0:00product hero shot us features A medium shot prominently features a fair-skinned female hand holding a "Vital Proteins Collagen & Protein Shake" carton, chocolate flavor. The carton is a rectangular, upright package, primarily blue on top and brown on the bottom, with a white screw cap. The front label is clearly visible, showcasing the brand name "Vital Proteins," the product type "Collagen & Protein Shake," and flavor "Chocolate." Key nutritional information such as "High Quality 30g Total Protein" and "Featuring 10g Collagen Peptides" is displayed with a graphic of stacked chocolate bars. The background is a clean, uniform light grey, creating a minimalist and professional aesthetic. At the top of the frame, the word "Us" is displayed in a light blue, sans-serif font. Below the product, additional light blue text progressively animates onto the screen, listing benefits: "10g of Collagen Peptides," "No Artificial Sweeteners," and "No Carrageenan." The lighting is bright and soft, evenly illuminating the product and hand without harsh shadows, emphasizing clarity and presentation.
0:02comparison them negative features The scene rapidly transitions into a split-screen format, with a vibrant light blue background dominating both halves. The previous scene with the product briefly blurs and slides away to the left. The word "Them" is prominently displayed at the top center of the screen in a clean, white sans-serif font, suggesting a comparison to competitors. Centered below "Them" is a simple, white line-art illustration of a generic beverage bottle, resembling a protein shake carton but without specific branding. Inside this outline, the text "The other guys" is written in white, implying a generic or competitor product. Below this graphic, several lines of white text progressively appear, listing negative attributes: "No Collagen Peptides," "Artificial Sweeteners," and "Carrageenan." The entire scene maintains a bright, uniform lighting scheme, characteristic of a graphic presentation, with a bold and contrasting blue and white color palette.
0:07product feature highlight us The scene visually reverses the previous transition, returning to the original setup from the first scene. A fair-skinned female hand holds the "Vital Proteins Collagen & Protein Shake" carton in chocolate flavor, centered in a medium shot against a plain, light grey background. The "Us" title in light blue remains at the top. Below the product, the text "High Quality 30g protein shake with collagen" is displayed in light blue. Animated light blue arrow graphics appear, originating from this text and pointing directly towards the '30g Total Protein' and '10g Collagen Peptides' labels on the product's packaging, effectively highlighting these key features. The lighting is consistently bright and even, ensuring all product details and overlaid graphics are clearly visible. The overall composition maintains a clean, focused, and informative aesthetic.
