0:00opening hair touch A close-up, black and white shot of a young adult Asian woman. Her face is centered, eyes closed, with a soft, contemplative expression. Her dark, textured hair, styled in a modern shag cut with bangs, is being gently touched and lifted at the crown by her hands, which are just visible at the top edges of the frame. The background is a clean, plain, light grey wall, creating a minimalist setting. Lighting is soft and even, highlighting the contours of her face and the texture of her hair. The scene evokes a sense of introspection and focus on hair. White text overlay "EVERY STRAND TELLS A STORY" appears in the lower-left quadrant of the screen.
0:01product introduction montage This scene is a dynamic montage introducing the Aveda "botanical repair" product. It begins with a dark teal product tube falling into dark green water, creating a splash, then transitioning to a shot of the tube submerged in water with numerous small, effervescent bubbles rising around it against a bright teal-green background. This then shifts to the tube resting against large, vibrant green leaves with water droplets, signifying a natural, botanical context. Finally, the tube is seen nestled within the delicate white petals of a water lily, with vibrant yellow stamens visible. The overall color palette is dominated by deep greens, teals, and natural whites and yellows, conveying freshness and purity. The lighting is bright and clean, emphasizing the product and its natural environment. White text overlay "WE REPAIR THE NARRATIVE" appears consistently across these shots, typically in the center-right or center-left of the frame. The camera is static in each sub-shot, but the cuts are rapid.
0:05hair texture demonstration A medium close-up shot of a young adult Asian woman, viewed from the side profile, slightly facing away from the camera. Her head is tilted slightly down, and her eyes are looking forward. She is gently running her fingers through her long, light blonde hair, showing its smooth texture and movement. Her hair has visible darker roots. The background is a blurred teal-green tiled wall, suggesting a bathroom or natural spa setting. The lighting is soft and natural, illuminating her hair and skin gently. Her expression is calm and focused on her hair. White text overlay "INSTANTLY REPAIRS 3 KEY LAYERS OF HAIR" is visible in the lower left.
0:06animated hair repair An animated, stylized microscopic view of a hair strand undergoing repair. The image is mostly white and grey with light green accents, resembling a scientific diagram. Initially, the hair strand appears damaged and fragmented, with visible gaps and rough edges. As the animation progresses, a shimmering, organic-looking green substance appears, filling in the cracks and smoothing the outer cuticle layer of the hair. This visual metaphor illustrates the "repair" process at a cellular or structural level. The background is a clean, bright white, maintaining a clinical yet gentle aesthetic. The perspective is an extreme close-up, almost abstract. White text overlay "INSTANTLY REPAIRS 3 KEY LAYERS OF HAIR" persists in the lower left.
0:08hair movement reveal A medium close-up shot of the same young adult Asian woman, initially with her eyes closed and her head tilted down. Her long, light blonde hair, with dark roots, is dynamically styled as she shakes her head, causing her hair to dramatically flow upwards and around her face. As her hair settles, she gracefully lifts her head and opens her eyes, looking directly into the camera with a confident and serene expression. The background is a plain, neutral light beige wall, emphasizing the subject. The lighting is soft and diffused, enhancing the healthy glow of her hair and skin. This scene highlights the hair's newfound strength, bounce, and shine after repair. White text overlay "REBUILD MILLIONS OF BROKEN BONDS" is visible in the lower left.
0:11product collection call to action A visually rich, static shot featuring a collection of Aveda "botanical repair" products artfully arranged on a sleek, reflective glass shelf. The products are all in varying shades of dark teal and green packaging, creating a cohesive and appealing display. The background is a vibrant, deep teal-green gradient, evoking a natural, lush environment. The lighting is bright and even, casting subtle reflections on the shelf and highlighting the product details. Each product bottle or jar is clearly visible, showcasing the range of the "botanical repair" collection, including shampoo, conditioner, leave-in treatment, masque, and pre-shampoo treatment. White text overlay "BUY THE BOTANICAL REPAIR COLLECTION" is prominently displayed at the top left of the frame, serving as a clear call to action.
