0:00man in bathroom dropping gummies
The scene opens with a medium close-up shot of a middle-aged Caucasian man wearing black-rimmed glasses and a plain white t-shirt, looking directly into the camera with a slightly weary or skeptical expression. He is positioned centrally in the frame. His hair is a mix of brown and gray, slightly disheveled. The background is a bathroom, identifiable by a blue and white striped shower curtain hanging behind him. The lighting is bright and even, typical of indoor bathroom lighting, creating soft shadows. He is holding a clear plastic bag or container in his right hand and proceeds to drop several small, white, circular objects, presumably 'sleep gummies,' into a large, white ceramic bowl or basin positioned in the lower center of the frame, just below his chest. The action is purposeful, suggesting he is discarding them. A blue rectangular text overlay appears in the lower center of the screen, stating: 'I BROKE UP WITH SLEEP GUMMIES FOR GOOD'. The color palette is dominated by the blues and whites of the shower curtain and the man's shirt, contrasted with the neutral white of the bowl and the man's skin tone. The overall mood is conversational and slightly resigned.
0:03man tossing in bed
The scene transitions to an overhead shot of the man lying in bed, initially fully covered by a light-colored, possibly white or cream-colored, comforter. He slowly begins to move, uncovering his head and revealing his face. The camera is positioned directly above him, looking down. The background is a plain, light-colored sheet, possibly beige or white, on a bed. The man's hair is again disheveled, and his eyes appear heavy, conveying a sense of restless sleep or difficulty sleeping. The lighting is soft and ambient, suggesting an indoor bedroom setting. As he uncovers his face, a text overlay appears, initially saying 'WHY I TRIED THEM ALL' with the word 'WHY' preceded by a red question mark. As he continues to move, the text changes to 'AND NO MATTER WHAT I STILL TOSSED AND TURNED', with a red 'X' symbol and the word 'MATTER' highlighted in red, emphasizing the negative experience. The color palette is soft, dominated by the cream and white tones of the bedding and the man's white t-shirt.
0:06man scrolling phone in bed
The scene shifts to a medium-long shot of the man lying on his back in bed, propped up against pillows. The camera is positioned at eye-level, looking towards him. He is holding a modern smartphone with a blue case in both hands, actively scrolling through it. His gaze is fixed on the screen, and his facial expression is neutral to slightly bored or resigned, indicating he's unable to sleep. He is wearing a white t-shirt and dark red or maroon shorts, partially visible under the white sheets. The background features a plain, dark red wall, suggesting a bedroom environment. A warm-toned bedside lamp, casting a soft glow, is visible on the left side of the frame, illuminating part of the bed and the man. The lighting is dim, suggesting nighttime. A text overlay appears, stating: 'I'D BE UP TILL 2:00 AM JUST SCROLLING ON FACEBOOK', with the time '2:00 AM' highlighted in red. The dominant colors are the red wall, the white bedding, and the warm light from the lamp.
0:09man waking up groggy
The scene continues in the bedroom, showing the man sitting up on the bed from a medium-long shot. The camera is positioned slightly below eye-level, looking up at him. He appears disoriented and groggy, rubbing his face and hair. He is still wearing the white t-shirt. The same dark red wall and bedside lamp are visible in the background, though the lamp is now more prominent on the left. The white comforter is partially draped over him. The lighting is consistent with the previous scene, suggesting early morning or still dark. A text overlay appears, initially stating 'NOT TO MENTION WAKING UP GROGGY', with a red 'X' symbol next to 'NOT'. As he bends over, seemingly trying to get out of bed, the word 'GROGGY' is highlighted in green, emphasizing the feeling. The movement is somewhat sluggish, reinforcing his groggy state. The color palette remains red, white, and warm yellow from the lamp.
0:12man on phone at table
The scene changes to a different indoor setting, possibly a dining room or living room. The man is seen from a medium shot, sitting at a wooden table, looking down at his smartphone. He is wearing a blue polo shirt with white trim. The background features light-colored walls with vertical stripes and a framed picture of a strawberry on the wall. The table is made of dark, polished wood, and his hands are actively swiping on the phone screen. The lighting is bright and natural, suggesting daytime. A red text overlay appears: 'I CAME ACROSS NUSTRIPS'. His expression is one of engaged curiosity as he interacts with the phone. The color palette is brighter, with blues, whites, and wood tones.
0:13man holding product box and smiling
This is a medium close-up shot of the man, back in the bedroom setting with the red wall background, holding a small, vibrant blue box towards the camera. The box features a pink graphic of lips with a tongue sticking out. He is smiling widely, looking directly at the camera, showing a clear sense of excitement and satisfaction. He is wearing the white t-shirt again. The lighting is bright and frontal, highlighting his face and the product. A text overlay appears, stating 'AND WOW', signifying a positive reaction. The color palette is dominated by the blue of the product box and the red of the wall, contrasting with the man's white shirt.
0:14close up opening product box
A close-up shot focuses on a pair of hands, presumably the man's, opening the small blue NuStrips box. The box has a cartoonish graphic of pink lips with a white square on the tongue. The background is a textured white surface, likely a bedsheet or blanket. The hands carefully pull out a small, thin, rectangular strip from inside the box. The lighting is bright and even, allowing for clear visibility of the product. A text overlay appears, stating 'ALL IT TAKES IS ONE STRIP', with 'ONE' highlighted in yellow. The color palette is dominated by the blue and pink of the packaging, contrasting with the white background and the skin tone of the hands. The action is precise and demonstrates how to access the product.
0:16man sleeping peacefully
The scene returns to the man in bed, shown in a medium close-up shot. He is lying on his side, seemingly asleep, with a peaceful and serene expression on his face. His eyes are closed, and his breathing appears calm. He is wearing the white t-shirt, and the white comforter is pulled up to his shoulders. The background is the same plain red wall from earlier, suggesting he is in his bedroom. A small blue NuStrips box is visible on the bedside table or a surface next to the bed, subtly referencing the product. The lighting is soft and dim, appropriate for a sleeping environment. A text overlay appears, stating 'AND IN MINUTES I'M OUT LIKE A LIGHT ALL NIGHT', with a yellow crescent moon and stars icon above 'ALL NIGHT'. The dominant colors are the red wall, white bedding, and the man's relaxed face, conveying a sense of tranquility.
0:18man using nu strip and smiling
This is a medium close-up shot of the man, again against the red wall background, holding a small, square, light-brown strip in his right hand. He brings the strip to his mouth and places it on his tongue, demonstrating its use. After placing it, he smiles broadly and confidently at the camera. He is wearing the white t-shirt. The lighting is bright and frontal, ensuring clarity. A text overlay appears, stating 'NEVER GOING BACK', with a yellow winking face emoji above 'NEVER' and the word 'BACK' highlighted in red, accompanied by a red 'X' symbol. This reinforces his satisfaction with the new product and his rejection of previous methods. The primary colors are the red wall, his white shirt, and the brown strip, contrasting with his enthusiastic expression.
0:20nu strips logo and call to action
The scene transitions to a full-screen graphic display. The background is a solid, deep blue color. In the upper center, the brand name 'NuStrips®' is displayed in white, sans-serif typography. Below it, the product's signature logo appears: a pair of pink lips with a tongue sticking out, on which a small white square (representing a strip) is placed. Stars and a crescent moon graphic are also part of the logo, in white. In the lower center, a dynamic, animated pink rectangle appears, sliding in and expanding, with the call to action text 'GRAB YOURS NOW' in white, sans-serif, bold letters. The entire scene is clean, modern, and branded, using a limited but striking color palette of deep blue, white, and pink to convey professionalism and attract attention. The animation of the call-to-action button is smooth and engaging.
