0:00man putting on overshirt
The scene opens with a medium shot of a man's upper body against a brightly lit, plain white studio background. He is in the process of putting on a light brown suede overshirt over a light grey long-sleeved Henley shirt. His left arm is already through the sleeve, and his right arm is currently being threaded into the right sleeve. The camera is positioned at eye level, capturing him from the chest to just above his forehead, with his head slightly tilted downwards as he concentrates on dressing. He is wearing dark blue jeans and a black braided leather belt is visible around his waist. The lighting is soft and even, casting minimal shadows and creating a clean, professional aesthetic. The dominant colors are the warm brown of the suede and the neutral light grey of the undershirt, contrasted by the dark blue jeans. Overlaid text reads 'IT'S TIME TO DITCH' in white sans-serif.
0:01man adjusting and posing
This medium shot continues to feature the man against the clean, bright white studio background, now fully wearing the light brown suede overshirt over his light grey Henley. He is seen adjusting the front of the overshirt, smoothing down the lapels, and then confidently placing both hands into his pockets. His gaze shifts from focusing on his clothing to making direct eye contact with the camera, accompanied by a subtle, confident smirk. The framing is from his waist up to the top of his head, with the camera maintaining an eye-level perspective. Soft, diffused lighting continues to illuminate him evenly, highlighting the suede's texture. The color palette remains warm browns, light grey, and dark blue. Initially, the text 'IT'S TIME TO DITCH YOUR OLD SHIRTS' is overlaid, then transitions to 'THIS IS THE Suede Overshirt from Quince' in white sans-serif font.
0:04man adjusting sleeves
The scene maintains a medium shot of the man, from the waist up, against the same bright white studio background. He is still wearing the light brown suede overshirt over a light grey Henley and dark blue jeans. His initial action involves adjusting the cuffs of his suede overshirt, showing attention to detail. After adjusting his sleeves, he again places his hands casually into his pockets, maintaining a relaxed posture. His head is slightly turned to the side, and he has a calm, discerning expression, not directly engaging with the camera but rather presenting the garment. The lighting is consistently soft and even, highlighting the garment's texture and fit. The color scheme is dominated by the earthy brown of the suede. Overlay text reads 'and it's a game changer' in white sans-serif, with the phrase 'game changer' subtly highlighted by an orange bar.
0:08man rotating displaying jacket
This scene presents a medium shot of the man, from waist to head, rotating slowly against the pure white, evenly lit studio background. He begins facing mostly forward, then turns deliberately to his right, showcasing the side profile of the light brown suede overshirt. He continues to turn until his back is fully facing the camera, allowing viewers to see the garment's construction and fit from the rear. During his turn, he briefly extends his arms slightly outwards, emphasizing the jacket's drape and movement. He then completes his rotation, returning to a near-front-facing position, revealing his other side profile. The camera remains static, capturing his fluid movement. The soft, shadow-less lighting ensures every detail of the suede texture is visible. The primary color is the rich, warm brown of the overshirt. Overlaid text first displays 'Timeless, not trendy' in white sans-serif, highlighted with an orange bar. This text then changes to '100% goat suede leather', also highlighted.
0:13man feeling softness and smiling
The scene reverts to a medium shot, framing the man from the waist up against the bright white studio backdrop. He is still impeccably dressed in the light brown suede overshirt, light grey Henley, and dark blue jeans. He gently runs his left hand along the right sleeve of the overshirt, a clear gesture to demonstrate its softness and texture, while looking down with a contemplative expression. His head then lifts, and a warm, genuine smile spreads across his face as he looks directly into the camera. Following this, he adjusts the front of the overshirt with both hands, reinforcing its tailored fit. The lighting is soft and flattering, emphasizing the tactile quality of the suede. The color palette focuses on the luxurious brown of the jacket. Overlaid text initially reads 'Ridiculously soft' in white sans-serif with an orange highlight, then changes to 'Free shipping & returns', also highlighted.
0:19shop now call to action
This scene displays a stark, full-frame white background with bold black text centered on the screen. The entire frame is uniformly bright, with no discernible shadows or environmental details beyond the pure white canvas. The text 'SHOP NOW' is presented in a clean, sans-serif font, making it highly readable and prominent. There are no actions or characters within this scene; it serves purely as a textual call to action. The color palette is minimal, consisting solely of black text on a white background, creating a high-contrast and impactful visual.
0:21quince brand logo
The final scene features a pristine, full-frame white background, consistent with the previous scene's minimalist aesthetic. Centered on this bright, uniform backdrop is the word 'Quince', rendered in an elegant, black serif font. This serves as the brand's identifying logo. The lighting is flat and bright, ensuring optimal visibility of the text against the white. There are no actions, characters, or complex visual elements, maintaining a clean and professional appearance. The color palette is strictly black and white, providing a sophisticated and clear presentation of the brand name.
