0:00woman modeling beige sweater front A medium shot frames a woman from her chest to just below her hips, standing against a light grey wall. She is wearing a loose-fitting, crew-neck, light beige knitted sweater with wide, ribbed cuffs and a ribbed hem, paired with white and thin black striped wide-leg pants. Her long, wavy brown hair falls over her shoulders. She subtly sways her hips and uses her hands to show off the sweater's relaxed fit, particularly focusing on the sleeves and hem. The background is softly blurred, revealing a bed with white bedding and a side table with a lamp, suggesting a bedroom setting. Soft, even lighting illuminates the scene, casting minimal shadows. Text overlay: 'This is the it sweater.'
0:01woman holding blue sweater A medium shot shows a woman holding up a light blue, crew-neck knitted sweater against a plain, light grey wall. The sweater is held outstretched, filling the upper part of the frame, showcasing its color and texture. The woman is wearing a white tank top and white wide-leg pants, visible from her waist down. Her long brown hair frames her smiling face, and she looks directly at the camera with a confident expression. The background is minimal, with soft, diffused lighting. Text overlay: 'This is the it sweater.'
0:02close up sweater detail tags An extreme close-up shot focuses on a light beige knitted sweater lying flat, showcasing its texture and details. The camera slowly pans across the sweater. A brand tag, 'Quince,' is clearly visible near the collar, along with a retail tag that includes a QR code and small text. A woman's hand, adorned with rings and a bracelet, gently touches the sweater, demonstrating its softness and quality. Near the bottom left, a part of a beige ballet flat is visible, hinting at a coordinated outfit. The lighting is bright and even, highlighting the knit pattern and the natural color palette of creams and subtle beiges. Text overlay appears periodically: 'It feels and looks like a luxurious designer brand sweater, and it was only $40.'
0:07talking head obsessed A medium close-up shot of a woman speaking directly to the camera, framed from her chest up. She is wearing the light beige knitted sweater, which has a wide crew neck. Her long, wavy brown hair frames her face. Her facial expression is enthusiastic and animated, with wide eyes and a genuine smile. Her hands are raised and gesturing as she speaks, conveying excitement. The background is a plain, light grey wall, minimally distracting. Soft, frontal lighting accentuates her features. Text overlay: 'I truly am obsessed with it.'
0:08woman modeling beige sweater adjusting A medium shot shows a woman from her chest to just below her hips, wearing the light beige knitted sweater and white and black striped pants, standing against a light grey wall. Her long brown hair is visible. She shifts her weight and subtly pulls at the hem of the sweater with her hands, demonstrating its relaxed fit and softness. The background is a blurred bedroom setting with a bed and side table. The lighting is soft and even. Text overlay: 'I truly am obsessed with it.'
0:10talking head organic cotton A medium close-up shot of a woman speaking directly to the camera, framed from her chest up. She is wearing the light beige knitted sweater. Her long, wavy brown hair frames her face. Her expression is warm and informative, maintaining eye contact with the viewer. Her hands are brought together in front of her chest, gesturing subtly to emphasize her points. The background is a plain, light grey wall. Soft, frontal lighting illuminates her. Text overlay: 'It's made with 100% organic cotton'.
0:11woman modeling beige sweater adjusting sleeves A medium shot of a woman from her chest to just below her hips, wearing the light beige knitted sweater and striped pants. She stands against a light grey wall with a blurred bedroom background. Her long, wavy brown hair is visible. She actively rolls up the wide, ribbed cuffs of her sweater sleeves, demonstrating the material's flexibility and the garment's design. This action emphasizes the 'breathable but warm' quality mentioned in the voiceover. The lighting is soft and natural. Text overlay: 'and it feels amazing on.'
0:14talking head perfect for layering A medium close-up shot of a woman speaking directly to the camera, framed from her chest up. She is wearing the light beige knitted sweater. Her long, wavy brown hair frames her face. Her facial expression is confident and friendly, with a slight smile and direct eye contact. Her hands are clasped loosely in front of her. The background is a plain, light grey wall. Soft, frontal lighting illuminates her. Text overlay: 'It is perfect for layering year round.'
0:15woman modeling beige sweater adjusting sleeves again A medium shot of a woman from her chest to just below her hips, wearing the light beige knitted sweater and striped pants. She stands against a light grey wall with a blurred bedroom background. Her long, wavy brown hair is visible. She repeats the action of rolling up and adjusting the wide, ribbed cuffs of her sweater sleeves, reinforcing the comfortable and versatile nature of the garment. The movement is fluid and natural. The lighting is soft and even. Text overlay: 'It's breathable but also keeps you warm.'
0:19woman mirror selfie A full body shot of a woman reflected in a large, arched wooden mirror. She is holding a white smartphone up to capture a selfie, partially obscuring her face. She is wearing the light beige knitted sweater and white and black striped wide-leg pants, with light beige ballet flats. She subtly shifts her pose, showing the full outfit. The bedroom setting is visible in the reflection, including a bed with a beige headboard and white bedding, a side table, and a window with white curtains. The lighting is bright and natural, coming from the window. Text overlay: 'It is the perfect relaxed, slouchy sweater.'
0:22talking head try it yourself A medium close-up shot of a woman speaking directly to the camera, framed from her chest up. She is wearing the light beige knitted sweater. Her long, wavy brown hair frames her face. Her facial expression is very engaging and encouraging, with a warm smile and direct eye contact. Her hands are gently gesturing, inviting the viewer to try the product. The background is a plain, light grey wall. Soft, frontal lighting illuminates her. Text overlay: 'You just have to try it for yourself.'
0:23woman mirror selfie concluding A full body shot of a woman reflected in a large, arched wooden mirror. She holds a white smartphone up to capture a selfie, partially obscuring her face. She is wearing the light beige knitted sweater and white and black striped wide-leg pants, with light beige ballet flats. Her posture is relaxed. The bedroom setting is visible in the reflection, including a bed, side table, and window. The lighting is bright and natural. Text overlay: 'You're going to be obsessed.'
0:25brand logo and cta A solid dark grey background fills the entire frame. The word 'Quince' appears in the center in a large, elegant, serif font with a warm coral/peach color. After a brief pause, a rectangular button with rounded corners appears below the brand name. The button is also in the coral/peach color and contains the white text 'SHOP NOW'. The scene is clean, minimalist, and focuses entirely on brand identity and a call to action. The color palette is dark grey and coral.
