0:00product display bathroom counter The scene opens with a static medium shot of two Native Hair Care product bottles, a 'Scalp Detox Shampoo' and a 'Scalp Refreshing Conditioner', placed side-by-side on a clean, white bathroom counter. Both bottles are rectangular, white, with light green pump tops and 'NATIVE HAIR CARE' printed vertically in green. The shampoo bottle is on the left, displaying 'EUCALYPTUS & MINT', 'SILICONE FREE', 'SULFATE FREE', 'PARABEN FREE', and '#AD #NativePartner' hashtags. A white, circular scalp massager with soft nubs sits in the foreground, slightly to the right. The background is a brightly lit bathroom with a large mirror reflecting the bottles and an indistinct, clean interior. The lighting is soft and even, suggesting indoor artificial light. Overlaid text appears: 'not me pretending my scalp was okay when it's been build-up for like two weeks'.
0:02hand touching scalp build up This is a close-up shot focused on a person's hand with light pink manicured nails, gently raking through dark, tightly coiled, curly hair. Small white flakes are visibly interspersed within the hair strands, indicating scalp build-up. The perspective is slightly from above and behind the head, allowing a clear view of the scalp and hair texture. The background is softly blurred, showing hints of a light-colored wall or painting, suggesting an indoor setting. The lighting is natural and even, highlighting the texture of the hair and the flakes. The action conveys a sense of examination and perhaps frustration with the condition of the scalp. Overlaid text continues: 'when it's been build-up for like two weeks'.
0:03placing shampoo in shower niche The camera captures a medium shot, looking into a modern shower stall with clean, white rectangular subway tiles. A built-in shower niche, framed with dark metal, holds a white Native Scalp Detox Shampoo bottle on the top shelf and a white circular scalp massager on the bottom shelf. A hand with light pink manicured nails, belonging to a person wearing a light pink robe, reaches into the niche to place the shampoo bottle. The background beyond the shower is blurred. The lighting is bright and clean, illuminating the tiled surfaces. Overlaid text reads: 'for like 2 weeks'.
0:04turning shower on A close-up shot focuses on a person's hand turning a dark bronze circular shower knob. The hand, with light pink manicured nails, firmly grips and rotates the knob to initiate the water flow. The background consists of the same white subway tiles seen in the previous shot, and a hint of a green leafy plant is visible hanging from the top left corner, adding a touch of natural accent. The lighting is bright and clear, emphasizing the action and the clean bathroom aesthetic. Overlaid text appears: 'but my routine cannot handle a 10-step scalp routine'.
0:06text overlay 10 step This scene is an almost monochromatic visual, featuring a solid, light gray background. The only elements present are bold, green text displaying the phrase '10-step' centered on the screen. The shot is static and serves purely to convey textual information with visual emphasis on the green color. There are no characters or complex environments.
0:06entering shower back view The camera captures a medium wide shot from behind a person with dark, curly hair, as they walk into a modern shower stall. They are wearing a light pink, plush bathrobe that is open at the back, exposing their bare shoulders. The shower has white subway tiles and a clear glass door, allowing a view of the shower niche with the Native products inside. Overhead, two black shower heads are visible, ready to dispense water. The lighting is bright and clean, illuminating the bathroom space. Overlaid text states: 'so I've been trying Native's new Scalp Detox Shampoo and Conditioner on wash day'.
0:07rinsing hair overhead hands An overhead close-up shot shows water powerfully streaming down onto a person's dark, tightly coiled curly hair. Two hands, with light pink manicured nails, are actively working the water through the hair, preparing it for washing. The hair is completely wet and glistening under the stream of water. The background is entirely blurred due to the close framing and the running water, focusing all attention on the hair and hands. The lighting is bright and direct, enhancing the visual texture of the wet curls. Overlaid text continues the message about trying Native's new scalp care products.
0:08applying shampoo overhead This overhead close-up shot captures a person's hand holding a white Native Scalp Detox Shampoo bottle over their wet, dark, curly hair. Water continues to stream from the shower head, hitting the bottle and the hair. The hand is seen dispensing the shampoo onto the hair. The perspective is directly from above, showing the top of the head and the product in action. The background is a blurred wash of water and shower environment. The lighting is bright and highlights the dispensed shampoo and wet hair. The overlaid text continues: 'Scalp Detox Shampoo'.
0:09applying conditioner overhead Similar to the previous shot, this is an overhead close-up. The person's hand now holds the white Native Scalp Refreshing Conditioner bottle over their wet, dark, curly hair, with water still flowing from the shower head. The conditioner is being dispensed onto the hair, showing the transition to the next step of the routine. The background remains a blurred shower environment. Bright lighting illuminates the product and wet hair. Overlaid text shows: 'Scalp Refreshing Conditioner'.
0:10massaging scalp in shower A medium close-up shot from behind captures the person in the shower. Water is streaming from dual shower heads onto their bare shoulders and back, which are glistening with water droplets. Their dark, curly hair is fully saturated with shampoo, and they are actively using a white scalp massager with their hands to work the product into their scalp. The action emphasizes the thorough cleansing process. The shower walls are white subway tiles. Bright, consistent lighting illuminates the scene. Overlaid text says: 'and I'm partnering with them on this video to show you how I'm using it.'
0:12close up shampooing scalp An extreme close-up shot focuses on fingers working shampoo into dark, tightly coiled curly hair. The hair is completely saturated and lathered with white shampoo, and water droplets are visible clinging to the strands and skin. The hands, with light pink manicured nails, are meticulously massaging the scalp and hair, demonstrating the thorough application. The background is entirely blurred, creating a shallow depth of field that highlights the intricate details of the hair and hands. Bright, direct lighting emphasizes the texture and wetness. Overlaid text continues: 'to show you how I'm using it'.
0:13shampoo bottle with brush foreground A medium shot is centered on the Native Scalp Detox Shampoo bottle, standing upright in the shower niche against the white subway tiles. The white rectangular bottle has a light green pump. In the blurred foreground, a purple detangling brush is visible, hinting at the next step in the hair care routine. The background is a clean, well-lit shower area. The scene is static, providing a clear view of the product within its environment. Overlaid text reads: 'It's gentle enough to use every wash.'
0:14detangling hair close up This close-up shot shows a hand with light pink manicured nails using a purple detangling brush on wet, dark, tightly coiled curly hair. The brush is being gently pulled through a section of hair, illustrating the detangling process after shampooing. Some white shampoo lather is still visible in the hair. The background is indistinct and blurred, keeping the focus entirely on the action and hair texture. Bright, even lighting illuminates the scene. Overlaid text continues: 'It's gentle enough to use every wash.'
0:15showing ingredient list A close-up shot of a hand with light pink manicured nails holding the Native Scalp Detox Shampoo bottle. The bottle is turned to display its back label, which features a detailed list of ingredients under the heading 'MADE WITH thoughtfulness' and a section explaining 'WHAT IT ACTUALLY MEANS'. The text is clearly legible, with a focus on '11 Ingredients'. The background is a softly blurred, light-colored bathroom interior. The lighting is bright and direct, ensuring readability of the fine print. Overlaid text reads: 'The shampoo literally has 11 ingredients'.
0:17massaging shampoo ingredients This close-up shot returns to the action of massaging shampoo into dark, tightly coiled curly hair under running water. The hands, with light pink manicured nails, are working the lather into the scalp and strands. Water droplets are constantly visible. The background is completely blurred, keeping the focus tight on the hands and hair. The lighting is bright and highlights the wetness and texture. Overlaid text appears: '11 Ingredients salicylic acid'. This shot visually reinforces the ingredient claims with the product in active use.
0:19water dripping hair salicylic acid An extreme close-up shot focuses solely on dark, tightly coiled curly hair, heavily saturated with water, with numerous water droplets cascading and dripping from the strands. The hair is still wet and appears clean, without visible lather. The background is completely out of focus, emphasizing the texture of the hair and the movement of the water. The lighting is bright, creating highlights on the wet curls. Overlaid text highlights 'salicylic acid', connecting the visual cleanliness to the active ingredient.
0:20rinsing hands hair no sulfates An extreme close-up shot of hands with light pink manicured nails rinsing dark, tightly coiled curly hair under a continuous stream of water. The hair appears to be free of significant lather, indicating the rinsing stage. Water flows over the hands and through the hair, creating a clean and refreshing visual. The background is completely blurred. The lighting is bright and clean. Overlaid text reads: 'No sulfates', reinforcing a key product benefit and ingredient exclusion.
0:21rinsing shoulder deep clean A medium close-up shot of the person's bare shoulder and upper chest, wrapped in a vibrant green towel, under a gentle stream of shower water. Water droplets are visible on the skin, which appears smooth and healthy. The person is facing away from the camera, allowing focus on the wet skin and the towel. The background is a blurred view of the white subway-tiled shower. The lighting is soft and even, suggesting a comfortable showering experience. Overlaid text states: 'so my scalp gets that deep clean without my hair feeling stripped.'
0:23bathroom mirror hair styling A medium wide shot captures the person from a side angle, looking into a large, rectangular bathroom mirror. She is wrapped in a green towel, and her dark, wet, curly hair is styled, appearing voluminous and moisturized. Her hand reaches up to touch her hair, suggesting appreciation for its condition. The bathroom is bright and modern, with a white counter holding various personal care products in baskets and glass jars. A green towel hangs on a ring on the wall. The overall color palette is clean and fresh, with white, green, and light wood tones. Overlaid text reinforces: 'deep clean without my hair feeling stripped'.
0:24close up separating curls A close-up shot focuses on a hand with light pink manicured nails gently running through wet, dark, tightly coiled curly hair. The fingers meticulously separate and define individual curls, showcasing the hair's moisture and definition after washing. The background is softly blurred, keeping the focus entirely on the hair and the delicate action. Bright, even lighting enhances the texture of the curls. Overlaid text reads: 'When I rinse everything out my curls still feel moisturized'.
0:25close up twisting curls This close-up shot captures hands with light pink manicured nails twisting a section of wet, dark, tightly coiled curly hair into a defined coil. This styling action emphasizes the hair's manageability and the formation of healthy curls. The background is blurred, ensuring the focus remains on the hands and the hair. The lighting is bright and consistent. Overlaid text continues: 'my curls still feel moisturized'.
0:26presenting products smiling A medium shot shows the person, now wearing a soft, light blue fluffy sweater, holding up both Native Scalp Detox Shampoo and Scalp Refreshing Conditioner bottles in front of her face. She smiles genuinely, looking directly at the camera. Her dark, curly hair is styled, voluminous, and appears soft and healthy. The background is a bright, clean bathroom, with blurred reflections in the mirror. The lighting is warm and inviting. Overlaid text reads: 'my curls still feel moisturized and I'm not here all night.'
0:28mirror reflection hair styling A medium wide shot shows the person from a side angle, again in the modern bathroom, looking into a large, rectangular bathroom mirror. She is wearing the light blue fluffy sweater, and her dark, styled curly hair is voluminous. She smiles and touches her hair, admiring the results in the mirror. The bathroom counter with various products and a green towel hanging on the wall are visible. Overlaid product information text provides details on Native's new scalp detox products and where to find them. Overlaid text also says: 'if your scalp's doing the most too'.
0:30hair bounce close up This is a dynamic close-up shot focused on the person's dark, voluminous, styled curly hair as it bounces and moves with a slight head shake. The movement highlights the hair's lightness, softness, and healthy appearance. The background is blurred, keeping full attention on the hair's texture and motion. The lighting is bright and even. Overlaid text continues: 'take this as your sign to simplify your wash day'.
0:31final product presentation cta A medium shot features the person, smiling and looking directly at the camera, while holding up both Native Scalp Detox Shampoo and Scalp Refreshing Conditioner bottles in front of her. She wears a light blue fluffy sweater, and her dark, voluminous, curly hair frames her face. The bathroom background is bright and clean. Overlaid product information text and a call to action are prominent: 'simplify your wash day and show your scalp a little love for once.' Her expression is happy and inviting, reinforcing the positive message. The lighting is warm and flattering.
0:33end card product display The scene reverts to a static medium shot of the two Native Hair Care product bottles, 'Scalp Detox Shampoo' and 'Scalp Refreshing Conditioner', placed side-by-side on a clean, white bathroom counter. A white circular scalp massager is in the foreground. The background is a brightly lit bathroom with a mirror reflecting the products. The lighting is soft and even. Overlaid text from the previous scene concludes: 'and show your scalp a little love for once.' This serves as a final product shot and reinforces the call to action.
