0:00girl eating cookie in car split screen The scene is a vertical split screen. On the left, a young adult woman is framed in a medium close-up, speaking directly to the camera. She has long, dark hair with two small braids pulling back the front sections, bright green eyes, and is wearing a ribbed olive green tank top. She is positioned against a blurry background of a home interior, likely a kitchen. On the right, a young girl, about 8-10 years old, with long dark hair, is seen in a car seat, wearing a light blue t-shirt with a cartoon character (Stitch) on it. She is happily taking a bite out of a large chocolate chip cookie with pink manicured nails visible. The interior of the car is beige and brown. White text overlay across the bottom reads: 'When kids are missing nutrients their behavior shows it'. The lighting is bright and even.
0:02boy crawling on floor split screen The scene is a vertical split screen. On the left, the same young adult woman is in a medium close-up, speaking to the camera with a concerned expression. On the right, a young boy, appearing to be a toddler (2-4 years old), with short brown hair and wearing a grey long-sleeved shirt and brown pants, is shown crawling on a light-colored tile floor in what appears to be a bathroom. The background includes white vanity cabinets and a white bathtub. The boy's face is partially obscured as he crawls, suggesting discomfort or agitation. The white text overlay from the previous scene remains: 'When kids are missing nutrients their behavior shows it'.
0:03crying boy blue shirt split screen The scene is a vertical split screen. On the left, the same young adult woman is in a medium close-up, speaking to the camera. On the right, a close-up shot focuses on a young boy, approximately 4-6 years old, with short brown hair, wearing a bright blue t-shirt. His face is red and contorted in a distressed cry, with tears visible. An adult hand, partially visible on the bottom right, gently touches his cheek. The background is a soft, out-of-focus light color. White text overlay across the bottom reads: 'emotional outbursts,'. The lighting is soft and highlights the boy's tear-streaked face.
0:04crying boy blonde hair split screen The scene is a vertical split screen. On the left, the same young adult woman is in a medium close-up, speaking to the camera. On the right, a close-up shot of a young boy, about 5-7 years old, with longish blonde hair, his face red and swollen from crying. He is wearing a light-colored, possibly mint green, collared shirt with small white polka dots. He is positioned against a vibrant yellow wall, which provides a stark contrast to his distressed expression. White text overlay across the bottom reads: 'wild mood swings,'. The lighting is bright and highlights the boy's red face.
0:06boy coloring at table split screen The scene is a vertical split screen. On the left, the same young adult woman is in a medium close-up, speaking to the camera. On the right, a medium shot shows a young boy, about 6-8 years old, with short brown hair, wearing a grey sleeveless tank top. He is sitting at a wooden table, focused on coloring in a book with a bright orange marker. The background shows a wooden post with intricate carvings and hints of a home interior, suggesting a living or dining area. White text overlay across the bottom reads: 'one minute they're fine'. The lighting is warm and natural.
0:08boy crying on floor split screen The scene is a vertical split screen. On the left, the same young adult woman is in a medium close-up, speaking to the camera. On the right, a young boy, about 4-6 years old, with short brown hair and wearing a blue 'MARVEL SUPER HERO' t-shirt and blue patterned shorts, is shown. He initially stands with a distressed expression, rubbing his eye, and then dramatically collapses onto a carpeted floor, turning to lie face down in a fit of crying. The camera follows his movement down to the floor. The background is a plain beige wall and carpet. White text overlay across the bottom reads: 'the next they're on the floor crying'. The lighting is soft and ambient.
0:09host talking about hidden hunger The young adult woman is now in a full-frame medium close-up, speaking directly to the camera with a serious yet understanding expression. Her dark hair is styled with two small braids framing her face, and her prominent green eyes are engaged with the viewer. She is wearing the same ribbed olive green tank top. The background is a clean, well-lit kitchen with light-colored cabinets and countertops, suggesting a modern home environment. White text overlay across the bottom reads: 'I didn't know this at the time'. The lighting is bright and even, casting minimal shadows.
0:11nature article hidden hunger split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a screen recording shows a 'Nature' website article titled "'Blue foods' to tackle hidden hunger and improve nutrition." The phrase "hidden hunger" in the title is highlighted, drawing attention to it. The webpage has a clean, scientific aesthetic with black text on a white background. White text overlay across the bottom reads: 'but over 50% of kids deal with hidden hunger'. The lighting on the woman is bright and natural.
0:13scientific text hidden hunger split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a screen recording displays a section of text under the heading "A Different Kind of Hunger." The text defines "Hidden hunger is a form of undernutrition..." and this definition is highlighted in purple and green. The background of the text is white, typical of an online article or academic paper. White text overlay across the bottom reads: 'but over 50% of kids deal with hidden hunger'. The lighting on the woman is bright and natural.
0:14girl eating strawberry split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a young girl, about 8-10 years old, with long, straight dark brown hair and wearing a pink tank top, is shown eating a fresh strawberry. She holds a large, ripe red strawberry to her mouth, taking a bite. A clear plastic container of strawberries is visible in the foreground. The background is a softly lit room with light walls and possibly a bed or furniture, suggesting a home setting. White text overlay across the bottom reads: 'a kind of nutrient deficiency that doesn't always show up on a plate'. The lighting is soft and natural.
0:17host explaining behavior split screen The young adult woman is in a full-frame medium close-up, speaking directly to the camera with an expressive and slightly frustrated look, using a hand gesture to emphasize her point. Her dark hair and green eyes are prominent. She wears the same ribbed olive green tank top. The background is the same clean, well-lit kitchen with light-colored cabinets and countertops. White text overlay across the bottom reads: 'but it shows up in how they behave'. The lighting is bright and even.
0:19girl studying with mother split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, an overhead shot shows the same young girl (from previous cookie scene), with long dark hair, wearing a dark shirt, sitting at a table with an adult (presumably her mother, though only an arm is visible). They are looking at a book or schoolwork together. A set of stairs is visible in the background, suggesting a home environment. White text overlay across the bottom reads: 'mood, focus,'. The lighting is warm and ambient.
0:20boy sleeping in car hat split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a medium close-up shows a young boy, about 4-6 years old, with his head tilted back, asleep in a car seat. He is wearing a distinctive pink character hat with large ears and blue embroidered eyes, resembling Disney's Stitch character. The car's interior features luxurious red leather seating. White text overlay across the bottom reads: 'sleep, meltdowns'. The lighting is soft, suggesting a daytime nap.
0:22crying blonde girl split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a close-up shot shows a young blonde girl, about 4-6 years old, with blonde hair and wearing a blue tank top. Her face is red and tear-streaked from crying, showing obvious distress and a wide-open mouth as if wailing. The background is dark and out of focus, drawing attention to her emotional state. White text overlay across the bottom reads: 'sleep, meltdowns'. The lighting emphasizes the girl's distressed expression.
0:22host explaining brain missing nutrients The young adult woman is in a full-frame medium close-up, speaking directly to the camera with expressive hand gestures. Her dark hair and green eyes are prominent, and she maintains a serious and informative tone. She wears the same ribbed olive green tank top. The background is the same clean, well-lit kitchen with light-colored cabinets and countertops. White text overlays appear sequentially: 'all of it is tied to what their brain is missing' followed by 'even if your kid does eat some fruits and veggies'. The lighting is bright and even.
0:27boy with broccoli split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a young boy, about 6-8 years old, with short red hair and wearing a camouflage t-shirt, is seated at a table. He holds a small piece of broccoli in his hand, looking at it with a contemplative expression. In front of him is a white plate with small portions of broccoli, apple slices, crackers, and cherry tomatoes, indicating a meal or snack. The background is a warmly lit home interior with a brown armchair and framed pictures on the wall. White text overlay across the bottom reads: 'things like picky eating,'. The lighting is warm and natural.
0:29boy eating mac and cheese split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera. On the right, a close-up shot from above shows a young boy, about 4-6 years old, with short brown hair, wearing a red and white striped t-shirt. He is intently eating macaroni and cheese from a bright green bowl with a spoon, demonstrating repetitive food choices. The background is blurred, focusing on the boy and his meal. White text overlay across the bottom reads: 'repetition and altered processed snacks'. The lighting is bright and focused on the boy's activity.
0:31girl at crumbl cookies split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera, with an open hand gesture. On the right, a young girl, about 8-10 years old, with long dark hair and wearing a light blue t-shirt, is standing at a counter. She is looking at a tablet that displays what appears to be a digital ordering menu, and several Crumbl cookies are visible in white boxes on the counter, implying a preference for processed snacks. The background shows a modern retail or cafe setting. White text overlay across the bottom reads: 'repetition and altered processed snacks'. The lighting is bright and commercial.
0:32host explaining nutrient gaps and chaos The young adult woman is in a full-frame medium close-up, speaking directly to the camera with expressive hand gestures. Her dark hair and green eyes are prominent, and she maintains a serious yet empathetic tone. She wears the same ribbed olive green tank top. The background is the same clean, well-lit kitchen. White text overlays appear sequentially throughout this segment: 'still lead to nutrient gaps', 'if your child only wants to eat beige food', 'or rotates the same 3 meals', 'you're going to see the effects', 'big feelings, low patience, poor focus and just chaos'. The lighting is bright and even.
0:45host with brain drawings solution reveal The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera with an encouraging expression. She wears the same ribbed olive green tank top. On the right, two paper cutouts are displayed on a speckled granite countertop. One is an angry-looking cartoon brain, colored pink with furrowed brows and arms akimbo. The other is a sad-looking cartoon child, colored green and purple, with downcast eyes. These illustrations visually represent the 'chaos' and negative 'feelings' discussed earlier. White text overlay across the bottom reads: 'and the most effective way to support behavior is to support the brain'. The lighting is bright and clean.
0:50host reveals product The young adult woman is in a full-frame medium close-up, speaking directly to the camera with a confident and enthusiastic expression. She is holding up a white and green 'First Day' product container, which is initially off-screen and then brought into view, showcasing it to the audience. Her dark hair and green eyes are prominent. She wears the same ribbed olive green tank top. The background is the same clean, well-lit kitchen. White text overlay across the bottom reads: 'that is exactly why I give my daughter First Day'. The lighting is bright and inviting.
0:52product gummy on brain model split screen The scene is a vertical split screen. On the left, the young adult woman is in a medium close-up, speaking to the camera with an informative and confident expression, holding the 'First Day' product container. On the right, a close-up shot shows a hand with light pink manicured nails carefully placing a red, star-shaped gummy (a 'First Day' supplement) onto a colorful anatomical brain model. The brain model is intricately detailed with different lobes (Parietal Lobe, Cerebrum, Frontal Lobe) labeled in black text, set against a light blue background. The 'First Day KIDS' container is visible in the blurry background on the right side. White text overlays appear sequentially: 'this is not just a multivitamin' followed by 'it's real science backed support for growing brains'. The lighting is bright and clean, highlighting the product and model.
0:58product benefits and testimonials This is a composite scene focusing on the benefits of the 'First Day' product, presented through the host's direct address and supporting b-roll. The primary visual is the young adult woman in a medium close-up, speaking directly to the camera from her kitchen, holding and gesturing with the 'First Day' container. Her expression is confident and enthusiastic. This main shot is intercut with various split-screen segments: (1) A hand pouring red gummies next to a colorful platter of fresh fruits (strawberries, blueberries) and vegetables (carrots, celery, broccoli, cherry tomatoes) with dip, emphasizing natural ingredients. (2) A young girl in pajamas retrieving the product from a bathroom counter, then (3) smiling in a grocery store, (4) focusing on reading a book at a table, and (5) reaching for the product in a kitchen cabinet, illustrating improved behavior and mood. (6) A close-up of the 'First Day' product container being held by hands, emphasizing its packaging and brand messaging. Text overlays throughout include: 'and each gummy is packed with 9 essential nutrients that help with mood regulation plus attention span and overall just brain function', 'plus it has a powerful blend of 12 organic fruits and veggies', 'and yes this stuff actually works', 'since starting First Day my daughter is calmer, she's more focused and her emotions feel manageable for her and for me', 'and I'm not the only one', '83% of parents say First Day improved their child's behavior' (with small asterisk for survey data), 'so if your child eats great one day and then lives off of snacks the next or their moods feel like a roller coaster every single afternoon this is one of the most simplest yet effective changes you can make I'm telling you try it and you'll see the difference'. The overall color palette is bright and fresh, contrasting the product's colorful packaging and the healthy foods with the earlier scenes of distress. The camera alternates between static shots of the host and static or slightly moving b-roll shots, all well-lit.
1:46target logo end card The scene displays a static, full-frame shot of the iconic red and white Target logo. It consists of a large red circle with a white inner circle and a smaller red bullseye in the center, set against a pristine white background. This serves as a clear and recognizable end card, likely indicating where the product can be purchased. The lighting is uniform and bright.
