0:00intro unboxing bag
A top-down medium shot focuses on a silver, quilted cosmetic bag with a light blue zipper, positioned on a light blue surface. The top half of the bag is slightly blurred, revealing some beauty products inside. A person's hands, with manicured nails, are visible, one hand on the right side of the bag near the zipper, the other appearing to hold the bottom of the bag. The overall lighting is soft and even, suggesting a bright, clean environment. The color palette is dominated by light blue, silver, and pale skin tones, creating a fresh and inviting atmosphere. White text overlays read "Unbox your next beauty obsession with IPSY." A black circular graphic with white text "$10 OFF YOUR FIRST MONTH" is in the bottom right corner. The camera is static.
0:02product reveal spray
A close-up shot of a hand removing a dark brown bottle with a black cap, resembling a spray or serum, from a silver, quilted cosmetic bag. The bag is unzipped, and its light blue interior lining is visible. The hand, with manicured nails, carefully pulls the bottle upwards and out of the bag. The background is a soft, light beige or off-white color. The lighting is bright and even, highlighting the product and the hand. Text overlay reads "5 faves handpicked just for you." The "$10 OFF" graphic remains in the bottom right corner. The focus is sharp on the product and hand, creating a sense of anticipation.
0:05product reveal concealer
A close-up shot shows the same hand removing a tube of Tarte Shape Tape Radiant concealer from the silver, quilted cosmetic bag. The concealer tube is a light beige color with a distinctive gold and white geometric pattern on the cap, giving it a premium look. The bag is still open, revealing a light blue interior and other products partially obscured. The background is a soft, light beige or off-white, providing a clean and uncluttered setting. The lighting is consistent with previous scenes, bright and diffuse, emphasizing the product's details and the hand's careful action. Text overlay changes to "Up to $70 worth of beauty in every bag." The "$10 OFF" graphic remains present.
0:08product reveal blush
A close-up shot captures the hand taking out a Rare Beauty liquid blush from the cosmetic bag. The blush comes in a frosted glass bottle with a gleaming rose gold cap and a subtle pink liquid inside, with the brand name "Rare Beauty" visible on the bottle. The silver, quilted bag is open, showing other products tucked inside and its light blue lining. The background is the same soft, light beige. The bright, even lighting continues to illuminate the scene clearly, highlighting the product's delicate appearance. The text overlay "Up to $70 worth of beauty in every bag." and the "$10 OFF" graphic persist, reinforcing the value proposition.
0:10split screen filling bag products
This scene is presented as a split screen, vertically divided down the middle. The top frame shows a top-down medium shot of a hand placing a pink-orange tube (possibly a serum or SPF) into a silver, quilted cosmetic bag already full of products. The bottom frame mirrors this, showing a hand placing a different product (a circular, light purple compact) into an almost empty silver, quilted cosmetic bag. Both bags rest on a light beige surface, creating a cohesive visual. The lighting is soft and bright, maintaining a clean aesthetic. The text overlay reads "Delivered straight to your door every month." The "$10 OFF" graphic is in the bottom right corner of the bottom screen. The actions are synchronized, demonstrating the act of adding items to the bag and the variety of products.
0:13split screen filling bag brush
A split-screen shot, vertically divided. The top frame shows a hand placing a black eyeliner or brow pencil into a silver, quilted cosmetic bag that is already filled with various beauty products. The bottom frame simultaneously shows another hand placing the same black pencil into a less-filled version of the same cosmetic bag. The bags are on a light beige surface. The lighting remains bright and even, highlighting the products and hands. The text overlay changes to "Get $10 off your first bag today." The "$10 OFF" graphic is present in the bottom right corner of the bottom screen. The actions are synchronized, emphasizing the addition of a final product and preparing for the call to action.
0:16full bag reveal call to action
A close-up shot of the silver, quilted cosmetic bag, now fully packed with a variety of beauty products, including tubes, bottles, and compacts. The bag is prominently displayed, initially on a light blue surface. The camera slowly pulls back and zooms out, transitioning from a light blue background to a wider shot on a light beige table. The products inside are colorful and varied, suggesting a diverse and curated collection. The lighting is soft and bright, creating a clean and appealing look. White text overlay in a bold, sans-serif font reads "TAKE BEAUTY QUIZ." The "$10 OFF" graphic is located in the bottom right corner, acting as a persistent call to action. The camera motion creates a sense of unveiling the complete product and its inviting presentation.
