0:00hair close up before
An extreme close-up shot focuses on the top portion of a woman's head, highlighting her long, wavy brown hair with distinct light blonde highlights. Her fingers are actively engaged, intertwining with sections of her hair, pulling them up and showcasing its texture, which appears somewhat dry or frizzy. Her face, characterized by light-colored eyes, is partially visible and slightly out of focus in the upper left background, looking downwards. The background is indistinct, suggesting an indoor setting with soft, ambient lighting. The overall color palette is natural, dominated by the rich brown and blonde tones of her hair and her tan skin. A white text overlay at the bottom reads: "Air drying used to be a disaster for my hair,"
0:02talking head product intro
A medium shot captures a woman speaking directly to the camera, positioned slightly off-center to the left. She has long, voluminous, wavy brown hair with blonde highlights, styled naturally. Her expression is engaging and conveys a slight exasperation as she recounts past struggles with hair care. The background reveals a brightly lit indoor living space, featuring a distinct white arched doorway. Hints of a kitchen counter with light grey cabinets and an indoor plant on the left side are visible. The lighting is bright, even, and natural, flattering her features. The dominant colors are warm browns from her attire and hair, contrasted with the white and light grey tones of the background. A white text overlay states: "and hot tools, we had a full-on toxic relationship."
0:05talking head problems listed
This scene is a medium shot of the same woman, maintaining her direct address to the camera. Her long, wavy brown hair with blonde highlights flows gracefully around her shoulders, showcasing its natural volume. Her expression is focused and emphatic as she enumerates common hair problems. The background remains the brightly lit indoor living space, with the white arched doorway and subtle kitchen elements. The lighting is consistent, bright, and natural. Red 'X' icons progressively appear on the screen, accompanied by white text overlays listing issues: 'Frizz', 'Breakage', and '45 minutes wasted every single time'. The overall mood is one of relatable explanation regarding hair care frustrations, with a clear problem-setting tone.
0:10talking head product reveal anticipation
A medium shot shows the woman from previous scenes, now holding a pink tube of hair product. She smiles warmly and glances down at the product, then back up at the camera, exuding a sense of relief and satisfaction. Her hair is voluminous and styled with soft, appealing waves. The background is the same brightly lit interior space, featuring the distinctive arched doorway. The white text overlay: "Then I tried this one product that actually changed everything." is prominently displayed on the screen. The lighting is natural and bright, effectively illuminating her face and the product she presents, emphasizing a positive shift in her routine.
0:12product close up description
An extreme close-up shot focuses intently on the woman's left hand as she holds up a pink tube of 'kitsch/ Smoothing Air Dry Cream with Castor Oil' hair product. The tube's white label is clearly legible, stating: 'SMOOTHING Air Dry Cream WITH CASTOR OIL For frizz-free, air dry styling 5 fl. oz. / 148mL'. Her nails are impeccably manicured and painted a light, shimmery pink. A chunky gold ring with an intricate design is visible on her ring finger, and she wears a delicate gold bracelet on her left wrist. The background is softly blurred but appears to be the same indoor setting, bathed in warm, ambient lighting. The white text overlay reads: "Kitsch's Air Dry Cream with coconut and castor oil gives me that". The entire focus is on the product and her hand, with the background providing only subtle environmental context.
0:17talking head product benefits
A medium shot features the woman, once again in the same bright indoor setting. She holds the pink product tube in her left hand and enthusiastically points to it with her right index finger, maintaining eye contact with the camera. She is smiling broadly and speaking with conviction. Her long, wavy brown hair with blonde highlights is beautifully styled, emphasizing its smooth, defined texture, which appears to be a result of the product. Green checkmark icons with corresponding white text overlays appear on the screen: "Effortless", "Frizz protection", and "No heat". The background is softly blurred, showing the familiar arched doorway and subtle kitchen elements. The lighting is consistently bright and natural, highlighting her positive demeanor and the product's benefits.
0:21product application dispense
A close-up shot, viewed from a slightly elevated perspective, shows a woman's hands. Her right hand is gently squeezing a pink "kitsch/" tube, neatly dispensing a dollop of white, creamy product into the slightly cupped palm of her left hand. The product exits the tube in a distinctive swirled shape. She wears a prominent silver ring on her ring finger of her right hand and a gold bracelet on her right wrist. Her upper torso, draped in a black robe with a delicate floral print, is visible in the background, and her face, partially seen in the upper right corner, is looking down with a gentle, content smile. The white text overlay: "Now my routine is literally" appears on the screen. The lighting is soft and specifically focused on her hands and the dispensed product, emphasizing the ease of application.
0:24product application hair
A medium shot features the woman, dressed in a black robe with a floral print. Her hair is visibly damp, appearing darker and straighter than in subsequent scenes, as she applies the cream, carefully scrunching her hair with her hands. She looks towards the camera with a focused and slightly self-assured expression, demonstrating the application process. The background is the same bright indoor setting, showcasing the white arched doorway, with an indoor plant visible to the left. The white text overlays: "apply to damp hair, scrunch, and walk away. That's it." are displayed. The lighting is bright and even, accentuating the ease and simplicity of the hair care routine.
0:27talking head result description
A medium shot captures the woman, whose hair is now fully dried and styled into soft, voluminous waves, showcasing the product's effectiveness. She is speaking directly to the camera, using expressive hand gestures to emphasize her points. Her expression is bright and happy, radiating satisfaction with the achieved results. She is wearing a simple brown top and elegant gold jewelry. The background remains the familiar brightly lit indoor setting, complete with the arched doorway. The white text overlay: "What I'm left with is a soft, defined waves that lasts me" is displayed on the screen. The lighting is consistently bright and even, enhancing her radiant appearance.
0:31hair toss front
A medium shot presents the woman with her hair impeccably styled in soft, voluminous waves. She is initially facing slightly away from the camera, then gracefully turns her head back towards it, allowing her hair to sway and demonstrating its natural movement and bounce. She offers a soft, pleasant smile to the camera. She is wearing the black floral robe, adding a touch of elegance to the scene. The background is the same bright indoor setting. The white text overlay: "all day without feeling greasy" is displayed. The lighting is bright and natural, beautifully illuminating her features and hair as she moves.
0:33hair toss back
A medium shot frames the woman from behind and slightly to the side, showcasing her profile as she moves. She is wearing the elegant black floral robe. She dramatically tosses her long, wavy brown hair with blonde highlights back over her shoulder, allowing it to fan out and demonstrating its texture, movement, and volume. Her head is turned away from the camera for the majority of this shot, though her profile is briefly visible. The background is the brightly lit indoor setting with the characteristic arched doorway. The white text overlay reads: "or weighed down. It smooths the cuticle, adds slip when the hair is at its most fragile,". The lighting is consistently bright and natural, highlighting the dynamic motion of her hair.
0:37hair texture demonstration
A medium shot features the woman, her hair styled in soft, voluminous waves. She holds a section of her hair delicately between her fingers, gently separating the strands and showcasing its smooth, defined texture. Her gaze is intently fixed on her hair, and her expression is thoughtful and deeply satisfied, conveying the quality of the result. She is wearing the brown top and elegant gold jewelry. The background is the bright indoor setting, complete with the arched doorway. The white text overlay: "and even keeps humidity from blowing my style up." is displayed on the screen. The lighting is bright and even, highlighting the healthy appearance of her hair.
0:41product call to action
A medium shot captures the woman, holding the pink 'kitsch/ Air Dry Cream' tube up to the camera with both hands, presenting it proudly and directly to the viewer. She has a wide, confident smile and maintains direct eye contact with the lens, conveying conviction. Her hair is beautifully styled in soft, voluminous waves. She is wearing a brown top and elegant gold jewelry. The background is the bright indoor setting with the characteristic arched doorway. The white text overlay: "Honestly, it's the best hair product I've ever found." is displayed. The lighting is bright and natural, emphasizing both the woman's enthusiasm and the product.
0:44product bathroom context
A close-up shot focuses on a woman's hands as she holds the pink 'kitsch/ Air Dry Cream' tube in a pristine bathroom setting. The background is softly blurred, revealing a white tiled wall and the gleaming reflection of a shower head or faucet, establishing a clear use-case environment. Her nails are neatly manicured and painted a soft, light pink, adding a touch of personal detail. The white text overlay: "My mornings are so much easier," is displayed on the screen. The lighting is bright and even, strongly suggesting a clean, well-lit bathroom, enhancing the product's appeal for daily use.
0:46product dispense bathroom
An intimate close-up shot captures a woman's hands in a bathroom setting. Her right hand is actively squeezing the pink 'kitsch/' tube, precisely dispensing a dollop of white, creamy product into the slightly cupped palm of her left hand. Her left arm is partially visible, draped in a soft white terry cloth robe, suggesting a post-shower routine. The background is a blurred white tiled wall, maintaining the clean, bright bathroom aesthetic. The white text overlay: "no blow dryer, no flat iron," is displayed on the screen. The lighting is bright and intensely focused on the hands and the product, highlighting the ease and simplicity of the application process.
0:48before after comparison
This scene is a dynamic split-screen comparison. The left side, labeled 'BEFORE', displays a close-up of the woman's face and hair, depicting her looking slightly down and to the side, with her hair appearing somewhat messy, frizzy, or unstyled, partially obscuring her face. Her eyes are light-colored, and she maintains a neutral expression, suggesting dissatisfaction or a lack of confidence. The right side, labeled 'AFTER', showcases the same woman's face and beautifully styled hair, looking upwards with a bright, happy smile, proudly displaying soft, voluminous waves. The lighting is consistent and flattering on both sides. The white text overlay: "no complicated routine." is displayed across the image, with clear 'BEFORE' and 'AFTER' labels indicating the transformation.
0:50talking head final call to action
A medium shot features the woman smiling brightly and speaking directly to the camera, exuding confidence. Her hair is impeccably styled in soft, voluminous waves, demonstrating the product's effectiveness. She gracefully turns slightly, then holds up the pink 'kitsch/ Air Dry Cream' product with a confident and inviting expression, encouraging viewers. She is wearing a brown top and elegant gold jewelry. The background is the familiar bright indoor setting, featuring the characteristic arched doorway. The white text overlay: "If you're ready to ditch the heat damage, you have to try" is displayed, followed by the 'AFTER' label fading in and out. The lighting is bright and inviting, creating a positive and persuasive atmosphere for the product endorsement.
