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First Day Life Inc.

firstday.com

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Ad Copy

My kids definitely get enough to eat, but learning about hidden hunger really opened my eyes. It turns out kids can be well fed and still missing key nutrients, especially during picky phases. I also didn’t want to give them just anything. Quality really matters to me, especially since the MTHFR gene runs in our family. So we chose First Day. It helps fill in nutritional gaps and uses methylfolate, so I feel good about giving it to my kids.

Brand

First Day Life Inc.

AI Analysis

AI Tags

Talking HeadFemale PresentVoiceoverDialogue On CameraText OverlayProblem SetupBenefit-FirstConfidentTrustworthyOn-Brand Color PaletteB-RollChild PresentProduct In HandPackaging VisibleLifestyle MontageUGC StyleHappyPlayfulFeature BreakdownProof PointValue PropositionLogo VisibleCalmCall To ActionObjection HandlingUrgency TriggerBrand Mention Spoken

Transcript

0:00Most multivitamins still use folic acid, but First Day doesn't.

0:03About 40% of kids can't absorb folic acid because of the MTHFR gene mutation.

0:09I know that runs in our family.

0:10I've been giving my kids first day.

0:12They use methylfolate, which all kids can actually process.

0:14They take two vitamins a day, naturally colored with carrots, black current, and red bell pepper.

0:19Just 2 grams of organic cane sugar, no artificial sweeteners.

0:23And they're free from gelatin, gluten, GMOs, synthetic dyes, fake flavors,

0:28and the top nine allergens.

0:30Made with a blend of 21 organic superfoods and nine key vitamins.

0:33When they're getting the nutrients they actually need,

0:35this can help with focus and learning, as well as emotional regulation and sleep.

0:40If you're nervous to try something new, they offer a 45-day money back guarantee.

0:45So give them a try. I think you'll love them as much as we do.

Text on Screen

0:00Most multivitamins still use folic acid

0:02but First Day doesn't

0:03About 40% of kids can't absorb folic acid

0:05because of the MTHFR gene mutation

0:08I know that runs in our family

0:09I've been giving my kids First Day

0:11they use methylfolate

0:13which all kids can actually process

0:15they take 2 vitamins a day

0:17naturally colored with carrots

0:19blackcurrant and red bell pepper

0:20just 2 grams of organic cane sugar

0:21no artificial sweeteners

0:23and they're free from gelatin,

0:24gluten, GMOs,

0:25synthetic dyes, fake flavors,

0:28and the top 9 allergens

0:29made with a blend of 21 organic superfoods

0:31and 9 key vitamins

0:33when they're getting the nutrients they actually need

0:35this can help with focus and learning

0:37as well as emotional regulation and sleep

0:39if you're nervous to try something new

0:41they offer a 45 day money back guarantee

0:43so give them a try

0:45I think you'll love them as much as we do

Scenes (8)

0:00talking head explaining folic acid

A close-up shot of a young adult woman with long, straight light brown hair and light skin, wearing a light pink and white striped t-shirt. She is centered in the frame, speaking directly to the camera with an informative and confident expression. Her lips are a light pink. The background is a modern kitchen with light-colored cabinets, open shelving on the left with white dishes and a dark bottle, and a white countertop with some fruit (likely lemons or apples) visible on the right. The lighting is bright and even, suggesting overhead kitchen lights. Text overlays appear sequentially: "Most multivitamins still use folic acid" (0:00-0:02), "but First Day doesn't" (0:02-0:03), "About 40% of kids can't absorb folic acid" (0:03-0:06), "because of the MTHFR gene mutation" (0:06-0:08), "I know that runs in our family" (0:08-0:09), "I've been giving my kids First Day" (0:09-0:11), and "they use methylfolate" (0:11-0:12), "which all kids can actually process" (0:12-0:13). The camera is static.

0:13kids eating gummies

An overhead shot looking down at a white marble or quartz kitchen island where four children are seated, seemingly eating gummy vitamins. The framing captures their upper bodies and hands, along with the countertop. On the left, a blue cup with green designs is visible. In the center, a light blue and green 'First Day' product container is lying on its side. The children are dressed in casual clothes: one boy on the left in a striped t-shirt and glasses, another boy in the center in a beige t-shirt, and two girls on the right, one in a floral dress and the other in a yellow top. They are all focused on the gummies. The lighting is bright and natural, coming from above. In the background, out of focus, a piano, a large green plant, and a brown sofa are visible, indicating an open-plan living area. Text overlays: "which all kids can actually process" (0:13-0:14, carried over), "they take 2 vitamins a day" (0:15-0:16), "naturally colored with carrots" (0:17-0:18), "blackcurrant and red bell pepper" (0:18-0:19). The camera is static.

0:19talking head explaining ingredients

A close-up shot of the same young adult woman from Scene 1, speaking directly to the camera with a confident and informative expression. She is centered in the frame, wearing the same light pink and white striped t-shirt. The background is identical to Scene 1: a modern kitchen with light cabinets and open shelving. The lighting is bright and even. She makes gestures with her right hand to emphasize points. Text overlays appear: "just 2 grams of organic cane sugar" (0:20-0:21) and "no artificial sweeteners" (0:21-0:23). The camera is static.

0:23product details close up

A close-up shot of a hand holding the "First Day Kids Daily Supercharge Multi + Superfoods" container. The container is light blue and green with yellow accents, and its labels are clearly visible. The background is a soft-focus indoor setting, likely a kitchen counter, with a vase of white and orange flowers and a decorative candlestick visible behind the product. The lighting is soft and even. The hand slowly rotates the container, revealing various certification logos and text on the label. Text overlays: "and they're free from gelatin," (0:23-0:24), "gluten, GMOs," (0:24-0:25), "synthetic dyes, fake flavors," (0:26-0:27), "and the top 9 allergens" (0:27-0:28). Key visible logos include "clean label PROJECT CERTIFIED," "NO ARTIFICIAL SUGARS," "GLUTEN-FREE GF," "VEGAN," "NON GMO," and "FREE FROM TOP NINE ALLERGENS." The camera pans right as the product is rotated.

0:28kids pouring gummies

An overhead shot returns to the white marble or quartz kitchen island. The same four children from Scene 2 are now engaging with the 'First Day' product container. The boy in the beige t-shirt (Child 2) is actively pouring the orange and red gummy vitamins out of the container onto the white countertop. The other children watch with interest. The background remains an out-of-focus open-plan living area with a piano and green plant. The lighting is bright and natural. Text overlays: "made with a blend of 21 organic superfoods" (0:29-0:31), and "and 9 key vitamins" (0:31-0:32). The camera is static.

0:32talking head explaining benefits

A close-up shot of the same young adult woman from previous talking head segments. She is speaking directly to the camera with a thoughtful expression, centered in the frame. Her attire and the kitchen background are consistent. The lighting is bright and even. Text overlay: "when they're getting the nutrients they actually need" (0:33-0:34). The camera is static.

0:34boy doing homework

A medium shot of a young boy, around 7-9 years old, with light brown curly hair and glasses, wearing a striped t-shirt and grey shorts. He is sitting on an old-fashioned wooden school desk chair, focusing intently on writing with a yellow pencil in a blue notebook. The camera starts as a close-up on his upper body and then slowly zooms out and pans down to reveal his full body and the chair. The background is an indoor living space, with a large green plant in a pot on the right, a light brown leather couch visible on the left, and framed pictures on the wall behind him. The lighting is soft and ambient, creating a warm, comfortable atmosphere. Text overlays: "when they're getting the nutrients they actually need" (0:34-0:35, carried over), "this can help with focus and learning" (0:36-0:37), and "as well as emotional regulation and sleep" (0:38-0:39).

0:39talking head call to action

A close-up shot of the same young adult woman, now holding the 'First Day Kids' product container in her left hand, positioned near her chest. She is speaking directly to the camera, maintaining a friendly and encouraging expression, smiling at the end of the segment. Her attire and the kitchen background are consistent with previous talking head shots. The container is clearly visible, showcasing the "first day kids" logo and colorful design. The lighting is bright and even. Text overlays: "if you're nervous to try something new" (0:40-0:41), "they offer a 45 day money back guarantee" (0:42-0:43), "so give them a try" (0:44-0:45), and "I think you'll love them as much as we do" (0:46-0:48). The camera is static.

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