0:00intro talking head
A blonde woman is framed from the chest up, centered against a light-colored, marlbe-tiled bathroom wall with a glass shower enclosure on the left. Her hair is styled in a short bob with bangs. She has a neutral expression, looking directly at the camera, and is wearing a dark green boat-neck top. Text overlays appear: 'Sick of struggling with thinning?' in a mint green rectangular box, followed by 'I have very fine hair' and 'and I'm also'. Her face shows subtle redness and a few small blemishes. The lighting is bright and even, likely from overhead bathroom lights, creating minimal shadows. The overall color palette is muted with the dark green top providing a contrast.
0:02hair thinning demonstration
The camera captures a close-up profile view of the woman from the right side, focusing on her head and shoulder. She is pulling up sections of her light blonde hair to reveal her scalp, indicating areas of thinning. Her skin, especially around the temples and neck, shows some redness. She wears a white ribbed tank top, and her arm is heavily tattooed. Text overlays read: 'experiencing thinning' and 'especially around my face and the nape of my neck'. The background is a light marble-tiled bathroom wall. The lighting is bright and direct, highlighting the details of her hair and scalp. Her expression is focused and slightly concerned as she points to her hair. Her hands have dark nail polish and numerous finger tattoos.
0:05hair breakage demonstration
The scene is a close-up profile of the woman, similar to the previous shot, but she is now holding up a small strand of hair to show its fine texture. Text overlays state: 'I knew I had to change my routine' and 'I also struggle with breakage'. Her expression remains serious and slightly frustrated, looking into the distance rather than at the camera. The background is a light marble-tiled bathroom wall. Bright, even lighting illuminates her face and hair. Her arms are heavily tattooed, and she is wearing a white ribbed tank top.
0:08hair texture demonstration
The woman is seen in a medium shot, centered against a bathroom wall, with her blonde hair pulled up and then released, creating a dramatic, volumized effect. She quickly moves her hands through her hair, emphasizing its texture and volume. Text overlays include: 'I also struggle with breakage', 'because I do like to heat style and highlight my hair'. The camera remains static. Her expression is one of slight frustration, followed by a more engaging look as she discusses her styling habits. The lighting is bright and even, illuminating her face and hair. Her dark green boat-neck top and numerous arm tattoos are visible.
0:12product introduction
The woman is seen in a medium shot, centered. Her expression shifts from neutral to a broad, confident smile as she turns her head slightly to the right, showing off her hair. Text overlays introduce 'Since switching to Kitsch's Rice Water Protein Shampoo and Conditioner Bars'. The background is the same light-colored, marble-tiled bathroom wall. The lighting is bright and even. She has a fresh, positive demeanor, indicating a solution to her hair problems. Her dark green top and tattoos are visible.
0:17product display and result
The woman is in a medium shot, now holding two shampoo and conditioner bars, one light-colored (shampoo) and one orange-hued (conditioner), in each hand. She smiles confidently at the camera. Text overlay states: 'I have noticed an insane difference in my hair'. The background is the familiar marble-tiled bathroom. The lighting is bright and even. Her dark green top and tattoos are prominent. She presents the products clearly to the viewer.
0:18before after comparison hair
A split-screen comparison shows the woman's hair before and after using the product. The top panel shows her pulling at her hair with a concerned, almost pained expression, revealing thinning and redness on her scalp, similar to earlier scenes. Her skin appears redder with more visible blemishes. The bottom panel shows her with a more voluminous, healthier-looking blonde hair, smiling confidently and touching her hair with a satisfied expression. Her skin in the bottom panel appears clearer and less red. Text overlay states: 'And my hair looks and feels much more healthy than it used to'. The background in both panels is a light marble-tiled bathroom wall. The lighting is consistent and bright. Her tattoos are visible in both panels.
0:23product showcase
The woman is back in a medium shot, holding the two shampoo and conditioner bars, one in each hand, displaying them to the camera with a confident smile. Text overlay reads: 'The shampoo and conditioner bars'. The background is the marble-tiled bathroom wall. The lighting is bright and even. Her dark green top and tattoos are visible.
0:26product in use split screen
A split-screen shot focuses on the woman's hands in a shower setting. The top panel shows her hands, with red nail polish and tattoos, holding the orange-hued shampoo bar and lathering it under running water, creating suds. The bottom panel shows her hands holding the light-colored conditioner bar, also lathering it under running water. Text overlays explain the product's benefits: 'contain rice protein', 'which helps strengthen the hair', 'and also helps with dullness and increases shine'. The background is white and grey marble shower tiles. Water droplets are visible on her hands. The lighting is bright and clear, emphasizing the wetness and suds.
0:31hair volumizing demonstration
The woman is in a medium shot, centered, with her blonde hair. She moves her hands through her hair, lifting it from the roots to demonstrate increased volume. She smiles confidently at the camera. Text overlays read: 'Helps with volumizing your hair' and 'So your hair never feels weighed down'. The background is the marble-tiled bathroom. Bright, even lighting highlights her hair. Her dark green top and tattoos are visible.
0:35positive hair days
The woman is in a medium shot, centered, speaking directly to the camera with a confident and positive expression. Text overlays include: 'I have had so many more good hair days' and 'since I started using'. The background is the marble-tiled bathroom. The lighting is bright and even. Her dark green top and tattoos are visible. She conveys enthusiasm for the product's results.
0:39hair washing demonstration
A close-up shot from behind the woman shows her washing her hair under running water in a shower. Her blonde hair is covered in thick white shampoo lather. Her back and heavily tattooed arms are visible, as is a large, detailed tattoo of ballet pointe shoes tied with a ribbon on her upper back. Text overlays state: 'Rice Water Protein Shampoo and Conditioner Bars' and 'My hair is just'. The background is white marble shower tiles. The lighting is bright, emphasizing the suds and wetness.
0:42hair rinsing and volume
A close-up shot from behind shows the woman rinsing her hair, which is now wet and curly, not fully lathered. She continues to run her hands through her hair, emphasizing the volume and natural curl. Text overlays read: 'a completely different head of hair', 'Just after five washes, they increase the volume in your hair by 20%*', and '*based on TRI-K Rice Tein NPNF study after 5 washes'. The background is white marble shower tiles. The lighting is bright and clear. Her tattooed arms and the ballet shoe tattoo on her back are prominent.
0:47product recap
The woman is back in a medium shot, centered, holding the two shampoo and conditioner bars, one in each hand, displaying them with a confident smile. Text overlay states: 'If you struggle with'. The background is the marble-tiled bathroom. The lighting is bright and even. Her dark green top and tattoos are visible, serving as a clean presentation of the products.
0:49before after problem solution
A split-screen comparison shows the woman's hair with problematic conditions and then its improved state. The top panel cycles through various expressions of frustration and concern while she pulls at her hair, indicating breakage, dullness, or frizz. Her skin appears redder with blemishes, and her hair looks less vibrant. The bottom panel consistently shows her with healthy, voluminous blonde hair, smiling confidently and touching her hair, conveying satisfaction. Text overlays appear sequentially: 'breakage, dullness, lifeless hair', 'and just frizz and just not good hair days'. The background in both is a light marble-tiled bathroom wall. The lighting is bright and consistent. Tattoos are visible in both.
0:54call to action with comparison
A split-screen comparison continues, showing the woman's hair in a problematic state on the top and an improved state on the bottom. The top panel shows her with frizzy, disheveled blonde hair and a frustrated expression, shaking her head. Her skin appears redder. The bottom panel shows her with smooth, voluminous blonde hair and a confident, happy smile, gently touching her hair. Text overlays say: 'You have to go out and get yourself', 'The Kitsch Rice Water Protein Shampoo and Conditioner Bars'. The background in both is a light marble-tiled bathroom wall. The lighting is bright and consistent. Her tattoos are visible.
