0:00chocolate liquid text reveal An extreme close-up, top-down shot of a rich, viscous, chocolate-colored liquid. The surface is highly dynamic, with continuous ripples, waves, and splashes, suggesting a thick substance being actively stirred or having objects dropped into it. Small air bubbles are visible throughout the liquid. The dominant color is a warm, inviting medium-brown, resembling melted chocolate or a chocolate shake. The lighting is bright and even, creating a glossy sheen on the liquid's surface and highlighting the textured movement. White text, 'VITAL PROTEINS®', is prominently overlaid at the top center of the frame. Approximately 1.5 seconds into the scene, large, three-dimensional characters '30g' (representing grams) slowly emerge from the liquid, appearing to be made of the same chocolate material. Immediately below, white text 'collagen & protein shake' appears, providing further product information. The camera remains static throughout this visual. The overall mood is appealing and emphasizes the product's flavor and key benefits.
0:05product carton splash This scene maintains the extreme close-up, top-down perspective of the previous shot, entirely filled by the swirling, chocolate-colored liquid. A small, blue and brown product carton rapidly rises from the depths of the liquid, creating a dramatic, photogenic splash with droplets flying outwards. The liquid is a rich, thick, and glossy medium-brown. Bright, direct lighting emphasizes the dynamic texture of the liquid and the wet sheen on the carton. As the carton settles, its branding 'VITAL PROTEINS® Collagen & Protein Shake' becomes clearly visible, along with flavor 'Chocolate' and nutritional callouts like '30g Total Protein' and '10g Collagen Peptides'. The 'VITAL PROTEINS®' text from the previous scene is still visible at the top of the frame. The camera remains static, capturing the impactful product reveal within the appetizing liquid environment.
0:07woman drinking product A medium close-up shot features a young adult woman from the chest up, positioned slightly to the right, in profile, drinking directly from the Vital Proteins product carton. Her eyes are closed, and her facial expression suggests enjoyment and satisfaction. She has long, wavy brown hair cascading around her shoulders. She wears a light-colored top with a dark, abstract, organic pattern. The background is a softly lit, warm-toned interior, appearing to be a wall with vertical wooden paneling, creating a cozy and natural ambiance. Soft, natural lighting illuminates her face and the product, highlighting her skin with subtle freckles. White text 'VITAL PROTEINS®' is overlaid centrally at the bottom of the frame, followed by 'Stay Vital' in a smaller font beneath it. The camera remains static, focusing on the woman's positive interaction with the product.
