product contemplation Returning to a medium shot, the male host looks directly at the camera, holding the six-pack carrier of cans. He talks expressively, his mouth open, before briefly glancing down at the cans in his hand as if in thought or examination. The overcast sky provides soft, even lighting, highlighting the rain droplets on his dark brown Columbia jacket and black cap. The backdrop remains the indistinct, misty green hillside, emphasizing the natural, outdoor setting.
0:19talking head preparing for run In a medium shot, the male host looks around the environment briefly, then back to the camera, speaking with a determined expression. He then bends down, partially out of frame, as if preparing or picking something up. His dark brown jacket, black cap, and the green, misty background with obscured hills are still visible. The scene maintains a natural, candid feel, with diffused, soft lighting from the overcast sky.
0:21close up opening can talking head A tight close-up shot focuses on the male host as he opens a single can of 'Nature Calls' beer. The black and yellow branding is clear on the can. His hands carefully manipulate the can, and he looks up at the camera, speaking about the act of drinking, mentioning 'legal reasons' for not showing himself consuming it directly. Raindrops are clearly visible on his dark brown Columbia jacket and the black cap he wears. The background is a soft, out-of-focus green, emphasizing the subject and the product. The lighting is soft and natural from the overcast conditions.
0:24close up drinking testimonial An intimate close-up shot of the male host as he sips from the 'Nature Calls' beer can. His eyes are closed, and his lips are pursed, conveying a strong sense of enjoyment and satisfaction. His left hand holds the can to his mouth, while his right hand, adorned with a gold ring, rests near his chin. The 'Columbia' logo on his dark brown jacket is visible over his right shoulder. The background is a blurry expanse of light grey and green, keeping full attention on his face and the product. The diffused natural light highlights the moisture on his skin and clothing, suggesting the damp outdoor environment. He makes an audible 'Mmm' sound, reinforcing the pleasure.
0:31talking head contemplating stretching The shot returns to a medium framing of the male host, who is once again speaking directly to the camera. He gestures lightly with his hands, his expression thoughtful, as he discusses the idea of stretching before his run. The backdrop remains the consistent misty green hills under an overcast sky, with the diffused lighting softly illuminating him and his rain-speckled dark brown jacket and black cap. His body language suggests internal deliberation, voiced aloud.
0:32full body shot walking and talking A wide, full-body shot shows the male host walking towards the camera on the dirt path. He holds the 'Nature Calls' beer can in his left hand and gestures with his right hand as he talks. He is dressed in a dark brown Columbia jacket, black athletic shorts, white socks, and white trail running shoes. The path is muddy with distinct tire tracks. In the background, green brush lines the path, and a rustic wooden fence is partially visible. The lighting is soft and diffused due to the overcast weather, creating a consistent outdoor ambiance.
0:36male running away on dirt path The scene shows the male host from behind, running away from the camera along the winding, muddy dirt path. He is wearing a dark jacket, black shorts, white socks, and white shoes. The path shows clear tire tracks. The background consists of misty green hills and dense brush, characteristic of the overcast, damp environment. The perspective emphasizes his movement into the expansive, natural landscape, framed by the muted colors of the terrain and sky.
0:38empty dirt path b roll A serene wide shot captures a winding, muddy dirt path cutting through rolling green hills covered in dense brush. The sky is completely overcast, creating a soft, diffused light that blends into a hazy horizon. Distant hills are faintly visible through the mist. The path itself features tire tracks, indicating recent activity, and small puddles of water. The overall color palette is dominated by muted greens, browns, and greys, conveying a tranquil yet damp outdoor environment, devoid of people.
0:41extreme wide shot man drinking in distance An extreme wide shot captures the male host as a tiny figure in the distance, walking on the dirt path. He pauses briefly to take a sip from a can, then continues walking. The vastness of the misty, green, hilly landscape dwarfs his presence, emphasizing the solitude of his run. The path winds through dense green foliage under a heavily overcast, white sky. The shot is slightly zoomed in, making the distant figure a bit clearer, but still very small within the expansive natural setting.
0:43empty dirt path b roll with voiceover This wide shot showcases the winding, muddy dirt path, framed by lush green brush and rolling hills under an overcast sky. The path has distinct tire tracks and patches of standing water, indicating rain. The overall landscape is misty and green, with distant hills fading into the haze. The scene is visually empty of people, allowing the natural environment to dominate. A voiceover from the male host plays, commenting on his enjoyment of the beer relative to the run, adding a humorous layer to the serene visuals.
0:48male running towards camera The male host is seen running directly towards the camera on the muddy dirt path. He is visible from the waist up as he approaches, his dark jacket and shorts appearing damp. A red traffic cone is visible on the right side of the path, serving as a marker. The path is flanked by green brush, and the background consists of the familiar misty green hills under an overcast sky. His running motion is steady and determined, reflecting the physical challenge of the 'beer mile'.
0:50male running and turning to camera The male host is shown running away from the camera for a brief moment, then abruptly pivots and turns his entire body to face the camera, coming to a stop. He holds a can in his right hand. He is wearing a dark jacket, black shorts, white socks, and white shoes. The action is quick and decisive, setting up the next segment of direct address. The background continues to be the misty green landscape and dirt path.
0:51talking head concluding thoughts A medium shot frames the male host as he stands on the dirt path, holding the 'Nature Calls' beer can in his left hand. He speaks directly to the camera, gesturing with his right hand, expressing a sense of relief and improved performance. His expression is confident and slightly tired but satisfied. The 'Columbia' logo is visible on his dark brown jacket. The background remains the familiar misty green hillsides, reinforcing the outdoor, athletic context. The soft, even light from the overcast sky persists, giving a natural and unvarnished look to the scene.
1:00call to action toast In this final medium shot, the male host continues to speak and gesture towards the camera, maintaining his confident and satisfied demeanor. He then raises the 'Nature Calls' beer can in his left hand, offering a toast to the camera with a wide, genuine smile. His dark brown Columbia jacket, black shorts, and cap are visible, set against the consistent backdrop of misty green hills and the dirt path. The overcast lighting provides a soft, even glow, enhancing the authentic, casual feel of the interaction as he concludes his thoughts.
