0:00split screen bowls introduction The scene opens with a vertically split screen, vibrant yellow on the left and bright teal on the right, creating a dynamic background. In the center, a black take-out style bowl is perfectly bisected, showcasing two distinct food items. The left side features a breakfast bowl with hash browns, sausage, egg, and creamy white gravy topped with shredded cheese. The right side displays a chicken rice bowl with diced grilled chicken, red beans, rice, and melted cheese. Overhead, the 'Bojangles' logo in white script is prominent. Below the logo, large black text initially reads 'BOWLS ALL', which then animates to 'BOWLS ALL DAY'. As the text 'DAY' appears, two smaller text overlays 'BREAKFAST' (on the yellow side) and 'CHICKEN RICE' (on the teal side) appear at the bottom. A small disclaimer 'Available at participating locations for a limited time.' is present at the very bottom center. The lighting is bright and even, emphasizing the food's vibrant colors. The camera is static, providing a clear, composed view.
0:03breakfast bowl ingredients showcase This scene presents a dynamic, three-panel split. The top panel shows a very tight close-up of shredded yellow cheese raining down onto the breakfast bowl components, specifically over the egg and sausage. The middle panel is a medium close-up, focusing on white gravy being poured generously over the egg and sausage patty, which sits atop golden hash browns. The gravy cascades smoothly, creating a rich, appetizing visual. The bottom panel offers a slightly wider, static shot of the complete breakfast bowl, showcasing the hash browns, sausage, egg, and gravy with melted cheese. The lighting is bright and direct, highlighting the freshness and texture of the food. Yellow text 'GO WITH BREAKFAST' is overlaid on the middle panel. The camera is static within each panel, but the quick cuts between panels create a sense of action and assembly.
0:04chicken rice bowl ingredients showcase Similar to the previous scene, this one features a three-panel split, focusing on the assembly of the chicken rice bowl. The top panel is a close-up of dark red beans pouring onto a bed of seasoned rice and ground meat. The middle panel shows a medium close-up of a spoon lifting a portion of the chicken rice mixture, revealing the texture of the rice, beans, and small pieces of chicken. Bright yellow text 'OR' is overlaid on this panel, which then animates to 'OR CHICKEN RICE'. The bottom panel displays a static, medium close-up shot of the finished chicken rice bowl, with generous chunks of grilled chicken, red beans, rice, and visible melted cheese. A fork is seen pulling up a strand of melted cheese from the bowl. The lighting is warm and inviting, emphasizing the savory nature of the dish. A small disclaimer 'Available at participating locations for a limited time.' is at the bottom. The camera remains static within each panel, but the rapid transitions suggest a process of creation.
0:06spinning flavor message The scene features a bold, solid red background. In the center, white capitalized text is arranged in a perfect circle, constantly spinning. The text reads: 'WITH BOLD FLAVOR IN EVERY BITE'. A small, bright yellow four-pointed star acts as a separator within the circular text. The spinning motion is smooth and continuous, drawing the eye around the phrase. The lighting is uniform, showcasing the strong contrast between the red background and white text. The camera is static, allowing the motion graphic to be the focal point. This is a very graphic-heavy scene, designed to convey a key brand message.
0:10chicken rice bowl cheese pull hero shot This scene is an extreme close-up of the chicken rice bowl, with the primary focus on an impressive cheese pull. A fork, partially visible, lifts a large piece of golden-brown fried chicken, creating long, stretchy strands of melted cheese that span vertically across the frame. The chicken pieces appear crispy on the outside and tender on the inside, nestled amongst the seasoned rice and red beans. The background is softly blurred, possibly indicating a restaurant or kitchen setting, with warm, inviting light. Bold yellow text 'THE' appears, followed by large white text 'CHICKEN RICE BOWL'. Below that, 'EXCLUSIVELY AT' in yellow is followed by the white 'Bojangles' logo with its yellow star. A small disclaimer 'Available at participating locations for a limited time.' is subtly placed at the bottom center. The camera is static, allowing the viewer to fully appreciate the textural detail and the tempting cheese pull.
0:12call to action end card The scene transitions to a solid, vibrant teal background. In the upper center, the white 'Bojangles' logo, with its distinctive yellow star, is prominently displayed. Below the logo, centered, is the yellow text 'THE CAROLINA LEGEND' on one line, followed by 'ESTD' and '1977' flanking a yellow silhouette of the state of North Carolina. Towards the bottom of the frame, a clear call to action is presented with the yellow text 'ORDER NOW' and a large, downward-pointing yellow arrow. The lighting is flat and even, highlighting the bright brand colors and crisp text. The camera is static, providing a clean, direct message. This serves as a branded closing card, encouraging immediate action from the viewer.
