0:00product intro text A mid-shot frames a Black woman's torso from the chest down, focusing on her hands as she holds a single, light pink (almost white) Native deodorant stick. Her left hand supports the stick horizontally, while her right hand gently cups one end. She wears a light blue sleeveless top or apron, which is visible against a plain, light blue background. The lighting is bright and even, illuminating the product and her hands. Text overlay "NATIVE PLASTIC" appears prominently, then quickly transitions to "NATIVE PLASTIC FREE:". The camera maintains a static position.
0:00product comparison and intro A mid-shot captures a Black woman's hands against a plain, light blue background. Initially, she holds two Native deodorant sticks: a light pink/white 'plastic-free' version in her left hand and a standard white Native deodorant stick in her right, presenting them side-by-side for comparison. She then shifts her focus, bringing the 'plastic-free' stick more centrally into the frame. She wears a light blue sleeveless top or apron. The scene is brightly and evenly lit. A text overlay stating 'HOW TO APPLY' appears at the bottom right of the screen. The camera remains static throughout this segment.
0:02product application instruction A close-up shot zeroes in on a Black woman's hands as she demonstrates the unique dispensing mechanism of the Native plastic-free deodorant. Her left hand securely grips the white cylindrical stick. Her right thumb and index finger are positioned at the base, actively pushing the bottom of the stick upwards, causing the solid deodorant product to emerge. Her fingernails are painted a soft light blue. She is wearing a light blue top, which is visible at the edges of the frame. The background is a solid, light blue surface. The lighting is consistently bright and even, effectively highlighting the product and the precise hand movements. A text overlay at the top reads: 'GIVE THE BOTTOM A SOFT, ALL-NATURAL PUSH UPWARDS.' The camera is static.
0:04product application A close-up shot focuses on a Black woman's right armpit as she applies the white Native plastic-free deodorant. Her arm is raised, revealing a cleanly shaven armpit area. The cylindrical deodorant stick is moved in a smooth, upward motion against her skin. She is clad in a light blue sleeveless top, visible around her shoulder and upper chest. The background is a plain, light blue wall, maintaining a consistent aesthetic. The lighting is bright and even, casting minimal shadows and providing clear visibility of the application process. Her facial expression, partially visible in the upper portion of the frame, is neutral and focused on the task. A text overlay at the bottom reads: 'WE THINK YOU'VE GOT IT FROM HERE.' The camera remains static.
0:08product comparison recap A mid-shot returns, focusing on a Black woman's hands as she once again holds two Native deodorant sticks against a light blue background. In her left hand is the light pink/white 'plastic-free' stick, and in her right, a standard white Native deodorant stick. She gently moves them, providing a visual comparison of the two products. She is wearing a light blue sleeveless top. The background is a plain, light blue surface, consistent with previous shots. The lighting is bright and even. There is no text overlay in this segment. The camera is static.
0:09product display arrangement A static, wide shot presents an aesthetically arranged display of Native product elements against a consistent, clean, light blue background. In the foreground on the right, a light pink/white Native plastic-free deodorant stick, clearly branded 'NATIVE', stands upright on a translucent acrylic block. To its left, two elegant clear glass perfume bottles of varying heights are also perched on acrylic blocks. Positioned between the perfume bottles are two halves of a coconut shell, showcasing their white flesh, resting on smaller acrylic risers. A dark, elongated vanilla bean pod lies diagonally in the far foreground on the left. The scene is bathed in bright, soft, and uniform lighting, which accentuates the textures and forms of all the items, creating an atmosphere of freshness and natural elegance. The word 'NATIVE' in a clean, white sans-serif font is prominently displayed at the top center of the frame.
