0:00intro problem setup A medium shot frames a young Black woman speaking directly to the camera, positioned slightly off-center to the left. She wears an olive green button-up long-sleeve top. Her long, dark curly hair frames her face, parted down the middle. She makes an expressive hand gesture, palm facing the camera with fingers splayed, as if presenting a problem. The background is a light gray wall, with blurred white pillows and a white shelf with some dried floral decor visible to the right. Bright, soft frontal lighting illuminates her face. An overlay reads 'SOLUTION FOR CURLY HAIR GIRLIESS with sensitive & dry scalp' in white text on a green rectangular background in the upper center. Two white Native product bottles with green labels are vertically positioned on the right side of the screen, partially obscuring the background.
0:03problem elaboration The scene continues with a medium shot of the same young Black woman. She is animated, gesturing with both hands, using her index finger to emphasize points as she speaks directly to the camera. The background remains a light gray wall with blurred white pillows and subtle decor, indicating she's in a home environment. The lighting is consistent, providing soft, even illumination. Text overlays appear sequentially: 'either smells like nothing' in green on a white background, followed by 'or leaves my scalp feeling dry and itchy' in green on a white background. Her expressions convey continued dissatisfaction as she describes the common issues with sensitive scalp products.
0:07solution introduction The young Black woman, still in a medium shot, brings two white Native product bottles into the frame, holding them up to present them to the viewer. She smiles brightly, showcasing the products. The background remains her home setting with light gray walls and soft white furnishings. The lighting is soft and consistent. Sequential text overlays appear: 'so I'm partnering with Native on this' followed by 'when they launched their Sensitive Hair Care series', both in green on a white rectangular background. Her demeanor is positive and engaging, indicating she is introducing the solution to the previously described problems.
A wide shot shows the young Black woman sitting inside a brightly lit photo booth, framed by dark curtains and a blue and pink exterior. She is wearing a white crop top and blue denim shorts with a distressed hem, and tall, dark reddish-brown cowboy boots. She actively shakes her head, causing her long, dark, curly hair to fly around, showcasing its natural texture and volume. The lighting is bright and even, highlighting the movement of her hair. A text overlay reads 'I obviously have curly hair' in green on a white background, reinforcing the personal connection to hair care.
0:12selfie curly hair This scene is a POV selfie-style shot of the young Black woman. Her face fills the right side of the frame, smiling. Her long, dark curly hair, styled half-up in a bun with the rest flowing down, is prominent. She wears a white long-sleeve top. The background consists of modern exterior siding and an open doorway, suggesting an outdoor or balcony setting with natural sunlight. The sunlight casts subtle shadows, indicating bright, direct lighting. The text overlay 'which already makes me more prone to dryness' in green on white appears, relating her hair type to a common problem.
0:14scalp irritation reaction A close-up shot focuses on the young Black woman's face and upper body as she reacts to scalp irritation. She's dressed in a light blue and white striped button-up shirt, partially unbuttoned. Her eyes are closed, and her facial expression shows discomfort and frustration as she brings her hand up to scratch or massage her scalp. Her long, dark curly hair frames her face. The background is a bright, slightly out-of-focus indoor setting with a dark ceiling fan visible above. The lighting is soft and even. A text overlay in green on white reads 'and scalp irritation', emphasizing the problem she's experiencing.
0:16product on surface A static medium shot captures two white Native product bottles, 'Restoring SHAMPOO' and 'Restoring CONDITIONER,' standing upright side-by-side on a light gray, subtly textured surface. The background is a clean, plain white wall, suggesting a minimalist and clean aesthetic. The lighting is soft and uniform, highlighting the product's design. A prominent text overlay in bright green reads 'PARTNERED WITH EXPERTS', introducing the credibility aspect of the product's development.
0:17shampoo bottle dermatologist A close-up shot frames a hand holding a white Native 'Restoring SHAMPOO' bottle vertically against a background of light gray, rectangular shower tiles. The hand, with white manicured nails, holds the bottle firmly. The lighting is bright and even, highlighting the product and the hand. A text overlay in green reads 'Dermatologists' with a green checkmark, providing a proof point for the product's efficacy.
0:18pouring shampoo allergist A close-up shot captures a hand holding the Native 'Restoring SHAMPOO' bottle, tipping it to dispense a clear, liquid shampoo into the palm of the other hand. Both hands are in the foreground, positioned over a background of light gray, rectangular shower tiles. The lighting is bright and even. The text overlay 'Allergists' with a green checkmark appears, further emphasizing the product's specialized formulation and expert backing.
An over-the-shoulder shot captures the back of a young Black woman's head as she applies and massages shampoo into her wet, dark, curly hair. Her hands work the product into her scalp, creating a rich lather that is visible against her hair. The background consists of light gray, rectangular shower tiles, indicating she is in a shower. The lighting is bright and consistent, clearly showing the product application. A text overlay appears: 'to create a formula to support for the scalp' followed by 'and hair's moisture without giving up scent', highlighting the product's benefits.
0:22conditioner bottle yes A close-up shot shows a hand holding a white Native 'Restoring CONDITIONER' bottle vertically against a background of light gray, rectangular shower tiles. The hand, with white manicured nails, holds the bottle. The lighting is bright and even. A text overlay in green reads 'I said yes', conveying enthusiasm for the product.
0:24pouring conditioner more A close-up shot captures a hand holding the Native 'Restoring CONDITIONER' bottle, tipping it to dispense a white, creamy conditioner into the palm of the other hand. Both hands are in the foreground, positioned over a background of light gray, rectangular shower tiles. The lighting is bright and even. The text overlay 'give me 10 of 'em right now' appears, expressing strong approval and desire for the product.
0:26applying conditioner hypoallergenic An over-the-shoulder shot shows the back of the young Black woman's head as she applies conditioner to her wet, dark, curly hair. Her hands are working the creamy white product through her hair, ensuring even distribution. The background is composed of light gray, rectangular shower tiles. The lighting is consistent and bright, allowing for clear visibility of the product application. A text overlay in green states 'they're hypoallergenic', highlighting a key benefit of the product's formulation.
0:27brushing hair scent An over-the-shoulder shot continues to show the back of the young Black woman's head. She is now brushing her wet, dark, curly hair with a purple detangling brush, working through the curls. Her hair is coated with conditioner, appearing smooth and shiny. The background of light gray, rectangular shower tiles remains. The lighting is bright and consistent. A text overlay in green reads 'and the scents are the perfect in between', addressing the sensory experience of the product.
0:29hair flip fragrance An over-the-shoulder shot focuses on the back of the young Black woman's head and bare shoulders. She gracefully flips her long, dark, wet, curly hair, showcasing its movement and texture after conditioning. The light gray, rectangular shower tiles serve as the background. Her back reveals a subtle tattoo on her shoulder blade. The lighting is bright and even. A text overlay in green says 'like not too perfumey and not', continuing the discussion about the product's scent profile.
0:30product recap unscented The scene returns to a medium shot of the young Black woman, talking directly to the camera and holding up the two Native product bottles, one in each hand. She smiles confidently. The background is her light gray home wall with blurred white pillows. The lighting is soft and consistent. A text overlay in green reads 'unscented literally just clean and soft', summarizing the product's appealing qualities. Her expression is bright and reassuring as she reinforces the benefits of the haircare series.
0:33clean scalp reaction A medium shot shows the young Black woman sitting in a modern home environment, likely a living room or open-plan kitchen. She wears a black long-sleeved button-up top. She playfully touches and inspects her clean, styled curly hair, with a satisfied smile. The background is a bright, airy space with modern black kitchen cabinets, a white island with bar stools, and light wood flooring. The lighting is bright and natural, indicating daylight. A text overlay in green says 'and let me tell you my scalp feels clean', conveying her positive experience.
An over-the-shoulder shot reveals the back of the young Black woman's head and shoulders. Her long, dark, curly hair is styled, appearing voluminous and soft. She turns her head slightly, shaking her hair gently, demonstrating its healthy bounce. The background is the same modern kitchen/living space. The lighting is bright and natural. A text overlay in green reads 'my hair feels soft and it smells so good', emphasizing sensory benefits.
0:36smelling hair good A medium shot captures the young Black woman, now smiling broadly and bringing a section of her styled, curly hair to her nose, as if deeply inhaling its scent. Her eyes are closed in satisfaction. She wears a black long-sleeved button-up top. The background is the same modern kitchen/living space. The bright, natural lighting highlights her joyful expression. The text overlay 'my hair feels soft and it smells so good' persists, reinforcing her positive sensory experience.
0:38product reveal gentle haircare A close-up shot focuses on the two white Native product bottles, 'Restoring SHAMPOO' and 'Restoring CONDITIONER,' standing upright side-by-side on a light gray, textured surface against a plain white wall. A hand with white manicured nails enters the frame from the right, gently touching one of the bottles. The lighting is soft and uniform, emphasizing the product's clean aesthetic. A text overlay in green reads 'and now this is what gentle haircare should', positioning the products as the standard for quality haircare.
0:40call to action target The video concludes with a medium shot of the young Black woman speaking to the camera, holding up the two Native product bottles. She has a confident and welcoming smile. The background is her light gray home wall with blurred white pillows and decor. The lighting is soft and consistent. A text overlay in green states 'Shop now at Target', providing a clear call to action, followed by the partnership disclaimer '#Ad #NativePartner' at the bottom of the screen. Her expression is engaging and persuasive, reinforcing the positive message of the product.
