0:00intro hair assessment
The scene opens with a close-up, chest-up shot of a young adult Black man, centered in the frame. He has expressive brown eyes and a neatly trimmed beard. His hair is styled in a curly, reddish-brown top knot with short, dark faded sides. He is wearing a white, textured knit sweater or robe. He looks directly at the camera, initially making a slightly concerned or exaggerated face while touching and adjusting the reddish-brown curls of his hair. A pink text overlay, 'OH THIS HAIR', appears briefly at the bottom center, followed by 'YOUR GRANDMA'. The background is a warm, light brown wall with a white window blind partially visible on the left side, suggesting an indoor setting. The lighting is soft and even, highlighting his features. The overall color palette is warm with a focus on his skin tone, the reddish-brown hair, and the white attire.
0:02product box reveal
The scene maintains a close-up, chest-up shot of the young adult Black man. He is now holding an open, light brown cardboard box in his left hand, filled with various white and dark-colored product bottles and jars. His right hand points towards a dark bottle with a dropper top. He is smiling broadly and looking enthusiastically at the camera. A pink text overlay, 'FOR BASK & LATHER', appears at the bottom center. The background remains a warm, light brown wall with a partially visible white window blind. The lighting is soft and natural, emphasizing the products and his expressions. The scene is brightly lit with a focus on the man and the items he is presenting.
0:03hydrating mist demonstration
The scene continues with a close-up, chest-up shot of the young adult Black man. He holds a white spray bottle with a clear cap and a black pump top, labeled 'HYDRATING MIST', close to the camera, showcasing the product. Text overlays appear sequentially: 'LOOK AT THIS', 'HYDRATING MIST', 'THIS HAS AVOCADO', 'OIL AND ALOE', 'VERA INSIDE HERE', 'AND THIS SMELLS', 'AMAZING', 'THIS IS GETTING', 'SKULL WITH THIS', 'IF YOU NEED', 'A DETANGLER OR', 'A REFRESHER', 'A DRY SCALP', 'THIS IS FOR YOU'. He then proceeds to spray the mist onto his reddish-brown curly hair and scalp, meticulously moving the bottle around his head. He smiles, talks, and sometimes closes his eyes to inhale the scent, conveying the product's pleasant fragrance. The white bottle contrasts with his dark skin and hair, making it stand out. The background remains consistent with the warm light brown wall and window blinds. The lighting is bright and soft, ensuring clear visibility of the product and his actions.
0:17scalp stimulator demonstration
The scene continues with the same close-up framing of the young adult Black man. He holds a small, dark amber-colored glass bottle with a black dropper cap, labeled 'SCALP STIMULATOR', presenting it to the camera. Text overlays include: 'THEIR SCALP STIMULATOR', 'THEIR HAIR GROWTH', 'OIL WAS MY', 'FIRST INTRODUCTION TO THEM', 'THIS THING', 'IS SO GENTLE', 'BUT IT SMELLS', 'ABSOLUTELY AMAZING', 'SO IF YOUR', 'EDGES ARE STARTING TO GO OUT', 'SOME SPLIT ENDS LIKE', 'THIS IS WHAT YOU NEED BRO'. He then uses the dropper to apply the oil directly to his scalp, parting his hair slightly with his fingers to ensure even application, and gently massages it in. He maintains eye contact and an animated expression, clearly enthusiastic about the product. The warm, light brown wall and window blinds remain in the background, under soft, consistent lighting.
0:31hair strengthening elixir demonstration
The scene keeps the same close-up, chest-up shot. The young adult Black man is now showcasing another dark amber glass bottle, labeled 'HAIR STRENGTHENING ELIXIR'. Text overlays appear: 'THIS IS THEIR', 'HAIR STRENGTHENING ELIXIR', 'JAMAICAN BLACK CASTOR', 'SO THIS IS', 'FOR LENGTH RETENTION', 'AND IT ENCOURAGES', 'GROWTH AS WELL', 'IT'S THICK NOW'. He tips the bottle, squeezing a dark, thick oil into his palm, then rubs his hands together to warm the oil before applying it to his hair and scalp. He massages the product into his curls and roots, demonstrating thorough application. His eyes are wide with excitement, and he smiles continuously while talking. The background with the warm light brown wall and window blinds remains consistent, illuminated by soft, bright lighting.
0:39shampoo conditioner deep conditioner reveal
In this close-up, chest-up scene, the young adult Black man holds up a white shampoo bottle with a gold cap and a white conditioner bottle with a gold cap in one hand. Subsequently, he presents a wide, white jar with a black lid, labeled 'ALOE & HONEY DEEP CONDITIONER', holding it closer to the camera. Text overlays appear: 'THIS BUNDLE ALSO', 'CONDITIONER AND THIS', 'DEEP CONDITIONER'. He gestures with his hands, showcasing the products and expressing excitement. His smile is bright and engaging, and he looks directly at the camera. The background of the warm light brown wall and window blinds remains unchanged, with consistent soft and bright lighting.
0:45hair balm demonstration
The scene maintains the close-up, chest-up shot of the young adult Black man. He holds a clear glass jar with a black lid, containing a pale yellowish hair balm, labeled 'SCALP STIMULATING HAIR BALM'. Text overlays include: 'LAST BUT NOT', 'THEIR VIRAL SCALP', 'STIMULATING HAIR BALM', 'THIS IS MANGO', 'BUTTER AND THIS', 'THING SMELLS AMAZING'. He peels back a protective foil seal from the jar, bringing the balm close to his nose to smell it, clearly enjoying the scent. He then scoops a small amount of the balm with his finger and applies it directly to his scalp and hair, massaging it in. His facial expressions are animated, with wide eyes and a beaming smile, conveying pleasure and satisfaction. The consistent background of the warm light brown wall and window blinds, under soft and bright lighting, remains visible.
0:53product roundup call to action
The scene concludes with a close-up, chest-up shot of the young adult Black man, as he gathers all the previously demonstrated products – the white spray bottle, the two dark dropper bottles, the shampoo and conditioner bottles, and the two jars of balm/conditioner – in his hands. Text overlays appear: 'I'M SO THANKFUL', 'TO BASK & LATHER', 'FOR THIS BUNDLE', 'HAVE A HARD', 'ONE IS GONNA', 'BUT I'M NOT', 'GONNA GATEKEEP', 'DROP THE LINK', 'SO YOU GUYS', 'BUNDLE INSIDE THE', 'SO YOU CAN', 'LET'S GO BASK &'. He presents the collection of products to the camera, talking directly to the viewer with an energetic and grateful tone. He smiles broadly and uses hand gestures to emphasize his points and encourage engagement. The background remains the warm light brown wall with visible window blinds, and the lighting is consistent, providing a clear and inviting visual for his final remarks.
