0:00frustrated woman intro The scene opens with a medium shot of an older woman, appearing frustrated, dressed in a grey long-sleeved quarter-zip sweatshirt and black pants. She stands in what looks like a home entryway, with a dark wooden door on the left and a white door slightly ajar on the right, revealing a mirror. The lighting is soft and even, suggesting indoor ambient light. She is seen touching her midsection with both hands, conveying discomfort or self-consciousness about her weight. Her facial expression shows clear frustration, with her brow furrowed and lips slightly pursed. In the bottom left corner, there's a smaller inset video of a younger Asian woman, speaking and gesturing, wearing a white sleeveless top. A prominent text overlay reads: 'You hit menopause and suddenly you can't lose weight here's why'. The overall color palette is muted with greys, blacks, and natural wood tones, highlighting the woman's somber mood. The camera is static.
0:03empathetic talking head 1 This scene features a medium close-up shot of a woman speaking directly to the camera, positioned slightly off-center to the right. She has brown, wavy hair and is wearing a grey and white patterned long-sleeved top. The background is a brightly lit indoor setting with a white door and a glimpse of green foliage from a plant. The lighting is soft and even, illuminating her face. Her expression is empathetic and sincere as she places her right hand gently on her chest. A text overlay at the bottom reads: '"Reaching menopause, it was so much harder to lose weight."'. The overall mood is serious and relatable. The camera is static.
0:06frustrated talking head 2 A medium shot captures the older woman from the first scene, now wearing a light beige crew-neck sweatshirt with 'SEATTLE' emblazoned across the chest in dark letters. She stands in a home interior, with a light-colored wall and a white door with black hardware in the background, along with a glimpse of some exercise equipment or storage on the left and a light blue cabinet on the right. The lighting is bright and uniform, highlighting the neutral tones of the room. Initially, her arms are crossed, and her facial expression is one of exasperation or frustration. As she speaks, she uncrosses her arms and uses both hands to emphasize her words, bringing her palms together and moving them upwards. A text overlay at the bottom dynamically changes to read: '"I was eating less than ever and the scale kept going UP."'. The camera remains static throughout the scene.
0:11hormone checklist inset A close-up shot focuses on a white medical form titled 'HORMONES', where a hand wearing a blue surgical glove is checking off boxes with a pen. Hormones like LH, FSH, and Estrogen are visibly checked. The background is a blurred office or medical setting. In the bottom left corner, the younger Asian woman from previous scenes appears in an inset talking head video, speaking and gesturing. A text overlay appears at the bottom, stating: 'Your hormones are out of whack'. The lighting is bright, emphasizing the white paper and blue glove. The scene uses a tight focus on the form to convey specific information while the talking head provides commentary. The camera is static.
0:13estrogen explainer motion graphics The scene features the younger Asian woman in an inset video, speaking and gesturing, positioned in the bottom left of the frame. The main background is a vibrant pink, animated with numerous 3D female gender symbols (Venus symbols) floating, rotating, and moving across the screen, creating a dynamic visual effect. The lighting is bright and cheerful due to the pink background. The woman is wearing a light-colored sleeveless top. A text overlay at the bottom states: 'Low estrogen from menopause slows your metabolism'. The focus is on explaining a biological process with visual aids. The camera is static.
0:15fat storage explainer cgi This scene combines a talking head inset with a CGI animated visual. The younger Asian woman is in the bottom left inset, speaking and gesturing with her hands. The main frame displays a realistic 3D CGI model of a female torso, from chest to mid-thigh, wearing a red and white polka dot bikini. The CGI model subtly shifts, emphasizing areas like the belly and hips, illustrating fat storage. The background of the CGI model is neutral and blurred, keeping the focus on the body. A text overlay at the bottom reads: 'and makes your body store fat easier especially around your belly'. The lighting is bright and even, highlighting the details of the CGI model and the woman's face. The camera is static.
A high-angle medium shot captures the older woman from earlier scenes, now sitting at a kitchen counter. She wears the same light beige 'SEATTLE' sweatshirt. The background is a modern living space with a grey sofa, coffee table, and large window. The lighting is natural and bright from the window. She is slowly eating a salad from a dark bowl with a fork, resting her head in her left hand, looking downcast and sad, indicating a lack of enjoyment or satisfaction with her meal despite trying to eat healthily. Her right hand, holding the fork, moves with minimal energy. A text overlay appears at the bottom: 'Your body has literally changed how it processes food'. The camera is static.
0:22transformation intro split screen The scene features a split-screen layout showcasing two before-and-after full-body mirror selfies of a woman. On the left, the woman appears heavier, taking a selfie in a black crop top and grey jeans, looking slightly uncomfortable. On the right, the same woman appears significantly slimmer and more confident, posing in a black bikini, also taking a mirror selfie. The backgrounds for both photos are simple, likely a bathroom or bedroom. A text overlay at the bottom reads: 'But look at these transformations!'. Below this, a smaller disclaimer text is visible: '*Results may vary. Some customers extend their programs to achieve their results. See out Testimonial Support Page for typical results.'. The camera is static, focusing on the visual comparison. The lighting is neutral for the photos. The overall mood shifts from problem to hope.
0:24transformation grid 50s 60s The scene shows the younger Asian woman as a slightly blurred talking head in the foreground, positioned in the lower left. In the background, a grid of two before-and-after comparison photos of women is displayed, showing significant weight loss. These women appear to be in their 50s and 60s, dressed in casual athletic wear. One 'before' photo shows a woman in a pink tank top and shorts, and the 'after' shows her in a white tank top and striped shorts, looking visibly slimmer and more confident. A text overlay reads: 'Women in their 50s and 60s'. A smaller disclaimer is also present at the bottom of the screen. The overall atmosphere is encouraging. The camera is static.
0:26transformation grid 40 pounds Similar to the previous scene, the younger Asian woman remains as a slightly blurred talking head in the lower left, speaking enthusiastically. The background features a dynamic grid of three before-and-after comparison photos of women's bodies, illustrating substantial weight loss. The women are shown in full-body shots, some in bikinis or underwear, emphasizing changes in their physique. The photos include different angles (front and side profiles). A text overlay on top of the images highlights: 'dropping 20, 30, even 40 pounds'. The disclaimer remains at the bottom of the screen. The lighting is bright and natural for the photos. The camera is static.
0:30testimonial 68 year old woman A full-body shot captures an older woman, appearing lean and toned, standing on an outdoor wooden deck with lush green trees and foliage in the blurred background. She wears a grey tank top and black shorts. The lighting is bright and natural, suggesting an outdoor setting. She lifts her tank top to reveal a flat stomach, then turns to her side to showcase her physique from different angles. Her expression is confident and proud. A text overlay displays her spoken testimonial: '"I'm 68 and I lost 25 pounds. Went from a 2XL to a medium."'. A small disclaimer is also visible at the bottom. The camera is static, focusing on her transformation. The overall mood is inspirational and triumphant.
0:34testimonial postmenopausal split screen This scene employs a split-screen format, featuring the empathetic woman from an earlier scene. On the left, she is presented in a medium shot, speaking directly to the camera, wearing a form-fitting green long-sleeved athletic top and black patterned leggings. Her expression is confident and engaging. On the right, she is shown in a full-body mirror selfie, posing in a tight, dark brown sleeveless dress that accentuates her figure. She holds a smartphone to take the selfie, looking confident and happy with her transformation. The background for both sides is a clean, well-lit indoor setting with white doors. Text overlays display her testimonial: '"I'm postmenopausal and I've lost 55 pounds total."' and then '"This program actually works."'. A small disclaimer is at the bottom. The camera is static, emphasizing the dual presentation of her story and results.
0:40thousands getting results grid The younger Asian woman is once again featured as a talking head, in a full-frame shot, speaking energetically and gesturing. Overlaying her image, a dynamic grid of numerous before-and-after comparison photos of women is displayed. These photos showcase various women, of different ages and body types, exhibiting significant weight loss and body transformations, often in minimal clothing like bikinis or underwear, to highlight the changes. The backgrounds for these photos are simple indoor settings. A text overlay appears: 'Thousands of menopausal women are getting results'. A disclaimer is visible at the bottom. The lighting for the talking head is bright and even. The camera is static.
0:43pizza eating solution A medium close-up shot focuses on a woman, appearing happy and satisfied, as she takes a large bite of a slice of pizza. She wears a vibrant red satin long-sleeved blouse with puffy sleeves and a cropped hem, and gold-colored trousers. The background features a dark, ornate wallpaper with a floral pattern and a green leafy plant, creating a luxurious and relaxed atmosphere. The lighting is soft and warm, highlighting her glowing skin and the rich colors of her outfit. She smiles genuinely, with her eyes closed in enjoyment, contrasting with the previous frustration. A text overlay states: 'because they're finally using a method designed for their changed hormones'. The camera is static.
0:46personalization reveal The younger Asian woman is again presented in a full-frame medium shot, speaking directly to the camera with a bright, confident smile. She is wearing the same light-colored sleeveless top. The background is a modern home interior with framed artwork and a grey sofa, well-lit with ambient light. She gestures with her hands as she speaks, conveying enthusiasm and clarity. A text overlay appears, dynamically changing to 'The difference? Personalization'. The camera is static. Her expression is positive and engaging, highlighting the key benefit.
0:48fat loss type quiz demo An overhead shot captures a woman's hands typing on a silver laptop keyboard, which is resting on a wooden table. The laptop screen displays an online quiz with various input fields, including 'How Tall Are You?', 'What's Your Current Weight?', 'How Often Do You Exercise?', and 'Which Best Describes You?' (options like 'OVERWEIGHT', 'SOFT', 'SLIM'). The woman's long, dark hair is visible, falling over her shoulders and partially obscuring the top of the screen. The background includes patterned curtains and a hint of a modern kitchen setting. The lighting is soft and even, illuminating the screen and keyboard. A text overlay at the bottom reads: 'This Fat Loss Type Quiz identifies your exact metabolic type in 60 seconds'. The camera is static, focusing on the interactive process.
0:53custom plan features screen recording This scene displays a screen recording of the VShred website, showcasing various features and programs. The younger Asian woman from previous scenes appears in an inset talking head video in the bottom left, speaking and gesturing excitedly. The website content scrolls through sections like 'CUSTOM WORKOUTS' (featuring an image of people in workout gear), 'CUSTOM MEAL PLAN' (showing a vibrant image of healthy food), and '24/7 SUPPORT'. Further down, it shows 'PEOPLE JUST LIKE YOU SAW DRAMATIC CHANGES', with before-and-after photos of a male user named Jarrod. Towards the end, it displays various program titles and pricing, such as 'FAT LOSS EXTREME' and 'RIPPED IN 90 DAYS'. A text overlay dynamically states: 'then gives you a custom plan designed specifically for how YOUR body burns fat after menopause'. The VShred logo is visible at the top. The lighting is bright and digitally clean, as expected from a screen recording. The camera is static.
0:59calorie labeled food overhead An overhead shot presents a visually appealing arrangement of fresh fruits and vegetables on a warm, wooden surface. Prominent items include a head of broccoli, a bunch of bananas, green and red bell peppers, and various types of apples (red and green), along with radicchio and lettuce. Small, handwritten labels indicating calorie counts ('204 kcal', '432 kcal', '24 kcal', '234 kcal', etc.) are placed next to each food item. The lighting is bright and natural, highlighting the fresh colors of the produce. A text overlay at the bottom reads: 'Not some generic diet that ignores your hormonal reality'. The camera is static, offering a clean, educational visual. The overall color palette is natural and vibrant.
1:03quiz completion call to action The scene is framed from behind an older woman's head, looking at a computer monitor. Her short, grey hair is clearly visible. The monitor displays a website page, seemingly the completion of a quiz, showing options like 'OVERWEIGHT', 'SOFT', 'SLIM' and then a 'Thank You for Taking the Quiz!' message. A video player interface with 'Welcome Back! I've already started watching this video...' is also visible, with a 'Click to Play' button. The background is a dimly lit room, with a desk lamp providing some illumination to the monitor. A text overlay at the bottom states: 'Take the free quiz and get your personalized plan today'. The camera is static, creating an immersive, first-person perspective for the viewer. The mood is one of discovery and anticipation.
1:06final transformation mirror self assessment A full-body shot of the older woman from the initial scenes, now appearing significantly slimmer and more confident. She stands in front of a tall, dark-framed mirror in what looks like a bedroom, allowing her reflection to be seen as well. She wears an elegant, fitted navy blue knee-length wrap dress with three-quarter sleeves. The background features a light wooden floor and white double doors. The lighting is bright and even, highlighting her new figure. She poses, adjusts her dress, and smiles at her reflection, clearly pleased with her transformation. Her body language exudes confidence and happiness, indicating that she has achieved her weight loss goals. A text overlay states: 'So you can finally lose weight during menopause instead of fighting a losing battle'. The camera is static. The mood is triumphant and empowering.
The final scene is an end card graphic. The VShred logo, in white, is centered at the top against a dark, textured background filled with subtle, abstract VShred patterns in black and grey. A prominent white rectangle in the middle contains the call to action: 'TAKE THE FREE BODY TYPE QUIZ'. Below this, two distinct buttons are presented: a blue button on the left with 'MALE' and an arrow, and a magenta button on the right with 'FEMALE' and an arrow. The text is clear and readable, designed to encourage immediate action. The lighting is uniform and digital, as expected for a graphic. The camera is static. The overall aesthetic is clean, modern, and on-brand, directly prompting user engagement.
