0:00airplane cabin overview The scene opens inside a modern airplane cabin, focusing on the business or first-class section. The camera is positioned slightly above and behind the seats, looking down the aisle. The seats are grey and white with distinct patterns, featuring personal entertainment screens on the seatbacks. Some overhead compartments are open, revealing luggage. Passengers are visible in the background, some standing, some seated, giving a sense of activity before a flight. The lighting is bright and even, typical of an airplane interior. The overall color palette is muted with greys, whites, and blues. Yellow text overlay reads 'We want to publicly apologize'.
0:01product reveal airplane A close-up shot of a hand holding a small, vibrant blue box of 'NuStrips Sleep'. The box features bold pink lips with a white band-aid graphic over them, and text that says 'Vegan Dietary Supplement SLEEP' and '30 STRIPS'. The background is still the muted interior of the airplane cabin, with parts of the grey seats and personal screens visible, providing context without distracting from the product. The lighting is consistent with the previous scene, bright and functional. The hand holding the product is fair-skinned with manicured nails. Yellow text overlay continues: 'We want to publicly apologize'.
0:02unboxing single strip The camera is positioned overhead, looking down at a dark blue, slightly textured surface, likely an airplane seat or tray table. A hand is shown carefully opening the small blue 'NuStrips Sleep' box. It pulls out a single, small, rectangular blue foil packet, placing the main box on the surface. The foil packet is also branded with the 'NuStrips' logo and 'SLEEP' text. The action is deliberate and focused. The lighting is soft but clear, highlighting the product and the hands. The dominant colors are the deep blue of the product and surface, with accents of pink and white from the packaging. Yellow text overlay reads 'to travelers who bought NuStrips because we lied'.
0:04opening foil packet A very close-up shot focuses on two hands carefully peeling open a single, small, blue foil packet labeled 'NuStrips Sleep'. In the slightly blurred background, several other 'NuStrips' boxes with the distinct pink lip design are visible on a light-colored, possibly marble, surface. The hands are fair-skinned, and one hand sports a prominent gold ring on its index finger. The strip inside the foil is a light brown, thin rectangle. The lighting is bright and highlights the textures of the foil and the strip. The primary action is the meticulous opening of the packet to reveal the product. Yellow text overlay says 'because we lied yes it's true'.
0:07product strip detail An extreme close-up of the light brown 'NuStrips Sleep' strip. It is a thin, rectangular patch, resting on an unidentifiable surface. The texture of the strip is clearly visible, appearing smooth and pliable. The lighting is very bright, almost clinical, highlighting every detail of the strip. There are no other elements in the frame, making the product the sole focus. The color palette is minimal, dominated by the strip's neutral brown and the soft focus of its surroundings. Yellow text overlay continues: 'it's true that NuStrips are the fastest sleep aid on the planet'.
0:07woman applying strip airplane A medium close-up shot of a young, fair-skinned woman with long blonde hair, possibly in her 20s or early 30s. She is sitting in an airplane seat, wearing a white hooded top. She holds a 'NuStrips' strip to her open mouth, applying it to her tongue. Her expression is focused and slightly exaggerated for the camera, showing a natural application of the product. The airplane cabin's interior, including an overhead light panel and a blue light strip along the ceiling, is visible in the background, slightly out of focus. The lighting is soft and warm, complementing her complexion. Yellow text overlay states: 'are the fastest sleep aid on the planet kicking in five times faster than pills or gummies'.
0:09animated strip dissolution An extreme close-up, surreal shot inside an open mouth. A 'NuStrips' strip is visible on the tongue, and glowing, colorful particles (light blue, green) are depicted 'dissolving' from it. This is an animated graphic showing the active ingredients dispersing. The tongue, white teeth, and inner mouth are visible. The colors are vivid and artificial, creating a sci-fi or futuristic aesthetic. The background is a dark void, emphasizing the animation. Yellow text overlay: 'kicking in five times faster than pills or gummies'.
0:10animated capillary system An extreme close-up, highly stylized animated shot inside an open mouth. The view focuses on a vibrant, neon-colored graphic representation of a capillary or nervous system network, with branching red, yellow, and blue lines glowing against a dark background. Glittering particles (light blue, green, orange) are seen actively dispersing and flowing along these channels, depicting the rapid absorption of the product's ingredients. The mouth, lips, and teeth are still visible as a frame, but the primary focus is on the abstract, dynamic animation. The color palette is electrifying and high-contrast. Yellow text overlay: 'and yes it's true'.
0:12gummy comparison hand An overhead close-up shot of a fair-skinned hand, likely female, holding a handful of translucent red heart-shaped gummies. The gummies are clustered together in the palm. The background is a soft, white, textured surface, possibly a bedsheet or blanket, which provides a clean contrast. The lighting is bright and diffused, highlighting the glossy texture of the gummies. This shot visually contrasts the 'NuStrips' concept with traditional pill/gummy sleep aids. Yellow text overlay reads 'Forbes called them straight out of a SCI fi novel'.
0:13woman playing with toy in bed A medium shot of a young, fair-skinned woman, likely Asian, with long dark hair, sitting upright in a large, comfortable white bed. She is wearing a casual light grey t-shirt and holding a small, colorful cylindrical object, similar to a party popper or confetti cannon, which she aims directly at the camera with a playful, smiling expression. White pillows and a black headboard are visible in the background. The lighting is soft and bright, suggesting a relaxed morning or early afternoon. As the scene progresses, small colorful confetti-like elements begin to fall, adding to the playful atmosphere. Yellow text overlay states: 'Forbes called them straight out of a SCI fi novel because they're 30 times lighter and more portable'.
0:16product portability drop A medium close-up shot from a first-person perspective, looking down as a fair-skinned hand, likely female, holds a blue 'NuStrips Sleep' box. The hand is moving forward, indicating walking, over a silver rolling suitcase with a black handle. The setting appears to be an airport terminal, with shiny tiled floors reflecting ceiling lights. The hand then deliberately drops the 'NuStrips' box onto the floor next to the suitcase. The lighting is bright and artificial, characteristic of an airport. The primary action demonstrates the product's small size and portability in a travel context. Yellow text overlay continues: 'because they're 30 times lighter and more portable'.
0:17product on airport floor A close-up shot focused on the small, blue 'NuStrips Sleep' box resting on a grey, reflective tiled floor, likely in an airport. The box is clearly visible, maintaining its branding. A fair-skinned hand, likely female, enters the frame to pick up the box. The background is slightly blurred but consistent with an airport environment. The lighting is bright, illuminating the floor and the product. This short clip emphasizes the product's compact nature by showing it on a vast floor space. Yellow text overlay reads 'and yes it's true'.
0:18competitor products display A static, eye-level shot of various common sleep aid products (pills, gummies, liquid formulas) displayed on a neutral grey kitchen countertop. Products from brands like 'Olly', 'Unisom', 'ZzzQuil', and 'Advil PM' are clearly visible, showcasing a range of sizes and forms. The background features a blurred kitchen interior with a stainless steel refrigerator. The lighting is even and bright, presenting the products in a clear, comparative manner. The overall color palette is a mix of product packaging colors (greens, purples, blues) against a grey and white kitchen. Yellow text overlay: 'that they're recommended by over 1,400 clinicians'.
0:19nu strips highlighted among competitors A close-up shot on a grey kitchen countertop where various sleep aid products are arranged. A fair-skinned hand, likely female, with bright pink manicured nails, reaches into the frame and picks up a 'NuStrips Sleep' box from among the other competitor products (Olly, Unisom, ZzzQuil, Advil PM). The hand holds the 'NuStrips' box prominently towards the camera, while the other products remain slightly out of focus in the background. The lighting is consistent, bright and clear. The action highlights 'NuStrips' as the superior or preferred option. Yellow text overlay continues: 'that they're recommended by over 1,400 clinicians'.
0:21multiple strips packaging An overhead close-up shot of numerous individual blue foil packets of 'NuStrips Sleep', each bearing the text 'YOUR NU LULLABY' and the brand's pink lip logo. These packets are scattered across a warm-toned wooden surface. A fair-skinned hand, likely female, with brown manicured nails, is gently sifting through or arranging some of the packets. The lighting is soft and natural, emphasizing the texture of the wood and the matte finish of the packets. The scene highlights the individual packaging of each strip. Yellow text overlay says: 'as verified by Front Row MD'.
0:23unboxing at airport gate A close-up shot of two fair-skinned hands, likely female, holding an open blue 'NuStrips Sleep' box. One hand is extracting a single foil packet from the box. The background shows a blurred, brightly lit airport gate area with distant passengers and seating. The action emphasizes the convenience of the product for travelers. The lighting is bright and artificial, typical of an airport terminal. Yellow text overlay reads 'but we never thought we could make the price even lower'.
0:25product in airplane aisle A medium shot from a slightly low angle, showing a fair-skinned hand, likely female, holding the blue 'NuStrips Sleep' box. The hand is positioned in the foreground, with the product clearly visible. In the background, the narrow aisle of an airplane cabin stretches forward, with passengers seated on either side. A flight attendant is visible walking down the aisle, creating a sense of movement and setting. The lighting is the cool, artificial light of the cabin. Yellow text overlay continues: 'but we never thought we could make the price even lower'.
0:27retrieving from designer bag A close-up shot focused on a fair-skinned hand, likely female, reaching into a stylish, beige and brown monogrammed 'Gucci' backpack. The hand unzips a compartment, retrieves a blue 'NuStrips Sleep' box, and then holds it up. The backpack is resting on a blue bar stool in what appears to be a modern airport lounge or cafe, with abstract blurred reflections in the background. The lighting is bright and clean, illuminating the textures of the bag and the product. This scene highlights the product's small size and ease of carrying in a high-end personal item. Yellow text overlay says: 'it turns out that was the lie'.
0:29product held against designer bag A close-up shot of a fair-skinned hand, likely female, holding the blue 'NuStrips Sleep' box prominently in the foreground. The box, with its signature pink lip design, is sharply in focus. In the slightly blurred background, the beige and brown monogrammed 'Gucci' backpack is still visible on the blue bar stool. The scene is well-lit, highlighting the product and its perceived value. This shot emphasizes the product's discreet luxury and convenient size. Yellow text overlay reads 'the truth is during our holiday sale this December'.
0:30pov snow falling on face A unique, first-person point-of-view shot looking upwards from inside what appears to be a soft, white bag or container (possibly a laundry bag or pillowcase). A fair-skinned woman, likely Asian, with dark hair, peers down into the opening. She is holding a white spray can, and is playfully spraying a white, foamy substance downwards, mimicking falling snow. The foam splatters and drifts around the frame, creating a light, whimsical effect. The lighting is soft and bright, creating a clean and airy feel. Yellow text overlay states: 'you can get over 40% off on your NuStrips purchase'.
0:32woman in bed with strip A medium shot of a young, fair-skinned woman with blonde hair, lying comfortably in a pristine white bed, propped up against multiple large white pillows. She is wearing a light grey tank top and looking directly at the camera with a calm, friendly smile. She holds a small 'NuStrips Sleep' box in one hand and a single strip in the other, presenting them to the viewer. To her right, a modern white nightstand holds a lamp with a soft glow and a clear, iridescent object. The room is minimalist with white walls, bathed in soft, natural light, creating a serene and inviting atmosphere. Yellow text overlay reads 'you can get over 40% off on your NuStrips purchase'.
0:34woman asleep in bed A wide shot of the same young, fair-skinned blonde woman from the previous scene, now peacefully asleep in her white bed. She is completely covered by a thick, fluffy white comforter, and her head rests gently on a white pillow. Her face is serene, eyes closed. The room remains minimalist with white walls and soft, bright lighting, suggesting a restful morning after a good night's sleep. A tall lamp and an iridescent side table are visible to the right. The overall mood is calm and tranquil, conveying the product's benefit. Yellow text overlay states: 'and free bonus gifts plus'.
0:36user generated content montage 1 A split-screen montage featuring four different individuals presenting the 'NuStrips Sleep' product, each in a separate quadrant of the screen. The shots are varied in their framing and background but consistently show people happily holding the blue product box. In the top-left, a middle-aged man with grey hair and beard smiles directly at the camera. In the top-right, the young blonde woman from previous scenes confidently holds the box. In the bottom-left, a young woman with dark hair and glasses holds the box close to her chin with a pleasant expression. In the bottom-right, another man with dark hair grins widely, holding the box to his cheek. The backgrounds are varied (home interior, bright room, etc.), but all figures are brightly lit. The overall color palette is diverse, reflecting different personal environments but united by the blue and pink of the product. Yellow text overlay reads: 'we're randomly choosing 100 lucky winners'.
0:41stackable product container A close-up shot of a fair-skinned hand, likely female, reaching for a blue 'NuStrips Sleep' box. The box is being pulled out of a larger, blue, multi-compartment 'NuStrips' branded container, which is designed to hold multiple individual boxes. This container sits on a wooden surface, possibly a bedside table, with a blurred painting or art piece on the wall in the background. The lighting is soft and warm. The action emphasizes the product's organization and storage convenience. Yellow text overlay states: 'to get your order completely refunded'.
0:43user generated content montage 2 Another split-screen montage featuring four different individuals happily displaying the 'NuStrips Sleep' product, each in a separate quadrant. The compositions are dynamic and engaging. In the top-left, a woman with long dark hair, wearing sleepwear, smiles while holding the box. In the top-right, a young blonde woman (different from previous) with makeup, holds the box close to her face with a slight smile. In the bottom-left, the young woman with dark hair (from previous montage) holds the box to her lips with a calm expression. In the bottom-right, a man with dark hair (from previous montage) smiles widely, holding the box to his cheek. The backgrounds are varied, adding to the authenticity of user-generated content. All figures are well-lit and appear content. Yellow text overlay states: 'we're losing money on this deal and we're not sure how long it will be live'.
0:45shipping mailer display A close-up, overhead shot of a fair-skinned hand, likely female, holding a bright green bubble mailer. The mailer has prominent white text that reads 'A REVOLUTION IN A STRIP!' and includes a QR code with 'Scan to get started'. The mailer is resting on a fluffy white blanket or comforter, providing a soft, contrasting background. The lighting is bright and even, highlighting the vibrant green of the mailer and its clear text. This scene focuses on the shipping packaging and a call to action. Yellow text overlay says: 'so hurry up and take advantage of it while it lasts'.
0:47product on the go 1 A low-angle, first-person point-of-view shot of a fair-skinned hand, likely female, holding a blue 'NuStrips Sleep' box. The hand is moving forward, indicating walking, as the camera is directed downwards, showing a beige tiled floor. A furry, brown boot or slipper is partially visible in the background, out of focus. The setting appears to be an indoor public space, like an airport or large building. The lighting is bright and overhead. The action reinforces the portability and ease of carrying the product. Yellow text overlay continues: 'so hurry up and take advantage of it while it lasts'.
0:49product on the go 2 A slightly closer, low-angle, first-person point-of-view shot of a fair-skinned hand, likely female, holding a blue 'NuStrips Sleep' box. The hand is still moving forward, indicating walking, over a light-colored tiled floor. The focus is sharper on the hand and the product. A soft, blurred background suggests a large indoor space. The lighting is bright and even. This short, concluding shot reiterates the product's portability and ease of integration into daily life. Yellow text overlay finishes the phrase: 'so hurry up and take advantage of it while it lasts'.
