0:00product hero shot outdoor
The scene opens with a close-up shot, slightly from below, focused on a hand holding up a large piece of dark, crispy meat snack against a bright blue sky and lush green trees. The meat snack has golden-brown fatty edges. Below the hand, slightly out of focus, rests a black and red 'CARNIVORE SNAX WAGYU BOTTOM ROUND' product bag on a light brown, rough rock surface. The background features vibrant green foliage and a glimpse of a lake or distant water under a clear blue sky. The lighting is natural and bright, highlighting the texture of the meat. A prominent blue overlay text reads 'SALTY. CRISPY. STEAK IN A BAG.' The overall color palette is natural with rich greens, blues, and browns, emphasizing the outdoor and natural product theme.
0:03male reviewer eating outdoors close up
This is a medium close-up shot of a man speaking directly to the camera while holding a piece of 'Carnivore Snax' in his right hand. He is outdoors with a blurred background of green trees and a bright blue sky. The man is wearing a light olive green t-shirt with dark text 'THIS IS NOT A DRILL' across the chest, and a dark blue or purple baseball cap worn backward. The lighting is bright and natural. His facial expression is enthusiastic and engaging, with a slight smile as he talks. He occasionally takes a bite of the snack. A red text overlay reads 'CARNIVORE SNAX ARE NO JOKE'. The scene maintains a vibrant outdoor feel.
0:06bearded man opening bag outdoors
The scene features a medium shot of a rugged-looking man in an outdoor, wooded setting. He is kneeling or crouching slightly, focused on opening a white and red 'CARNIVORE SNAX' bag. The background consists of tall pine trees and a somewhat sparse, dry ground covered with pine needles and dirt, indicating a forest or wilderness environment. The lighting is natural and bright, creating some shadows under the trees. The man is wearing a camouflage tank top, camouflage shorts, and a matching camouflage baseball cap, along with sunglasses perched on the cap. He has a long, reddish-brown beard. Text overlays appear: 'A CARNIVORE' and 'ON A CARNIVORE DIET' and 'IT'D BE PERFECT FOR YOU'. The overall mood is rugged and outdoorsy.
0:09product display ingredients
A static medium close-up shot focuses on a white 'CARNIVORE SNAX RIBEYE' product bag, standing upright on a light, textured rock surface. Several pieces of dark, crispy meat snack are artfully arranged in front of the bag, showing their irregular shapes and crispy edges. The background is a natural outdoor setting with blurred green trees and a bright blue sky, similar to the opening shot. The lighting is bright and natural. Yellow text overlay highlights '100% GRASS-FED' and 'BEEF + SALT', emphasizing the simple ingredients. The color palette is dominated by the product's red and white, contrasted with the natural greens and browns of the background.
0:11extreme close up snack texture
An extreme close-up shot focuses on a person's hand holding several pieces of 'Carnivore Snax'. The meat snacks are dark brown and irregularly shaped, with visible streaks of golden-yellow fat. The texture appears crispy and rich. The background is blurred, showing hints of a light-colored surface and subtle outdoor lighting, possibly taken against a building. The lighting is bright, emphasizing the intricate details and marbling of the meat. A text overlay, 'THAT'S IT', is positioned near the center. The color palette is warm, with dominant browns and yellows from the meat, and muted background tones.
0:12male reviewer talking outdoors benefits
This is a medium close-up shot of the same man from the earlier scenes (0:03-0:06), speaking directly to the camera. He is outdoors with a blurred background of green trees and a bright blue sky. The man is wearing a light olive green t-shirt with dark text across the chest, and a dark blue or purple baseball cap worn backward. The lighting is bright and natural. His facial expression is animated and engaging, conveying enthusiasm for the product's benefits. Text overlay: 'YOU GET PLENTY NOT A LOT OF CALORIES'. The scene continues the vibrant outdoor theme.
0:15male reviewer eating indoors
A medium shot of a man seated indoors at a wooden table, enthusiastically eating a piece of 'Carnivore Snax'. The room appears to be a dining area or kitchen, with dark wooden cabinets and shelves filled with books and decorative items in the background. An ornate ceiling fan with light fixtures is visible above him. The lighting is warm indoor lighting. The man is wearing a blue short-sleeved t-shirt under a tan or beige sleeveless vest and a baseball cap. His expression is one of enjoyment as he chews the snack. Text overlay: 'IT'S PERFECT'. The scene conveys a cozy, domestic setting.
0:16male reviewer working eating outdoors
A medium close-up shot shows a man, possibly in a backyard or outdoor workspace, engaged in a task that involves cutting wood with a power tool, while simultaneously eating a piece of 'Carnivore Snax'. He is wearing a grey t-shirt with rolled-up sleeves and has a pencil tucked behind his ear. The background includes a brick wall, some green foliage, and outdoor lighting fixtures. The lighting is bright and natural, indicating daylight. His expression is focused on his work but also shows casual enjoyment of the snack. Text overlay: 'THAT'S WORKING OUT,'. The scene illustrates the convenience of the snack for active individuals.
0:17product and snack held by person
A close-up shot features a person holding a large black and red 'CARNIVORE SNAX WAGYU BOTTOM ROUND' bag in their lap, while another hand holds up a piece of the dark, crispy meat snack above it. The person is seated outdoors on what appears to be a wooden deck or chair. The background is slightly blurred, showing green trees and a hint of blue sky. The lighting is bright and natural. The meat snack, with its dark, ridged texture and golden fat, is the focal point. Text overlay: 'AND JUST'. The scene emphasizes direct interaction with the product in a casual outdoor setting.
0:18male reviewer eating in water
A medium close-up shot captures a young man standing chest-deep in clear, blue-green water, appearing to be in a lake or large body of water. He is eating a piece of 'Carnivore Snax' while holding a white and red 'CARNIVORE SNAX NEW YORK STRIP' bag. In the background, other people are visible on or around boats, with the bright blue sky and scattered clouds above. The lighting is very bright and sunny, creating reflections on the water. The man is wearing sunglasses, a gold chain with a cross pendant, and light-colored swim trunks. His expression is content and satisfied. Text overlays read 'AND EVEN THE FAT' and 'IT'S REALLY, REALLY GOOD'. The scene conveys a leisure activity where the snack is enjoyed.
0:21male reviewer snack details outdoors
A close-up shot focuses on a man holding two pieces of 'Carnivore Snax' to the camera, showcasing the crispy fat edges. He is outdoors under a bright blue sky with blurred green trees in the background. The man is bald on top with short light hair on the sides, and wears a beige baseball cap and a grey hooded sweatshirt with a small Nike logo visible. The lighting is very bright and natural, accentuating the texture of the snack. His expression is serious and direct as he presents the product. Text overlay: 'THE FAT AROUND THE EDGES PERFECTLY CRISPY'. The scene highlights a specific quality of the snack.
0:22male reviewer talking outdoors finish
This is a medium close-up shot of the same man from previous talking head segments (0:03-0:06, 0:12-0:15), speaking directly to the camera. He is outdoors with a blurred background of green trees and a bright blue sky. The man is wearing a light olive green t-shirt and a dark blue or purple baseball cap worn backward. The lighting is bright and natural. His facial expression is animated and engaging, conveying enthusiasm for the product's finish. Text overlay: 'YET WITH A BUTTERY FINISH'. The scene continues the vibrant outdoor theme, focusing on his facial expressions and speech.
0:24bearded man eating outdoors review
A medium shot captures the same bearded man from an earlier scene (0:06-0:09), outdoors in a wooded setting. He is holding a white and red 'CARNIVORE SNAX RIBEYE' bag in his left hand and a piece of the meat snack in his right hand, which he brings to his mouth to eat. The background consists of green trees and some dry foliage on the ground, suggesting a forest environment. The lighting is natural and bright, but slightly overcast compared to previous bright blue sky shots. He is wearing a dark olive green hooded sweatshirt with a 'RED ARROW' logo and a black baseball cap. His expression is one of surprise and enjoyment. Text overlay: 'THIS IS JUST MEAT AND SALT'. The scene focuses on his reaction to the snack's taste.
0:27bald man talking indoors
A medium close-up shot shows a bald Asian male speaking directly to the camera, indoors in what appears to be a modern home setting. The background is a clean, minimalist white wall with a closed white door slightly visible. The lighting is soft and even, typical of indoor artificial light. He is wearing a plain grey t-shirt. His facial expression is sincere as he speaks about the product. Text overlay: 'STOP MYSELF FROM NOT FINISHING THE BAG'. The scene provides a direct, personal endorsement.
0:28male reviewer talking outdoors amazing
This is a medium close-up shot of the same man from previous talking head segments, speaking directly to the camera. He is outdoors with a blurred background of green trees and a bright blue sky. The man is wearing a light olive green t-shirt and a dark blue or purple baseball cap worn backward. The lighting is bright and natural. His facial expression is animated and enthusiastic, stating the product is 'Absolutely Amazing'. Text overlay: 'ABSOLUTELY AMAZING'. The scene maintains a vibrant outdoor theme and focuses on his positive reaction.
0:29bearded man eating outdoors humorous
A medium shot captures the same bearded man from earlier scenes (0:06-0:09, 0:24-0:26), outdoors in a wooded setting. He is holding a white and red 'CARNIVORE SNAX RIBEYE' bag in his left hand and a piece of the meat snack in his right hand, which he brings to his mouth to eat. The background consists of green trees and some dry foliage on the ground. The lighting is natural and bright, possibly slightly overcast. He is wearing a dark olive green hooded sweatshirt with a 'RED ARROW' logo and a black baseball cap. His expression is humorous, suggesting the snack is so good it inspires extreme actions. Text overlay: 'WANNA START LEG KICKING PEOPLE AND START A PODCAST'. The scene emphasizes his highly positive and slightly comedic reaction to the snack.
0:32male reviewer eating in water second angle
A medium close-up shot captures the same young man from an earlier scene (0:18-0:21), standing chest-deep in clear, blue-green water. He is eating a piece of 'Carnivore Snax'. Another man is partially visible to his right, also in the water. In the background, a boat is visible under a bright blue sky with scattered clouds. The lighting is very bright and sunny, reflecting off the water. The man is wearing sunglasses and a gold chain with a cross pendant. His expression is content and focused on eating. Text overlay: 'THIS IS MY NEW GO TO'. The scene continues to portray the snack as suitable for leisure activities.
0:33product packaging assembly line
A high-angle, close-up shot focuses on a gloved hand placing a piece of 'Carnivore Snax' into an open white and red 'CARNIVORE SNAX RIBEYE' package. Several other identical, filled packages are lined up in the background on a shiny metal surface, suggesting an industrial or packaging setting. The lighting is bright and even, likely from overhead artificial lights. The snack piece is dark and irregularly shaped with visible golden fat. Text overlays read 'NO MORE BEEF JERKY' and 'CARNIVORE SNAX ONLY'. The scene emphasizes the production and quality of the product.
0:35animated brand logo and cta
The scene transitions to a white background with a dynamic, stylized red splatter effect at the top, resembling blood or paint. The 'CARNIVORE SNAX' logo appears prominently in bold, distressed dark red lettering in the upper middle section. Below it, a rectangular red button with white text 'SHOP CARNIVORE SNAX' is centered. Three different 'Carnivore Snax' product bags are arranged at the bottom of the screen, tilted and slightly overlapping: 'NEW YORK STRIP', 'RIBEYE', and 'CHICKEN SLIDERS'. The overall aesthetic is bold, raw, and energetic, matching the brand's identity. The lighting is bright and stark, emphasizing the graphic elements. The color palette is primarily white, red, and dark grey/black.
