0:00initial question problem setup A medium close-up shot features a young adult woman with long, dark, and curly hair, which cascades over her shoulders. She is wearing a simple, light grey long-sleeved top. Her fingernails are painted a deep, dark plum or magenta color. She gazes upwards and slightly to the right, her facial expression a mix of curiosity and slight amusement, with a soft smile. Her mouth is open as if she is mid-sentence, asking a question. The background consists of a brightly lit, modern home interior with smooth, light-colored walls. A stylish, circular pendant light fixture with a translucent shade hangs from the ceiling above and behind her. On the far left, a blurred glimpse of a green plant adds a touch of nature. The overall lighting is soft, even, and natural, illuminating her face clearly. Yellow text overlay, 'Why do you suddenly have your life together?', is prominently displayed in the lower half of the frame.
0:02presenter explains initial change A medium close-up shot captures the same young adult woman, now in a casual light blue denim jacket layered over a clean white top. She is holding a clear glass can, resembling a beer can, which has a wooden lid and a slender metal straw protruding from it. The can contains a light, creamy, beige-colored beverage. Her right hand grips the can, while her left hand is raised in a slight, explanatory gesture. Her gaze is directed upwards and to the right, featuring a thoughtful and slightly confident expression. For a brief moment, a pixelated black and white censor bar covers her mouth. The background is a soft, neutral-toned wall. Above her head, a large, circular, modern light fixture with a translucent, textured shade provides a warm glow. A lush, dark green plant is visible on the right side of the frame, adding natural texture. The lighting is soft and inviting. Yellow text overlays appear: first, 'Be honest.', followed by 'I stopped drinking s###t in a cup.', and finally 'I quit regular coffee.'.
0:05reaction to quitting coffee A medium close-up shot frames the young adult woman from the first scene, once again wearing the light grey long-sleeved top. She looks intently towards the upper right of the frame, her eyebrows raised in an expression of genuine disbelief and surprise. Her mouth is slightly agape, conveying a sense of shock or questioning. The background is identical to the first scene: a modern home interior with smooth, light-colored walls and the distinctive circular pendant light fixture. The lighting remains consistent, bright and even, highlighting her expressive face. A yellow text overlay, 'Wait, what? You used to live off cold brew.', reinforces her reaction.
0:06presenter explains negative effects A medium close-up shot focuses on the woman in the denim jacket. She holds the clear glass can with the creamy beverage and metal straw in her right hand, occasionally gesturing with it or her left hand to emphasize her points. Her expression shifts between serious, slightly frustrated when recounting past experiences, and confident, almost relieved, when discussing the benefits of her current drink. She maintains an engaging gaze, mostly directed off-camera to the right. The background mirrors previous 'Presenter' scenes, featuring a warm, neutral wall, the circular light fixture, and a large green plant on the right. The lighting is soft and consistent. Yellow text overlays appear dynamically, expanding on her explanation: 'Yeah, and I used to crash by noon and spiral by three.', then 'My brain was fried.', and finally, with a more positive tone, 'Now I drink something that actually makes me feel good.'.
0:11solution reveal product showcase A medium close-up shot features the woman in the denim jacket, now holding a black and holographic product pouch labeled 'EVERYDAY DOSE COFFEE+' prominently in her left hand, alongside the clear glass can with the drink in her right. She proudly presents the pouch, moving it slightly to ensure it's clearly visible in the frame. Her eyes follow the product, and she then glances off-camera with a satisfied smile, showcasing her discovery. The background elements – the warm wall, circular light fixture, and green plant – remain consistent, maintaining a cohesive visual. The soft, even lighting continues to illuminate her and the products. Yellow text overlays prompt and answer: 'What do you want then?' followed by 'This.'.
0:12skeptical reaction A medium close-up shot returns to the woman in the light grey top. Her expression is now skeptical, with a slight downturn of her mouth and perhaps a subtle furrow in her brow, as she looks off-camera to the upper right. She appears to be evaluating the previous claim with a critical eye, unconvinced. The background and lighting are unchanged from her earlier appearances, featuring the modern home interior with light walls and the pendant light fixture, ensuring visual continuity. A yellow text overlay, 'That sounds fake.', clearly articulates her doubt.
0:12feature breakdown benefits A medium close-up shot once again features the woman in the denim jacket, still holding the 'Everyday Dose Coffee+' product pouch and the clear glass can with the drink. Her expressions are dynamic and enthusiastic as she elaborates on the product's benefits and key ingredients. She frequently uses expressive hand gestures, looking directly at the camera at times to emphasize her points, and at other times directing her gaze off-camera to the right, engaging with the implied questioner. The background, with its warm neutral wall, circular light fixture, and green plant, remains consistent. A series of yellow text overlays appear sequentially, detailing the product's advantages: 'But now I don't feel like a crazy person.', 'I have energy to actually get through my entire day, and not just survive it.', 'I've been sleeping better, and I don't snap at people for no reason, and you know that was becoming a problem.', 'It's coffee but with L-theanine, so it's smooth to caffeine,', 'plus it has mushrooms and collagen for gut and brain support.', and finally 'It gives me clean energy without the crash or chaos.'.
A medium close-up shot of the woman in the light grey top. She looks to the upper right of the frame, her expression shifting to one of practical concern, with her mouth slightly open in an inquiring manner. She appears to be considering the financial aspect of the product. The background and lighting remain consistent with her previous appearances, showing the modern home interior with light walls and the pendant light fixture. A yellow text overlay, 'Okay, but is it expensive?', clearly states her question.
0:30offer highlight bundle A medium close-up shot shows the woman in the denim jacket, holding the product pouch and the drink glass. She speaks with animated enthusiasm, detailing a special offer. As she describes the bundled items, several animated graphic icons fly into the frame and float around her head: a smaller duplicate of the product pouch, a rechargeable frother, a gunmetal scoop, a smartphone displaying content, and a sticker. Her eyes playfully follow some of these floating graphics as she lists them. The background remains consistent with previous 'Presenter' scenes. Yellow text overlays appear and build upon each other: 'No. And they're actually having their biggest sale of the year right now.', then 'What do you get?', followed by 'A full bag of functional coffee,', 'a rechargeable frother,', 'gunmetal scoop,', 'a work-out', and concluding with 'and a sticker.'.
A medium close-up shot focuses on the woman in the light grey top. She looks directly at the camera for a moment, then slightly to the right, adopting a serious and challenging expression. Her right index finger is raised slightly, as if making a definitive point or demanding an honest answer. The background and lighting are consistent with her previous scenes, featuring the modern home interior. A yellow text overlay, 'Hey, but be real with me... Does it actually taste good?', conveys her direct inquiry about the product's flavor.
0:38taste test confirmation A medium close-up shot features the woman in the denim jacket. She brings the clear glass can with the creamy beverage to her lips and takes a sip through the metal straw. Her eyes close in a moment of pure delight and satisfaction, savoring the taste. She then opens her eyes, nods confidently, and offers a confirming statement, still holding the product pouch and the drink. The background and lighting remain consistent with her previous appearances. A yellow text overlay appears sequentially: 'Mmm.' (as she sips), then 'Tastes like cold brew. But literally better.'.
0:41call to action decision A medium close-up shot shows the woman in the light grey top. She is now holding a light green smartphone horizontally in both hands, her gaze fixed downwards on the screen with a slight smile, conveying a sense of resigned but firm decision. After a moment, she looks up and to the right, engaging with the implied off-screen presence as she vocalizes her choice. The background and lighting are consistent with her earlier scenes, maintaining the modern home interior setting. A yellow text overlay appears, articulating her decision: 'Okay, I'll click the link because I can not stand you actually being more calm than me.'.
