0:00mother and son kitchen A medium shot captures a woman and a young man in a bright, modern kitchen. The woman stands on the right, holding a white bowl filled with green salad, and gestures with a piece of broccoli on a fork as she speaks directly to the camera. The young man stands slightly behind and to her left, looking at his own plate of salad on the wooden counter, taking a bite with his fork. The background features white kitchen cabinets with black handles, a white farmhouse sink, and a large window looking out onto greenery. On the counter, to the left, is a black and white checkered placemat with a vase of red and white flowers. Another checkered placemat is to the right with a blue and green First Day Kids Multivitamin container. The lighting is bright and even, indicating natural light or well-lit indoor conditions. Text overlays 'Kids can miss essential nutrients, especially if they're picky And especially if they're on the go' appear throughout the scene.
0:06woman adding ingredients kitchen A medium shot focuses on the woman as she stands behind a wooden kitchen counter. She is actively spooning chopped green vegetables from a clear plastic container into a pink bowl filled with tortellini and diced carrots, indicating meal preparation. Her black shirt and blue jeans are visible. The background shows the same bright white kitchen with a sink and window. The blue and green First Day Kids Multivitamin container remains on a checkered placemat on the left side of the counter. Text overlay 'That's why we added First Day Kids Multivitamin into our routine' reinforces the narrative. The lighting is consistent with the previous scene, bright and clean.
A close-up shot focuses on the woman's hands holding the First Day Kids Multivitamin container. The container is light blue and green with various badges like 'No Junk' and 'Non-GMO', and an image of raspberries, highlighting its features. Text overlays on the screen 'It's made with a blend of 21 organic superfoods and 9 key vitamins without a bunch of unnecessary junk' emphasize the product's benefits and ingredients. The background is slightly blurred but still shows the kitchen counter and a glimpse of the sink. The lighting is consistent, brightly illuminating the product.
0:16woman explaining product features A medium shot shows the woman standing in the kitchen, holding the First Day Kids Multivitamin container. She actively gestures with her hands as she explains the product's benefits, looking directly at the camera. A pink bowl with food (tortellini, carrots, green vegetables) is on the counter to her left, along with two clear plastic containers of chopped vegetables. White kitchen cabinets, a sink, and a window are in the background. Text overlays 'They're free of the top 9 allergens and they're made with pectin instead of gelatin. Colored with real ingredients, carrots, red bell pepper, black currant. It's not about replacing real food, it's about filling the gaps that food can miss' highlight various features. The lighting remains bright and even.
0:29mother son target mention A medium shot brings the woman and young man back into the frame in the kitchen. The woman is on the right, holding the First Day Kids Multivitamin container and gesturing excitedly as she speaks to the camera. The young man is on the left, holding a plastic bag containing slices of bread, looking towards the woman and then briefly at the camera. A white bowl of green salad is on the counter between them. Text overlay 'I was doing a quick Target run and I realized they carried our favorite First Day vitamins'. The bright kitchen setting with white cabinets and a window continues as the background. The mood is enthusiastic and conversational.
0:34woman bogo announcement A medium shot features the woman in the kitchen, holding the First Day Kids Multivitamin container. She is gesturing with her hands and speaking enthusiastically about a 'buy one get one free' offer. The pink bowl of food and plastic containers are visible on the counter. Text overlay 'It's buy one get one free' highlights the promotion. The white kitchen background remains consistent. The lighting is bright and inviting.
0:36gummies probiotic close up An overhead close-up shot shows a small blue plastic container filled with reddish-brown gummy vitamins. The gummies are round and slightly textured. The container is rotating or being moved, causing a slight blur. Text overlay '3-in-1 Probiotic' appears in white at the bottom center. The background is a clean, bright white surface. A distinct 'pop' sound effect accompanies the visual transition.
0:37gummies magnesium close up An overhead close-up shot shows a small blue plastic container filled with amber-orange gummy vitamins. The gummies are round and slightly textured, with a translucent quality. The container is rotating or being moved, causing a slight blur. Text overlay 'Calming Magnesium' appears in white at the bottom center. The background is a clean, bright white surface. A distinct 'pop' sound effect accompanies the visual transition.
0:38gummies multi no junk close up An overhead close-up shot shows a small blue plastic container filled with reddish-brown gummy vitamins. The gummies are round and slightly textured. A circular graphic overlay with the text 'NO JUNK' and a checkmark is prominently displayed over the gummies. Text overlay '“No Junk”™ Multi' appears in white at the bottom center. The container is rotating or being moved, creating a slight motion blur effect. The background is a clean, bright white surface. A distinct 'pop' sound effect accompanies the visual transition.
0:39target logo animation A clear, static shot of the iconic red Target bullseye logo, composed of two concentric red circles with a solid red dot in the center. The logo is displayed prominently on a pure white background. There is no additional text or imagery. The animation of the previous scene transitioning into this scene gives a slight motion blur effect.
0:40product lineup end card An end card displays three First Day product containers ('PRE + POST PROBIOTIC', 'THE MULTI', 'NIGHTTIME RESET MAGNESIUM') arranged horizontally on a white surface, with fresh fruit (sliced peaches, raspberries, and a sliced grapefruit) artfully placed around them. The background is a gradient of light blue to white. At the top, text reads 'Real results you can taste & feel.' in a clean, modern font. A prominent red button at the bottom states 'Buy 1 Get 1 Free at Target'. The products are vibrantly colored, and the overall composition is bright, clean, and appealing, emphasizing the natural ingredients and the brand's aesthetic.
