0:00tonal logo animation
The scene opens on a completely black background. A white, stylized caret symbol appears on the left, followed by the letters 'T', 'N', 'A', 'L' in a modern, sans-serif font, also in white. The letter 'O' in 'TONAL' is missing, replaced by a subtle, quick-cut montage of various individuals exercising with Tonal equipment. These fleeting glimpses are blurry due to motion, but suggest dynamic activity. The overall color palette is stark black and white, emphasizing the brand's minimalist aesthetic. The animation is quick and clean, creating a sense of energy and precision. The framing is centered, with the logo occupying the middle portion of the vertical screen.
0:01workout previews grid
This scene displays a three-panel vertical grid, showcasing three distinct Tonal workout previews. Each panel features a person exercising on a Tonal machine, accompanied by workout details. The top panel shows a woman performing an overhead press, the middle panel shows a man doing a cable row, and the bottom panel shows a woman doing a cable chest fly. All individuals are dressed in athletic wear. Each panel has a 'STRENGTH' tag, workout duration, focus (e.g., 'Full', 'Core', 'Upper'), and difficulty level ('Beginner', 'Intermediate', 'Advanced'). The background for each workout is a bright, modern studio space with white walls and sleek lighting, giving a clean and professional aesthetic. The framing is a medium shot for each individual, centered within their respective panels. The overall color palette is bright and clean, with athletic figures against light backgrounds, contrasted by the black surrounding grid.
0:02workouts that work text
The scene continues to display the same three-panel vertical grid as the previous scene, featuring the three individuals exercising on Tonal machines. However, large, bold white text overlays appear dynamically across the panels. 'ONLY' appears on the top panel, 'WORKOUTS' on the middle panel, and 'THAT WORK' on the bottom panel. The text is prominent, in a clear sans-serif font, and partially obscures the workout previews. The bright studio backgrounds and athletic figures remain visible behind the text. The overall aesthetic is clean and high-contrast, with the white text standing out against the workout footage and black background. The purpose is to highlight the effectiveness of the Tonal workouts.
0:03diverse exercise settings grid
This scene presents a new three-panel vertical grid, showcasing three different individuals exercising with Tonal in various home environments. The top panel features an older Caucasian man with a bald head, wearing a white tank top and shorts, performing squats while holding the Tonal handles. He is in a modern living room or gym space with a large window and wooden floors. The middle panel shows a young woman with dark hair, wearing a white sports bra, performing a pull-up or similar overhead exercise, viewed from a low angle looking up at her. Her background is a contemporary room with large windows. The bottom panel shows a young Black man with a white t-shirt and dark athletic shorts, performing a cable row or similar exercise. He is in a stylish living space with a large window offering an urban view and exposed brick. The lighting in all panels is natural and bright. The shots are medium to wide, capturing both the person and parts of their environment, emphasizing the integration of Tonal into various homes. The color palette varies with each setting, from warm woods to cool modern tones, but overall remains bright and inviting.
0:05weight adapts to you text
This scene maintains the same three-panel vertical grid, featuring the three individuals exercising with Tonal in their home environments. Similar to a previous scene, bold white text overlays appear on screen. 'WEIGHT' appears on the top panel, 'THAT ADAPTS' on the middle panel, and 'TO YOU' on the bottom panel. The text is large and clear, partially overlaying the exercise footage. The diverse home settings and athletic figures remain visible behind the text, emphasizing the personalized and adaptable nature of the Tonal system. The high-contrast white text against the varied backgrounds ensures readability and reinforces the message. The overall impression is one of modern fitness technology tailored to the user.
0:06woman approaching tonal
A medium wide shot shows a young Caucasian woman, viewed from the back, approaching a wall-mounted Tonal machine in a brightly lit, minimalist room. She has dark hair tied up, and is wearing a white sports bra and black leggings. The room features a light wooden floor, white walls, and contemporary furniture including a grey sideboard, a stool, and a standing fan. Harsh shadows from a window blind create distinct diagonal lines across the wall and floor, indicating strong natural light from the left. The Tonal machine is sleek and black, mounted on a white wall. The woman walks calmly towards the Tonal, preparing to interact with it. The color palette is neutral with whites, greys, and light wood, accented by the black Tonal and the woman's dark leggings.
0:06tonal ui interaction
A close-up shot focuses on the Tonal's screen as a young Caucasian woman, whose arm and shoulder are visible in the foreground, interacts with its interface. The screen displays the Tonal user interface, showing various workout programs and stats. A featured workout, 'Gradual Strength Workout 1', is prominent, displaying a male model performing an exercise. Below this, there are sections for 'Complete and Cardio', 'Cardio Circuits', and 'Upper-Body Isolation'. Further down, user statistics like '6 week streak', '23 workouts', and '935 Strength Score' are visible. The woman's right hand, with manicured nails, is seen tapping the touchscreen, demonstrating user engagement. The lighting appears to come from the screen itself, illuminating her arm slightly. The color palette is dominated by the dark and vibrant UI elements against the user's skin tone and white sports bra, creating a dynamic and interactive feel.
0:07woman cable row exercise
A medium shot captures a young woman with curly dark hair, wearing a long-sleeved black crop top and black leggings, performing a cable row exercise on the Tonal machine. She is positioned facing away from a large window with an urban view, and a brick wall to her right. The Tonal machine is mounted on a white wall, its arms extended for the exercise. The woman bends at the knees and waist, pulling the cables towards her body with focused effort. Her movements are fluid and controlled. The room is modern with wooden floors, natural light streaming in from the window, and a glimpse of a plant in the background. The color palette is dark and neutral, with the woman's black attire contrasting with the light walls and floor, and the vibrant green of the outdoor cityscape visible through the window.
0:08automatic progress tracking grid
This scene displays a three-panel vertical grid, showcasing Tonal's data tracking capabilities with an overlay of bold white text. The top panel shows a graphic user interface for a 'Bench Press' exercise, displaying '8/10 REPS', '24 LBS PER ARM', and two animated human figures representing muscle engagement. The middle panel features a small inset video of a woman exercising with Tonal in a room with a large window, overlaid with workout metrics like '152 lbs SET VOLUME', '14 KJ SET WORK', ':27 sec SET UNDER TENSION', '10/10 REPS', and '15 lbs WEIGHT'. The bottom panel displays a graph showing 'POWER OUTPUT' and 'RANGE OF MOTION' with blue and green sinusoidal waves. Large white text 'AUTOMATIC' appears on the top panel, 'PROGRESS' on the middle panel, and 'TRACKING' on the bottom panel, emphasizing the system's analytical features. The overall color scheme is dark and digital, with bright white text and colorful UI elements standing out against the black background.
0:09tonal in bedroom
A wide, slightly elevated shot captures a Tonal machine mounted on a white wall in a cozy, modern bedroom. The Tonal unit is black and blends seamlessly with the wall when not in use. To the right, a bed with a dark brown headboard and white and dark bedding is visible. A small, round, light-colored wooden side table next to the bed holds a tablet device. To the left, a light grey upholstered armchair and a small green side table are present. A black woven basket with a white lid sits on the floor. A branded Tonal water bottle rests on the green table. The room has light wooden floors and soft, diffused lighting, creating a warm and inviting atmosphere. A white door is visible on the far left. The color palette is dominated by warm neutrals, browns, and whites, suggesting comfort and discreet integration of the fitness device into a living space.
0:10tonal in living room
A wide, eye-level shot showcases a Tonal machine mounted on a white wall in a spacious, contemporary living room. The black Tonal unit is centered on the wall. To its left, a light grey sofa with a yellow throw blanket and a floor lamp with a white shade create a comfortable seating area. A yoga mat and a teal exercise ball are on the wooden floor in front of the Tonal, suggesting a workout space. On the right side of the frame, a dining area with a round wooden table and chairs, and a large abstract painting with orange accents on the wall, completes the open-concept design. A potted plant adds a touch of greenery. Natural light illuminates the room, creating an airy and bright feel. The color palette is bright and modern, combining whites, light greys, natural wood tones, and hints of yellow and teal, emphasizing a minimalist yet functional home environment.
0:11tonal in garage
A wide, eye-level shot captures a Tonal machine mounted on a light grey wall within a well-organized garage setting. The black Tonal unit is central to the frame, with its arms extended, suggesting it's ready for use. A black exercise bench is positioned directly in front of the Tonal. To the left, organized shelves hold various garage items, including storage bins, sports equipment like basketballs and helmets, and tools. A red ladder is also visible. To the right, bicycles are neatly hung on the wall, and another white door is partially visible. The floor is light concrete. The lighting is even and bright, typical of a well-maintained garage. The color palette is utilitarian, with greys, blacks, and whites, interspersed with the colors of the stored items, showcasing the Tonal's versatility in different, often overlooked, home spaces.
0:12all at home text
This scene displays a three-panel vertical grid, showcasing the Tonal machine installed in three different home environments: a bedroom, a living room, and a garage. The top panel features the Tonal in the bedroom setting, complete with the bed, side table, and armchair. The middle panel shows the Tonal in the living room, with the sofa, yoga mat, and dining area. The bottom panel displays the Tonal in the garage, surrounded by shelving and bicycles. Overlaid on these scenes, large, bold white text appears dynamically. 'ALL' is on the top panel, 'AT' on the middle panel, and 'HOME' on the bottom panel. The text is prominent, in a clear sans-serif font, and partially obscures the detailed home settings. The purpose of this final grid is to emphasize the convenience and accessibility of Tonal, allowing users to exercise effectively within their own homes, regardless of the specific room.
