0:00intro blurred salon The scene opens with a dynamic, shallow depth-of-field shot inside what appears to be a modern hair salon or studio. The foreground is dominated by a large, blurred green plant leaf, adding a natural, organic feel. In the mid-ground and background, silhouettes of people, likely stylists and clients, are visible moving around. The lighting is bright and even, suggesting overhead fluorescent lights and natural light from large windows on the left. The floor is a light, polished concrete or wood. The dominant colors are greens from the plant, muted earth tones from the floor and walls, and the stark white of the overhead lighting fixtures. The AVEDA logo, in white sans-serif font, is prominently displayed in the center, with the tagline 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' beneath it. The camera is static, focusing on the movement within the frame.
0:01salon client stylist blonde hair A medium shot shows a young Caucasian woman with long, straight blonde hair, wearing a black sleeveless top and light blue jeans, sitting in a salon chair. She is turning slightly, with her back mostly to the camera, and her arms resting on the chair's arms. Behind her, a female stylist, also young Caucasian with long blonde hair, dressed in a black turtleneck, stands with a gentle smile, placing her hands on the client's shoulders. The setting is a brightly lit modern salon, with white walls, exposed ceiling ducts, and natural light from a window on the left. Other salon chairs and plants are visible in the background, out of focus. The text 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' is overlaid in white, centered on the screen. The overall atmosphere is professional and inviting, with a focus on care.
0:02salon client profile brunette hair A close-up shot captures the side profile of a young woman with medium-brown hair, styled sleekly with a soft wave. Her face is in soft focus, revealing light brown eyes and a subtle, natural makeup look. The lighting is soft and flattering, highlighting the contours of her cheekbone and jawline. Her hair covers part of her face, adding an element of elegance. The background is blurred, suggesting the salon environment. The same white text overlay 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' is present, reinforcing the brand message. The camera remains static, emphasizing the natural beauty and the bespoke nature of the hair color service. The mood is serene and sophisticated.
0:03hair dye powder weighing An overhead shot focuses on a black mixing bowl sitting on a digital scale, which displays '0g'. A light-skinned hand, possibly female, holding a clear plastic scoop, pours fine white powder into the bowl. The powder billows slightly as it falls, creating a soft cloud. The background is a clean, neutral-colored countertop. The scene emphasizes precision and preparation in the hair coloring process. The lighting is bright and even, suggesting a professional lab or salon environment. The camera is perfectly static, capturing the meticulous action from directly above.
0:04hair dye liquid mixing Still an overhead shot, the same black mixing bowl on the digital scale now contains a small amount of white powder. A light-skinned hand, holding a green and white bottle, pours a thick, white liquid into the bowl, mixing with the powder. The scale display changes rapidly, indicating the weight of the added liquid. The text 'EXPERT AVEDA COLORIST' appears in white, centered, underscoring the professional touch. The background remains a clean, neutral countertop. The bright, even lighting ensures clarity of the mixing process. The camera maintains its static overhead position, allowing the viewer to focus on the precision of ingredient measurement.
0:05hair dye whisking The overhead shot continues, showing the black mixing bowl on the digital scale. A whisk, held by a light-skinned hand, rapidly mixes the white liquid and powder into a smooth, creamy consistency. The contents swirl around the bowl as they are blended. The scale display now shows '20g', indicating a different measurement from the previous shot. The white text 'EXPERT AVEDA COLORIST' remains centered on the screen. The clean countertop background and bright, even lighting are consistent. The static camera provides a clear, focused view of the mixing action, highlighting the preparation of the hair color product.
0:06hair dye application light hair A tight close-up shot focuses on strands of light brown or gray hair being treated with hair color. A brush, likely held by a stylist, applies the creamy white product evenly along the hair strands, covering them. The texture of the hair is visible, indicating fine detail. The background is a soft blur of similar hair or the salon environment. The lighting is bright and direct, highlighting the application process. White text 'NOURISHING 100% VEGAN TREATMENT HAIR COLOR' is overlaid, emphasizing product benefits. The camera is static, capturing the precise and careful application of the treatment.
0:07hair dye application dark hair This is a very tight close-up shot of dark brown or black hair being treated with a white hair color product. The brush, similar to the previous shot, sweeps the creamy product through the hair strands, showing thorough coverage. The hair appears glossy and healthy. The background is a soft, out-of-focus mix of dark and light tones, likely more hair. The bright, focused lighting accentuates the texture of the hair and the application. The same white text 'NOURISHING 100% VEGAN TREATMENT HAIR COLOR' is overlaid. The static camera emphasizes the attention to detail and quality of the hair coloring process.
0:08hair dye extreme close up An extreme close-up shot of hair strands being lifted and separated, revealing the creamy white hair color product applied within. The lighting is very bright, almost diffused, creating a soft glow and highlighting the individual strands and the rich texture of the product. The focus is incredibly sharp on the hair and the product, with the background completely out of focus, resembling a bright, abstract pattern. The same white text 'NOURISHING 100% VEGAN TREATMENT HAIR COLOR' is present, reinforcing the product's attributes. The static camera provides an intimate, microscopic view of the hair color treatment in progress.
0:09client blonde smiling A close-up shot of a young Caucasian woman with long, wavy blonde hair, seen in a slight profile, looking downwards with a soft, content smile. Her eyes are light, possibly blue, and her natural-looking makeup enhances her features. Her hair is beautifully styled, falling in loose waves around her face. The background is softly blurred, indicating an indoor salon or studio setting. The lighting is gentle and warm, highlighting her radiant complexion and the natural sheen of her hair. The camera is static, capturing her joyful and satisfied expression, implying positive results from the hair treatment.
0:10client brunette face detail An extreme close-up focuses on the lower half of a young woman's face, specifically her mouth and jawline. Her lips are a natural pink, slightly parted, showing a glimpse of white teeth. Her skin has a warm, smooth complexion, and there's a subtle highlight on her cupid's bow. Dark brown hair frames the right side of her face, with a few strands softly caressing her cheek. The background is a very shallow depth of field, rendering it as a smooth, dark, out-of-focus area. The lighting is soft and flattering, emphasizing natural beauty. White text 'COLOR CREATED JUST FOR YOU' is overlaid. The static camera captures an intimate detail, suggesting personalized results.
0:11client blonde looking back A close-up shot features the same young Caucasian woman with long, wavy blonde hair from previous scenes. She is looking back over her right shoulder directly at the camera, with a confident and slightly playful smile. Her blonde hair cascades around her face and shoulders, showcasing its volume and shine. Her bare shoulder and part of her black sleeveless top are visible. The background is blurred into a soft, dark gradient. The lighting is natural and flattering, highlighting her blue eyes and radiant skin. The camera remains static, capturing her captivating gaze and the successful outcome of the hair treatment.
0:12salon wide shot cta A wide shot of a bustling, brightly lit modern hair salon. Multiple women, acting as stylists and clients, are visible in various stages of hair treatment. Stylists in dark attire (likely black) are attending to clients sitting in black salon chairs. The environment features white walls, large windows letting in natural light, exposed ceiling elements, and potted plants adding greenery. The floor is a polished, warm-toned concrete or wood. Three AVEDA logos (the 'V' logo in a circle, the B Corp Certification, and a stylized plant/leaf logo) are visible in the upper right corner, hanging on the wall. Large white text 'BOOK AN APPOINTMENT AT AN AVEDA SALON' serves as a clear call to action. The camera is static, providing a comprehensive view of the professional and lively salon atmosphere. The scene ends with a disclaimer text at the bottom. The overall impression is one of efficiency and professional service.
