0:00intro talking head product intro The scene opens with a medium close-up shot of a young adult male, positioned centrally, looking directly into the camera. He holds a clear glass containing a dark brown liquid with some sediment at the bottom, and a sleek black product container labeled 'EVERYDAY DOSE' is inserted into the glass, acting as a stirring mechanism or scoop. His mouth is open as if speaking or reacting. The background is an indoor setting, likely a kitchen, with a white ceiling fan visible at the top left and a large flat-screen TV partially obscured on the right. A white bowl with some green contents is on the light-colored granite countertop to his right. The lighting is bright and even, suggesting natural daylight or overhead room lighting. A large blue text overlay reads: 'I stopped stacking supplements and started drinking them.' The overall color palette is neutral with shades of grey, brown, and white, with the vibrant text overlay contrasting.
0:02kitchen prep pouring ingredients The camera pulls back to a medium shot of the same male in a kitchen. He is standing behind a light-colored granite countertop. He holds a small, clear plastic container with green and yellow contents in his left hand and a white ceramic bowl in his right. He pours the contents from the plastic container into the bowl. The background features dark brown kitchen cabinets with a light-colored backsplash, and a black microwave and stove. A subtle glittery garland adorns the top of the cabinets, suggesting a festive or cozy atmosphere. The lighting remains bright and even. A text overlay at the bottom of the screen reads: 'I'm big on efficiency, especially when it comes to supplements.' The overall color scheme is warm and natural, dominated by the browns of the cabinets and the speckled granite.
0:05kitchen fridge interaction This is a medium shot of the male in the kitchen, standing next to an open black refrigerator/freezer. He is holding an empty, textured clear glass in his right hand while reaching into the open freezer compartment with his left. His body is angled slightly towards the camera, and he is speaking. The background shows parts of the kitchen, including a wooden bottle opener magnet on the side of the fridge, and some scattered items on top of the fridge and cabinets. The lighting is consistent with previous scenes, bright and inviting. A text overlay reads: 'If I can get more benefits with fewer steps, I'm in.' The scene emphasizes convenience and practical application within a home setting.
0:07close up ice into glass A tight close-up shot focuses on a clear, textured glass placed on a light-colored granite countertop. Several pieces of white ice cubes are falling into the glass from above, some already resting at the bottom. The background is softly blurred but shows a grey tiled backsplash and hints of a black stove, grounding the action in a kitchen setting. The lighting is bright, highlighting the texture of the glass and the crystalline structure of the ice. A text overlay states: 'That's why I switched to this.' This shot is purely visual, emphasizing the preparation of a cold drink and serves as a transition to the product reveal.
0:08product reveal talking head A medium close-up shot of the male, similar to the opening scene. He is holding up a black, iridescent foil pouch of 'EVERYDAY DOSE' coffee directly in front of him with both hands, positioned at chest height. He points to the pouch with his right index finger, looking at the camera with a confident and slightly smiling expression. The background is a blurred view of the kitchen counter and cabinets, with the white bowl still visible on the counter. The lighting is bright and consistent. A text overlay at the bottom reads: 'This is Everyday Dose.' The focus is entirely on the man and the product he is presenting, emphasizing the brand name.
0:09overhead product preparation An overhead shot focuses on the process of preparing the drink on a light-colored granite countertop. A black 'EVERYDAY DOSE' product pouch is prominently displayed on the left. A clear, textured glass is positioned next to it. A hand enters the frame, using a silver spoon to scoop a light brown powdered substance from the pouch into the empty glass. Immediately after, a dark grey kettle is used to pour hot water into the glass, transforming the powder into a dark brown, coffee-like liquid. Bubbles form on the surface. The background shows a white tiled backsplash and part of a black stove. Text overlays appear sequentially: 'It's coffee, but it's doing a lot more than caffeine.' and 'One scoop replaces a stack of supplements I used to take separately.' The scene demonstrates the product's simplicity and multi-functional nature.
0:15close up frothing drink A close-up shot focuses on the clear, textured glass from the previous scene, now filled with the dark brown liquid. A hand holding a black, cylindrical electric frother, branded 'EVERYDAY DOSE' vertically in white, is mixing the drink. The frother rapidly spins, creating a swirling motion in the liquid and a thin layer of foam on top. The background is a blurred view of the kitchen counter and the 'EVERYDAY DOSE' pouch. The lighting is bright. Text overlays appear: 'Lion's Mane for cognition.' and 'Chaga for gut and immune support.' This shot highlights the ingredients and their specific benefits, demonstrating the active preparation of the fortified coffee.
0:18close up adding collagen A very tight close-up on the clear, textured glass containing the dark brown liquid with a frothy top. A hand is dropping a crumpled white substance, likely a collagen supplement packet or scoop of powder, into the drink. The substance dissolves slightly as it hits the liquid. The background is an out-of-focus view of the kitchen counter and the 'EVERYDAY DOSE' pouch. The lighting is bright. A text overlay at the bottom reads: 'Collagen for joints, skin, and recovery.' This shot visually reinforces the multi-supplement aspect of the product, showcasing another key ingredient being added.
0:20mid shot explaining ltheanine A medium shot of the male, standing behind the granite countertop. He is holding the prepared clear glass of dark coffee in his left hand and a white ceramic bowl containing some food (possibly noodles or rice) in his right hand. He is looking directly at the camera and speaking, gesturing slightly with his free hand. The background reveals more of the apartment living space: a window with white blinds, a ceiling fan, a large flat-screen TV mounted on the wall, and a guitar amplifier below it. Fairy lights are strung along the wall. The lighting is bright and warm. A text overlay states: 'Plus L-Theanine to keep energy calm and focused.' The scene positions the product within a daily routine, emphasizing its functional benefits beyond just caffeine.
0:22drinking coffee no aftertaste A medium shot of the male in the same apartment setting. He takes a sip from the clear glass of dark coffee, closing his eyes briefly as he drinks, then lowers the glass and looks at the camera. He speaks and gestures with his hands, conveying his message. The white bowl of food is still on the countertop beside the glass. The background elements (window, TV, fan, fairy lights) remain consistent. The bright, warm lighting continues to illuminate the scene. Text overlays appear: 'No mushroom aftertaste.' and 'It just tastes like coffee.' This scene provides a direct testimonial about the taste, addressing a potential objection consumers might have about mushroom-based products.
0:26eating food steady energy A medium shot of the male, continuing in the same apartment setting. He is actively eating from the white ceramic bowl with a spoon in his right hand. He pauses, takes the spoon out of his mouth, and then holds it up as he speaks to the camera, making eye contact. The glass of coffee is on the counter beside the bowl. The background elements are consistent, including the window, TV, fan, and fairy lights. The bright, warm lighting persists. Text overlays appear: 'That matters more than people admit.' and 'The energy feels steady. No jitters. No crash.' This scene highlights the sustained energy benefits of the product, integrating it into a regular mealtime routine and offering a compelling proof point.
0:30working on laptop stomach health A medium shot of the male in the same apartment setting, now seated at the granite countertop with a black laptop open in front of him. He is typing on the keyboard, looking focused and engaged with his work. He then pauses, picks up the glass of coffee, and takes another sip. The white bowl of food is still present on the counter. The background shows the familiar living space elements: window, TV, fan, fairy lights. The bright, warm lighting remains consistent. Text overlays appear: 'And my stomach actually feels better with this.' and 'That's huge if you drink coffee every day.' This scene demonstrates the product's suitability for a productive work environment and highlights an important health benefit related to stomach comfort, appealing to daily coffee drinkers.
0:33overhead product and food An overhead shot of the light-colored granite countertop. The black 'EVERYDAY DOSE' product pouch is visible on the left, and the white ceramic bowl with food and a spoon is on the right. The shot is static and focuses solely on these items. The background is the granite surface, providing a clean and organized presentation. The lighting is bright and even. A text overlay at the bottom reads: 'It's a smarter daily ritual.' This quick shot serves as a visual summary, connecting the product to a mindful and efficient daily routine.
0:34outro talking head product pitch A medium shot of the male, once again in the same apartment setting, positioned behind the granite countertop. He is holding the black 'EVERYDAY DOSE' product pouch in his left hand, gesturing towards it and looking directly at the camera with an enthusiastic expression. The white bowl of food and the glass of coffee are still on the counter. The background includes the window, TV, fan, and fairy lights. The bright, warm lighting continues. A text overlay at the bottom reads: 'Coffee that works harder so you don't have to.' This serves as a final, confident call to action and value proposition, summarizing the product's core benefit.
