Log in Get started

Columbia Sportswear

columbia.com

Active

0:00INSTAGRAM

Ad Copy

Lightweight, versatile and easy to style @columbia1938 Amaze Puff jacket #columbiapartner

Brand

Columbia Sportswear

AI Analysis

Transcript

0:00I've already shared how Columbia's Maze Pup jacket has become a staple for me this fall and winter.

0:07I wanted to show you a few ways I've been styling it.

0:09I have two colors, let's get into it.

0:11If I'm going to a farmer's market, spending a weekend in the city, I've been pairing it with a fun shirt, a cute beanie, a chunky pair of boots to still very cute and put together, but I'm also very comfy. I feel like I can walk around, I can sit, I can eat.

0:22This is for the days where I'm running errands, grabbing coffee with a friend, taking my dog for a walk, pair it with a pair of leggings, a chunky pair of shoes and a hat so I don't have to worry about the hair.

0:32This is in the color Tuscan. Let me show you what it looks like in the rainforest as well.

0:36Voilà.

0:36You can't go wrong with either.

0:38Both of them are so cute.

0:39All right, one more for good measure.

0:41Last but certainly not least, I have an outfit for the office.

0:43I'm pairing it with a pair of wide leg trousers and boots.

0:47When I tell you this jacket is so easy to style, it's comfy, it's cozy, it's versatile.

0:52That is all. Love you guys.

0:53Bye.

0:54Hopefully this is helpful.

Text on Screen

0:22COLUMBIA SPORTSWEAR COMPANY

0:36COLUMBIA SPORTSWEAR COMPANY

Scenes (5)

0:00Jacket introduction

A medium shot captures a young adult woman from the waist up, smiling and talking directly to the camera while holding a folded, bright orange puffer jacket in her arms. She is wearing a dark green puffer jacket over a blue, red, and white striped sweater. Her short brown hair is styled in a bob, framing her face, and she wears large gold hoop earrings. The background is a lush, natural setting with dense green foliage and clusters of small red berries, suggesting an outdoor, possibly autumn or early winter, environment. String lights with bare bulbs are visible in the upper part of the background, draped across the greenery. The lighting is soft and natural, illuminating her face evenly without harsh shadows. Her expression is friendly, engaging, and enthusiastic. She gesticulates slightly with her free hand, emphasizing her words. The dominant colors are the vivid orange of the jacket she holds, the forest green of the jacket she's wearing, and the deep greens and reds of the background foliage.

0:07First outfit (green jacket)

A full body shot of the woman, now fully presenting an outfit featuring the green puffer jacket. She wears a vibrant red, white, and blue horizontally striped sweater, light wash blue jeans, a light beige knitted beanie that covers most of her hair, and light brown chunky boots. She stands casually on a rustic wooden deck, which is slightly scattered with fallen leaves, indicating an outdoor, possibly backyard or patio, setting. The background remains the same dense green foliage with red berries and string lights. She smiles and gestures with her hands as she describes the outfit, emphasizing its comfort and style. Her movements are dynamic and expressive, showcasing the jacket's fit and her ability to move freely. The overall color palette is earthy and warm, with the vibrant red and blue stripes of her sweater providing a lively pop of color against the deep green jacket and natural wood tones. The lighting is consistent with natural daylight, providing clear visibility of her and the surroundings. The camera is static.

0:22Second outfit (orange jacket)

A full body shot captures the woman, now presenting a second casual outfit featuring the bright orange puffer jacket. She wears a plain white ribbed long-sleeve top underneath, tight black fitted leggings, a black baseball cap with a white 'Columbia Sportswear' logo, and light blue and white chunky athletic sneakers paired with white crew socks. She stands on the same rustic wooden deck with the familiar dense green foliage and red berries in the background. She demonstrates the versatility of the jacket for casual activities like running errands, grabbing coffee, or walking a dog. Her gestures are lively and descriptive, pointing at different elements of her outfit. The vibrant orange of the jacket stands out vividly against the dark black leggings and the green background, creating a strong and dynamic color contrast. Natural daylight softly illuminates the entire scene, ensuring all details are clear. The camera is static.

0:35Green jacket with second outfit

A full body shot shows the woman presenting yet another variation. She is now wearing the dark green puffer jacket, paired with the same casual components as the previous scene: a white ribbed top, black leggings, light blue and white chunky sneakers, and the black baseball cap. This scene acts as a direct comparison, showcasing that either jacket color works well with the 'errand-running' ensemble. She stands on the familiar wooden deck with dense green foliage and red berries in the background, under natural lighting. To her right, a folded orange puffer jacket is visible on the deck. She gestures broadly with her arms extended, as if presenting both options to the viewer, expressing her positive opinion on both colors. The color palette emphasizes the earthy green of the jacket against the dark leggings, with the white top and light sneakers offering a fresh contrast. The camera is static.

0:40Third outfit (orange jacket, office)

The scene begins with a full body shot and subtly pushes in to a closer medium shot, featuring the woman in the vibrant orange puffer jacket. This time, she pairs it with a dark grey knitted sweater, dark blue wide-leg denim trousers, and shiny dark brown pointed-toe boots. She also wears small, dark, cat-eye sunglasses and a delicate gold necklace with an 'R' pendant. She initially stands with her hands casually tucked into her pockets, exuding a confident, stylish vibe. As she speaks about the jacket's versatility for a 'work' or 'office' setting, she gestures more actively with her hands. The background remains the same rustic wooden deck with dense green foliage and red berries. Natural daylight provides clear, even illumination to the scene. The color palette combines the bright orange with the sophisticated dark blue and grey, creating a smart-casual yet chic aesthetic. The transition to a medium shot brings more focus to her upper body and facial expressions.

More from Columbia Sportswear

Columbia Sportswear ad

Columbia Sportswear ad

Columbia Sportswear ad

Columbia Sportswear ad

Columbia Sportswear ad

Columbia Sportswear ad