0:00smiling woman with text overlay A medium close-up shot features a Hispanic woman, approximately 40-50 years old, with short, dark, wavy hair and a warm, genuine smile. She is looking slightly off-camera to the right, her eyes crinkling with happiness. She wears a dark blue shirt and a light brown apron, suggesting a working environment like a market or shop. Her skin tone is warm, and she has minimal, natural-looking makeup. The background is brightly lit and softly blurred, creating a bokeh effect with light and white hues, indicative of an outdoor or well-lit indoor setting, possibly a market stall. In the bottom part of the frame, blurred green objects, possibly produce, are visible in the foreground. In the top left corner, the yellow Western Union logo (stylized 'W' and 'U' with text) is prominently displayed. Yellow text overlays appear at the bottom: initially "Send in our app, with just a tap." which then changes to "Plus, enjoy $0 transfer fee*". The lighting is bright and natural, casting soft highlights on her face. The overall mood is positive and inviting.
0:03yellow background text overlay This scene presents a static shot of bold black sans-serif text against a solid, vibrant yellow background. The text, centered on the screen, reads: "on your first international digital transfer." The yellow background is consistent in color and brightness across the entire frame, providing a strong contrast that makes the black text highly legible. There are no other visual elements or graphics, creating a clean, direct, and focused presentation of the promotional offer. The lighting is uniform, highlighting the graphic nature of the scene.
0:04call to action end card The scene displays a static, bright yellow background filling the entire frame. Centered prominently at the top is the Western Union logo, featuring its distinctive yellow stylized 'W' and 'U' icon next to the black text "Western Union". Below the logo, a large, rectangular black button with rounded corners contains the call-to-action text "Send now" in clear, white sans-serif font. Further down, two standard app store badges are positioned side-by-side: "Download on the App Store" (with the Apple App Store icon) and "GET IT ON Google Play" (with the Google Play icon). At the very bottom of the screen, a small, white disclaimer text is present, reading: "*Western Union makes money from currency exchange. Not valid for credit cards and Quick Collect." The overall color palette is dominated by yellow, black, and white, consistent with Western Union's branding. This scene functions as an end card, prompting user action and providing legal information.
