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Everyday Dose

everydaydose.com

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Transcript

0:00I'm not desperately reaching for another coffee after this.

0:07And that's coming from a mom who used to need coffee on an IV drip just to function.

0:10Okay.

0:11Are you eating that?

0:13Yeah.

0:14You probably think this is just iced coffee, but it's not.

0:16This is everyday dose, and it's how I survive with three under three without losing my mind.

0:22I don't have time for jitters, crashing or being overstimulated by noon.

0:28I still need caffeine, I just need it to not wreck me.

0:31So I switched to this.

0:32It is mushroom coffee with lower caffeine and it gives me the patience I need to survive these days.

0:36It has L-theanine for cortisol regulation, which, hello.

0:39And it has a lion's mane and chaga mushroom which give me that calm, steady energy.

0:44Not like cracked out energy, because as moms, we have enough anxiety.

0:48It's just like I can think again.

0:51I'm also getting 10 grams of collagen protein because I do two scoops.

0:56Which is needed because as a mom, I do not have time to worry about getting enough protein in, let alone eat sometimes.

1:00I just keep this on my counter and I make it every morning before the chaos starts.

1:06I love you.

1:07I love you.

1:08I love you too.

1:11It heals my soul.

1:12And I don't get that afternoon crash where I just feel overstimulated and done.

1:16They're doing a huge discount right now, so take advantage of that.

1:20I'm telling you, if you're a tired mom who is tired of being tired and wants to show up for your kids.

1:23This is it.

Text on Screen

0:00How I survive 3 under 3

0:00I'm not desperately reaching

0:01for another coffee after this.

0:02And that's

0:03coming from a mom

0:04who used to need coffee on an IV drip just to function.

0:07Are you eating that?

0:08Yeah.

0:09You probably think this

0:11is just iced coffee,

0:12but it's not.

0:12This is everyday dose.

0:14And it's how I survive

0:15with three under three

0:17without losing my mind.

0:18I don't have time for jitters.

0:20Crashing or being overstimulated by noon.

0:23I still need caffeine.

0:25I just need it to not wreck me.

0:28So I switched to this.

0:29It is mushroom coffee

0:31with lower caffeine

0:32and it gives me the patience I need to survive these days.

0:35It has L-theanine

0:36for cortisol regulation, which. Hello.

0:39And it has a lion's mane and chaga mushrooms

0:42which give me that calm, steady energy.

0:44Not like cracked out energy

0:45because as moms we have enough anxiety.

0:47It's just like

0:48I can think again.

0:50*creamer*

0:51I'm also getting ten grams

0:53of collagen protein

0:54because I do two scoops,

0:55which is needed because as a mom,

0:57I do not have time to worry about getting enough protein in,

1:40let alone eat sometimes.

1:41I just keep this on my counter

1:43and I make it every morning before the chaos starts.

1:45*subtle foreshadowing*

1:47*sips heaven*

1:48It heals my soul

1:49and I don't get that afternoon crash

1:51where I just feel overstimulated and done.

1:53They're doing a huge discount right now,

1:55so take advantage of that.

1:57I'm telling you, if you're a tired mom,

1:59who is tired of being tired

2:00and wants to show up for your kids.

2:02This is it.

Scenes (12)

0:00intro problem setup with family

The scene is a medium shot of a young adult woman with light brown hair tied in a bun with a black headband, standing in a brightly lit kitchen. She wears a dark teal long-sleeved top with buttons on the placket. She is holding an infant baby in a black carrier against her chest with her left arm, and a glass mason jar with a pink lid and straw, containing a light brown beverage, in her right hand. To her left, partially visible, is a small child with blonde hair, sitting at the counter. The kitchen counter is a speckled granite, cluttered with various items including an opened purple-and-black product pouch, a pink ceramic sugar bowl, and a black spoon. In the background, a dark green wall features a small television screen displaying colorful animated content. Next to it, a light-colored wall is adorned with children's drawings and papers. The woman looks directly at the camera, talking and gesturing with her right hand. Text overlays appear: 'How I survive 3 under 3', 'I'm not desperately reaching', 'for another coffee after this.', 'And that's coming from a mom', and 'who used to need coffee on an IV drip just to function.' The overall mood is casual and informative.

0:07interaction with toddler

The scene continues in the same kitchen setting, maintaining a medium shot. The young adult woman is still behind the granite counter, now adjusting the infant in the black baby carrier, temporarily putting down her drink. The small blonde toddler, seated on the counter to the left, is slightly more visible, turning their head towards the woman and gesturing with their hands. The woman leans in slightly towards the toddler, seemingly interacting with them. The background remains the same with the dark green wall, TV, and children's drawings. Text overlay reads: 'Are you eating that? Yeah.' The overall atmosphere is busy but intimate, reflecting a parent's multi-tasking.

0:09product introduction and benefits

The scene focuses on the young adult woman standing behind the kitchen counter, having placed the infant down or out of frame. She holds the glass mason jar with the light brown beverage in her right hand, gesturing with it as she speaks directly to the camera. She then picks up the purple-and-black product pouch, holding it up for the camera to see. The counter remains the same speckled granite with the pink ceramic sugar bowl and spoon. The background features the dark green wall with the TV showing vibrant cartoon colors, and the light-colored wall with children's drawings. Text overlays identify the product and its purpose: 'You probably think this', 'is just iced coffee, but it's not.', 'This is everyday dose.', 'And it's how I survive', 'with three under three', and 'without losing my mind.' The woman's expression is earnest and explanatory, advocating for the product's benefits in managing the stresses of motherhood.

0:18product preparation step 1

The camera maintains a medium shot of the young woman at the kitchen counter. She removes the lid from the glass mason jar, which is now empty and contains water. She holds the purple-and-black product pouch, labeled 'EVERYDAY DOSE', in her left hand and uses a small spoon to scoop a white powder from the pouch into the glass jar. The speckled granite counter is still visible, with the pink ceramic sugar bowl and a spoon nearby. The background includes the dark green wall with the TV (now showing a different colorful image) and the light-colored wall with children's drawings. Text overlays appear: 'I don't have time for jitters.', 'Crashing or being', 'overstimulated by noon.', 'I still need caffeine.', and 'I just need it to not wreck me.' Her expression is focused as she prepares the drink, conveying a practical approach to her daily routine.

0:28product preparation step 2 and ingredients

The scene continues with a medium shot of the young woman at the kitchen counter. She uses a handheld milk frother to mix the contents of the glass mason jar, which now contains a dark brown liquid. She describes the product's ingredients and benefits. The speckled granite counter and background elements remain the same, providing a consistent domestic setting. Text overlays include: 'So I switched to this.', 'It is mushroom coffee', 'with lower caffeine', 'and it gives me the patience', 'I need to survive these days.', 'It has L-theanine', 'for cortisol regulation, which. Hello.' Her tone is informative and enthusiastic, highlighting the positive effects of the mushroom coffee.

0:38adding creamer and mental benefits

The scene is a medium shot of the woman at the kitchen counter, pouring white creamer from a 'MAPLE HILL' carton into the glass jar containing the mixed beverage. As she pours, she explains additional ingredients and benefits. The counter and background remain unchanged, maintaining the homey, relatable setting. Text overlays state: 'And it has a lion's mane', 'and chaga mushrooms', 'which give me that calm,', 'steady energy.', 'Not like cracked out energy', 'because as moms', 'we have enough anxiety.', and 'It's just like', 'I can think again.' Her explanations are clear and direct, emphasizing the desired calm energy and mental clarity provided by the product, specifically catering to the needs of busy mothers.

0:49adding collagen and protein benefit

The scene is a medium shot of the woman at the kitchen counter. She adds more creamer to her drink, this time from a 'Chobani Coffee Creamer' carton. She then places the lid with the straw onto the mason jar and stirs the beverage. She speaks about the collagen protein content of the product and its importance for mothers. The familiar kitchen counter and background persist. Text overlays include: '*creamer*', 'I'm also getting ten grams', 'of collagen protein', 'because I do two scoops,', 'which is needed', 'because as a mom,', 'I do not have time to', 'worry about getting enough protein', 'in, let alone eat sometimes.' Her delivery is relatable and practical, addressing a common challenge for busy parents.

1:00daily routine and foreshadowing

The scene maintains a medium shot of the woman at the kitchen counter. She holds up the purple-and-black product pouch again, emphasizing its regular use in her morning routine. The background remains constant, showing the kitchen wall with children's drawings and the TV. Text overlays read: 'I just keep this on my counter', and 'and I make it every morning', 'before the chaos starts.' Immediately following this, there's a quick cut to the initial scene, showing her holding the infant in the carrier with the toddler nearby, accompanied by an infant's coo. This visual serves as a 'subtle foreshadowing' (as indicated by the text overlay) of the daily chaos she manages, underscoring the product's necessity. The woman's expression is knowing and relatable.

1:04sips drink and reacts

The scene is a close-up to medium shot of the woman at the kitchen counter. She brings the glass mason jar with the pink lid and straw to her lips and sips the beverage. Her eyes are closed briefly as she tastes it, indicating satisfaction. The background includes the kitchen wall and children's drawings. Text overlay states: '*sips heaven*'. The overall feeling is one of contentment and relief, implying the positive effects of the drink.

1:07final benefits summary

The scene returns to a medium shot of the woman at the kitchen counter. She gestures with her hands and then holds the glass mason jar as she speaks directly to the camera, summarizing the key benefits of the product. The kitchen counter with the Chobani creamer carton and the product pouch, along with the background elements, are visible. Text overlays read: 'It heals my soul', 'and I don't get that afternoon crash', 'where I just feel', 'overstimulated and done.' Her expression is confident and reassuring, emphasizing the sustainable energy and lack of jitters or crash, which is a major selling point for busy individuals.

1:13discount promotion

The scene is a medium shot of the woman at the kitchen counter. She holds up the purple-and-black product pouch, encouraging viewers to take advantage of a discount. The kitchen counter and background remain consistent. Text overlays inform: 'They're doing', 'a huge discount right', 'now, so take advantage of that.' Her tone shifts slightly to a more promotional one, highlighting an immediate incentive for purchase.

1:17final call to action

The scene is a medium shot of the woman at the kitchen counter. She holds the glass mason jar with the beverage, delivering a final, emphatic call to action. Her hands gesture as she directly addresses 'tired moms.' The kitchen environment is still visible behind her. Text overlays drive home the message: 'I'm telling you,', 'if you're a tired mom,', 'who is tired of being tired', 'and wants to show up', 'for your kids.', 'This is it.' Her expression is passionate and authentic, aiming to resonate deeply with her target audience.

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