A medium close-up shot of a muscular man sitting inside what appears to be a car, likely an SUV or truck. He is framed from the chest up, looking directly into the camera with a serious yet approachable expression. The car interior is dark, predominantly black seats and roof, with a sunroof visible above his head, allowing soft, overcast natural light to illuminate his face evenly. The background outside the car window is blurred, showing green foliage. A large white text overlay is prominently displayed across the bottom half of the screen, stating "Flatten/Shred/Carve Less = More". The overall color palette is muted, with dark greys, black, and hints of green from the exterior.
0:03gym workout overhead A wide shot in a gym shows a muscular man performing an explosive dumbbell snatch or clean and press. He is standing upright, holding two heavy black dumbbells extended overhead with his arms locked. His body is at the peak of the movement, having lifted the weights from the floor. The gym environment features dark walls, a green artificial turf floor, and metal weight racks in the background. A 'STUDIO' sign is partially visible on the left. Bright artificial overhead lighting illuminates the scene. A white text overlay at the bottom reads: 'all you need are 2 dumbbells'. The man is smiling, showing effort and enjoyment.
0:04gym workout lunge A medium shot captures a man performing a dumbbell lunge in a gym setting. He is positioned with his left leg forward, knee bent, and his right knee hovering just above an olive green exercise mat. He holds a black dumbbell in each hand, arms extended downwards. The background consists of a dark grey wall with black weight plates stacked on a rack. The lighting is bright and even, likely from overhead artificial sources, creating a focused atmosphere. A white text overlay reads 'and my program' positioned in the lower-center of the frame.
0:05gym workout lateral raise A full body shot, taken from a slightly low angle, shows a very muscular man performing standing lateral raises with two heavy black dumbbells. He is shirtless, showcasing his defined physique. He stands in a gym with dark grey walls, a black weight rack visible to the right, and a large mirror behind him that reflects more gym equipment. A distinctive rectangular overhead light fixture illuminates the scene, casting strong highlights on his body. His expression is one of intense focus. A white text overlay at the bottom reads: 'to start seeing incredible results'.
0:08outdoor workout fistbump A medium wide shot shows two muscular men in an outdoor, concrete area, possibly a garage or patio with a white-painted brick wall in the background. One man is kneeling on the concrete, while the other bends down to give him a fist bump, both smiling. A tan surfboard leans against the wall on the right, and black dumbbells and a weight plate are on the ground. The lighting is bright and natural, indicating daylight, and casts soft shadows. A white text overlay reads: 'I'll give you six brand new workouts every single week'.
0:09outdoor workout kneeling press A medium wide shot captures the same two muscular men from the previous scene, now both kneeling on the concrete. They are performing synchronized overhead dumbbell presses. Each man holds two black dumbbells, extending them directly above their heads with locked arms. The setting is identical: an outdoor concrete area with a white-painted brick wall, a tan surfboard, and gym equipment on the ground. Bright natural daylight provides clear, even illumination. The white text overlay remains the same: 'I'll give you six brand new workouts every single week'. Both men exhibit focused and determined expressions.
0:11gym workout bicep curl A medium shot in a modern gym environment showcases a muscular man performing eccentric bicep curls with dumbbells. He stands with dumbbells in both hands, arms lowering slowly, emphasizing the negative phase of the movement. The background features dark grey textured walls with a prominent, large yellow glowing 'H' logo. The floor is dark. Bright artificial lighting highlights his physique and the movement. Two white text overlays are present: a title 'Eccentric Bicep Curl' at the top, and 'to help you achieve your dream physique' at the bottom. His expression is concentrated.
0:13talking head gym close up A close-up shot of the same man from the earlier car scene, now in a gym setting. He is framed from the chest up, speaking directly to the camera with an engaging and confident expression, frequently smiling and even winking. The background is a dark grey textured wall with a blurry yellow glowing 'H' logo and some black weight plates partially visible, suggesting a professional gym environment. Bright artificial lighting illuminates his face and upper body. A white text overlay initially says 'all you have to do is show up and press play', which then transitions to 'so download ladder and try the workouts this week for free'. He gestures slightly with his hands as he speaks.
The final scene features a digital animation on a bright yellow to lime green gradient background. Three mobile phones, resembling iPhones, are displayed angled towards the viewer. The central phone is most prominent, showing a workout screen from an app with a muscular man performing an exercise. Two other phones are partially visible on either side, also displaying different workout screens from the app. The app interface is sleek, with dark mode elements. White text appears above the phones, first showing a stylized 'LADDER' logo, then the phrase 'GET STRONGER WITH A PLAN'. Below the phones, a 'Download on the App Store' button with the Apple App Store logo is visible. The phones subtly rotate and move, creating a dynamic visual presentation of the application.
